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Transmedia Storytelling 101 | Jen Begeal

An overview of transmedia storytelling.  What's now, what's next and how to do it.


Via Kim Zinke (aka Gimli Goose)
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STORYTELLING

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HOW TO START MOVEMENT=NON PROFIT
MASS MOVEMENT TO EDUCATE CHILDREN OF THE WORLD
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Content Marketing Institute

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Content Marketing Institute | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

There are no hard-and-fast rules for brand storytelling, but the classics can guide you. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

 

Read the full article to find out how to use these 10 steps (shown in the image above) to start your content marketing hero's journey.


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TOOLS

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Harpal S.sandhu's curator insight, March 4, 2013 8:51 PM

CONTENT DIAGRAM

Jed Fisher's curator insight, April 10, 2013 1:32 PM

"What If"is a powerful concept

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The Top 50+ Presentation Tools and Resources I Have Found This Year

The Top 50+ Presentation Tools and Resources I Have Found This Year | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

Via Robin Good
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presentation

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Shaheen Gagan's curator insight, May 10, 2013 8:44 AM

Good stuff 

Ludmila Smirnova's curator insight, June 12, 2013 7:21 AM

Thank you, Robin Good, :-) for sharing

Louise Quo Vadis's curator insight, July 18, 2013 8:41 PM

add your insight...

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The Science of Storytelling: 6 Ways to Write More Persuasive Stories | ProBlogger

According to some fascinating research by Dr. Philip Mazzocco and Melanie Green, called Narrative Persuasion in Legal Settings: What’s the Story?, stories are powerful because of their ability to affect emotional beliefs in a way that logical arguments just can’t touch.

The researchers looked at persuasive aspects of stories in the court room, which is certainly one of the hardest places to craft stories, as you have another person (the other lawyer) trying to shoot down your arguments at every turn. From their research, Mazzocco and Green found six consistent elements that are apart of startingly effective stories:

1. Audience

2. Realism

3. Delivery

4. Imagery

5. Structure

6. Context

 

Read the full article to find out more about these 6 elements and how to write more persuasive stories.


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STORY = 6

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Storytelling Tip 5 - Start with a Relevance Statement | Anecdote

Start your stories with a relevance statement.

Stories are judged by their relevance and plausibility in business settings. For people to hear your story start off with a short statement that describes the relevance.


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STORY

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Tell Your Story: How to Differentiate Your Business Over the Noise | Kruse Control Inc.

Tell Your Story: How to Differentiate Your Business Over the Noise | Kruse Control Inc. | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

As a company, your brand has DNA. It’s the story of how you got to where you are: Your team, your intent, your struggles, your triumphs…everything that made your business what it is today.  Every single day there’s a story to be told.  It’s there amidst your customers, your employees and how they come together to create something unique.

 

Read the full article to find out more about Richard Fouts of Gartner culminated research of those companies who do storytelling well, into this 3-step process:

- Start with the end of the story.

- Support your story with credible truths.

- End your story with the right call-to-action.


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Transmedia Storytelling 101 | Jen Begeal

An overview of transmedia storytelling.  What's now, what's next and how to do it.


Via Kim Zinke (aka Gimli Goose)
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STORY METHOD

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How Children Succeed : Grit, Curiosity, and the Hidden Power of Character: Paul Tough

How Children Succeed : Grit, Curiosity, and the Hidden Power of Character: Paul Tough | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

The story we usually tell about childhood and success is the one about intelligence: success comes to those who score highest on tests, from preschool admissions to SATs.

 

But in How Children Succeed, Paul Tough argues that the qualities that matter most have more to do with character: skills like perseverance, curiosity, conscientiousness, optimism, and self-control.

 

How Children Succeed introduces us to a new generation of researchers and educators who, for the first time, are using the tools of science to peel back the mysteries of character. Through their stories—and the stories of the children they are trying to help—Tough traces the links between childhood stress and life success. He uncovers the surprising ways in which parents do—and do not—prepare their children for adulthood. And he provides us with new insights into how to help children growing up in poverty.

 

Early adversity, scientists have come to understand, not only affects the conditions of children’s lives, it can also alter the physical development of their brains. But innovative thinkers around the country are now using this knowledge to help children overcome the constraints of poverty. With the right support, as Tough’s extraordinary reporting makes clear, children who grow up in the most painful circumstances can go on to achieve amazing things.

This provocative and profoundly hopeful book has the potential to change how we raise our children, how we run our schools, and how we construct our social safety net. It will not only inspire and engage readers, it will also change our understanding of childhood itself.

 


Via Ashish Umre
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CHILDREN POWER

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3 ways to involve users in digital storytelling | iMedia Connection

3 ways to involve users in digital storytelling | iMedia Connection | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

The idea that a reader is no longer a passive observer and can instead have a direct impact on a story's unfolding and, ultimately, its conclusion, is both powerful and engaging. That same concept parallels what technology can do for storytellers today: bring audiences into the storytelling process, and as a result, heighten engagement and build stronger, more lasting relationships with them.

 

Read the full article to find out more about these 3 ways to involve users:

- Enlist users in the storytelling process

- Let users put their own images in the stories
- Give users the tools to create, use, and share their own content


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MASS MOVEMENT

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Storify: Popular curation platform tells stories with social media | Knight Digital Media Center

Storify: Popular curation platform tells stories with social media | Knight Digital Media Center | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

New tools like Storify make it easy to pull elements from social networks together to illustrate a theme or tell a story, whether you are a professional journalist or a local activist, a leader or a person with a story to share. The most successful creators Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story.


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SOCIAL MEDIA

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Kim Zinke (aka Gimli Goose)'s curator insight, March 1, 2013 4:33 PM

Thanks to Robin Good for finding this article.

 

This article showcases a number of great examples of Storify being used to tell stories. Also included are some basic steps to follow if you want to use Storify to tell your story:

1. Make sure you have accounts for your site or organization on all the major social networks.

2. Use hashtags and keywords to find story content.

3. Craft the story.

Alfredo Corell's curator insight, March 10, 2013 7:28 AM

Some useful examples and goo tips to putting Storify to work...

Charlotte L Weitze's curator insight, March 11, 2013 4:42 AM
Robin Good's insight:

 

 

Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.

 

She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.

 

"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."

 

“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”

 

Brava Susan, great job and superglad to have intercepted you again.

 

 

Instructive. Informative. Resourceful. 8/10

 

Full article:http://www.knightdigitalmediacenter.org/blogs/smernit/2013/02/storify-popular-curation-platform-tells-stories-social-media

 

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When Kids Go Bad: Bridging the Digital Age Gap | NetSafe Blog

When Kids Go Bad: Bridging the Digital Age Gap | NetSafe Blog | HOW TO START MOVEMENT=NON PROFIT | Scoop.it
AVG's latest threat report discusses the digital abilities of a 12 year old Canadian malware writer. It's essential that we teach digital citizenship skills to all New Zealanders to benefit from the digital economoy.
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GREAT IDEA

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Topology: The Secret Ingredient In The Latest Theory of Everything

Topology: The Secret Ingredient In The Latest Theory of Everything | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

Combine topology with symmetry and add a sprinkling of quantum mechanics. The result? A powerful new theory of everything


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hyperspace

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Transmedia Storytelling 101 | Jen Begeal

An overview of transmedia storytelling.  What's now, what's next and how to do it.


Via Kim Zinke (aka Gimli Goose)
Harpal S.sandhu's insight:

STORYTELLING

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Storytelling Tip 4 - Avoid the 'S' Word | Anecdote

Never start a story by saying, "I have a story to tell you." Remove the word 'story' from your vocabulary. Just get straight into telling it. And if you need a way to segue into it, just say you're sharing an example or an experience. In business the word 'story' creates the wrong initial impression.


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STORY

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Storytelling Tip 5 - Start with a Relevance Statement | Anecdote

Start your stories with a relevance statement.

Stories are judged by their relevance and plausibility in business settings. For people to hear your story start off with a short statement that describes the relevance.


Via Kim Zinke (aka Gimli Goose)
Harpal S.sandhu's insight:

STORY

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How to Create a Culture of Storytelling | Philanthropy for All

How to Create a Culture of Storytelling | Philanthropy for All | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it.

 

Read the full article to find five tips for creating a culture of storytelling at your organization:

1. Communicate to all staff members what kind of stories you are looking for

2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it

3. Make time at your staff meetings to tell stories.

4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have.

5. Start your own story bank for future reference.


Via Kim Zinke (aka Gimli Goose)
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PHILANTHROPY

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Monica S Mcfeeters's curator insight, February 27, 2013 4:59 PM

This speaks of staff members, but it could be students in any course as well.

Karen Dietz's comment, February 27, 2013 8:37 PM
Absolutely Monica! Glad you pointed that out.
Ignacio Conejo Moreno's curator insight, March 1, 2013 3:16 AM

Desmitificando: Todo el mundo puede crear Storytelling.

 

He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo.

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Content Marketing Institute

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Content Marketing Institute | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

There are no hard-and-fast rules for brand storytelling, but the classics can guide you. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

 

Read the full article to find out how to use these 10 steps (shown in the image above) to start your content marketing hero's journey.


Via Kim Zinke (aka Gimli Goose)
Harpal S.sandhu's insight:

CONTENT DIAGRAM

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Harpal S.sandhu's curator insight, March 4, 2013 8:46 PM

TOOLS

Jed Fisher's curator insight, April 10, 2013 1:32 PM

"What If"is a powerful concept

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How to communicate your work through stories | Nature Jobs

How to communicate your work through stories | Nature Jobs | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

Everyone loves a good story, so why do so many scientists shy away from story-telling when discussing their work?

 

If you want people to engage with your science, you need to be asking yourself some important questions.

- You need to find out what your story is but even before you can do that you need to think about who your audience is.

- To get your message out to as many people as possible, you should also be asking yourself what your audience can do for you.

- Who are the stakeholders who are interested in your research and how can you make them pass the message on more widely?

- Once you know who your audience is, you need to think about the story. Who are the characters? Where is the emotion?

- Something to consider is that the story isn’t necessarily going to be the results of your research.

 

So, how do you do it?  Read the full article to find out more about the questions above and to take the five-step help test for finding your story.


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STORY

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Your Founding Story: Nonprofit Storytelling, Part 3 | Getting Attention

Your Founding Story: Nonprofit Storytelling, Part 3 | Getting Attention | HOW TO START MOVEMENT=NON PROFIT | Scoop.it

Today I’m going to show you how to shape and share one of the six types of stories your organization has to tell, the founding story.

 

Your founding story can be a wow, easy-to-relate-to, moving, get-off-your-butt-and-do-something founding story.  Read the full article to find out more about these 4 steps to power up your organization’s founding story:

1. Focus on the founder(s) and what motivated them to start the organization.

2. Drill down into the personal side of that act.

3. Show how that driver clarified her understanding of a problem and possible solution, and the start-up of an organization to help solve it.

4. Emphasize each step in the process.


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STORY

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India: Water, inequality are intertwined - Alaska Dispatch

India: Water, inequality are intertwined Alaska Dispatch They snake across potholed roads lined by open sewers, through narrow alleys where children in ragged clothes beg amid the stench of feces and urine carrying an illegal water supply to the...
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WATER=CLEANLINESS

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Free Wi-Fi: Convenient and Crucial For Social Equality - PolicyMic

Free Wi-Fi: Convenient and Crucial For Social Equality - PolicyMic | HOW TO START MOVEMENT=NON PROFIT | Scoop.it
PolicyMic
Free Wi-Fi: Convenient and Crucial For Social Equality
PolicyMic
With more and more job openings being posted online, access to Wi-Fi has become more and more critical to bridging the socioeconomic gap and fulfilling social equality.
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FREE WI-FI FOR CHILDREN

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