Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.
Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list.
That's great--unless you treat your About Us page as an afterthought.
After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page.
Of course writing about yourself and your business is awkward, so many About Us pages read something like this:
"NextBigThing Technologies is a global solutions provider that redefines enterprise networking and connectivity by providing a unique blend of innovative world-class services and outstanding customer experiences."
Sounds impressive, especially if you like buzzwords. But it says nothing.
So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you.
Continue Reading for 8 Ways to Improve Your 'About Us' Page