According to some fascinating research by Dr. Philip Mazzocco and Melanie Green, called Narrative Persuasion in Legal Settings: What’s the Story?, stories are powerful because of their ability to affect emotional beliefs in a way that logical arguments just can’t touch.
The researchers looked at persuasive aspects of stories in the court room, which is certainly one of the hardest places to craft stories, as you have another person (the other lawyer) trying to shoot down your arguments at every turn. From their research, Mazzocco and Green found six consistent elements that are apart of startingly effective stories:
Read the full article to find out more about these 6 elements and how to write more persuasive stories.
Via Kim Zinke (aka Gimli Goose)