“Online Social Media Determining social media platforms for your small business Online Social Media 74% of shoppers rely on social networks to guide purchase desicions, therere are 1.28 billion members on Facebook, 1 billion on YouTube, LinkedIn and...”
Via Thomas Faltin, juandoming
“Did you know the average user spends 40 minutes per day on Facebook? While much of that time is spent trying to adjust your Facebook privacy settings and avoiding ads in your news feed, the rest of it is usually spent frolicking on Facebook.”
Via Brian Yanish - MarketingHits.com, juandoming
“ Google ha decidido empezar a servir directamente desde sus servidores las imágenes de los emails de Gmail, un cambio beneficioso para el usuario y bastante malo para el email marketing”
Adaptive learning, collaborative learning, Learning Record Stores (LRS), re-purposable learning, Massive Open Online Courses (MOOCs), Open Education Resource (OER) management which is your hot pic for the eLearning Industry 2013?
“ Many of you are completely unaware that Google Drive has, again, changed dramatically. If you have been using Google Drive at all, and have been paying attention even a little bit, you probably not...”
Via Kathleen Cercone
Una vez hemos acabado nuestros documentos, lo más probable es que queramos, almacenarlos, conservarlos, COMPARTIRLOS, imprimirlos, etc.
Si hay un formato que se ha impuesto a la hora de hacer todas estas cosas es el “pdf”, más aún sabiendo que reduce significativamente el tamaño de nuestros archivos.
Via Gumersindo Fernández, juandoming
“ “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar.”
Via Ramiro Aduviri Velasco, juandoming
Part of this research is available to the general public, free of charge. Excerpted from article about this Gartner's 2013 Social Marketing Survey: "Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.
Overview: - Impacts a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource. b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.
- Recommendations a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale. b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."
[There is a detailed analysis in the full article.]
Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post: "So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.
What’s different about content in the age of the social web?
- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language. - It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero. - It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch. - It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text. - It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view. - It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view. - It’s organic: it’s published fast, often in response to unpredictable moments."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.