How to Market Your Small Business
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How to market your business with social media, PR and more!
Curated by Randi Thompson
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12 Powerful Strategies to Increase Sales That You Need to Know

12 Powerful Strategies to Increase Sales That You Need to Know | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Would you like to increase your sales?

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Suchitra Mishra's curator insight, July 3, 2013 3:05 AM

A great compilation of links and insights for boosting online sales

Benoit F. MASSE's curator insight, July 8, 2013 4:24 AM

Un bon reccueil de techniques et stratégies à connaitre pour augmenter ses ventes. Certaines sont à creuser, voire implémenter dans votre entreprise.

Stein Elling Wirum's curator insight, May 26, 2014 2:00 AM

What are the best strategies to increase sales? Find out more about 12 powerful strategies to increase sales that you need to know.

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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

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Daniel Watson's curator insight, February 25, 2013 6:14 PM


Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.


Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.


This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours. 

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!

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6 Tips for Successful Small-Business Cross-Selling

6 Tips for Successful Small-Business Cross-Selling | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

How can you add on to your sales?

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Daniel Watson's curator insight, March 31, 2013 7:21 AM


The objective of every small business owner is to increase sales, yet far too many small business owners constantly miss the opportunities presented in a large percentage of their individual sales transactions, to cross sell additional products or services related to the item(s) currently being purchased.


It is not uncommon, for the failure of business owners to maximise the opportunities to cross sell associated products and services, to be related to a lack of understanding of the process of cross selling and limited knowledge as to how to proceed once an understanding of the cross selling process is gained.


This good article, suggests that cross selling should only occur when it genuinely benefits your customers or clients, and it offers six tips to help small business owners to be more successful in cross selling in their businesses.



gillkelley's curator insight, April 1, 2013 3:51 AM

Good advice to small businesses - the danger is we become to busy to stay aware of opportunities!

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6 Reasons Sales Campaigns Fail

6 Reasons Sales Campaigns Fail | How to Market Your Small Business | Scoop.it

Via The Fish Firm II, Daniel Watson
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Angelo Lo's comment, December 26, 2012 1:45 AM
creative work
Angelo Lo's comment, December 26, 2012 1:45 AM
creative work
ben bernard's comment, January 9, 2013 11:43 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)