“ Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more. In this article I'll share nine online business activities you can streamline with WordPress plugins. #1: Implement the Sales Process It's never been easier…”
Via Pantelis Chiotellis
First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need. It takes into consideration a) how content is experienced -- for example, items like screen size, and considerations like mobility -- b) how it is delivered -- the technology managing it, and considerations about it becoming a pathway for collaboration -- and c) its governance, or the process
“Every marketer wants to make their job streamlined and easier to get results. There are a ton of tools out there to increase your productivity, but sometimes you can lost in so many tools that you ju…”
Via Stefano Principato
Thorsten Strauss's insight:
best practice: tool. 4 of 5 are really excellent. 5th one is new to me.
We pinned more than 120 new examples of great campaigns to the Email Swipe File this year. We published many of them in our 2014 edition of The Best of the Email Swipe File. Here are the top 10 pins based on … Continued
“If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.”
“ As businesses of all sizes ramp up content marketing, they often find it challenging to produce enough content for the many social media platforms and audiences they need to reach – efficiently and at scale. The Divisible Content approach is an efficient strategy that allows companies to produce large volumes of content while expending minimal time and resources.”
Via Pantelis Chiotellis
As consumers, it is easy to see how technology is transforming our experience by giving us the ability to research and compare options when it comes to product choices. Likely, the brands that win our preference strike a good balance between convenience, cost, and a compelling story. Research shows that by the time they click “buy” – physically, and online – people have done their due diligence. On average, individuals are 57% through their research process by the time they contact a sales perso
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.
“One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. A…”
Via Stefano Principato
best With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
“Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat.One of the greatest social media superpowers you hold—as an individual, a brand, or an agency—is the ability to control time. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be.Social media automation makes it possible to save time, stay flexible, and plan your online marketing strategy down to the very minute.”
Via Brian Yanish - MarketingHits.com
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.