Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages.
Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough.
Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages: