Today I’m going to show you how to shape and share one of the six types of stories your organization has to tell, the founding story.
Your founding story can be a wow, easy-to-relate-to, moving, get-off-your-butt-and-do-something founding story. Read the full article to find out more about these 4 steps to power up your organization’s founding story:
1. Focus on the founder(s) and what motivated them to start the organization.
2. Drill down into the personal side of that act.
3. Show how that driver clarified her understanding of a problem and possible solution, and the start-up of an organization to help solve it.
4. Emphasize each step in the process.
Via Kim Zinke (aka Gimli Goose)