Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Check out these 10 social media mistakes some of the biggest brands around have made and learn how you can ensure you don't make them too. (RT @CJtheDJ: 10 social media blunders even the big brands make.
Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in SERPs. And successful implementation of authorship increases CTR massively and builds your reputation as an author in the eyes of Google and people. But, it also leaves a fairly easy to notice footprint for those who use Authorship while guest blogging with the aim of building links to their own sites. This is like telling Google, “Hey! The person who wrote that genuinely good post last week on my own blog? I’m also the author of this crappy guest post.” Ask me, how do you know? Because it’s easily predictable.
Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....
I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....
Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy.
Simply put, the foundation of the marketing communications industry--the consumer’s emotional relationship with products--has never been more fragile.
In our experience as product specialists, we have come to identify eight forces that have a profound and lasting impact on a product’s relationship with its audience. Use them sensitively as you create your brand’s marketing communications and you’re building a love affair between a product and its consumers.
This is Trudy Adam on Ani. I asked Trudy what she wanted to focus on, and she said that Ani tends to through her nose up in the air, and disconnect in the transitions. When this happens to riders, it is usually because the rider has disconnected in the transitions. This usually starts in the lower leg. It is easy to see as their heels are higher than their toes. Now you can follow Trudy as she focuses on staying anchored through her lower leg for her transitions in this series..
Randi Thompson's insight:
Most riders legs slip when they are riding transitions. Now you can see what I do to help this rider become more secure
"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.
With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.
What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".
You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.
It's getting harder and harder to see the content you really *want* to see in your Facebook News Feed these days. Make good use of the List feature!
Randi Thompson's insight:
So, you think no one can find you on Facebook? Maybe it's time to show your fans how to add you to an interest list. This is also how you will be able to look past all the other garbage on your newsfeeds.
Do you want to create the ‘perfect’ post on social media? The one that will be the most shared, retweeted, liked, and commented on?
Sorry to burst your bubble, but there really isn’t such ultimate ‘perfection’ in social media marketing. Every brand has a different consumer, and every social site has particular nuances for connecting.
Whether you are using Facebook, Twitter, Pinterest, Google+ or LinkedIn, there are, however, best practises for the sites.
If you are marketing on Google +, or really anywhere on social media, you will want to check out this article on how to use your posts in ways that will actually work for you. Social media is all about being social. How do people respond to seeing your posts?