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How to market your business with social media, PR and more!
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6 seller secrets to building a killer branded website

6 seller secrets to building a killer branded website | How to Market Your Small Business | Scoop.it
Brands that don't sell online can learn a lot from the people who make a living by getting us to "buy now." All marketers would do well to heed this advice
Randi Thompson's insight:

Is your website working for you?  How does it promote your brand and what you have to offer?  Do people come back?  What can you do to make a difference in your website?

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8 Ways to Improve Your 'About Us' Page

8 Ways to Improve Your 'About Us' Page | How to Market Your Small Business | Scoop.it
Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.

 

Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list.

 

That's great--unless you treat your About Us page as an afterthought.

 

After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page.

 

Of course writing about yourself and your business is awkward, so many About Us pages read something like this:

"NextBigThing Technologies is a global solutions provider that redefines enterprise networking and connectivity by providing a unique blend of innovative world-class services and outstanding customer experiences."

 

Sounds impressive, especially if you like buzzwords. But it says nothing.

 

So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you.

 

Continue Reading for 8 Ways to Improve Your 'About Us' Page

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Rescooped by Randi Thompson from Just Story It Biz Storytelling
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Storytelling and Content Strategy

Storytelling and Content Strategy | How to Market Your Small Business | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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8 Ways to Improve Your 'About Us' Page

8 Ways to Improve Your 'About Us' Page | How to Market Your Small Business | Scoop.it
Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.

 

Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list.

 

That's great--unless you treat your About Us page as an afterthought.

 

After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page.

 

Of course writing about yourself and your business is awkward, so many About Us pages read something like this:

"NextBigThing Technologies is a global solutions provider that redefines enterprise networking and connectivity by providing a unique blend of innovative world-class services and outstanding customer experiences."

 

Sounds impressive, especially if you like buzzwords. But it says nothing.

 

So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you.

 

Continue Reading for 8 Ways to Improve Your 'About Us' Page

more...
No comment yet.