How to Rock a Pre...
Follow
639 views | +0 today
Rescooped by Two Pens from Content Marketing & Break
onto How to Rock a Presentation
Scoop.it!

A web writer is different than a copywriter

A web writer is different than a copywriter | How to Rock a Presentation | Scoop.it
It’s 2013, we all live in Web World.  We are light years away from Don Draper and Peggy Olson. Peggy Read the rest

Via Laureano López Pizarro
Two Pens's insight:

Love this love letter to the humble web writer who informs the reader and helps them find what they're looking for. Thank you, Don Seidenberg.

more...
No comment yet.
How to Rock a Presentation
Curated articles on how to improve your pitch rate and persuade people.
Curated by Two Pens
Your new post is loading...
Rescooped by Two Pens from Writing for Social Media
Scoop.it!

How Susan Orlean Built A Posse of 260,000+ Twitter Followers - Two Pens

How Susan Orlean Built A Posse of 260,000+ Twitter Followers - Two Pens | How to Rock a Presentation | Scoop.it
When writer and social media rock star Susan Orlean was in Seattle, Two Pens had a candid conversation about how she built a following of 263,000+ people. The single most important reason--she loves Twitter!
more...
No comment yet.
Rescooped by Two Pens from YouTube Tips and Tutorials
Scoop.it!

Should I add schema.org markup on my videos even if they're on YouTube?

Rich snippets are automatically added to SERPs for video results from YouTube. Is it recommended to add schema video markup onsite in order to get your page ...

Via Ileane Smith
Two Pens's insight:

Nice clean, quick answer to adding schema video mark-up. Short answer: yes.

 

more...
Ileane Smith's curator insight, November 4, 2013 11:17 AM

Matt's answer is Yes!

Scooped by Two Pens
Scoop.it!

Benefits of Business Blogging | Social Media Today

Benefits of Business Blogging | Social Media Today | How to Rock a Presentation | Scoop.it
Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists.
Two Pens's insight:

Use this as a cheat sheet for executive management if your company is lagging in the blog department. 

more...
No comment yet.
Rescooped by Two Pens from Public Relations & Social Media Insight
Scoop.it!

One Of My Worst Moments As A Speaker | Mr. Media Training

One Of My Worst Moments As A Speaker | Mr. Media Training | How to Rock a Presentation | Scoop.it

As a presentation trainer, audiences expect me to be a darn good public speaker.

 

So I’m guessing that one audience had high hopes for me a couple of years ago when I was invited to speak at an industry conference.

 

Everything was going well until an audience member challenged one of my points. Instead of taking my own good advice by answering his question and moving on, I began to debate him. The moment I did, I lost control of my own presentation. And in so doing, I elevated the audience member to the role of co-speaker....


Via Jeff Domansky
Two Pens's insight:

Answer the question and move on. Otherwise the speaker turns the podium over to a heckler and it bugs the other people in the room.

more...
Jeff Domansky's curator insight, September 29, 2013 8:21 PM

Brad Phillips shares a painful example of losing your audience and what he should have done differently.

Seo VN's comment, September 29, 2013 9:33 PM
http://thongtin24h.net/
Scooped by Two Pens
Scoop.it!

Is There Life Out There? The Search For Habitable Exoplanets

MIT professor Sara Seager's presentation for TEDxCambridge 2013
Two Pens's insight:

Beautiful MIT presentation on the Prezi platform that makes PPT look positively flat. 

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

Neil Hilborn’s ‘OCD’ Love Poem Counts 1.2 Million Views - GalleyCat

Neil Hilborn’s ‘OCD’ Love Poem Counts 1.2 Million Views - GalleyCat | How to Rock a Presentation | Scoop.it
Neil Hilborn’s ‘OCD’ Love Poem Counts 1.2 Million Views
Two Pens's insight:

The performance of the OCD poem is a thing of beauty. You intrinsically believe the speaker's experience. Even works for non-OCD people :-)

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

Building Your Community From the Ground Up

Jen Sable Lopez Building Your Community From The Ground Up Director of Community at Moz
Two Pens's insight:

This is not a "sexy" presentation but man, is it a smart one. Great examples, clean design.

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

Content Strategy for Marketers - SMX Advanced 2013

Content Strategy for Marketers - SMX Advanced 2013
Two Pens's insight:

Content strategy demystified by Jonathon Colman at REI. 

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

How A Negative Blog Post Killed The Lemp Brewpub & Kitchen On Social Media

How A Negative Blog Post Killed The Lemp Brewpub & Kitchen On Social Media | How to Rock a Presentation | Scoop.it
With the advent of social media, washing your dirty linen in public has taken on a whole new meaning. Battles are being fought on social media, in full public view using weapons like blogs, Twitter...
Two Pens's insight:

Can you say customer service is part of a social media strategy. Where was Lemp when its customers took to the page?

more...
No comment yet.
Rescooped by Two Pens from Google Plus and Social SEO
Scoop.it!

How Google's +1 Button Affects SEO

How Google's +1 Button Affects SEO | How to Rock a Presentation | Scoop.it
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly s...

Via Neil Ferree
Two Pens's insight:

A +1 to this article on Google's +1 and its affect on SEO.

more...
Bogdan S's comment, June 11, 2013 12:24 AM
Very true, Google+ is a key factor on SEO
Bogdan S's curator insight, June 11, 2013 12:25 AM

Dupa cum spuneam si zilele trecute in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/, Google+ are on influenta fantastica cand vorbim despre SEO in 2013

Bogdan S's curator insight, June 11, 2013 12:29 AM

Si din nou Google + apare ca un factor important pentru SEO, dupa cum spuneam si in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/ zilele trecute. Social media este "new trend" pentru SEO

Rescooped by Two Pens from Writing for Social Media
Scoop.it!

Emaze - create amazing presentations

Emaze - create amazing presentations | How to Rock a Presentation | Scoop.it

Emaze vision – to change the way people create presentations through a simple, fully automated process that generate powerful and engaging showcases.


Via Baiba Svenca, Two Pens
Two Pens's insight:

It's an early beta but looks promising for making more interesting presentations. Not at "swoopy" as Prezi (that's good).

more...
Two Pens's curator insight, June 9, 2013 5:08 PM

This is an early stage beta; fun to play around with but not super-intuitive. Still, it beats PowerPoint's klugey design and typography from dolts.

diane gusa's curator insight, July 20, 2013 6:27 AM

"Variety is the spice of life"

Maria Zambonino Gordillo's curator insight, December 17, 2013 9:00 AM

gracias deseo innovaciones tecnologicas

 

Rescooped by Two Pens from Digital Presentations in Education
Scoop.it!

The best PowerPoint trick you don't know about

The best PowerPoint trick you don't know about | How to Rock a Presentation | Scoop.it
PowerPoint has some amazing drawing tools that lets you create all kinds of illustrations. But sometimes it can be frustrating when you group text with an object to create an image because when you...

Via Baiba Svenca
Two Pens's insight:

You need this tip. Seriously. So easy and so frustrating if you don't know it.

more...
AnnaB's curator insight, June 4, 2013 11:44 PM

add your insight...

 
Alfredo Corell's curator insight, June 6, 2013 5:29 AM

A neverendingstory of amazing tools to improve Powerpoint.

 

Has prezi killed the Slide-star???

Nacho Vega's curator insight, July 7, 2013 3:39 AM

Really interesting information!

Scooped by Two Pens
Scoop.it!

How to Give a Great Presentation: Timeless Advice from a Legendary Adman, 1981

How to Give a Great Presentation: Timeless Advice from a Legendary Adman, 1981 | How to Rock a Presentation | Scoop.it
"No speech was ever too short."

"Read the Roman-Raphaelson book on writing. Read it three times," David Ogilvy famously commanded in the
Two Pens's insight:

Oglivy loved Roman & Raphaelson. It's interesting how timeless their advice is (via Brainpickings). 

more...
LucaVanin's curator insight, May 23, 2013 10:31 AM

Da leggere (nel senso che mi appunto di leggermelo quanto prima!) :-)

Scooped by Two Pens
Scoop.it!

How to Twitter. Advice from a Tweeter with 44 Followers

How to Twitter. Advice from a Tweeter with 44 Followers | How to Rock a Presentation | Scoop.it
Writer Michael Shilling makes a humorous argument for how to Twitter based on his vast experience gained with a following of 44 cat lovers.
Two Pens's insight:

Cat lovers love this post, so I'm reposting. Where are the dog people?

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

3 Reasons Why HR Should Encourage Staff Blogging - Search Engine Journal

3 Reasons Why HR Should Encourage Staff Blogging - Search Engine Journal | How to Rock a Presentation | Scoop.it
Employees participating in marketing campaigns through staff blogging results in many benefits including content creation & building employee morale.
Two Pens's insight:

When we write content strategy plans, we often need to explain to staffers why it's good for them to join the blog effort. This is a quick read for people you need to convince.

more...
No comment yet.
Rescooped by Two Pens from Digital Presentations in Education
Scoop.it!

PresentersWall - Interactive voting for presentations and events

PresentersWall - Interactive voting for presentations and events | How to Rock a Presentation | Scoop.it

The PresentersWall is your interaction tool and gives the audience her voice back. Let your audience vote, rate, ask and react via their own smartphone, tablet or laptop. Our interactive wall is a combination of a voting system and a Twitterwall. In this way your audience can vote and respond on questions or statements to create an interactive discussion.


Via Baiba Svenca
more...
poojarajput's curator insight, October 17, 2013 3:20 AM

http://www.jagran.com/lifestyle/technology-news-hindi.html

juanjovilar's curator insight, October 18, 2013 2:17 AM

Magnífica forma de interactuar con cualquier audiencia a través de nuestros teléfonos, tabletas o portátiles.

Alfredo Corell's curator insight, November 15, 2013 5:05 PM

Involve your audience into your presentation by using PresentersWall

Scooped by Two Pens
Scoop.it!

Learn How to Rock a Presentation

Learn How to Rock a Presentation | How to Rock a Presentation | Scoop.it
Cynthia Hartwig, veteran of thousands of advertising presentations, will lead you through an inspiring day of exercises designed to move you away from one way (and dead end) presenting.
Two Pens's insight:

Oct. 30 at Seattle's School of Visual Concepts, you can join me in a pen-to-paper day of writing and presenting. 

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

PSA: Don’t Overuse the Word ‘Suddenly’ in Your Writing - GalleyCat

PSA: Don’t Overuse the Word ‘Suddenly’ in Your Writing - GalleyCat | How to Rock a Presentation | Scoop.it
PSA: Don’t Overuse the Word ‘Suddenly’ in Your Writing
Two Pens's insight:

Suddenly, I got it. 

more...
No comment yet.
Rescooped by Two Pens from Google Plus and Social SEO
Scoop.it!

These 3 Marketing Experts Tell Us Why They Are Bullishly Using Google+

These 3 Marketing Experts Tell Us Why They Are Bullishly Using Google+ | How to Rock a Presentation | Scoop.it
We spoke with three marketing experts to tell us why they are so excited about the potential of Google+ and why they're continuing to invest in the network.

Via Neil Ferree
Two Pens's insight:

I am a nut about recording G+ Hangouts. They rank highly in search; they provide great branding and teaching experiences; they're free. 

more...
Neil Ferree's curator insight, July 16, 2013 8:28 PM

Google owns search. Google owns the Black Nav Bar in the Browser and Google owns the algo that links and tracks the social shares and social signals that your vetted rel=author Authorship ID generates on the content you post, share and publish to your other socials so your content marketing efforts have maximum SEO influence in the search results.

Silvia's curator insight, July 23, 2013 6:30 AM

interesting!

Rescooped by Two Pens from Digital Presentations in Education
Scoop.it!

How to create great slides for presentations

How to create great PowerPoint slides. Top tips and tools to use to create slides using PowerPoint, including fonts, colours and themes.

Via Baiba Svenca
Two Pens's insight:

Nicely designed!

more...
Adriana Favieri's comment, January 28, 2013 5:17 AM
gracias por los comentarios!!!
uamblearning's curator insight, January 31, 2013 5:40 AM

Excelentes recomendaciones para crear presentaciones. MPPB

PublishME's comment, July 9, 2013 8:01 PM
PublishME http://vimeo.com/68740723
Rescooped by Two Pens from Modern Marketer
Scoop.it!

Tips For Social Media Search Optimization: Now's The Time To Start

Tips For Social Media Search Optimization: Now's The Time To Start | How to Rock a Presentation | Scoop.it
Successful communication is all about getting the right message in front of the right people at the right time.

Via The Fish Firm
Two Pens's insight:

It's been said before but this is said pretty well.

more...
No comment yet.
Rescooped by Two Pens from Lean Content
Scoop.it!

You Won’t Finish This Article

You Won’t Finish This Article | How to Rock a Presentation | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.

Via Peg Corwin, Guillaume Decugis, Ally Greer
Two Pens's insight:

(I didn't even start this... joke.) This is the reason to make your web pages and blogs more readable with visual design tricks that help people scan.

more...
Terry Patterson's comment, July 20, 2013 9:37 AM
See Brian, there is no "cut off" for good articles, just user ability and interest to finish the read... yes, the medium helps (in your case you mentioned "listen") whatever works. In any case, believing that a user won't read an article because it is too long is a fallacy. Someone who believes that simply is not understanding their audience and not giving them what they need and how they need it in digital format.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 12:07 PM
As platforms change for content exposure with filters such as curation, on site like Scoop.it, writers need to remember that their readers may be looking for more information than a brief 500 word article because they have clicked through from a filtered source, not a random Google search.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 12:14 PM
Terry, when I look an article written by someone like Avinash Kaushik, I know that what I'm going to read is well thought out with sources to back it up. Not just something written as Google bait. eg. http://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/
Scooped by Two Pens
Scoop.it!

Why Writers Should Use SlideShare - GalleyCat

Why Writers Should Use SlideShare - GalleyCat | How to Rock a Presentation | Scoop.it
Why Writers Should Use SlideShare
Two Pens's insight:

The SlideShare community is info-hungry. Writers of business books should include a plan for this channel. And be sure to include presenter notes to your slides to avoid the "what the hell?" syndrome.

more...
No comment yet.
Scooped by Two Pens
Scoop.it!

Why do people make bad slides?

Why do people make bad slides? | How to Rock a Presentation | Scoop.it
For years experts in psychology, design and even technology have decried Powerpoint and its many evils.  Every few months another blog post, or presenter, explains in detailed outrage why the a pre...
Two Pens's insight:

People make bad slides because they lack aesthetic judgment and design taste. Develop those and you'll make better slides.

more...
Nicholas Potter's curator insight, June 27, 2013 1:33 AM

Follows Tufte's advice to ditch PowerPoint format; contains a number of interesting links.

Scooped by Two Pens
Scoop.it!

The Beauty Of Cinemagraph GIFs - All That Is Interesting

The Beauty Of Cinemagraph GIFs - All That Is Interesting | How to Rock a Presentation | Scoop.it
Soak in the beauty of cinemagraph GIFs, where the motion and the motionless collide.
Two Pens's insight:

Cinemagraph GIFs add something interesting to a presentation. If you're making a point, look for (or create) a GIF that moves in such a way as to call attention to it.

more...
No comment yet.