These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!
Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
I think we are watching SEO practices dissolve into the broader framework of content marketing and inbound marketing — and this is a good thing for everybody. It's good for Google because converting SEOs to content ...
Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? To learn about visual social media, I interview Donna Moritz for this episode of the ...
Founded in Boston by three friends designing flyers for the local nightclub scene, today 48HourPrint.com is a $20 million online printing firm offering high-quality printing and mailing services to graphic designers, small businesses, and non-profit organizations that value quality, speed, and affordable prices. You dream it ... they print it. Printed sheetfed offset (or digitally for smaller quantities), they offer 40 products, including posters, business cards, postcards, brochures, greeting cards, calendars, pocket folders, and booklets, all backed by their 48 Hour Turnaround Guarantee. Their headquarters are in Boston, plants are in Arizona and Ohio, and their creative services, software engineering, and web development teams are based in New Hampshire.
Is Your Message Getting Through? The Valley Business Journal At the end of the day, digital marketing and social media works best when the message gets through to the intended market. Printing is a proven way to insure that this happens.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.