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People value the printed word - Printers in Hertfordshire

People value the printed word - Printers in Hertfordshire | Marketing Genius | Scoop.it
Your could be forgiven for thinking that with the explosion of smartphones, social media, email on the go and connection speeds increasing that you should only connect with your customers… read more →
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Marketing Genius | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!

 

Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Lene Madelein
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4 Content Marketing Strategies That Still Build Links

4 Content Marketing Strategies That Still Build Links | Marketing Genius | Scoop.it
I think we are watching SEO practices dissolve into the broader framework of content marketing and inbound marketing — and this is a good thing for everybody. It's good for Google because converting SEOs to content ...
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Visual Social Media, How Images Improve Your Social Media ...

Visual Social Media, How Images Improve Your Social Media ... | Marketing Genius | Scoop.it
Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? To learn about visual social media, I interview Donna Moritz for this episode of the ...
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The LinkedIn page for the printing company 48hourprint.com

The LinkedIn page for the printing company 48hourprint.com | Marketing Genius | Scoop.it

Founded in Boston by three friends designing flyers for the local nightclub scene, today 48HourPrint.com is a $20 million online printing firm offering high-quality printing and mailing services to graphic designers, small businesses, and non-profit organizations that value quality, speed, and affordable prices. You dream it ... they print it. Printed sheetfed offset (or digitally for smaller quantities), they offer 40 products, including posters, business cards, postcards, brochures, greeting cards, calendars, pocket folders, and booklets, all backed by their 48 Hour Turnaround Guarantee. Their headquarters are in Boston, plants are in Arizona and Ohio, and their creative services, software engineering, and web development teams are based in New Hampshire.


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How to Stop a Social Media Crisis - The Next Web

How to Stop a Social Media Crisis - The Next Web | Marketing Genius | Scoop.it
Not all social media crises need be damaging. If you take the right steps, you may end up coming out of it in better shape than you imagined.
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How To Be a Marketing Monster - Preston Ely

How to Be a Marketing Monster - Preston Ely is a successful real estate investor, information marketer, serial entrepreneur, author, speaker, life coach, mus...
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6 Social Media Tips That Will Improve Your Marketing - Fast Company

6 Social Media Tips That Will Improve Your Marketing - Fast Company | Marketing Genius | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips.
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Is Your Message Getting Through? - The Valley Business Journal

Is Your Message Getting Through? - The Valley Business Journal | Marketing Genius | Scoop.it
Is Your Message Getting Through?
The Valley Business Journal
At the end of the day, digital marketing and social media works best when the message gets through to the intended market. Printing is a proven way to insure that this happens.
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