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Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic?

Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic? | How to succeed with Content Marketing | Scoop.it

Via Robin Good
Thorsten Strauss's insight:

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

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Robin Good's curator insight, October 18, 2013 8:16 AM



Here is the idea: "The drive for offering ‘more’ is not always the best path.


It does not always create something unique. It does not always better serve a target audience. It does not always differentiate you from the competition. It does not always offer something that can’t be found elsewhere. It does not always solve a problem, or fulfill a desire."


Collecting and regurgitating all of the news that "appear" to be relevant may not be such a great idea after all.


"With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. In other words, you may often see less curation, and more collection."

I don't know if I'd be so generous to label "collection" this uncontrolled regurgitation of content with little real vetting and verification (let alone curation), but Dan Blank, has an interesting story about curation and collectors that I woud not hesitate to recommend reading.


There are some good insights in it.


One of them rings like this: "...collecting behavior is to collect AS MUCH of something as possible, and not curate or edit their collection at all.


Indeed I see many supposed curators doing exactly this.

 

Because, as Dan writes correctly "...with unlimited bandwidth and free distribution channels with digital media, it can be sooooo tempting to post more and more content, aimed at more and more target markets.


Plus, the temptation to seem as large as possible, and to give Google as much content as possible to crawl for all of those searches."


But there's a lot more valuable stuff and insight to get by reading in full the original story (even if it was written in 2010).


Insightful. Truthful. 8/10


Full article: http://wegrowmedia.com/digital-publishing-curation-vs-collection-vs-experience/ 


(Image credit: Robin Good)




Mariale Peñalosa Arguijo's curator insight, October 18, 2013 10:41 PM

add your insight...

 10
Olinda Turner's curator insight, October 21, 2013 5:05 PM

Totally agree with the concept that sometimes less truly is more. One of the hardest skills to develop is to sort out what is truly important.

How to succeed with Content Marketing
Tips, strategic guidance and operational how-to. Follow to catch all updates. Not all is distributed out.
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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | How to succeed with Content Marketing | Scoop.it
Check out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!
Thorsten Strauss's insight:

Great list. 

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Infographic: Email open rates by time of day | MarketingSherpa Blog

Infographic: Email open rates by time of day | MarketingSherpa Blog | How to succeed with Content Marketing | Scoop.it
MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never
Thorsten Strauss's insight:

best practice: email marketing

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malek's curator insight, August 16, 6:48 AM

subscribers are most engaged with their inbox content during the working hours:

massimo scalzo's curator insight, August 17, 9:32 AM

Worth Reading !

Jeff Litcofsky's curator insight, August 17, 10:58 AM

Email Marketing Tool

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The three necessary ingredients for community. Do you have them? | Alex Hillman on communities and culture

The three necessary ingredients for community. Do you have them? | Alex Hillman on communities and culture | How to succeed with Content Marketing | Scoop.it
Thorsten Strauss's insight:

Communities are what makes us strong -at work and at home. They drive your business success and have always been a corner stone of marketing regardless of the latest buzz word for them. 

 

This article addresses community building from the point of view of a co-working place. I found inspiration and insight in it for other organizations such as business schools , companies and clubs. 

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How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | How to succeed with Content Marketing | Scoop.it
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
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Why Long Form Content Marketing Works, And Why It Doesn't

Why Long Form Content Marketing Works, And Why It Doesn't | How to succeed with Content Marketing | Scoop.it
The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the attention of his audience, right? Nonsense. Enter long form content marketing.
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | How to succeed with Content Marketing | Scoop.it
“ Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.”
Via Walt Goshert
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How to Measure Social Media Success for Your Small Business

How to Measure Social Media Success for Your Small Business | How to succeed with Content Marketing | Scoop.it
“With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate bus…”
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | How to succeed with Content Marketing | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Thorsten Strauss's insight:

best practice: ebooks for everything

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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | How to succeed with Content Marketing | Scoop.it
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audienceThe human brain processes images in as little as 13 milliseconds—less than the blink of an eye.A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.More at the link.
Via Lauren Moss, malek
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Susan Kay Daniels's curator insight, July 18, 7:05 PM

First impressions are so important. Use the information in this we presented infographic to bring some zing to your blog post graphics.

Warmly,

Susan

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Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo

Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo | How to succeed with Content Marketing | Scoop.it

Via Robin Good
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Robin Good's curator insight, June 24, 9:16 AM



BuzzSumo is a powerful web app which allows content curators to find trending top content highlighted by social media shares and key influencers on any subject you specify.


Content can be filtered by "type" (including articles, guest posts, infographics, videos and interviews) and by *time" with the ability to see just the last 24 hours, the past week, month or six months of data.


Influencers can be filtered by bloggers, journalists, influencers, companies and regular people. 


An excellent tool for curators to find valuable new content and key contacts, influencers or prospective customers on any subject.


Free to use and test even without signing up.

.

Try it out now: 

.
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Christopher Benitez's curator insight, June 25, 4:34 AM

I love BuzzSumo as a content curation tool. Everybody who wants to collect the best posts about their niche should try out this tool!

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How to Use Google Analytics: Getting Started |

How to Use Google Analytics: Getting Started | | How to succeed with Content Marketing | Scoop.it
“ Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to set up now.”
Via Pantelis Chiotellis
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Does Your Blog Need A Style Guide?

Does Your Blog Need A Style Guide? | How to succeed with Content Marketing | Scoop.it
“ A style guide sounds like a tedious thing, but it's possible that a style guide is just what your blog needs to pull it together. Find out if you need one.”
Via Walt Goshert
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What Can a Content Marketing Consultant Do For You? | Feldman Creative

What Can a Content Marketing Consultant Do For You? | Feldman Creative | How to succeed with Content Marketing | Scoop.it
“ This post outlines how I teach content marketing, assess content marketing efforts, plan programs and execute them as a content marketing consultant.”
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Automatically Reserve Your Favorite Username With Earlyclaim

Automatically Reserve Your Favorite Username With Earlyclaim | How to succeed with Content Marketing | Scoop.it

WanHey FunGuy99: Earlyclaim will register your username with new startups as they launch.

Thorsten Strauss's insight:

Want to reserve your precious username in new social start-ups? Here is the solution: Earlyclaim.

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Email Marketing: What is the best day to send an email? | MarketingSherpa Blog

Email Marketing: What is the best day to send an email? | MarketingSherpa Blog | How to succeed with Content Marketing | Scoop.it
When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your emails rather than it is to strictly follow the guidelines of aggregate research.
Thorsten Strauss's insight:

best practice: email marketing 

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Content Marketing Infographics: The Ultimate List [Infographic] | Content Marketing Forum

Content Marketing Infographics: The Ultimate List [Infographic] | Content Marketing Forum | How to succeed with Content Marketing | Scoop.it
To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to Unbounce, visuals are processed 60,000 times faster than text.
Thorsten Strauss's insight:

All the info graphics about content marketing you ever needed. 

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New Research: B2B Video Marketing on the Rise | Convince and Convert: Social Media Strategy and Content Marketing Strategy

New Research: B2B Video Marketing on the Rise | Convince and Convert: Social Media Strategy and Content Marketing Strategy | How to succeed with Content Marketing | Scoop.it
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
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Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers | How to succeed with Content Marketing | Scoop.it
Have you noticed the phrase "digital marketing" being bounced around a lot more lately? Me too. I admit that I'm one of the sources of that bouncing.
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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…
Thorsten Strauss's insight:

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.  

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10 Steps To Creating a Social Media Crisis Strategy

“Do you have an online strategy in place if your business comes under fire? Would you know how to defend your company’s reputation online, making use of Social …”
Via The Fish Firm
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Art Jones's curator insight, July 7, 7:51 PM

Advice for all brands (individuals & businesses)

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Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding | How to succeed with Content Marketing | Scoop.it

Via Robin Good
Thorsten Strauss's insight:

Best practice: onboarding. Best overview I have seen so far. Really good. 

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Robin Good's curator insight, January 24, 11:39 AM



If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.


For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.


Free to use.


Very useful. Simple to understand. 9/10


Check it out now: http://www.useronboard.com/ 


http://www.useronboard.com/onboarding-teardowns/ 


UserOnboard is the work of Samuel Hulick.





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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | How to succeed with Content Marketing | Scoop.it
These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
Via janlgordon
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Darius Douglass's curator insight, April 16, 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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17 Digital Reputation Resources: The Ultimate Guide to Your Digital Footprint

17 Digital Reputation Resources: The Ultimate Guide to Your Digital Footprint | How to succeed with Content Marketing | Scoop.it
“ The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are. Success is a choice in this digital age, and so”
Via Pantelis Chiotellis
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Essential Twitter Marketing Resources: A Complete Guide |

Essential Twitter Marketing Resources: A Complete Guide | | How to succeed with Content Marketing | Scoop.it
“ These expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your Twitter marketing.”
Via Pantelis Chiotellis
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Rescooped by Thorsten Strauss from "Leadership-Quality" SEO Copywriting
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How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | How to succeed with Content Marketing | Scoop.it
“ Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, l...”
Via Walt Goshert
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