How to - Marketing
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“How to do Marketing right ”
Curated by Anne Thomas
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Created Dec 19, 2011
Created by Anne Thomas
Updated May 24
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arkarthick.com - May 24, 8:50 AM

10 Solid Ways to Bolster Your Willpower

You’re willing to achieve something, but your mind mechanism seems to defy it. So how do you bolster the willpower?

 

What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that’s another matter. Peter F. Drucker.

 

You want to top the class in the exams, but you’re not preparing well.

 

You would like to blog regularly, but you keep finding excuses.

 

You’re dying to get that super client, but your competitor swept them away.

 

You’re trying to break free from all the messy stuffs, but you can’t find a way out.

 

Sounds familiar? What are the odds then? Buckle up; it’s about you and your willpower.

 

Read more: http://bit.ly/MIdYBs


Via Martin Gysler
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moneyning.com - May 18, 11:06 AM

The Recession is A Great Time to Start a Business

Are you ready for the fight?

 

Recessions are created for people who want follow this trend... why wouldn't you make your own trend and start your own business? An excellent post with some interesting insights and examples. [note mg]

 

Recessions are the perfect time to start a business: FedEx, Microsoft, Burger King and even GE were started during the recessions the U.S. has experienced over the last century and a half. If you’ve been thinking about starting a new business, the fact that the economy is down should not stop you. In fact, there are many reasons why the national economic situation should encourage you to start a new business now.

 

You Have Motivation...

 

Read more: http://bit.ly/L9RTWH


Via Martin Gysler
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keemix.com - May 12, 9:44 AM

Collect, Organize And Share Your Content With New Curation Tool: Keemix Is Now In Beta

Giuseppe Mauriello: today Keemix launched its complete curation solution for individuals & businesses to the public in a beta version. I received invitation as beta tester. It is promising.

 

From official website:

"Keemix allows you to gather loved content from the web, mix it into your own custom-designed pages, and share it to inspire your friends and colleagues.

Keemix makes curation fun and accessible to everybody.

 

***Gather content on the fly: just click on the bookmarklet, select the object you want to mix, add your thoughts and voila!

 

***Mix content into your own tailor-made magazines: become an editor-in-chief ! For each of your passions, create a dedicated page, design it as you want and showcase your favorite topics with editorialized content.

 

***Inspire your readers: mixes can be private or public, and administrated individually or collaboratively. Keemix is tightly integrated with all major social networks and broadcasts your content through feeds or newsletters."

 

From blog post:

 

Here are some features:

- All pages are now public, publishers can share their mixes with anybody;

- A brand new homepage displaying featured mixes and mixersCollaboration!

- You can now add publishers to a mix and collaborate. You can even create private mixes to collaborate with friends/coworkers/teams..;

- Edit your mix design and layout;

- Receive notifications by mail;

- “Vanity URLs”. Get your own profile URL;

- New types of objects : we added a bunch of new supported platforms, and even new objects. For example, you can now capture any embed from soundcloud.com..."

 

Try out it here: http://keemix.com

 

Read blog post here: http://blog.keemix.com/news/its-alive-keemix-is-now-in-beta


Via Giuseppe Mauriello
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www.entrepreneur.com - May 8, 10:55 AM

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
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socialmediapearls.com - May 7, 8:24 AM

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]

 

Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

 

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.

 

Reminder of What’s Social Media Curation?

 

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...

 

Read more: http://bit.ly/IRXDad


Via Martin Gysler
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lifehacker.com - May 2, 8:11 AM

Living Self-Employed Online: The Manual They Forgot to Give You

February 1st, 2009, was a very memorable day for me. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.


I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. My position in the rat race was actually an awesome one, but it was nothing compared to being my own boss.


As some people here don't care about making their living from the internet, I understand that this post will not be for everybody. However, if you've just made the leap to working for yourself, currently run your own business, or you're looking to make your money online in the future, this article may be just what you need.


13 Lessons from 18 Months of Self-Employment...


Read more: http://lifehac.kr/K0q99M


Via Martin Gysler
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empireav.wordpress.com - April 29, 9:49 AM

10 Ways To Make People Want To Buy You ... - Empire Avenue Tips

This is a guest post by Orion Willis, aka (e)IADVERTISE originally published on his Empire Avenue Strategy blog. This is not bragging, as I have nothing to compare it to. I'm not better than you; I might execute better, though.

Via Alex Zmushka
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tier10lab.com - April 29, 9:48 AM

Tier10 Marketing - YouTube, Google+ & Search Visibility

"Tier10 Marketing: Last week, Google announced that its latest algorithm change will affect 35% of web searches."

 

Here we go again: Google tweaks, the SEO industry reacts.

 

Via @Tier10Lab


Via Mike Ellsworth
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www.mediapost.com - April 24, 9:29 AM

Use Social Curation To Build Brand Presence | MediaPost

Excerpted from the article:

 

"In today’s media-saturated world, consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become an active publisher or aggregator.

 

Unlike the past, consumers today can no longer rely on a few trusted editorial sources to filter the noise and deliver the most important news and information.

Instead, consumers must make sense of the vast amount of information that reaches them daily and constantly make decisions about what to take seriously and what to ignore.

 

Increasingly, they are turning to Social Curation -- the recommendations of others in their social networks -- to identify the most relevant and valuable content.

 

Perhaps more interesting than the specific social channels is the emergence of socially integrated communications.

 

Communications in the socially driven world has two significant implications for publishers and marketers:

1. Content will be judged less on its own terms and more by who recommends it and how it has arrived

2. Since recommendations vastly outperform media for driving content consumption, some of the attention (and dollars) that marketers traditionally dedicated to media must be refocused on driving adoption and recommendation in the social milieu.

 

A social recommendation is a form of personal endorsement, establishing a credible, trusted relationship with your audience is essential. While there are no tricks or shortcuts, there are best practices.

 

1) Be Honest...

2) Engage...

3) Provide Value...

4) Make things easy...

 

Engaging social curation can positively increase the reach, relevancy and credibility of your brand. But social engagement is a multichannel dialogue that requires vigilance and timely responses to user comments and questions.

 

Read the full article here: http://j.mp/Jl7kfx

 


Via Giuseppe Mauriello
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2d-code.co.uk - April 15, 8:31 AM

QR Codes On Google Earth

If you put these coordinates into Google maps +35° 15′ 9.88″, -80° 47′ 51.70″ and zoom in a few times you will see the QR Code on the roof of scrap metal recycler Southern Resources in Charlotte, NC.

 


Via Hans Looman
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www.socialmediaexplorer.com - April 13, 10:58 AM

Plan on a #SocialMediaFail | Social Media Explorer


Via Martin Gysler
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www.blueglass.com - April 13, 10:58 AM

The Secrets Behind Content With 10,000+ Shares

What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.

 

As Internet marketers, we’re tasked with the often difficult job of helping ourselves or our clients gain visibility online.


As the years go by, the landscape is becoming increasingly competitive and crowded, and standing out amongst the noise is harder than ever. If you’re not a major publication that automatically gets thousands of shares regardless of what you post, this becomes even harder to do.

 

With everyone competing to create highly shareable content, the million dollar question is:

 

“How Do I Create Viral Content?”

 

Read more: http://bit.ly/IN7E8l


Via Martin Gysler
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advancedlifeskills.com - April 11, 2:59 PM

Learn to Aim Higher

Everyone, at some point in their life, has dreamed of accomplishing something extraordinary. Who hasn’t dreamed of being wealthy and successful doing work they love to do? Who hasn’t pictured themselves in a happy and loving relationship?

 

We may dream big dreams and have great aspirations, but unfortunately our dreams often remain just that – dreams. As time passes those dreams and aspirations can fade away if we let them.

 

It’s a sad turn of events when we allow this to happens . Instead of our life being an exciting adventure as we pursue our dreams, we can find ourselves caught up in the humdrum of living from day-to-day with nothing extraordinary to look forward to. But you know what, it doesn’t need to be that way. Life can be so much better. Once we learn how to aim higher and then follow through, amazing things begin to happen.

 

Read more: http://bit.ly/HHqYUg


Via Martin Gysler
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web.appstorm.net - May 24, 8:50 AM

Ten Tools for Your Pinterest Toolbelt

Pinterest is a great social networking site, but it is definitely still young and lacking in some features. These tools can help you manage your Pinterest usage.

 

Via @michelemmartin


Via Mike Ellsworth
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mashable.com - May 14, 10:13 AM

12 Ways Businesses Can Prepare for Mobile Commerce

A panel of successful entrepreneurs share how businesses can prepare for mobile shopping...
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www.dtelepathy.com - May 9, 11:14 AM

39 Web Apps and Tools We Use to Create Websites

Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.


39 WEB APPS AND TOOLS WE USE TO CREATE WEBSITES


MEETING, BRAINSTORMING, STRATEGY
Our initial planning phases are all about collaboration. Here’s what we use to communicate, ideate and put the plan together.


Read more: http://bit.ly/KMGb4d


Via Martin Gysler
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www.pickthebrain.com - May 7, 8:24 AM

7 Smart Ways to Build Self Confidence

“Your perception of yourself has an enormous impact on how others perceive you.” – Erin Falconer of Pick the Brain.


“If you really put a small value upon yourself, rest assured that the world will not raise your price.” ~Author Unknown

 

I believe the best way to build self confidence is by broadening your life experiences. When you work hard to increase your knowledge, skills and experiences, you’ll automatically become a confident person.

 

Life shrinks or expands in proportion to one’s courage. ~Anaïs Nin, Diary, 1969

 

As you constantly increasing your exposure to life, you’ll build your confidence in mastering or doing anything.

 

Confidence is something that you have to workout like a muscle.

 

You can’t be confident at everything. We all lack confidence in some areas of life that we are not familiar with.

 

Read more: http://bit.ly/IRVeMS


Via Martin Gysler
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www.raremethod.com - May 5, 8:43 AM

A Picture is Worth a Thousand Shares: How Brands Can Turn the Photo Fascination into Traffic

"Add a ‘Shareable’ Visual Component to your digital marketing mix. For brands that means anchoring your digital content with highly engaging photography or images that will encourage traffic to flow back to your site. Infographics, visual representations statistical data, are a good example of this concept."

 

OK, so social media is all about having people distribute your advertising, huh? I dont think so, but brand marketers sure do.

 

What do you think? Please comment below.

 

Via @PhillyCyberGeek


Via Mike Ellsworth
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www.craigharper.com.au - May 2, 8:10 AM

The Fifty Success Habits

So I thought that I might write a quick review of every self-help book ever written all right here in this one little post. Simple enough. I love the easy jobs. Surely it couldn’t be that hard, could it? I figured that maybe I could take the important lessons from every self-help book I’ve read and every life experience I’ve endured, condense all that into fifty key points and save everybody a whole bunch of reading time. Sure, global book sales in the self-help field might take a down-turn for a decade or so, but I’m willing to take that chance and put in a solid sixty minutes (or so) work for the good of humanity; my gift to mankind.


Selfless I know.


I thought that perhaps I could follow Stephen Covey’s lead (the Seven Habits) and come up with my own list of say…


Read more: http://bit.ly/K0qqcN


Via Martin Gysler
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gizmodo.com - April 29, 9:48 AM

The Dutch are Making QR-Coded Coins. Seriously.

When did you last scan a QR code? Was it during last week's Republican debate? Or maybe that ad for a free Coke at Wendy's. It probably wasn't on a coin.

Via Hans Looman
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www.quicksprout.com - April 25, 8:13 AM

The Secret to Getting Highly Targeted Traffic from StumbleUpon

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.

 

In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:

 

That’s huge traffic that can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted and your conversion may suck.

 

Read more: http://bit.ly/IlXic6


Via Martin Gysler
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www.positivityblog.com - April 24, 8:33 AM

How to Keep Creating a New Habit When You Feel Like Giving Up

Now, creating a new habit isn’t always easy. You often start out all enthusiastic and excited. But since you usually have to keep doing it every day for about 30 days or once a week for a whole lot of weeks to make the habit into something that sticks and feels natural it becomes harder after a while.


Life may interfere. Perhaps you get overwhelmed at work or at home. Maybe you go away for a vacation or a conference somewhere. Or maybe – because change is scary and could be harmful – your mind starts to create thoughts that that try to persuade you to quit this new and possibly positive change.


Read more: http://bit.ly/HWE1Qn


Via Martin Gysler
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blog.kissmetrics.com - April 13, 10:59 AM

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool


Via Martin Gysler
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www.convinceandconvert.com - April 13, 10:58 AM

Redesigning Your Blog to Drive Reader Behavior | Blogging and Content Creation | Social Media Consulting - Convince & Convert


Via Martin Gysler
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vimeo.com - April 12, 11:14 AM

New Social Curation And Visual Research App: Vilize - Official Release: 16th April 2012

Giuseppe Mauriello: Vilize is a new italian-based free web application created to improve the research phase of creative professionals: from the collection of inspiration to the creation of moodboards in the same environment. 

SAVE THE DATE: Official Release 16th April 2012.

 

This platform is for users:

1) Creative Professionals: visual research & moodboarding;
2) Students: discover, track & work in team;
3) Bloggers: share to a collective visual platform.

 

"Here are some features:

- Collections & moodboards are ready for all devices. You can download them in high-resolution PDF and share them via Mail, Facebook, Twitter & Google+.

 

- Drag & Drop is the way you save, upload and collect the materials. Drag & Drop to design your moodboard.

 

- Save time preparing the inspiration for your team project: give your partners the ability to add and remove materials to your collections.

 

- Vilize's database is designed for the world of inspiration & creativity. We care that our files contain all the useful information like author, source, project description.

 

- Choose the order between the newest and highest rated files. Rate each file you see with one click and decide for its position.

 

- Choose the visualization mode you prefer: HD image or thumbnails.

 

- Vilize is the first platform that gives you a selection of streaming channels. Track the online-status of your favorite channels directly on your console.

 

- Follow the user that are publishing material you love. Get informed by the notification system about user published files, ratings, collections & moodboards.

 

- Share your discoveries on social platforms and with people you follow on Vilize. Comment each profile, image, video, collection or moodboard."

 

 

Source and read more here: http://vilize.com/launching/

 

Check out full HD video: http://vimeo.com/39398057

 

I requested and received an official pass for the preview of Vilize.

I just created my profile: http://vilize.com/pinomauriello

 


Via Giuseppe Mauriello
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