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Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic?

Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic? | Digital Marketing | Scoop.it

Via Robin Good
Thorsten Strauss's insight:

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

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Robin Good's curator insight, October 18, 2013 8:16 AM



Here is the idea: "The drive for offering ‘more’ is not always the best path.


It does not always create something unique. It does not always better serve a target audience. It does not always differentiate you from the competition. It does not always offer something that can’t be found elsewhere. It does not always solve a problem, or fulfill a desire."


Collecting and regurgitating all of the news that "appear" to be relevant may not be such a great idea after all.


"With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. In other words, you may often see less curation, and more collection."

I don't know if I'd be so generous to label "collection" this uncontrolled regurgitation of content with little real vetting and verification (let alone curation), but Dan Blank, has an interesting story about curation and collectors that I woud not hesitate to recommend reading.


There are some good insights in it.


One of them rings like this: "...collecting behavior is to collect AS MUCH of something as possible, and not curate or edit their collection at all.


Indeed I see many supposed curators doing exactly this.

 

Because, as Dan writes correctly "...with unlimited bandwidth and free distribution channels with digital media, it can be sooooo tempting to post more and more content, aimed at more and more target markets.


Plus, the temptation to seem as large as possible, and to give Google as much content as possible to crawl for all of those searches."


But there's a lot more valuable stuff and insight to get by reading in full the original story (even if it was written in 2010).


Insightful. Truthful. 8/10


Full article: http://wegrowmedia.com/digital-publishing-curation-vs-collection-vs-experience/ 


(Image credit: Robin Good)




Mariale Peñalosa Arguijo's curator insight, October 18, 2013 10:41 PM

add your insight...

 10
Olinda Turner's curator insight, October 21, 2013 5:05 PM

Totally agree with the concept that sometimes less truly is more. One of the hardest skills to develop is to sort out what is truly important.

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On Digital Vacation until Feb. 2015

On Digital Vacation until Feb. 2015 | Digital Marketing | Scoop.it

I am taking a vacation from content curation until Feb. 2015.

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers.

 

First of all thank  you for your interest.
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

I am taking a vacation from content curation until Feb. 2015.

 

During my vacation I am investigating and working on how to improve and take curation and my content to a new level. 

 

See all of you back - better than ever - at beginning of Feb. 2015. 

Yours,
Thorsten

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Improve Holiday Usability with These Nine Heatmap Tools by @ChestNut_Ryan

Improve Holiday Usability with These Nine Heatmap Tools by @ChestNut_Ryan | Digital Marketing | Scoop.it
Do you know what areas of your website are most likely to grab user attention? Try a heatmap tool to create a design that maximizes visitor conversions.
Thorsten Strauss's insight:

best practice: heat map web site tracking

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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far) | Digital Marketing | Scoop.it
Yes, it's that time of year again already. You haven't even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to
Via malek
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insight : best of 2014 PPC
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How to Use WordPress Plugins to Streamline Your Business

How to Use WordPress Plugins to Streamline Your Business | Digital Marketing | Scoop.it
“ Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more. In this article I'll share nine online business activities you can streamline with WordPress plugins. #1: Implement the Sales Process It's never been easier…”
Via Pantelis Chiotellis
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best practice: wordpress plugins
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Landing Page Examples: Untapped Secrets and Sources -

Landing Page Examples: Untapped Secrets and Sources - | Digital Marketing | Scoop.it
“ Need some landing page examples? Let me show you some of the best templates on the internet and guide you through my step-by-step creation process.”
Via Josue Valles, Pantelis Chiotellis
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best practice : landing page design based on cold, warm, hot user visit.
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How to Get Your First 1,000 Followers on Every Major Social Network

How to Get Your First 1,000 Followers on Every Major Social Network | Digital Marketing | Scoop.it
“ A look at the strategies and tips for getting your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn, and Instagram.”
Via Pantelis Chiotellis
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best practice: social media marketing
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Animated Infographics

Animated Infographics | Digital Marketing | Scoop.it

Vimeo group of animated infographics which educate and inspire. Featuring best practice and award winning clips.

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Best practice: video animation of infographics. From Metro Trains dumb ways to die to WdKA creative process ( its a school of design) . Amazing videos. 

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Content Marketing Traits That are Crucial to Success [Infographic] | Content Marketing Forum

Content Marketing Traits That are Crucial to Success [Infographic] | Content Marketing Forum | Digital Marketing | Scoop.it
It takes more than being a good writer to rise above content noise. We identified 9 essential characteristics of best-in-class content marketers to help build out your team.
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best practice: hiring content marketer

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Conversation Agent - Valeria Maltoni: Content Strategy for the Customer Journey: Marketing that Makes Business Sense

Conversation Agent - Valeria Maltoni: Content Strategy for the Customer Journey: Marketing that Makes Business Sense | Digital Marketing | Scoop.it
First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need. It takes into consideration a) how content is experienced -- for example, items like screen size, and considerations like mobility -- b) how it is delivered -- the technology managing it, and considerations about it becoming a pathway for collaboration -- and c) its governance, or the process
Thorsten Strauss's insight:

insight: content marketing

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5 Tools for Internet Marketing Shortcuts on a Budget

5 Tools for Internet Marketing Shortcuts on a Budget | Digital Marketing | Scoop.it
“Every marketer wants to make their job streamlined and easier to get results. There are a ton of tools out there to increase your productivity, but sometimes you can lost in so many tools that you ju…”
Via Stefano Principato
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best practice: tool. 4 of 5 are really excellent. 5th one is new to me.
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How To Assemble a High Converting eBook

“The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can…”
Via Stefano Principato
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best practice: content generation ebook
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The 10 Essential Tips for B2B Marketing Success in a Digital Economy - Entrepreneur

The 10 Essential Tips for B2B Marketing Success in a Digital Economy - Entrepreneur | Digital Marketing | Scoop.it
“ In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.”
Via Dennis Bailen, CMO, Chief Outsiders
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best practice: b2b for SMB digital marketing
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4 Tools to Easily Create Videos to Diversify Your Content Marketing

4 Tools to Easily Create Videos to Diversify Your Content Marketing | Digital Marketing | Scoop.it
There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types
Via Pedro Da Silva, malek
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best practice: video animation tools
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Year in Review: Top 10 Pins from the Email Swipe File - The ExactTarget Blog

Year in Review: Top 10 Pins from the Email Swipe File - The ExactTarget Blog | Digital Marketing | Scoop.it
We pinned more than 120 new examples of great campaigns to the Email Swipe File this year. We published many of them in our 2014 edition of The Best of the Email Swipe File. Here are the top 10 pins based on … Continued
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best practice: email

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Google Analytics Guide of Epic Proportions from Builtvisible

Google Analytics Guide of Epic Proportions from Builtvisible | Digital Marketing | Scoop.it
The most complete, most epic guide to Google Analytics of all time. Stop what you're doing, and learn Analytics the right way.
Thorsten Strauss's insight:

Epic : insight : google analytics

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Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings | Digital Marketing | Scoop.it
“If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.”
Via malek
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insight: seo
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Inbound 50: The Top 50 Marketing Blogs On The Web #inbound50


Via Pantelis Chiotellis
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insight: best inbound marketing blogs
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Digital Marketing | Scoop.it
“ The best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.”
Via Pantelis Chiotellis
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best practice : blogging
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Divisible Content: How to Get More For Less

Divisible Content: How to Get More For Less | Digital Marketing | Scoop.it
“ As businesses of all sizes ramp up content marketing, they often find it challenging to produce enough content for the many social media platforms and audiences they need to reach – efficiently and at scale. The Divisible Content approach is an efficient strategy that allows companies to produce large volumes of content while expending minimal time and resources.”
Via Pantelis Chiotellis
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best practice : content marketing efficiency
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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Digital Marketing | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul
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Insight: seo

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Marco Favero's curator insight, November 26, 2014 12:25 PM

aggiungi la tua intuizione ...

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Conversation Agent - Valeria Maltoni: Overcoming the Three Most Common Challenges with Content Production

Conversation Agent - Valeria Maltoni: Overcoming the Three Most Common Challenges with Content Production | Digital Marketing | Scoop.it
As consumers, it is easy to see how technology is transforming our experience by giving us the ability to research and compare options when it comes to product choices. Likely, the brands that win our preference strike a good balance between convenience, cost, and a compelling story. Research shows that by the time they click “buy” – physically, and online – people have done their due diligence. On average, individuals are 57% through their research process by the time they contact a sales perso
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best practice: content marketing

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The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan | Digital Marketing | Scoop.it
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.
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Best practice: seo

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10 Examples Of Highly Effective Welcome Emails

10 Examples Of Highly Effective Welcome Emails | Digital Marketing | Scoop.it
“One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. A…”
Via Stefano Principato
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best practice: email newsletter onboarding
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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Digital Marketing | Scoop.it

best With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

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best practice: metrics content marketing

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How to Automate Social Sharing

How to Automate Social Sharing | Digital Marketing | Scoop.it
“Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat.One of the greatest social media superpowers you hold—as an individual, a brand, or an agency—is the ability to control time. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be.Social media automation makes it possible to save time, stay flexible, and plan your online marketing strategy down to the very minute.”
Via Brian Yanish - MarketingHits.com
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best practice: post automation, tools
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