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Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | Digital Marketing | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis
Thorsten Strauss's insight:

Content marketing is not only for lead generation but also nurturing. Article has good example. 

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Brian Yanish - MarketingHits.com's curator insight, July 23, 2013 12:49 PM

Some marketers may never get it. When they make the brands content all about them, it can turn readers/ buyers off. 

Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Digital Marketing
Tips, strategic guidance and operational how-to. Follow to catch all updates. Not all is distributed out.
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Welcome to digital best practice

Welcome to digital best practice | Digital Marketing | Scoop.it

Here you find everything that I consider worth knowing or as a reference good to have.

 

My focus lies on best practice, overviews, how-to's and reference.

Everything that I use or share with my team, clients or students. 

 

This board is more about digital marketing. For more general marketing topics from executive, consultant or lecturer perspectives look at my other board here: http://www.scoop.it/t/3-world-marketing-mix-executive-consultant-lecturer

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers. 

 

First of all thank you for your interest. 
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

Yours, 
Thorsten

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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The 7 Hidden Factors of the Most Successful Social Media Ads

The 7 Hidden Factors of the Most Successful Social Media Ads | Digital Marketing | Scoop.it
“ Seven strategies for social media ads that can help you convert better and drive more traffic.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: social media ads
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The Top-Rated Social Analytics Tools by Marketers

The Top-Rated Social Analytics Tools by Marketers | Digital Marketing | Scoop.it
“ Social Media - Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by ...”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight :top rated analytic tools
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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150 Buyer Persona Questions You Must Ask -

150 Buyer Persona Questions You Must Ask - | Digital Marketing | Scoop.it

While my business partner Colin Mathews has been working on building ContentMarketer.io (my latest project), I’ve been hard at work building buzz and recruiting beta users.

So far, we’ve had more than 3,500 people request access to the system, but only a few hundred of those really got the product and were successfully able to leverage it. Along the way, I’ve learned – relearned, actually – the importance of understanding your customers on a deep level.


Via Pantelis Chiotellis
Thorsten Strauss's insight:
buyer personal questions best practice
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Social Media Marketing: 30% increase in website visitation for Nassau Paradise Island using YouTube ads

Social Media Marketing: 30% increase in website visitation for Nassau Paradise Island using YouTube ads | Digital Marketing | Scoop.it

With a limited budget, the marketing team at Nassau Paradise Island turned to YouTube, over traditional TV buys, to generate cost-effective leads for its partner resorts and drive brand awareness.

Using the video platform, the team was able to drive cost-effective conversion, increase website visitation 30% and engage targeted customers.


Via Pantelis Chiotellis
Thorsten Strauss's insight:
case study : youtube
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The Complete Guide To Lead Generation

The Complete Guide To Lead Generation | Digital Marketing | Scoop.it
“ An infographic designed by Pareto to walk you step-by-step through the essentials of lead generation”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: lead generation
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Rescooped by Thorsten Strauss from Digital Brand Marketing
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Google Analytics Advanced Resources List

Google Analytics Advanced Resources List | Digital Marketing | Scoop.it

This Google Analytics Advanced Resources List gives you a view into the advanced areas of Google Analytics. Discover something new today!


Via Pedro Da Silva, Os Ishmael
Thorsten Strauss's insight:
Insight: Google analytics advanced resources
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Rescooped by Thorsten Strauss from Digital Brand Marketing
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WordPress Checklist: 101+ Easy Steps to Follow

WordPress Checklist: 101+ Easy Steps to Follow | Digital Marketing | Scoop.it

Most Exhaustive WordPress Checklist PDF Online. 101+ Easy Steps to Follow while launching your WordPress Website. Checklist PDF + Infographic. Download Now!


Via Pedro Da Silva, Os Ishmael
Thorsten Strauss's insight:
reference: wordpress
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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5 Harsh Truths that Will Make You a Better Digital Marketer | Volume Nine

5 Harsh Truths that Will Make You a Better Digital Marketer | Volume Nine | Digital Marketing | Scoop.it
“ Sometimes in life, getting smacked in the face with a 2x4 of truth is the best thing for us. Get the 5 harsh truths every Digitial Marketer should know.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Insight: good rules to follow, few truths to keep in mind and a few good examples and references. Short: it is not about you, it is about them, so what value are you sharing today?
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Rescooped by Thorsten Strauss from Marketing Leadership - A 3 World Mix
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10 Content Marketing Mistakes That Amateurs Make

10 Content Marketing Mistakes That Amateurs Make | Digital Marketing | Scoop.it
Content marketing is time consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of
Thorsten Strauss's insight:

best practice: content marketing

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Thorsten Strauss's curator insight, May 14, 7:38 AM

best practice: general marketing

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An Essential Social Media Image Dimensions Cheat Sheet 2015 | Visual.ly

An Essential Social Media Image Dimensions Cheat Sheet 2015 | Visual.ly | Digital Marketing | Scoop.it
This infographic is a handy reference tool for you to keep track of all of the image size of popular social meida platforms. When you're designing you
Thorsten Strauss's insight:

best practice: looking good via visuals on social media. Overview.

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Content Marketing Statistics: The Ultimate List | Content Marketing Forum

Content Marketing Statistics: The Ultimate List | Content Marketing Forum | Digital Marketing | Scoop.it
In need of some fresh content marketing statistics? This list includes the most up-to-date data points across 10 categories.
Thorsten Strauss's insight:

Best practice: well the best overview of statistics I have ever seen 

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SEO: what it used to be vs what it is now | Scoop.it Blog

SEO: what it used to be vs what it is now | Scoop.it Blog | Digital Marketing | Scoop.it
As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric. But what does it mean concretely to content marketers?
Thorsten Strauss's insight:

insight: seo 

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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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How to Use LinkedIn Publisher Statistics to Refine Your Marketing

How to Use LinkedIn Publisher Statistics to Refine Your Marketing | Digital Marketing | Scoop.it
“ Do you use LinkedIn Publisher? In this article, you'll learn how to access LinkedIn Publisher statistics and how to use them strategically.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice : linked
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The Psychology Behind Winning Email Subject Lines - Copyblogger

The Psychology Behind Winning Email Subject Lines - Copyblogger | Digital Marketing | Scoop.it
“ A great email subject line will assert itself and demand attention. What are the best practices? Find out in this new episode of Rough Draft ...”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight : email subject lines
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Mobile marketing campaign examples

Mobile marketing campaign examples | Digital Marketing | Scoop.it
“ At Smart Insights we thought that it would be good to showcase some examples of really effective mobile marketing campaigns to inspire mobile marketers everywhere.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice : mobile marketing
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The 5 Best Free Instagram Analytics Tools

The 5 Best Free Instagram Analytics Tools | Digital Marketing | Scoop.it
“ Unlike many of the other popular social media platforms out there, Instagram doesn’t have its own analytics dashboard for users and brands to measure the engagement and effectiveness of their posts.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: instagram analytics
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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29 Vital Metrics to Measure Content Marketing Success [Infographic]

29 Vital Metrics to Measure Content Marketing Success [Infographic] | Digital Marketing | Scoop.it
“ Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creatio…”
Via Stefano Principato, Small Business Online Solutions - Patant Consultants, Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: kpi metrics
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Beginner Google Analytics Resources for Getting Started

Beginner Google Analytics Resources for Getting Started | Digital Marketing | Scoop.it
There are many Google Analytics resources you will need to get started. The following resources are for beginners and intermediate level students.
Thorsten Strauss's insight:

Insight: Google analytics beginner / intermediate resources. 

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Rescooped by Thorsten Strauss from Digital Brand Marketing
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29 Revealing Statistics About Content Marketing in Europe

29 Revealing Statistics About Content Marketing in Europe | Digital Marketing | Scoop.it
“ Take a look at this SlideShare for fascinating statistics, benchmarks, and insights about content marketing in Europe.”
Via Soraia Ferreira, massimo facchinetti, Os Ishmael
Thorsten Strauss's insight:
insights: european content marketing data
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Rescooped by Thorsten Strauss from Startup - Growth Hacking
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Acquire New Users with Better Activation

Growth hacking techniques startups are using to onboard and activate new users. Learn more at learn.growhack.com

Via Pantelis Chiotellis
Thorsten Strauss's insight:

best practice: activation

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75 examples of best practice content marketing

Thorsten Strauss's insight:

best practice: content marketing

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Marco Favero's curator insight, May 30, 10:33 AM

aggiungi la tua intuizione ...

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Social Media Design Cheat Sheet 2015 (Infographic)

Social Media Design Cheat Sheet 2015 (Infographic) | Digital Marketing | Scoop.it
Check out Social Media Cheat Design Sheet Infographic 2015 that will help you design visual covers and posts on all major social networks.
Thorsten Strauss's insight:

best practice: looking good on social media. Overview

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The Ultimate Guide to Ideal Image Sizes for Social Media Posts

The Ultimate Guide to Ideal Image Sizes for Social Media Posts | Digital Marketing | Scoop.it
What is the ideal image size for sharing to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram? We've compiled all the latest guidelines here.
Thorsten Strauss's insight:

best practice: content marketing. size guide for most social media

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6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog

6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog | Digital Marketing | Scoop.it
Good Internet marketers know their SEO content strategy needs to be evaluated every so often in order to remain effective. Here's what to look at in 2015.
Thorsten Strauss's insight:

best practice: simple seo advise for 2015

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6 Tools for Personalizing Marketing in the Digital Era

6 Tools for Personalizing Marketing in the Digital Era | Digital Marketing | Scoop.it
Marketing automation isn't going anywhere, but that doesn't mean your entire marketing approach has to be robotic.
Thorsten Strauss's insight:

best practice: tools for personalizing marketing

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