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How to market your business with social media, PR and more!
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5 Tips for Marketing a Small Business Using Video

5 Tips for Marketing a Small Business Using Video | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

How can video marketing make a difference for your online business?

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BSN's curator insight, November 14, 2013 7:39 AM

Tips for Marketing a Small Business Using Video

malek's curator insight, November 14, 2013 8:01 AM

Practical five tips for marketing  using video to help your small biz.

Timothy Jacquet's curator insight, November 14, 2013 9:52 AM

I will certainly use this recommendation!

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The Art of Powerful Testimonials: Tips to Help Grow Your Business

The Art of Powerful Testimonials: Tips to Help Grow Your Business | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

When was the last time you took the time to get feedback from your customers and clients?  Do you realize how important this is to your business?

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Daniel Watson's curator insight, September 25, 2013 11:41 PM

 

Glowing testimonials from satisfied customers or clients, are the cornerstone that holds together all other aspects of marketing, especially for business owners striving to stand out from their competition and build successful and sustainable businesses.

 

Successful business owners, understand that customers and clients are often held back from acting on an offer by fear of making the wrong decision, and these business owners ensure that they include the human touch provided by testimonials in all of their marketing.

 

This excellent article, stresses the power of testimonials in gaining business, and it discusses how to get them, how to write them, and how to effectively use them.

Joanne Brooks's curator insight, October 15, 2013 6:50 AM

So you remembered to ask for the testimonial, what do you do with it to the best advantage of your business?

Some great tips in this article.

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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

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Daniel Watson's curator insight, February 25, 2013 6:14 PM


Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.


Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.


This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours. 

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!

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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | How to Market Your Small Business | Scoop.it

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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21 Timeless Marketing Tips, Part 2

21 Timeless Marketing Tips, Part 2 | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

So many of these tips are right on.  Do you agree?

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Brett.Ashley.Crawford's curator insight, October 8, 2013 2:02 PM

good basic advice

Legno Cases's curator insight, October 9, 2013 7:25 AM

A Smart phone protect although quite common and popular equipment, yet it shows a lot about the characteristics of the individual and their design. The youngsters these days is very design aware and wants the best and also looks for fashionable includes that are wallet friendly and can provide all the features. They need something that speaks about their great design. Apart from outfits having spent in expensive cell phone, they want even this to be dressed so that it looks different and says it all for them. A fashionable protect contributes to the charm and design of the individual holding it. A fashionable includes goes with everything and look awesome with every clothing on both men and women. Moreover you can be sure of customer commitment other than greater earnings and great remember value. A awesome looking modern design on an phones 4 protect or the 3D art types available in phones 5 includes or the phones 4 set turn includes can make a individual look fantastic with a touch of originality.

 

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Dan Swanson's curator insight, October 9, 2013 12:59 PM

21 great tips for marketing your business. The last tip is the best...but often gets lost in all of the activities.

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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | How to Market Your Small Business | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

Tips for your small business.  Which ones are you going to use?

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CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business
Phil Lauterjung's curator insight, June 11, 2013 10:35 AM

add your insight...

 
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | How to Market Your Small Business | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Are you ready for 2013?  Here it comes.  We went through so many changes in 2012....  

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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."