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Google's Matt Cutts on Content Curation and SEO

Google's Matt Cutts on Content Curation and SEO | How to succeed with Content Marketing | Scoop.it

Is it useful to have a section of my site that re-posts from other sites?


Via Guillaume Decugis
Thorsten Strauss's insight:

Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates. 

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Peg Corwin's comment, August 29, 2013 7:43 AM
Click Comments (More) above to read excellent commentary on this topic.
Jeff Domansky's curator insight, October 3, 2013 1:35 PM

Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase:  "Add value!"

Steve Hartkopf's curator insight, October 7, 2013 12:18 PM

Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.

How to succeed with Content Marketing
Tips, strategic guidance and operational how-to. Follow to catch all updates. Not all is distributed out.
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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…
Thorsten Strauss's insight:

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.  

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10 Steps To Creating a Social Media Crisis Strategy

“Do you have an online strategy in place if your business comes under fire? Would you know how to defend your company’s reputation online, making use of Social …”
Via The Fish Firm
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Art Jones's curator insight, July 7, 4:51 PM

Advice for all brands (individuals & businesses)

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Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding | How to succeed with Content Marketing | Scoop.it

Via Robin Good
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Best practice: onboarding. Best overview I have seen so far. Really good. 

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Robin Good's curator insight, January 24, 8:39 AM



If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.


For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.


Free to use.


Very useful. Simple to understand. 9/10


Check it out now: http://www.useronboard.com/ 


http://www.useronboard.com/onboarding-teardowns/ 


UserOnboard is the work of Samuel Hulick.





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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | How to succeed with Content Marketing | Scoop.it
These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
Via janlgordon
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Darius Douglass's curator insight, April 16, 2:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 8:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 10:59 AM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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17 Digital Reputation Resources: The Ultimate Guide to Your Digital Footprint

17 Digital Reputation Resources: The Ultimate Guide to Your Digital Footprint | How to succeed with Content Marketing | Scoop.it
“ The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are. Success is a choice in this digital age, and so”
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Essential Twitter Marketing Resources: A Complete Guide |

Essential Twitter Marketing Resources: A Complete Guide | | How to succeed with Content Marketing | Scoop.it
“ These expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your Twitter marketing.”
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How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | How to succeed with Content Marketing | Scoop.it
“ Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, l...”
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The Most Effective Email Subject Line Length

The Most Effective Email Subject Line Length | How to succeed with Content Marketing | Scoop.it
Are you big time into Email Marketing or Marketing Automation and are facing issues with regard to email open rate? Do you want to learn more about the best email subject line length? There is no
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best practice: email marketing

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29 Guides to Beautiful and Effective Website Design | B2B Marketing Blog | Webbiquity

29 Guides to Beautiful and Effective Website Design | B2B Marketing Blog | Webbiquity | How to succeed with Content Marketing | Scoop.it
Today, websites are expected to accomplish branding, education, differentiation, entertainment, sales, and more - all in under 30 seconds.
Thorsten Strauss's insight:

Best practice : Web design

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Volkswagen - Eyes on the road - YouTube

Kudos Volkswagen. What a brilliant way to communicate how risky it is to use mobile phones while driving. Please visit and subscribe to www.youtube.com/MadOv...
Thorsten Strauss's insight:

Best practice: Advertising. A lesson in driving and marketing. 

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The Best Landing Page Examples of 2013

The Best Landing Page Examples of 2013 | How to succeed with Content Marketing | Scoop.it
We've reviewed thousands of landing pages since the beginning of 2013 and have narrowed it down to these 15 stunning examples.
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It's Time for B2B Companies to Update their Twitter Profiles | Social Media B2B

It's Time for B2B Companies to Update their Twitter Profiles | Social Media B2B | How to succeed with Content Marketing | Scoop.it
Twitter has rolled out new profile pages and some B2B companies have created large header photos on theirs. Here's what you need to know about creating yours.
Thorsten Strauss's insight:

best practice: twitter

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5 Insightful B2B Content Marketing Strategy Videos

5 Insightful B2B Content Marketing Strategy Videos | How to succeed with Content Marketing | Scoop.it
Five videos that we thought stood above the rest in terms of unique value and usefulness when it comes to learning about content marketing strategy.
Thorsten Strauss's insight:

B2B content marketing tips via 5 Videos featuring some experts in the field of content marketing. 

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How to Measure Social Media Success for Your Small Business

How to Measure Social Media Success for Your Small Business | How to succeed with Content Marketing | Scoop.it
“With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate bus…”
Via The Fish Firm
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | How to succeed with Content Marketing | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Thorsten Strauss's insight:

best practice: ebooks for everything

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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | How to succeed with Content Marketing | Scoop.it
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audienceThe human brain processes images in as little as 13 milliseconds—less than the blink of an eye.A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.More at the link.
Via Lauren Moss, malek
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Susan Kay Daniels's curator insight, July 18, 4:05 PM

First impressions are so important. Use the information in this we presented infographic to bring some zing to your blog post graphics.

Warmly,

Susan

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Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo

Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo | How to succeed with Content Marketing | Scoop.it

Via Robin Good
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Robin Good's curator insight, June 24, 6:16 AM



BuzzSumo is a powerful web app which allows content curators to find trending top content highlighted by social media shares and key influencers on any subject you specify.


Content can be filtered by "type" (including articles, guest posts, infographics, videos and interviews) and by *time" with the ability to see just the last 24 hours, the past week, month or six months of data.


Influencers can be filtered by bloggers, journalists, influencers, companies and regular people. 


An excellent tool for curators to find valuable new content and key contacts, influencers or prospective customers on any subject.


Free to use and test even without signing up.

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Try it out now: 

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Christopher Benitez's curator insight, June 25, 1:34 AM

I love BuzzSumo as a content curation tool. Everybody who wants to collect the best posts about their niche should try out this tool!

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How to Use Google Analytics: Getting Started |

How to Use Google Analytics: Getting Started | | How to succeed with Content Marketing | Scoop.it
“ Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to set up now.”
Via Pantelis Chiotellis
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Does Your Blog Need A Style Guide?

Does Your Blog Need A Style Guide? | How to succeed with Content Marketing | Scoop.it
“ A style guide sounds like a tedious thing, but it's possible that a style guide is just what your blog needs to pull it together. Find out if you need one.”
Via Walt Goshert
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What Can a Content Marketing Consultant Do For You? | Feldman Creative

What Can a Content Marketing Consultant Do For You? | Feldman Creative | How to succeed with Content Marketing | Scoop.it
“ This post outlines how I teach content marketing, assess content marketing efforts, plan programs and execute them as a content marketing consultant.”
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Putting it to the Test: Never “Redesign” Your Website Again

Putting it to the Test: Never “Redesign” Your Website Again | How to succeed with Content Marketing | Scoop.it
If you redesign your website without testing each change's effect on your key metrics, you could be in for a nasty surprise. Here's how to leverage A/B testing so that you'll never 'redesign' your website again.
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19 Remarkable Guides on Business Strategy, Leadership and Motivation | B2B Marketing Blog | Webbiquity

19 Remarkable Guides on Business Strategy, Leadership and Motivation | B2B Marketing Blog | Webbiquity | How to succeed with Content Marketing | Scoop.it
Discover how can companies tap the social exposure potential of their workforces, which beliefs managers, leaders, and entrepreneurs need to discard, and more.
Thorsten Strauss's insight:

After cost cutting crisis comes growth. Here some inspiration guides and books outside the popular best seller lists. 

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | How to succeed with Content Marketing | Scoop.it
“ Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.”
Via Walt Goshert
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6 Research-Backed Ways to Get More Followers on Twitter and Facebook

6 Research-Backed Ways to Get More Followers on Twitter and Facebook | How to succeed with Content Marketing | Scoop.it
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.
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The Big Problem With Small-Business Websites (Infographic)

The Big Problem With Small-Business Websites (Infographic) | How to succeed with Content Marketing | Scoop.it
Here are some of the most common ways in which small businesses' websites are lacking.
Thorsten Strauss's insight:

best practice: SMB web sites. Areas of improvement. 

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