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Curated articles on how to improve your pitch rate and persuade people.
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Two Pens
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Scooped by Two Pens onto How to Rock a Presentation |
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Content Strategy for Marketers - SMX Advanced 2013
Two Pens's insight:
Content strategy demystified by Jonathon Colman at REI. Delete the scoop?
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With the advent of social media, washing your dirty linen in public has taken on a whole new meaning. Battles are being fought on social media, in full public view using weapons like blogs, Twitter...
Two Pens's insight:
Can you say customer service is part of a social media strategy. Where was Lemp when its customers took to the page? Delete the scoop?
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Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly s... Via Neil Ferree
Two Pens's insight:
A +1 to this article on Google's +1 and its affect on SEO. 
Bogdan S's curator insight,
June 11, 3:25 AM
Dupa cum spuneam si zilele trecute in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/, Google+ are on influenta fantastica cand vorbim despre SEO in 2013
Bogdan S's curator insight,
June 11, 3:29 AM
Si din nou Google + apare ca un factor important pentru SEO, dupa cum spuneam si in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/ zilele trecute. Social media este "new trend" pentru SEO 
Ayo Aluko's comment,
June 11, 6:02 AM
Social traction is gaining prominence on the web, getting along the right direction will be a wise thing for webmasters who value sustainable traffic to online business. http://megaincomestream.com/how-to-make-money-with-google-plus/
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Emaze vision – to change the way people create presentations through a simple, fully automated process that generate powerful and engaging showcases. Via Baiba Svenca, Two Pens
Two Pens's insight:
It's an early beta but looks promising for making more interesting presentations. Not at "swoopy" as Prezi (that's good). 
loolye labat's comment,
June 8, 6:00 AM
Emaze c'est amazing, mais il reste encore beaucoup de bugs, vraiment beaucoup....
Ludmila Smirnova's curator insight,
June 8, 7:21 AM
Need to explore Emaze to create amazing presentations 
Two Pens's curator insight,
June 9, 8:08 PM
This is an early stage beta; fun to play around with but not super-intuitive. Still, it beats PowerPoint's klugey design and typography from dolts. Delete the scoop?
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PowerPoint has some amazing drawing tools that lets you create all kinds of illustrations. But sometimes it can be frustrating when you group text with an object to create an image because when you... Via Baiba Svenca
Two Pens's insight:
You need this tip. Seriously. So easy and so frustrating if you don't know it. 
Alfredo Corell's curator insight,
June 6, 8:29 AM
A neverendingstory of amazing tools to improve Powerpoint.
Has prezi killed the Slide-star??? Delete the scoop?
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"No speech was ever too short."
Two Pens's insight:
Oglivy loved Roman & Raphaelson. It's interesting how timeless their advice is (via Brainpickings). 
LucaVanin's curator insight,
May 23, 1:31 PM
Da leggere (nel senso che mi appunto di leggermelo quanto prima!) :-) Delete the scoop?
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Facebook keeps changing the rules.So what are the new rules? The biggest change is you can now include calls to action and these are now the focus of most Facebook cover designers and here are 5 great examples.
Two Pens's insight:
My favorite is HubSpot. Aesthetically designed. Valuable offer. 'Nuff said.
LucaVanin's curator insight,
May 23, 1:32 PM
Questa può essere molto utile, soprattutto per lanciare un Webinar!!! Delete the scoop?
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Igor Naming Consultants is a naming and branding agency creating powerful product and company names that propel and differentiate companies and products above the competition.
Two Pens's insight:
Love Igor's point-of-view re naming that differentiates you. Delete the scoop?
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Amazon spent years trying to avoid charging sales tax. Now, the company supports a bill that would require it.
Two Pens's insight:
Who would have thunk it? The reasons are so obvious..reduce (or should I say obliterate smaller competitors) and... (via Jessie Bennett Delete the scoop?
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We know: Crafting a fancy PowerPoint with charts and graphs that'll get your point across and won't make everyone's eyes glaze over—it's no simple feat.
Two Pens's insight:
I use Powerpoint sparingly in presentations, sandwiched between brainstorming, visual mindmapping, writing exercises and white board Q&As. But when you do use Ppt, these templates can make life easier and a little more aesthetically pleasing. Delete the scoop?
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Blog post at New Media Expo Blog : I love guest blogging. As a matter of fact, I got my first freelance writing inquiry thanks to a guest post on Social Media Examiner. I know[..]
Two Pens's insight:
This article reiterates the golden rule of all pitching: know who you are pitching and what they need. If you've got a match, good. If you don't... don't pitch. Delete the scoop?
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In the age of Skype, Google Docs, Dropbox and oDesk (where I work) these are pretty stunning pronouncements from one of the industry’s most progressive companies, and from Marissa Mayer, one of Sil...
Two Pens's insight:
I personally believe that people who work remotely from the office get more done. There's are less distractions, fewer meetings, a damped-down level of politics. I'd rather have a focused employee than a political one :-) Delete the scoop?
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Scott Hanselman on Programming, User Experience, The Zen of Computers and Life in General
Two Pens's insight:
Hanselman is a tech god at Microsoft. He's been speaking and blogging for more than a decade (I think) and he's good. Very, very good. If you speak on technical issues, mathematical equations or heavy data, he's the guy to emulate. Delete the scoop?
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Successful communication is all about getting the right message in front of the right people at the right time. Via The Fish Firm
Two Pens's insight:
It's been said before but this is said pretty well. Delete the scoop?
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I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. Via Peg Corwin, gdecugis, Ally Greer
Two Pens's insight:
(I didn't even start this... joke.) This is the reason to make your web pages and blogs more readable with visual design tricks that help people scan. 
PlasmaBorneElectric's comment,
June 13, 11:06 AM
Many times articles contain filler to make the article longer so there can be more side ads...
Gerg Anidem's curator insight,
June 18, 8:44 AM
With so many people with a blog these days, it is most difficult to post mind captivating articles that will capture the rearder's minds in such a fast paced society! Delete the scoop?
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Why Writers Should Use SlideShare
Two Pens's insight:
The SlideShare community is info-hungry. Writers of business books should include a plan for this channel. And be sure to include presenter notes to your slides to avoid the "what the hell?" syndrome. Delete the scoop?
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For years experts in psychology, design and even technology have decried Powerpoint and its many evils. Every few months another blog post, or presenter, explains in detailed outrage why the a pre...
Two Pens's insight:
People make bad slides because they lack aesthetic judgment and design taste. Develop those and you'll make better slides. Delete the scoop?
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Soak in the beauty of cinemagraph GIFs, where the motion and the motionless collide.
Two Pens's insight:
Cinemagraph GIFs add something interesting to a presentation. If you're making a point, look for (or create) a GIF that moves in such a way as to call attention to it. Delete the scoop?
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When I meet a busy client, they often tell me they are too busy to blog! I try to respond by explaining that web marketing requires their input, and specifically their knowledge, to succeed. ...
Two Pens's insight:
I blog MORE when I'm busy than when I'm sluggardly. Hmmm. An idea here? Delete the scoop?
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This deck was presented by JESS3 co-founder, president and COO Leslie Bradshaw at the Future M / Startup Marketing Bootcamp on October 8, 2010 in Boston. The fo
Two Pens's insight:
Fun art direction and it's not regurgitated information that everyone is saying. CEOs actually need to understand design if they want to build their company (and also their personal) brand. Delete the scoop?
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One bride in Australia wasn’t going to just walk down the aisle in any old thing. Using 10,000 bread tags she collected from friends and family, Stephanie Watson spent months creating her one-of-a-kind dress from recycled tags and hand-me-down...
Two Pens's insight:
I love creative people. Think about how you can dress to make a statement next time you're on stage. Delete the scoop?
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You're on a stage, lights hot and glaring, watching the large audience you’ll soon be addressing file in. How is your body reacting? You’re most likely jittery, your heart pounding through your rib cage and your breath quickening.
Two Pens's insight:
Tell yourself feeling stressed is good for you? Hmmm. I'd rather be in complete command of my material. Delete the scoop?
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How often should a brand post on Facebook? This is a very popular question asked of me by my business clients. The answer is ONCE a day, or every other day. A brand can post once Monday through Friday and not post on the weekends.
Two Pens's insight:
I agree with Nancy Brown. If a brand posts more than 1X a day, I deep-six them. Delete the scoop?
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Twitter keeps pushing the envelope about the style and content of tweets and now lets you put "line breaks" inside tweets. Learn about Twitter line breaks. Via Michael Cudahy
Two Pens's insight:
Nice to have the option finally. Delete the scoop?
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If you write boring stuff online, you'll be consigned to oblivion and no one will buy your goods. Tips to rescue you from radio silence or shut down by your readers.
Two Pens's insight:
Iron WOMAN of online writing here. I agree with being lively even if the topic is stuffed-shirt. Actually, no topic is boring; just the way people approach it.
LucaVanin's curator insight,
May 23, 1:35 PM
Indicazioni sempre valide per la creazione di contenuti online! Delete the scoop?
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I like the tips about how to calm your body by yawning, getting more oxygen in your blood cells, and shaking out the tension.