These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
“ The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are. Success is a choice in this digital age, and so”
Via Pantelis Chiotellis
“ Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, l...”
Via Walt Goshert
“With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate bus…”
Via The Fish Firm
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audienceThe human brain processes images in as little as 13 milliseconds—less than the blink of an eye.A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.More at the link.
Via Lauren Moss, malek
If you redesign your website without testing each change's effect on your key metrics, you could be in for a nasty surprise. Here's how to leverage A/B testing so that you'll never 'redesign' your website again.