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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | How to - Marketing | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello, Martin Gysler
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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HuffPost Live

HuffPost Live | How to - Marketing | Scoop.it
HuffPost Live is a live-streaming network that attempts to create the most social video experience possible. Viewers are invited to join discussions live as on-air guests. Topics range from politics to pop culture.
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Motivational Quotes: 20 Motivational Quotes for Your Business Today

http://www.AmazingBigIdea.com Motivational Quotes 20 Motivational Quotes for Your Business Success is my way of giving back to the wonderful community of business owners and entrepreneur.
My father was always an entrepreneur.


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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | How to - Marketing | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point

Via Mike Ellsworth
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Mike Ellsworth's curator insight, February 3, 6:59 PM

Social media: Be on the wave or under it.

Martin (Marty) Smith's curator insight, February 3, 7:29 PM

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
###



Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous. 
 

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Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using | How to - Marketing | Scoop.it
You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.

Via Martin Gysler
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Andre Beukes's curator insight, April 30, 2013 3:23 AM

Something social media guys should look at even if you know a lot you can not know all and some that you do know might not work as well as others could

Kim, Youngmin's curator insight, May 7, 2013 3:23 AM

ll

Naomi Assaraf's comment, May 21, 2013 2:32 PM
Here, here to @AndreBeukes!
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Discover, Clip And Share Videos From Anywhere With ReelSurfer

Discover, Clip And Share Videos From Anywhere With ReelSurfer | How to - Marketing | Scoop.it

Excerpted from review article by TechCrunch:
"ReelSurfer is an instant video editor, born out of its founders frustration of trying to find clips, quotes and scenes from their favorite movies on YouTube and other video sites.
ReelSurfer developed the tools to let you clip any video from any website and share it with your “homies” and “homedawgs” over the Facebooks, Twitters and more.

Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.

The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose. However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.

Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."

Read full original article:
http://techcrunch.com/2013/04/12/y-combinator-grad-reelsurfer-gets-a-makeover-now-lets-you-clip-share-any-espn-or-new-york-times-video/

Check out ReelSurfer: http://www.reelsurfer.com

More information: http://www.reelsurfer.com/about

 


Via Giuseppe Mauriello
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God Is.'s curator insight, April 14, 2013 10:46 AM

I have to try and see this one, but it looks promising...

Charlie Dare's curator insight, April 14, 2013 11:42 PM

A nice idea as I was searching for a clip of Nick Drake but his reclusive past life seemingly that of a shooting star ..then gone.

Víctor V. Valera Jiménez's curator insight, April 20, 2013 2:05 PM

Real Surfer es una excelente herramienta que te permite descubrir, seleccionar, cortar y compartir vídeos desde cualquier lugar de alojamiento de vídeos como Youtube y otros.

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Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata

Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata | How to - Marketing | Scoop.it

In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.


In this ebook you’ll learn:

- How to re-purpose old content;

- Front-end marketing tactics;

- How to develop short and long form content;

- and how to keep your Content Beast well fed!


Here is a short excerpt as summary that caught my attention:

"6 tips for smart and effective content curation:

1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that.
2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.

3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.

4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.

5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.

6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."


Very informative.

Fill out the form here and download free your copy of ebook:

http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Via Giuseppe Mauriello
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Stephen Dale's curator insight, March 29, 2013 8:02 AM

It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm

jaynalocke's curator insight, March 29, 2013 12:13 PM

I love the image of the Content Beast. It is always hungry...!

Ignasi Alcalde's curator insight, April 1, 2013 5:53 AM

Buena perspectiva sobre la curación de contenidos

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Science reveals what really increases Twitter followers

Science reveals what really increases Twitter followers | How to - Marketing | Scoop.it
Create. Inform. Engage. | Journalism training, media news & how to's

Via Mike Ellsworth
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Anne Thomas 's comment, March 2, 2013 6:38 PM
:)
Mike Ellsworth's comment, March 5, 2013 10:06 AM
Thanks for the reScoop, Benjami!
Mike Ellsworth's comment, March 21, 2013 3:47 PM
Thanks for the reScoop, AVAab99!
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Social Media Link Building

Social Media Link Building | How to - Marketing | Scoop.it
This article identifies different social media options for website owners and optimizers. Promoting your site through social media is a good link building method, as well as brand development and r...

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Mike Ellsworth's curator insight, February 24, 2013 7:27 PM

Social media signals are becoming more and more important in search engine placement. Friend recommendations will always trump big budget ad campaigns. This aritcle does a good job of laying out the social SEO landscape.

Mike Ellsworth's comment, February 24, 2013 10:34 PM
Thanks for the reScoop, Gregg!
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Using Facebook Graph Search For Business

Using Facebook Graph Search For Business | How to - Marketing | Scoop.it
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for!  The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.

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Martin Gysler's curator insight, February 18, 2013 9:07 AM

I look forward to try this new tool.


This post has an interesting approach from Facebook graph search for business and shows the real potential from the tool.

 

Let me know what you think, and if in your opinion this tool will be a plus for you and your business.

Gwynne Wade's curator insight, February 19, 2013 8:46 AM

A well written article on the new Facebook Graph search and how you can use it for your business.

Martin Gysler's comment, February 19, 2013 2:58 PM
I'm glad you like it Gwynne ;-)
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MXeeMe (@uXeeMe on Twitter) was nominated for a Shorty Award

MXeeMe (@uXeeMe on Twitter) was nominated for a Shorty Award | How to - Marketing | Scoop.it
See who voted for XeeMe in the 5th Annual Shorty Awards, the awards for the best of social media.

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, February 8, 2013 10:20 AM

XeeMe (@uXeeMe on Twitter) was nominated for a Shorty Award

Philippe Trebaul's curator insight, February 9, 2013 4:58 AM
XeeMe (@uXeeMe on Twitter) was nominated for a Shorty Award

"See who voted for XeeMe in the 5th Annual Shorty Awards, the awards for the best of social media".
XeeMe (@uXeeMe on Twitter) was nominated for a Shorty Award via @Gerrit_Bes http://sco.lt/...


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Portrait of a LinkedIn User Infographic - Social Media Marketing Tips

Portrait of a LinkedIn User Infographic - Social Media Marketing Tips | How to - Marketing | Scoop.it

LinkedIn is one of the largest social media networks on the planet, and the dominant social network for professionals. This infographic designed from a user survey, uncovers how members are capitalizing on LinkedIn’s vast capabilites.

 

Did you know only 50% of LinkedIn profiles are fully complete (as defined by LinkedIn)? Although shocking, don’t let that statistic mislead you, as over 50% use the social network more than 3 hours per week.


Via Mike Ellsworth
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Mike Ellsworth's curator insight, February 5, 2013 7:06 PM

I was surprised to find via this Infographic that almost 42% of LinkedIn users are in 1-9 groups and the majority belong to 10 or more groups! 

Mike Ellsworth's comment, February 6, 2013 7:37 PM
Firas, thanks for the reScoop!
Mike Ellsworth's comment, March 5, 2013 10:08 AM
Thanks for the reScoop, Benjami!
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Pinterest Introduces 'News' Feature to Improve Content Discovery

Pinterest Introduces 'News' Feature to Improve Content Discovery | How to - Marketing | Scoop.it

Via Giuseppe Mauriello, Cendrine Marrouat - www.socialmediaslant.com, Kathleen Cercone, Dennis T OConnor, kallen214, Jimun Gimm, Mike Ellsworth
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Mike Ellsworth's comment, February 4, 2013 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Rescooped by Anne Thomas from WordPress Google SEO and Social Media
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Small Business and Social Media Strategic Plan – infographic /@BerriePelser

Small Business and Social Media Strategic Plan – infographic /@BerriePelser | How to - Marketing | Scoop.it
Small Business and Social Media Strategic Plan – infographic Developing a social presence is essantial

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, January 31, 2013 8:39 AM

Small Business and Social Media Strategic Plan – infographic /@BerriePelser

Haciendo Eco's comment, February 1, 2013 3:17 AM
Cómo elegir la red social que utilizar.
Más info en http://www.lamonavestidadeseda.com/blog/etiqueta/redes-sociales/
emily tran's curator insight, February 5, 2013 1:07 AM

super helpful!

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10 Ways Happy People Choose Happiness

10 Ways Happy People Choose Happiness | How to - Marketing | Scoop.it
Practical Tips for Productive Living (10 Ways Happy People Choose #Happiness — http://t.co/J0KvaIcor0 | #inspiration via @DrJeffersnboggs RT @Marcome)...

Via Rami Kantari
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Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps

Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps | How to - Marketing | Scoop.it

Excerpt from article by Mashable:
"How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app.
The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.

With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:

Design: Tiles And Gestures

Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible.
Both apps rely heavily on gestures for navigation.

News: Curation vs. Aggregation

When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator.
Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second.
Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook.
Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.

Getting Social

Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center.
Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.

Wrapping It Up

Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.

Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."

Each point is analyzed with more information. Read full and detailed article:
http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard/

 


Via Giuseppe Mauriello
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Carlos Polaino Jiménez's curator insight, February 5, 4:51 AM

Otro debate interesante

Scoop Social's curator insight, February 5, 10:20 PM

Facebook's Paper vs. Flipboard

Debbie Elicksen 's curator insight, February 7, 6:56 PM

Facebook seems to be testing the waters. Imagine if Paper is really popular, the company will add features.

 

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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | How to - Marketing | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.


Via Martin Gysler
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Martin Gysler's curator insight, April 25, 2013 11:26 AM

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

Progressive training's curator insight, March 25, 12:34 PM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | How to - Marketing | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 18, 2013 2:22 AM

I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.

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The mobile war is over and the app has won /@BerriePelser

The mobile war is over and the app has won /@BerriePelser | How to - Marketing | Scoop.it
The mobile war is over and the app has won: 80% of mobile time spent

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WordPress SEO & Social Media's curator insight, April 5, 2013 3:36 AM

The mobile war is over and the app has won /@BerriePelser

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You're Reaching More People on Facebook Than You Think

You're Reaching More People on Facebook Than You Think | How to - Marketing | Scoop.it
A new study shows that Facebook users' perceptions differ from their reality. Most users have a larger reach than they think.

Via Martin Gysler
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Luis A. Trujillo Paz's comment, March 9, 2013 2:09 PM
Agree
Luis A. Trujillo Paz's curator insight, March 9, 2013 2:10 PM

post 

Martin Gysler's comment, March 12, 2013 9:06 AM
I see Bill, we have the same doubts, what not mean that it's not right. I think that Facebook has changed too much, in my opinion, his platform in the wrong way.
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Social Media Curation Guide | SEOmoz

Social Media Curation Guide | SEOmoz | How to - Marketing | Scoop.it

This article is new post by Gianluca Fiorelli published on SEOmoz blog.
Here is an excerpt from this long and interesting article:
" Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.


For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.

[Giuseppe Mauriello: Below there are some points that caught my attention]
" How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:
- Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
- Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"
...
Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
...

Why social content curation?
People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.
...

How can I find trusted sources of information to curate?
- Resource directories and news aggregators;
- Social network personalized suggestions, lists, and groups;
- A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience.
- The old school (still good) methodology: blogs commenter’s analysis;
...
"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
...

 The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:
- Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
- The users’ behavior varies a lot from a social platform to another.
...
 As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.

Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."

The article is very long and informative. Read full article here:
http://www.seomoz.org/blog/social-media-curation-guide

 

 


Via Giuseppe Mauriello
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Mike Ellsworth's curator insight, March 2, 2013 4:57 PM

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

Gareth Llewellyn's curator insight, March 10, 2013 8:29 PM

Includes a useful Social Content Curation Strategy Guide:

Emily at Two Pens's curator insight, March 25, 2013 7:33 PM

"How do I stay sane and decide what and what not to read..."  Honestly, most things written by folks at SEOmoz are a good bet. This post is.

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INFOGRAPHIC: How Safe is The Cloud?

INFOGRAPHIC: How Safe is The Cloud? | How to - Marketing | Scoop.it
There are benefits in using cloud technologies - cost savings, improved productivity, etc. But - just how safe is the cloud?

Via Peter Azzopardi, Brian Yanish - MarketingHits.com, John van den Brink, Mike Ellsworth
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Mike Ellsworth's curator insight, February 21, 2013 4:47 PM

Yeah, I've wondered about denial of service attacks and the cloud. Could cost you a bunch if you pay by the cycle . . .

AlGonzalezinfo's curator insight, February 22, 2013 6:56 AM

Good information on this graphic, especially about the security threat from employees and contratctors

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Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide

Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide | How to - Marketing | Scoop.it

Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.

Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.

You can also connect your device directly to a TV or projector via HDMI or VGA.


Via Baiba Svenca, Robin Good, Karen Dietz, Martin Gysler
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Jacq's comment, March 1, 2013 1:18 AM
the pricing for more than one co-user I need to think about
Karen Dietz's comment, March 1, 2013 12:57 PM
I agree Jacq! For some, the pricing won't be an issue. For sole proprietors, it could be something to carefully consider.
Cori Zuppo's curator insight, May 28, 2013 10:27 PM

Absolutely cool. Now, how to make it work in a classroom with a diverse student population who perhaps cannot afford iThings...and the classroom PCs are not wireless...hmmm...

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Bullet Proof Link Building Strategies For 2013 - The Experts Weigh In (Part 2)

Bullet Proof Link Building Strategies For 2013 - The Experts Weigh In (Part 2) | How to - Marketing | Scoop.it

For this post, we reached out to 25 of the industry’s brightest and asked them to provide us with what they believe will be the top three link building strategies for 2013. Over half of the individuals we reached out to were women, two of which responded (but didn’t provide a quote) and the rest didn’t bother replying to the email request at all.


Via Level343, Firas Ghunaim, Mike Ellsworth
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Level343's curator insight, February 5, 2013 1:01 PM

Love this series. In this second post are some of my favorite women discussing what I used to hate... but now actually love doing since it's cleaned up. Reaching ourt to PR are some of the best ways to creat a fantastic link building campaign. 

Rhea Drysdale, Dana Lookadoo, Ann Smarty, Arienne Holland, to name a few....a must read for sure.

Mike Ellsworth's curator insight, February 6, 2013 7:38 PM

Great advice from a great braintrust!

Level343's comment, February 11, 2013 12:39 PM
Hey Mike, ain't that the truth ;)
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Creating Order From Chaos: 9 Great Ideas For Managing Your Computer Files

Creating Order From Chaos: 9 Great Ideas For Managing Your Computer Files | How to - Marketing | Scoop.it

It’s frustrating isn’t it when you can’t find that file? When you’ve searched every folder imaginable on your computer, and somehow it got lost….or worse, deleted. Now, there are excellent search tools for Windows that allow you to find your files, but they only work if you know the name of the file. And you don’t want to open up a program to find every file and folder that you need. It’s just nice to have things neat and easy to access whenever you need them.

 

I’ve put together a list of 9 things you can do to manage computer files and get the most out of your computer. Because that’s its purpose – to be moreuseful, not less useful. But computers are often more complicated in some ways when they’re not set up and used properly, which is essentially counterproductive.


Via Martin Gysler
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Martin Gysler's curator insight, February 5, 2013 5:13 AM

If you're tired of searching your documents on your computer all day and want a system that will help you bring order to your files, then you should read this excellent post.

 

What I liked is that it is an article that contains all the information needed to have a clear and well organized system for the documents as well as safety tips with the various possibilities in the cloud.

 

An article truly comprehensive about this topic who deserves your attention.

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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | How to - Marketing | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Martin Gysler
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Gaurav Pandey's curator insight, February 6, 2013 1:12 AM

Remember, size does matter. 

Dotty Scott's comment, March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
Martin Gysler's comment, March 18, 2013 4:47 PM
Yes, you're right Dotty. The social media world is changing every day... thanks for the information.