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Andrew Grill talks about why you need a Social Business Strategy. So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.
Via Martin Gysler
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges. However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including. In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Via Martin Gysler
A new study shows that Facebook users' perceptions differ from their reality. Most users have a larger reach than they think.
Via Martin Gysler
This article is new post by Gianluca Fiorelli published on SEOmoz blog.
Here is an excerpt from this long and interesting article:
" Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.
For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.
[Giuseppe Mauriello: Below there are some points that caught my attention]
" How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:
- Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
- Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"
...
Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
...
Why social content curation?
People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.
...
How can I find trusted sources of information to curate?
- Resource directories and news aggregators;
- Social network personalized suggestions, lists, and groups;
- A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience.
- The old school (still good) methodology: blogs commenter’s analysis;
...
"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
...
The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:
- Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
- The users’ behavior varies a lot from a social platform to another.
...
As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.
Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."
The article is very long and informative. Read full article here:
http://www.seomoz.org/blog/social-media-curation-guide
Via Giuseppe Mauriello
Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.
Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.
You can also connect your device directly to a TV or projector via HDMI or VGA.
Via Baiba Svenca, Robin Good, Karen Dietz, Martin Gysler
For this post, we reached out to 25 of the industry’s brightest and asked them to provide us with what they believe will be the top three link building strategies for 2013. Over half of the individuals we reached out to were women, two of which responded (but didn’t provide a quote) and the rest didn’t bother replying to the email request at all.
Via Level343, Firas Ghunaim, Mike Ellsworth
It’s frustrating isn’t it when you can’t find that file? When you’ve searched every folder imaginable on your computer, and somehow it got lost….or worse, deleted. Now, there are excellent search tools for Windows that allow you to find your files, but they only work if you know the name of the file. And you don’t want to open up a program to find every file and folder that you need. It’s just nice to have things neat and easy to access whenever you need them. I’ve put together a list of 9 things you can do to manage computer files and get the most out of your computer. Because that’s its purpose – to be moreuseful, not less useful. But computers are often more complicated in some ways when they’re not set up and used properly, which is essentially counterproductive.
Via Martin Gysler
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
Via Martin Gysler
You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler] Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities. Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. Read more: http://www.socialmediaexaminer.com/social-media-community-management/
Via Martin Gysler
Want an easier way to log into your Gmail account? How about a quick tap on your computer with the ring on your finger? This may be closer than you think. Google’s security team outlines this sort of ring-finger authentication in a new research paper, set to be published late this month in the engineering journal IEEE Security & Privacy Magazine. In it, Google Vice President of Security Eric Grosse and Engineer Mayank Upadhyay outline all sorts of ways they think people could wind up logging into websites in the future — and it’s about time. 2012 may have been the year that the password broke. It seemed like everyone on the internet received spam e-mail or desperate pleas for cash — the so-called “Mugged in London” scam — from the e-mail accounts of people who had been hacked. And Wired’s own Mat Honan showed everyone just how damaging a hack can be.
Via Martin Gysler
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You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
Via Martin Gysler
Excerpted from review article by TechCrunch:
"ReelSurfer is an instant video editor, born out of its founders frustration of trying to find clips, quotes and scenes from their favorite movies on YouTube and other video sites.
ReelSurfer developed the tools to let you clip any video from any website and share it with your “homies” and “homedawgs” over the Facebooks, Twitters and more.
Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.
The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose. However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.
Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."
Read full original article:
http://techcrunch.com/2013/04/12/y-combinator-grad-reelsurfer-gets-a-makeover-now-lets-you-clip-share-any-espn-or-new-york-times-video/
Check out ReelSurfer: http://www.reelsurfer.com
More information: http://www.reelsurfer.com/about
Via Giuseppe Mauriello
In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.
In this ebook you’ll learn:
- How to re-purpose old content; - Front-end marketing tactics; - How to develop short and long form content; - and how to keep your Content Beast well fed!
Here is a short excerpt as summary that caught my attention:
"6 tips for smart and effective content curation: 1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that.
2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy. 3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience. 4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. 5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts. 6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."
Very informative.
Fill out the form here and download free your copy of ebook: http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/
Via Giuseppe Mauriello
Create. Inform. Engage. | Journalism training, media news & how to's
Via Mike Ellsworth
This article identifies different social media options for website owners and optimizers. Promoting your site through social media is a good link building method, as well as brand development and r...
Via Mike Ellsworth
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for! The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.
Via Martin Gysler
LinkedIn is one of the largest social media networks on the planet, and the dominant social network for professionals. This infographic designed from a user survey, uncovers how members are capitalizing on LinkedIn’s vast capabilites. Did you know only 50% of LinkedIn profiles are fully complete (as defined by LinkedIn)? Although shocking, don’t let that statistic mislead you, as over 50% use the social network more than 3 hours per week.
Via Mike Ellsworth
In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing. The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“. Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.
Via Martin Gysler
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This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.
Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.
Do you have any other points to add?