There are no hard-and-fast rules for brand storytelling, but the classics can guide you. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.
Read the full article to find out how to use these 10 steps (shown in the image above) to start your content marketing hero's journey.
Via Kim Zinke (aka Gimli Goose)