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Infographic: Email open rates by time of day | MarketingSherpa Blog

Infographic: Email open rates by time of day | MarketingSherpa Blog | How to succeed with Content Marketing | Scoop.it
MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never
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best practice: email marketing

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malek's curator insight, August 16, 3:48 AM

subscribers are most engaged with their inbox content during the working hours:

massimo scalzo's curator insight, August 17, 6:32 AM

Worth Reading !

Jeff Litcofsky's curator insight, August 17, 7:58 AM

Email Marketing Tool

How to succeed with Content Marketing
Tips, strategic guidance and operational how-to. Follow to catch all updates. Not all is distributed out.
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Rescooped by Thorsten Strauss from Personal Knowledge Mastery
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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | How to succeed with Content Marketing | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
Via Kenneth Mikkelsen
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Beginners guide to posting.
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Rescooped by Thorsten Strauss from Just Story It Biz Storytelling
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Create Stunning Images + Videos With These 8 Visual Content Apps

Create Stunning Images + Videos With These 8 Visual Content Apps | How to succeed with Content Marketing | Scoop.it
“Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.”
Via Karen Dietz
Thorsten Strauss's insight:
best practice: visual content tools
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Rescooped by Thorsten Strauss from Digital Presentations in Education
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15 Visual Content Tools That Rock

15 Visual Content Tools That Rock | How to succeed with Content Marketing | Scoop.it
“Today I'm sharing just why it's dangerous to put your trust in copy on it's own and why visual content can create the perfect balance for your blog.”
Via Baiba Svenca
Thorsten Strauss's insight:
Great list of content enriching tools and tips. Canvea seems to be quiet good.
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | How to succeed with Content Marketing | Scoop.it
“There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How…”
Via Stefano Principato, massimo facchinetti, malek
Thorsten Strauss's insight:
Some fun post about Pinterest which I see to be very niche. What is missing: pinterest + wedding ,because a lot on pinterest is about that. pinterest + woman is also a category.
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Rescooped by Thorsten Strauss from Curation, Social Business and Beyond
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | How to succeed with Content Marketing | Scoop.it
“Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.”
Via janlgordon
Thorsten Strauss's insight:
best practice: blog post
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Email Marketing: Cold testing subject line symbols leads to increased open rates for health care company

Email Marketing: Cold testing subject line symbols leads to increased open rates for health care company | How to succeed with Content Marketing | Scoop.it
“ When the marketing team at DaVita Kidney Care started taking notice of symbols popping up in the subject lines of their personal inboxes, they began questioning whether or not these symbols could be implemented in their own email program. Read on to find out how the team set out to integrate this new and off-beat tactic into their testing and how they discovered for themselves whether or not this strategy provided any results from their consumers.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice email marketing: using symbols in subject line. Great insight how to approach evaluation. AKT always keep testing
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Social Media Marketing: Small sporting goods store sees 1,100% ROI increase with Facebook coupon

Social Media Marketing: Small sporting goods store sees 1,100% ROI increase with Facebook coupon | How to succeed with Content Marketing | Scoop.it
“ Family-owned goods store Hesselson's was looking to adapt and grow with its customers, so it decided to branch out beyond its traditional advertising and experiment with social media. See how a three-week Facebook coupon campaign generated over $5,500 in store sales and increased the online-to-offline conversion rate by 23%.”
Via Pantelis Chiotellis
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Success Story FB marketing
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Rescooped by Thorsten Strauss from "Leadership-Quality" SEO Copywriting
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Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion | How to succeed with Content Marketing | Scoop.it
“ If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to hel...”
Via Walt Goshert
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Automatically Reserve Your Favorite Username With Earlyclaim

Automatically Reserve Your Favorite Username With Earlyclaim | How to succeed with Content Marketing | Scoop.it

WanHey FunGuy99: Earlyclaim will register your username with new startups as they launch.

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Want to reserve your precious username in new social start-ups? Here is the solution: Earlyclaim.

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Email Marketing: What is the best day to send an email? | MarketingSherpa Blog

Email Marketing: What is the best day to send an email? | MarketingSherpa Blog | How to succeed with Content Marketing | Scoop.it
When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your emails rather than it is to strictly follow the guidelines of aggregate research.
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best practice: email marketing 

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Content Marketing Infographics: The Ultimate List [Infographic] | Content Marketing Forum

Content Marketing Infographics: The Ultimate List [Infographic] | Content Marketing Forum | How to succeed with Content Marketing | Scoop.it
To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to Unbounce, visuals are processed 60,000 times faster than text.
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All the info graphics about content marketing you ever needed. 

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New Research: B2B Video Marketing on the Rise | Convince and Convert: Social Media Strategy and Content Marketing Strategy

New Research: B2B Video Marketing on the Rise | Convince and Convert: Social Media Strategy and Content Marketing Strategy | How to succeed with Content Marketing | Scoop.it
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
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Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers | How to succeed with Content Marketing | Scoop.it
Have you noticed the phrase "digital marketing" being bounced around a lot more lately? Me too. I admit that I'm one of the sources of that bouncing.
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | How to succeed with Content Marketing | Scoop.it
Over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
Via Kenneth Mikkelsen
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Best practice: twitter tools
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Rescooped by Thorsten Strauss from Digital Presentations in Education
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Google Slides for iPad

Google Slides for iPad | How to succeed with Content Marketing | Scoop.it
“Today Google finally delivered on their promise to release an iOS version of Google Slides. It is free, available in the App Store right now, and joins Docs, Sheets and Drive as part of Google's pr...”
Via Baiba Svenca
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Google slides on iOS.
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Rescooped by Thorsten Strauss from digital marketing strategy
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Most Important SEO Ranking Factors Of 2014 - #Infographic - Digital Information World

Most Important SEO Ranking Factors Of 2014 - #Infographic - Digital Information World | How to succeed with Content Marketing | Scoop.it
__________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via iNeoMarketing, massimo facchinetti, Raj Nadar, malek
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best practice : SEO
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5 ways journalists actually use Twitter to source stories | Muck Rack

5 ways journalists actually use Twitter to source stories | Muck Rack | How to succeed with Content Marketing | Scoop.it
I've fired off three tweets in the last 12 days. Three. And yet, I’m on Twitter constantly.I have FIFTEEN active columns on TweetDeck. At any one time I have a DOZEN Twitter app push alerts on my locked phone. I probably spend more time crawling through Twitter day-to-day than I do watching TMNT trailers and I spend a LOT of time watching those.So what the hell am I doing and how do I source stories without even tweeting all that much? Well, these 5 things...
Via Jeff Domansky, massimo facchinetti, malek
Thorsten Strauss's insight:
best practice: story sourcing using twitter.
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Rescooped by Thorsten Strauss from Content Curation World
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Scoop.it Introduces New Layout Templates, Full Topic Embeds and Direct White-Label Publishing to WordPress

Scoop.it Introduces New Layout Templates, Full Topic Embeds and Direct White-Label Publishing to WordPress | How to succeed with Content Marketing | Scoop.it
Scoop.it, the content discovery, curation, distribution and publishing platform has recently added some very significant improvements to its offering, that make it service even more interesting for any kind of online publisher, company or agency looking forward to find, vet and curate the best content available online on a specific topic.The first and long-awaited new feature is the availability of multiple layout templates that Scoop.it publishers can now utilize and which can be swtiched to instantly. The second one is full embedding of curated topics onto any web page to make it easiest for any publisher to rapidly integrate and display scoop.it content directly on their sites.The third and most powerful new addition is the availability of a new white label direct publishing feature for WordPress-based publishers.Although I have not had the opportunity to test this new feature, which is available only through a new Marketers subscription plan, it surely looks as the perfect fit for all those publishers who wanted to use Scoop.it more as a backend for producing curated content for their site than as a final publishing destination.With these new additions Scoop.it consolidates itself as feature-rich, reliable and affordable content curation system that can satisfy many different types of needs: from education, to content marketing, news publishing and community building.Find out more: http://blog.scoop.it/2014/07/23/introducing-templates-embedded-topics-and-website-integration-through-scoop-it/
Via Robin Good
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tool update scoopit
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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7 Signs Your B2B Content Marketing Is Doomed to Fail

7 Signs Your B2B Content Marketing Is Doomed to Fail | How to succeed with Content Marketing | Scoop.it
“ B2B content marketing stinks. It's tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut....”
Via Pantelis Chiotellis
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Best practice b2b content marketing
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Rescooped by Thorsten Strauss from "Leadership-Quality" SEO Copywriting
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Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy

Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy | How to succeed with Content Marketing | Scoop.it
“ Pursuing a Blue Ocean Strategy is the only way to make your blog stand out form the competition. No more doing the same thing everyone else is doing.”
Via Walt Goshert
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Bit of a stretch but fun application of Blue Ocean strategy.
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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | How to succeed with Content Marketing | Scoop.it
Check out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!
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Great list. 

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Infographic: Email open rates by time of day | MarketingSherpa Blog

Infographic: Email open rates by time of day | MarketingSherpa Blog | How to succeed with Content Marketing | Scoop.it
MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never
Thorsten Strauss's insight:

best practice: email marketing

more...
malek's curator insight, August 16, 3:48 AM

subscribers are most engaged with their inbox content during the working hours:

massimo scalzo's curator insight, August 17, 6:32 AM

Worth Reading !

Jeff Litcofsky's curator insight, August 17, 7:58 AM

Email Marketing Tool

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The three necessary ingredients for community. Do you have them? | Alex Hillman on communities and culture

The three necessary ingredients for community. Do you have them? | Alex Hillman on communities and culture | How to succeed with Content Marketing | Scoop.it
Thorsten Strauss's insight:

Communities are what makes us strong -at work and at home. They drive your business success and have always been a corner stone of marketing regardless of the latest buzz word for them. 

 

This article addresses community building from the point of view of a co-working place. I found inspiration and insight in it for other organizations such as business schools , companies and clubs. 

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How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | How to succeed with Content Marketing | Scoop.it
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
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Why Long Form Content Marketing Works, And Why It Doesn't

Why Long Form Content Marketing Works, And Why It Doesn't | How to succeed with Content Marketing | Scoop.it
The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the attention of his audience, right? Nonsense. Enter long form content marketing.
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