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Rescooped by Randi Thompson from E-Learning and Online Teaching
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phrase.it - Online Image Editor For Cartoon Style Speech Bubbles

phrase.it - Online Image Editor For Cartoon Style Speech Bubbles | How to Market Your Small Business | Scoop.it
phrase.it is a free online image editor which lets you add cartoon style speech and thought bubbles to your images. It's extremely easy to use and you will have great looking results within minutes.

Via John Dalziel, William Machado, Kathleen Cercone, Jim Lerman, Dennis T OConnor
Randi Thompson's insight:

Oh, how fun this is!

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Kathleen Cercone's curator insight, January 18, 2013 6:45 PM

Really neat!

Nancy Jones's curator insight, January 19, 2013 10:09 AM

This would be enthusiastically received by students, know doubt, who could then extend their visual literacy as well.

Dennis T OConnor's curator insight, January 19, 2013 3:34 PM

Here's a simple way to create some eye catching graphics.  Taks a bit to get the size of the photo and the size of the bubble to actually work. 

How to market your business with social media, PR and more!
Curated by Randi Thompson
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"40 Amazing Things You Will Never Forget:"

"40 Amazing Things You Will Never Forget:" | How to Market Your Small Business | Scoop.it
Practical Tips for Productive Living
Randi Thompson's insight:


Every day in life (and in business) you have choices that you either regret, or rejoice in. Sometimes, this is as simple as how you look at life. Which one of these thoughts inspire you the most?

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"The Science of Failure: Why Highly #Success ful People Crave Mistakes"

"The Science of Failure: Why Highly #Success ful People Crave Mistakes" | How to Market Your Small Business | Scoop.it
Instead of shying away from failure, what would happen if we embraced it? Here's how some successful people do just that – and how you can, too.
Randi Thompson's insight:

 Most of us realize that those who do achieve the greatest successes... have made a lot of mistakes.  Would you like to see how some people handle them and use them to build their success on?  Which tip is your favorite?

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"10 Steps a Local Business Can Take Today So People Can Find You When They Search Online"

"10 Steps a Local Business Can Take Today So People Can Find You When They Search Online" | How to Market Your Small Business | Scoop.it
Here are 10 steps that every local business should put into practice to see an increase in targeted search traffic.
Randi Thompson's insight:

Did you know that 80% of local shoppers are now searching online before they decide where to shop?  Will they be able to find you or not?

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Rescooped by Randi Thompson from MarketingHits
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10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty | How to Market Your Small Business | Scoop.it

We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention.

 

While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. Internal research fromsocial analytics platform SumAll shows:

 

“25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather lean economic times; businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only a 10% repeat customers.”


Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Your customers, and your fans...  are what inspire you the most.  What can you do that will increase their loyalty?     

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Rescooped by Randi Thompson from MarketingHits
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5 Ways To Grow Your Business With Inbound Marketing

5 Ways To Grow Your Business With Inbound Marketing | How to Market Your Small Business | Scoop.it
Most of the marketing professionals and business owners I talk to have the same problem:
They need more inbound leads.

Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

What can you do to get more leads to your business? Check out these tips today!

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"The secrets of body language: why you should never cross your arms again"

"The secrets of body language: why you should never cross your arms again" | How to Market Your Small Business | Scoop.it
What can I do to improve my body language with some simple, actionable tips? The latest research reveals the best tips to improve your body language easily:
Randi Thompson's insight:


Your body language matters. Especially when you are in business situations. Do you know that crossing your arms tell people, unconsciously, that you are shutting the door on them and not letting them in? Check out this article for more body language that will make a difference for you.

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"4 Things Online Marketers Should Know About User Experience"

"4 Things Online Marketers Should Know About User Experience" | How to Market Your Small Business | Scoop.it
Many people like to use the term user experience as a reason to justify their website design, development, search engine optimization (SEO) and content decisions. Why are we migrating to a responsive design? Because it’s good for the user experience. Why are we implementing structured data? Because it’s good for the searcher experience. Why do […]
Randi Thompson's insight:

Most of us are marketing online.  What will make a difference in how you do that?  Have you thought of looking through the eyes of your potential clients?  What tip did you like best from this report?

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Rescooped by Randi Thompson from Social Media Content Curation
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | How to Market Your Small Business | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:

 

1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.

 

2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
Randi Thompson's insight:

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

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Jeff Domansky's curator insight, February 18, 1:34 PM

Great tips for new or would-be curators

Therese Torris's curator insight, February 19, 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

eProAgi Anderson's curator insight, April 28, 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

Rescooped by Randi Thompson from MarketingHits
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Social Media For Business - It's a Heart Thing! | The Marketing Nut

Social Media For Business - It's a Heart Thing! | The Marketing Nut | How to Market Your Small Business | Scoop.it
A brand is your promise. It is what binds you to your audience, to those that know and love you and even the those who don't yet know you exist. Your brand is how you make people feel. It's how you draw them close to you, or not.

Via Ernst Jan Bos, Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Social media is all about being social.  Not just about promoting your business.  Many say that only 20% of your posts should be promoting your business...   Even that number is high.  Are you being social with your business?

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Rescooped by Randi Thompson from visualizing social media
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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | How to Market Your Small Business | Scoop.it

Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.


Via Lauren Moss
Randi Thompson's insight:

Yes it does!  When was the last time you checked your website to see what it looks like to other people?

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Mr Tozzo's curator insight, March 4, 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Suggested by Carole
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How much it costs to design a professional website and selecting the right web design company

How much it costs to design a professional website and selecting the right web design company | How to Market Your Small Business | Scoop.it
How much it costs to design a professional website and selecting the right web design company If you are a business or organization looking to make a logical cost decision about creating or improving your website, this article is for you.
Randi Thompson's insight:

Websites.  How much do they cost and how do you know if the people you choose are the right ones to create yours.

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Rescooped by Randi Thompson from Business Improvement
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20 Tips for Achieving Better Results from Small Business Social Media Activities

20 Tips for Achieving Better Results from Small Business Social Media Activities | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Since we are doing business on social media, what are tips that can make a difference for each of us?

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Tooliers's curator insight, February 6, 10:38 AM

Social media can be easily used by any small business.  But are we using it in the most efficient way possible?  Take a look at these 20 tips for social media activities!

@business2community

Michael Wilcox's curator insight, February 6, 4:43 PM

Great insight and basic framework for Social Media. In today's business world, Social media is not an option, it is a reality ... not to mention extremely fruitful when done properly.

Lou Hemmer's curator insight, February 16, 12:36 PM

Basic insights that are great to keep handy when working on you SEO plan.

Rescooped by Randi Thompson from 21st Century Learning and Teaching
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"12 Most Striking Tendencies of Creative People"

"12 Most Striking Tendencies of Creative People" | How to Market Your Small Business | Scoop.it
Kim Phillips shares the 12 Most Striking Tendencies of Creative People.

 

Ever wonder what makes those wacky, creative types tick? How is it that some people seem to come up with all kinds of interesting, original work while the rest of us trudge along in our daily routines?

 

Creative people are different because they operate a little differently.

 


Via Gust MEES
Randi Thompson's insight:

What makes creative people different?  Check out this article to why.

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K'Ailene M. McGlothen's curator insight, February 3, 2:13 PM

Interesting article celebrating the unique traits of creative people.

Sandeep Gautam's curator insight, February 4, 11:33 AM

good list!

Sharla Shults's curator insight, February 22, 8:47 PM

The soul of creativity is...imagination!

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"17 Things Extraordinary People Do Every Day"

"17 Things Extraordinary People Do Every Day" | How to Market Your Small Business | Scoop.it
Want to achieve extraordinary goals? Take these easy, proven steps every day.
Randi Thompson's insight:

Would you like the steps to your success?  Check out how you can make a difference in our life and business today!   Which tip is your favorite?

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Rescooped by Randi Thompson from MarketingHits
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How to Build a List: Using an Opt-In Form and Squeeze Page

How to Build a List: Using an Opt-In Form and Squeeze Page | How to Market Your Small Business | Scoop.it
Knowing how to build a list can make a massive difference to your online success. An opt-in form can make the difference between success and failure in internet and blog marketing, and a squeeze page is an important aspect of that. It has been said many times, but once a visitor has checked out your site they are more likely than not to leave and never visit again.

Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Are you using an opt in yet?  How do you keep track of your clients?

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Rescooped by Randi Thompson from Today's Horse Sense
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AQHA: How Is the Market

AQHA: How Is the Market | How to Market Your Small Business | Scoop.it
What’s the horse market look like? Are we seeing a turnaround in horse demand and prices?

Via Chuck Bartok
Randi Thompson's insight:

Would you like to know how the horse selling market is doing?  It looks like it might be turning around, at least for the AQHA horses.  

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Chuck Bartok's curator insight, March 28, 9:36 AM

Good News for the Industry

Chuck Bartok's curator insight, March 28, 9:37 AM
Good News for the Industry
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"7 Things Marketers Can Learn From 2,616 Viral Headlines"

"7 Things Marketers Can Learn From 2,616 Viral Headlines" | How to Market Your Small Business | Scoop.it
Bonus giveaways: If you make it to the end of the post, we have made these 2,616 titles and all of their social share data available for download. There’s also a free tool for you to check out. Enjoy! lot of people have written about what goes into the perfect title. I’ve listed some great resources at the end of ... Read More
Randi Thompson's insight:

 Check out these headlines and see which ones can work for you.  These are the type of headlines that people will look at and as a result, read what you are sharing!  Are you ready to make a difference in your business?

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Rescooped by Randi Thompson from Extreme Social
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5 Secrets for Creating Contagious Content for Social Media and Web Content

5 Secrets for Creating Contagious Content for Social Media and Web Content | How to Market Your Small Business | Scoop.it
You know those few liners or single paragraphs that make your fingers itch to go buy the product being sold?

Via Rami Kantari
Randi Thompson's insight:

Is anyone responding to the content you have been sharing?  Maybe it is because you are not making it fun or interesting?

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"5 Forgotten Offline Marketing Tactics For Your Local Business"

"5 Forgotten Offline Marketing Tactics For Your Local Business" | How to Market Your Small Business | Scoop.it
Offline engagement with customers still has unique and distinct value that shouldn’t be forgotten.
Randi Thompson's insight:

What can you do to stand out locally?  You have probably created your online presence, but not everyone is online, and even than, they may not have found you yet.  Check out these tips for ways you can connect with more potential customers.

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Rescooped by Randi Thompson from 21st Century Learning and Teaching
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"7 Unconventional Behaviors Of Inspiring Leaders. Like YOU, they also made a difference in the people who are around them"

"7 Unconventional Behaviors Of Inspiring Leaders.  Like YOU, they also made a difference in the people who are around them" | How to Market Your Small Business | Scoop.it
Exceptional leaders are not always perfect, and sometimes downright quirky. But they display a set of behaviors that make them admired and loved. Here is a look at seven rare ones.

Via David Ednie, Bobby Dillard, John Michel, Amy Melendez, Wise Leader™, Aki Puustinen, Gust MEES
Randi Thompson's insight:

You make a difference by standing out and daring to be different. People admire how you are able to do what you do. You matter. There are people in your future waiting for you to find them... so their lives will be better. How does that make you feel?

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Denis Fortier's curator insight, February 23, 2:04 PM

Listening is tough but hearing is even tougher.

Madhav Sharma's curator insight, February 24, 8:49 PM

How many have you come across, I have come across one in Jet Airways, who always asked this question Why ? and How ? made us think and  helped us to win. 

Angela Watkins's curator insight, March 15, 9:15 PM

http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins

Rescooped by Randi Thompson from Public Relations & Social Media Insight
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"Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content"

"Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content" | How to Market Your Small Business | Scoop.it
Selling brings you a customer today, but being helpful creates customers for life. Stop selling and start helping with these 5 tips to dynamic, valuable, and awesome content marketing campaigns.

Via Jeff Domansky
Randi Thompson's insight:

This is so true!  So many who are using social media for marketing do not realize that no one is reading their sales posts.  What can you do to sell, and yet not been seen as a sales post?

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Ali Anani's curator insight, February 17, 12:57 AM

Selling is transient, helping in for long term bonding. Help and sell shall come

Patricia Mignone's curator insight, February 17, 6:46 AM

Comment fidéliser vos clients?

Au alieu de chercher à vos vendre à tout prix, décelez leurs besoins et aidez-les à résoudre leurs problemes.

Lisa Rathjens's curator insight, February 17, 11:24 AM

Useful content is always the most enduring ...

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8 Core Truths About People That Every Entrepreneur Should Know

8 Core Truths About People That Every Entrepreneur Should Know | How to Market Your Small Business | Scoop.it
Doing well in business comes down to understanding people--your employees, coworkers, and customers. Know these truths and you're off to a good start.
Randi Thompson's insight:

 It all comes down to how you are treating the people who are around you. This includes how you are marketing to them.  Are you sharing the benefits of what you have to offer in your business?

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"A Guide to Quality Social Media Sharing: What, When and How to Share"

"A Guide to Quality Social Media Sharing: What, When and How to Share" | How to Market Your Small Business | Scoop.it
The what, when and how of amazing social media sharing.
Randi Thompson's insight:

The question is simple.  Does anyone really want to see what you are sharing?  If all you are doing is posting your "ads" they probably do not....

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Rescooped by Randi Thompson from Google Plus and Social SEO
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | How to Market Your Small Business | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon, Neil Ferree
Randi Thompson's insight:

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

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janlgordon's curator insight, February 1, 2:45 PM

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Neil Ferree's curator insight, February 4, 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

renata mello's curator insight, February 21, 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

Rescooped by Randi Thompson from Google Plus and Social SEO
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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | How to Market Your Small Business | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.

Via Neil Ferree
Randi Thompson's insight:

Which blogs were rated the highest this year? Do you blog?

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Neil Ferree's curator insight, February 3, 9:56 AM

Top 10 Social Media Blogs for 2014 according to Editorial Director Cindy King of Social Media Examiner with judges from Lee Odden, Denise Wakeman and Neal Schaffer.


Social Media Marketing Plus (dba) Ferree Money didn't make this year's Top 10 (again) but we're working on it!

Bill Gassett's curator insight, February 3, 3:21 PM

If you enjoy social media then here are some of the best blogs you should be following!

Nine0Media's curator insight, February 4, 12:32 AM

Great for DIY SEO social media managment, these are a great couple starter blogs to begin with for DIY SEO #DIYSEO #Nine0Media