Why choose Google Plus as an integral part of your social media marketing strategy?
Well, Google+ should have a primary place in your content marketing strategy for the following reasons:
1. Google+ has a significant effect on Google search. The most important place for you to be found is in search. Why? People using search are in “intention mode.” They have an itch, and they are looking to scratch it. If your product or service is in front of them when they have that itch, they are more likely to use you to scratch it.
2. Google+ allows a variety of content options. You can post text, photos, and videos. You can even record a video post using your webcam right in a G+ share box.
3. Google+ enables you to create content “rich” posts. You can take advantage of G+ post formatting to create posts more likely to get read, clicked, and re-shared.
Since Google+ offers more options in the last category than almost any other social media outlet, let’s focus on how to use that effectively... Full Article