How will Gen X and Gen Y Change the World ?
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How will Gen X and Gen Y Change the World ?
Articles curated to bring out Gen X & Gen Y values, behaviours and challenges. A lot of consumer trends can be explained under this lens.
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Next Generation Consumers And The Death Of Marketing As We Know It - Brand Quarterly

Next Generation Consumers And The Death Of Marketing As We Know It - Brand Quarterly | How will Gen X and Gen Y Change the World ? | Scoop.it
There has been a fundamental shift in marketing to young people. Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. Instead, they seek out authenticity that supports their ‘brand of me’.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2015 10:51 AM

Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. It's all about "brand me."

Gonzalo Moreno's curator insight, March 19, 2015 6:56 AM

Branded you, Branded me...

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Forbes India Magazine - Turn Muslim Consumers� Problems into Marketing Solutions

Forbes India Magazine - Turn Muslim Consumers� Problems into Marketing Solutions | How will Gen X and Gen Y Change the World ? | Scoop.it
Understanding Muslim consumers and marketers, as with understanding any consumer or marketer group, requires a situated understanding
Insights Curator's insight:

Instead of starting by thinking of the “Muslim segment,” executives should focus on the daily practices or context for which a product or service might be relevant. Do consumers face any problems in that particular context? Managers should then generate solutions through the product’s design or usage. It can be more beneficial to emphasize solutions that help Muslims live proper Islamic lives rather than focusing attention only on achieving the “halal-ness” of products


Read more: http://forbesindia.com/article/thunderbird/turn-muslim-consumers-problems-into-marketing-solutions/30362/1#ixzz32xtP0RK2
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Moderate Islam? Look to Central Asia

Moderate Islam? Look to Central Asia | How will Gen X and Gen Y Change the World ? | Scoop.it
The predominantly Muslim countries of the former Soviet Union are experimenting with secular governments and free markets.
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What is Generation Y? (with picture)

What is Generation Y? (with picture) | How will Gen X and Gen Y Change the World ? | Scoop.it
Generation Y is a demographic in the US born between the mid-1970s to 2000. Also called echo boomers, Generation Y children often...
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Generation X The Entrepreneurial Generation: Video

Generation X The Entrepreneurial Generation: Video | How will Gen X and Gen Y Change the World ? | Scoop.it
Nearly 40% of Gen X men and 25% of Gen X women aspire to be entrepreneurs, according to a study by The Center for Work Life Policy. One reason: a deep distrust in a corporate America that has let them down through two recessions and a tech bust.
Insights Curator's insight:

Gen X is the Entrepreneurial Generation in US because of their deep distrust in existing institutions. This will probably be their biggest legacy to Gen Y. Something to watch out for !!

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Demystifying social media | McKinsey & Company

Demystifying social media | McKinsey & Company | How will Gen X and Gen Y Change the World ? | Scoop.it
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.
Insights Curator's insight:

Am posting this on the Gen Y dashboard as there is evidence to show that Gen Y is very closely linked with "Digital", they use this medium to the maximum potential. In a consumer panel I recently attended, the Gen Y representative said "Its ( her smartphone )  the first thing I see in the morning and the last thing at night and I cannot do anything without it."

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Generation X turns middle-aged: A look back

Generation X turns middle-aged: A look back | How will Gen X and Gen Y Change the World ? | Scoop.it
Visit seattlepi.com’s home page for more Seattle news and follow us on Facebook. Vanessa Ho can be reached at vanessaho@seattlepi.com or 206-448-8003 and on Twitter as (The average Generation Xer is 42.
Insights Curator's insight:

Love the pictures in it - yes remember finding Tom Cruise super hot...am a Gen X reaching 40s.... : ))

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Contemporary Youth Culture in India as seen through a Semiotic Lens - ASIA RESEARCH Online

Contemporary Youth Culture in India as seen through a Semiotic Lens - ASIA RESEARCH Online | How will Gen X and Gen Y Change the World ? | Scoop.it
Insights Curator's insight:

An outcome of a semiotics study which describes how Gen Y is evolving in India.

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Toys Are More Divided by Gender Now Than They Were 50 Years Ago

Toys Are More Divided by Gender Now Than They Were 50 Years Ago | How will Gen X and Gen Y Change the World ? | Scoop.it
Even at times when discrimination was much more common, catalogs contained more neutral appeals than advertisements today.
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Malaysian Muslim groups call for jihad on Cadbury after pork traces found in chocolate - Telegraph

Malaysian Muslim groups call for jihad on Cadbury after pork traces found in chocolate - Telegraph | How will Gen X and Gen Y Change the World ? | Scoop.it
Islamic groups angry at Cadbury Malaysia after two batches found to contain pork DNA
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The dependent generation: half young European adults live with their parents | Society | The Guardian

The dependent generation: half young European adults live with their parents | Society | The Guardian | How will Gen X and Gen Y Change the World ? | Scoop.it
An Italian family eating their meal. In Italy, 79% of young adults were living with their parents in 2011, according to Eurofound. Photograph: Ingolf Hatz/ Ingolf Hatz/zefa/Corbis Almost half of Eu...
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Going on 30, Living With Mom and Dad

Going on 30, Living With Mom and Dad | How will Gen X and Gen Y Change the World ? | Scoop.it
Ah, to be young and wild and not at all free. Living with your parents. In your late twenties.
Insights Curator's insight:

Interesting to note that this generation may never be able to catch up in terms of wealth. But worth pondering how they will impact the world...

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Career Coach: Commentary, Part 1: Is that 'Gen V' up ahead? - NorthJersey.com

Career Coach: Commentary, Part 1: Is that 'Gen V' up ahead? - NorthJersey.com | How will Gen X and Gen Y Change the World ? | Scoop.it
Career Coach: Commentary, Part 1: Is that 'Gen V' up ahead?
NorthJersey.com
Boomers showed up in 1946, Gen X in 1964, and Gen Y in 1982. Why 18?
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Twitter / DDNational1: Join the Gen X in their quest ...

Twitter / DDNational1: Join the Gen X in their quest ... | How will Gen X and Gen Y Change the World ? | Scoop.it
RT @DDNational1: Join the Gen X in their quest to explore India - "Yeh Hai India Meri Jaan" - from the makers of the "Nukkad"... http://t.co/DSbBWbdral
Insights Curator's insight:

The Transition Generation which is always trying to reduce the conflict between the old values and new. They are the ones who have benfitted the most from India's economic story and now have the onerous task of reconciling their past with their future.

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Generation Y and Online Advertising: Perceptions and Preferences of Social Media Networking Sites by Bellarmine Ezumah :: SSRN

Generation Y and Online Advertising: Perceptions and Preferences of Social Media Networking Sites by Bellarmine Ezumah :: SSRN | How will Gen X and Gen Y Change the World ? | Scoop.it
Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize (Generation Y and Online Advertising: Perceptions and Preferences ...: Ezumah,...
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