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Strategies for fixed vs. CPM based pricing for publishers

Strategies for fixed vs. CPM based pricing for publishers | How to Promote | Scoop.it
Two of the most important decisions a publisher makes is their ad set up and pricing. For general information, our How to Price and Place Your Ads guide provides in-depth help with pricing and placement.
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ad placement and pricing

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YouTube launches Fan Finder initiative, lets channels create video ads to bring in new fans for free

YouTube launches Fan Finder initiative, lets channels create video ads to bring in new fans for free | How to Promote | Scoop.it
YouTube today launched Fan Finder, a new initiative to help channel creators bring in new fans for free. Fan Finder is essentially an advertising campaign that YouTube is running for ...
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Its Fan Finder

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How A Single A/B Test Increased Conversions by 336% [Case Study]

How A Single A/B Test Increased Conversions by 336% [Case Study] | How to Promote | Scoop.it
336% ? No Way! (Image Source)
In the post below I am going to share a step by step case study in which we increased conversions 336% (that’s not a typo or stuck key – it’s a legit 336%) for a client who owns and operates a career college.
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Split Testing...

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Post 5/30: You’re Really Awful At PPC If…

Post 5/30: You’re Really Awful At PPC If… | How to Promote | Scoop.it
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing.   What a great day!
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Hanapin Marketing?

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Why Did Google Disapprove My AdWords Ad?

Why Did Google Disapprove My AdWords Ad? | How to Promote | Scoop.it
Isn’t it a bummer logging into AdWords to check on your ads…only to see this little message?
Don’t worry – it’s usually pretty easy to get up and running again.
Xarzy Castro's insight:

We are being shift to paid advertisement by Google...

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