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Google's Matt Cutts on Content Curation and SEO

Google's Matt Cutts on Content Curation and SEO | Digital Marketing | Scoop.it

Is it useful to have a section of my site that re-posts from other sites?


Via Guillaume Decugis
Thorsten Strauss's insight:

Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates. 

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Peg Corwin's comment, August 29, 2013 10:43 AM
Click Comments (More) above to read excellent commentary on this topic.
Jeff Domansky's curator insight, October 3, 2013 4:35 PM

Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase:  "Add value!"

Steve Hartkopf's curator insight, October 7, 2013 3:18 PM

Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.

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Welcome to digital best practice

Welcome to digital best practice | Digital Marketing | Scoop.it

Here you find everything that I consider worth knowing or as a reference good to have.

 

My focus lies on best practice, overviews, how-to's and reference.

Everything that I use or share with my team, clients or students. 

 

This board is more about digital marketing. For more general marketing topics from executive, consultant or lecturer perspectives look at my other board here: http://www.scoop.it/t/3-world-marketing-mix-executive-consultant-lecturer

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers. 

 

First of all thank you for your interest. 
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

Yours, 
Thorsten

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Buffer vs. Hootsuite: Which Tool is Right for Your Brand?

Buffer vs. Hootsuite: Which Tool is Right for Your Brand? | Digital Marketing | Scoop.it
We compare Buffer and Hootsuite and look at 5 categories: Supported networks, publishing and scheduling, analytics, teamwork and security and integrations.
Thorsten Strauss's insight:
best practice: the best comparison between Buffer and Hootsuite I have ever read
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

We've updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.
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Best practice: content marketing tools
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Digital Marketing | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Thorsten Strauss's insight:

best practice: social media scheduling 

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Rescooped by Thorsten Strauss from Content Marketing & Content Strategy
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7 Social Media Monitoring Tools to Track Your Brand

7 Social Media Monitoring Tools to Track Your Brand | Digital Marketing | Scoop.it
“Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’…”
Via Stefano Principato
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Marco Favero's curator insight, October 22, 2015 11:21 AM

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Cream Creambath's curator insight, October 22, 2015 8:22 PM

Great tools for digital agency to make sure all campaign are working.

Braden O'Neill's curator insight, October 27, 2015 8:07 PM

Nobody can do it alone. In order to stop wasting your time with online marketing, you'll need to rely on a handful of tools to do some of the work for you. Here are some super helpful tools to add to your toolkit. 

Rescooped by Thorsten Strauss from Content Marketing & Content Strategy
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The 150 Most Powerful Marketing & Sales Tools

Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today. In the list you…
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Marco Favero's curator insight, October 20, 2015 10:33 AM

aggiungere la vostra comprensione ...

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20 Quick Tips to Make Blogging Way Easier

Here are 20 blogging tips from people who've been there. Check out our latest guide to learn more: http://hubs.ly/y0fvk60
Via Stefano Principato
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oconnorandkelly's curator insight, October 12, 2015 10:22 AM

Really good, simple advice that will stand to you when blogging.

Rescooped by Thorsten Strauss from Content Marketing & Content Strategy
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How to Write a Blog Post –Complete Blog Post Blueprint

How to Write a Blog Post –Complete Blog Post Blueprint | Digital Marketing | Scoop.it
“Trust me, I didn’t know how to a write blog post when I first started to write them. I mean, who cares, right? What’s the point? I’m trying to grow my business, how the hell is a blog post goin…”
Via Stefano Principato
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8 Cool Facts about Retargeting You Must Know (Infographic)

8 Cool Facts about Retargeting You Must Know (Infographic) | Digital Marketing | Scoop.it
“One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right…”
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Why Content Marketing Fails

Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Why Content Marketing Fails
Via Stefano Principato
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Marco Favero's curator insight, October 6, 2015 3:46 AM

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Content Curation Strategies for Social Media Managers

Content Curation Strategies for Social Media Managers | Digital Marketing | Scoop.it
“Content curation is an important part of your social media strategy and should include one of three categories: Promotional, informational, or spontaneous.”
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6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers

6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers | Digital Marketing | Scoop.it
“In the past, the term “hack” had a very different meaning. Back then, a hack was someone who wasn’t very good at their job. They either phoned in their work every day or simply la…”
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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better - Life Learning - Medium
“When you’re finding amazing content to share on social media — the kind of thing that grabs attention and gets people to…”
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21 Video Marketing Ideas for Small-Business Budgets [Infographic]

21 Video Marketing Ideas for Small-Business Budgets [Infographic] | Digital Marketing | Scoop.it
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
Thorsten Strauss's insight:
video practice: video marketing (use www.moovly.com - the best online animation software giving you the most value at any option plan. Disclaimer I work for moovly.com. Still nobody lets you upload own content on free plan like we do) 
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Should You Outsource Or Do Your Own Digital Marketing?

Should You Outsource Or Do Your Own Digital Marketing? | Digital Marketing | Scoop.it
Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line?
Via Rami Kantari
Thorsten Strauss's insight:
Best practice: Digital marketing. For me the answer is clear. Digital marketing conceptual understanding has become business critical because it is a business model enabling factor. 

Strategic competence must be Inhouse or at very least conceptual understanding while Dee execution knowledge can be outsourced. 
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2DiFore Marketing Solutions's curator insight, March 9, 6:38 AM

So often our team hears that "I can hire a marketing person to do my digital marketing because I can't afford them but I am afraid to outsource that service so I do it myself when I can".....are you that business owner? In this blog post there are some good pros and cons to consider, each agency has a specific niche that they excel at do your homework, ask the questions often times they may not be the right fit for you but they know a fellow professional that is! Make it a great day out there!

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29 Places to Get Free Stock Images to Boost Your Content Marketing

29 Places to Get Free Stock Images to Boost Your Content Marketing | Digital Marketing | Scoop.it
Great images can do a lot to boost your content marketing. They get attention when people get to your blog or website and they really help your content in social media (with the right combination of
Thorsten Strauss's insight:

best practice: free stock pictures 

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How to Easily Double Your Traffic from Social Media

How to Easily Double Your Traffic from Social Media | Digital Marketing | Scoop.it
One great way to do this is to share your content on social media more than once.
Thorsten Strauss's insight:

best practice: social media scheduling of posts

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12 Tools To Unlock The Power Of GIFs In Your Content Marketing

12 Tools To Unlock The Power Of GIFs In Your Content Marketing | Digital Marketing | Scoop.it
“Not only are GIFs fun and funny, but for content marketing they are surprisingly functional. To help you better incorporate the animations into your content marketing strategy here are a dozen awesom…”
Via Stefano Principato
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Marco Favero's curator insight, October 22, 2015 10:49 AM

aggiungere la vostra comprensione ...

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25 Types Of Content That Make Your Blog Irresistible

25 Types Of Content That Make Your Blog Irresistible | Digital Marketing | Scoop.it
“If you run a business in the 21st century, you will have to venture online. In order to run a successful business, you will have to get people to notice you and your brand with a strong social...”
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11 content marketing tools to boost your traffic

11 content marketing tools to boost your traffic | Digital Marketing | Scoop.it
“Marketing your blog or website and creating a brand image requires an innate savviness. It can be difficult to create a message that resonates with customers.”
Via Stefano Principato
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How to Build the Perfect Google Analytics Implementation for Measuring Content

How to Build the Perfect Google Analytics Implementation for Measuring Content | Digital Marketing | Scoop.it
“Business 2 CommunityHow to Build the Perfect Google Analytics Implementation for Measuring Content ...”
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Construct a Lean Content Marketing Machine in 7 Steps

The fast track to credibility is content that vouches for your expertise. With just eight hours and $135, you can create SEO-optimized content for multiple dis…
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13 Web Tools To Help Improve Your Blog

13 Web Tools To Help Improve Your Blog | Digital Marketing | Scoop.it
“Photo by HomeSpot HQ (cc) To make your blog readers happy is a continuous challenge, isn’t it? Sometimes it’s tough to figure out what exactly went wrong when your efforts to put together a great…”
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Content Curation Strategies for Social Media Managers

Content Curation Strategies for Social Media Managers | Digital Marketing | Scoop.it
“Content curation is an important part of your social media strategy and should include one of three categories: Promotional, informational, or spontaneous.”
Via Stefano Principato
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10 Ways to Use Periscope for Live-Streamed Marketing

10 Ways to Use Periscope for Live-Streamed Marketing | Digital Marketing | Scoop.it
“If you haven’t been living under a rock, you’ve heard of Twitter’s live-streaming video app called Periscope. In March, Periscope was made available to the public and has been downloaded by ove…”
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The 33 Undisputable Laws of Content Marketing Success

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how …
Via Stefano Principato
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