Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more.
This is one of the biggest challenges if you want to do social at scale.
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How to market your business with social media, PR and more!
Curated by
Randi Thompson
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Scooped by Randi Thompson onto How to Market Your Small Business |
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com
Randi Thompson's insight:
Are you ready for 2013? Here it comes. We went through so many changes in 2012.... 
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences." Delete the scoop?
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I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.
Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.
Read more: http://timelinecoverbanner.com/ Via Martin Gysler, Heiko Idensen, Gerrit Bes Delete the scoop?
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![Why You Need to Build Your Brand Online [infographic] | How to Market Your Small Business | Scoop.it](http://img.scoop.it/lnTzSJHISN3lgUBJZe22zjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday. So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow. Learn more about online branding and more tips for business development through social media at the article link... Via Lauren Moss, Brian Yanish - MarketingHits.com Delete the scoop?
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What can you share on social media that people will be interested in? Even more important, that they will respond to....