B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the attention of his audience, right? Nonsense. Enter long form content marketing.
“With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate bus…”
Via The Fish Firm
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audienceThe human brain processes images in as little as 13 milliseconds—less than the blink of an eye.A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.More at the link.
Via Lauren Moss, malek
When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your emails rather than it is to strictly follow the guidelines of aggregate research.
To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to Unbounce, visuals are processed 60,000 times faster than text.
Thorsten Strauss's insight:
All the info graphics about content marketing you ever needed.
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
“ The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are. Success is a choice in this digital age, and so”
Via Pantelis Chiotellis
“ Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, l...”
Via Walt Goshert