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How to set up a Consulting Services Business
Thoughts and ideas for starting a business
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Poll: Do you find it hard to switch off from work during off-duty hours?

Poll: Do you find it hard to switch off from work during off-duty hours? | How to set up a Consulting Services Business | Scoop.it
Research shows that many owners of SMEs find it hard to stop working when they're out of the office. Are you the same?
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | How to set up a Consulting Services Business | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?

Via Karen Dietz, Gemma Vives Boix, David Hain
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Karen Dietz's curator insight, January 24, 2013 6:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Edna Campos's curator insight, February 1, 2013 4:27 PM

Muy buen articulo..

Trumans's curator insight, February 10, 2013 5:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

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Innovators and leaders - CNN

Innovators and leaders - CNN | How to set up a Consulting Services Business | Scoop.it
Innovators and leaders
CNN
A trailblazer is a special breed in business.
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Stop Being Comfortable & Start Being Motivated

Stop Being Comfortable & Start Being Motivated | How to set up a Consulting Services Business | Scoop.it

Like most, you probably don’t like new things that you can’t control.

You prefer to be in your comfort zone.


Via donhornsby, JLAndrianarisoa, David Hain
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AlGonzalezinfo's curator insight, February 4, 2013 11:38 AM

fantastic scoop, thanks Dan!

Roy Sheneman, PhD's curator insight, February 5, 2013 9:55 AM

Excellent perspective...time to move and capture our future!

Mary Perfitt-Nelson's curator insight, February 5, 2013 7:01 PM

change=growth

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What Really Happens When You Drop Out Of School To Start Up: 4 Lessons - Forbes

What Really Happens When You Drop Out Of School To Start Up: 4 Lessons - Forbes | How to set up a Consulting Services Business | Scoop.it
Forbes
What Really Happens When You Drop Out Of School To Start Up: 4 Lessons
Forbes
Last summer, I wrote a post called “Why I Didn't Get A Real Job” that got a lot of attention.
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How to Recover and Learn from Startup Burnout | 500 Startups

How to Recover and Learn from Startup Burnout | 500 Startups | How to set up a Consulting Services Business | Scoop.it
How to Recover and Learn from Startup Burnout http://t.co/0bDJMHSM via @zite cc @ozcoidi
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Why Being a Workaholic is Counterproductive

Why Being a Workaholic is Counterproductive | How to set up a Consulting Services Business | Scoop.it
Advice from a productivity expert on how to take some time away from your smartphone.
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Startup Mistakes - it's okay to make them (as long as you learn)!

Startup Mistakes - it's okay to make them (as long as you learn)! | How to set up a Consulting Services Business | Scoop.it
It's okay to make startup mistakes.It is most important to keep moving forward as quickly as you can and not worry too much about making startup mistakes (RT @MrStevenGeorge: NEW POST: #Startup Tip 60: It's okay to make mistakes @ReadySetStartup: ...
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Can The Cloud Help You Make Better Decisions?

Can The Cloud Help You Make Better Decisions? | How to set up a Consulting Services Business | Scoop.it
A new tool rounds up data from services such as Mailchimp and Quickbooks for easier monitoring and can cross the data for more meaningful applications. (Can The Cloud Help You Make Better Decisions?

Via Bamford Web Solution
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How to Know if You’re Entering a Viable Niche

How to Know if You’re Entering a Viable Niche | How to set up a Consulting Services Business | Scoop.it
When western companies first visited a deregulated India, they were licking their fingers in anticipation. India was a country of just under one billion
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Which CRM is Best for Small Business?

Which CRM is Best for Small Business? | How to set up a Consulting Services Business | Scoop.it
So you’ve been bombarded with ads for CRM solutions; it seems like everyone else is jumping in, experimenting with various CRMs and swearing that they’ve revolutionized the way they do business and their profits have shot through the roof.
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HR Magazine - The 10 social tools you need

HR Magazine - The 10 social tools you need | How to set up a Consulting Services Business | Scoop.it

Via Roger Francis
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Entrepreneurs Who Master Storytelling Win More

Entrepreneurs Who Master Storytelling Win More | How to set up a Consulting Services Business | Scoop.it
Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia.
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MarceloAller's curator insight, January 27, 2013 7:40 AM

Great article

 

Lenka Lutonska's curator insight, January 27, 2013 2:53 PM

Excellent article with pragmatic advice on making your storytelling impactful. 

Ricard Lloria's comment, January 28, 2013 2:22 AM
great article! Thank you!
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Behavioral Pricing: A consumer’s worst nightmare, a merchant’s dream

Behavioral Pricing: A consumer’s worst nightmare, a merchant’s dream | How to set up a Consulting Services Business | Scoop.it
What if when you bought a new Macbook, the price was higher because your tweets constantly referenced your love and devotion for Apple? What if Orbitz used the fact that your Facebook ...
Gary Bamford's insight:

Think this used to be called ripping you off!

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The case for having a founder run the business - Fortune

The case for having a founder run the business - Fortune | How to set up a Consulting Services Business | Scoop.it
Fortune
The case for having a founder run the business
Fortune
Some investors are challenging the notion that CEOs of startups need replacing by professional managers. By Jessi Hempel, senior writer.
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How to Project Confidence

How to Project Confidence | How to set up a Consulting Services Business | Scoop.it
Four tips to help you appear confident and sell your ideas effectively.Get the latest blog articles on business ideas and trends from Entrepreneur.com....
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The 4 Personality Types Every Startup Needs

The 4 Personality Types Every Startup Needs | How to set up a Consulting Services Business | Scoop.it
Anyone can have a killer startup idea, but in order to make that idea succeed you’ll need an unbeatable team.
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Maybe a Management Job Isn’t Your Style

Maybe a Management Job Isn’t Your Style | How to set up a Consulting Services Business | Scoop.it
Not everyone is cut out to be a supervisor, the author writes. When offered a management position, make sure that you really want it.
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The Most Important Decision Any Small Business Owner Will Make

The Most Important Decision Any Small Business Owner Will Make | How to set up a Consulting Services Business | Scoop.it
The Most Important Decision Any Small Business Owner Will Make
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Cloud Powered Change Agents - Microsoft Business UK

Cloud Powered Change Agents - Microsoft Business UK | How to set up a Consulting Services Business | Scoop.it
Change agents use cloud to accelerate business transformation (RT @whymicrosoft: #Cloud computing is acting as a ‘big switch’ to drive transformation in businesses: http://t.co/ypayGELY...

Via Bamford Web Solution
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The Strategic Plan is Dead. Long Live Strategy

The Strategic Plan is Dead. Long Live Strategy | How to set up a Consulting Services Business | Scoop.it

Creating strategies that are truly adaptive requires that we give up on many long-held assumptions. As the complexity of our physical and social systems make the world more unpredictable, we have to abandon our focus on predictions and shift into rapid prototyping and experimentation so that we learn quickly about what actually works...

 

 

 

...Instead of the old approach of “making a plan and sticking to it,” which led to centralized strategic planning around fixed time horizons, we believe in “setting a direction and testing to it,” treating the whole organization as a team that is experimenting its way to success.

 


Via David Ednie, Cyrille Jansem, David Hain, AlGonzalezinfo, Richard van der Lee, HR Trend Institute
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Peg Gillard's curator insight, February 2, 2013 10:01 AM

Thinking and planning in this type of growth oriented mind-set could set public education on an entirely different course of growth and innovation.

Maya Mathias's curator insight, February 2, 2013 3:01 PM

Plan, then experiment and be fluid to changing course.  Adaptive strategy is THE way to succeed in the 21st Century economy.  Thoughts?

Renee Stuart's curator insight, February 14, 2013 10:34 PM

Lose the assumptions...  Love it!

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The Digital Workplace Manifesto illustrated - set your employees free

The Digital Workplace Manifesto illustrated - set your employees free | How to set up a Consulting Services Business | Scoop.it

Via ValerieMalaval, HR Trend Institute
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Tom Hood's curator insight, January 30, 2013 8:51 AM

If you want to see the future workplace - here it is and the guiding principles to make it happen. Love the emphasis on leanring & collabroation and the work is an activity not a place.

MrTang Mf's curator insight, January 31, 2013 3:00 AM

People (especially students) do not like multiple logins. In fact with personal devices, they don't even like to login :)

Ivon Prefontaine's curator insight, January 31, 2013 7:33 PM

The emerging workplace is both a space and a place. We no longer need to be side-by-side, but it does not preclude this from happening. Too often, people use digital technology to send a message when they could walk down the hall.

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10 Tools for Hashtag Research and Management - Marketing Technology Blog

10 Tools for Hashtag Research and Management - Marketing Technology Blog | How to set up a Consulting Services Business | Scoop.it
Hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have benefits for use in social media - especially as their use has expanded from Twitter to also Google+.
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Project management: How to create a risk assessment - by Suzanne Rose - Helium

In business, all projects carry risk. Even seemingly infallible projects can be plagued by problems with drastic consequences.
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