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How to Grow Your Non-Profit
Ideas and resources to help you grow your non-profit
Curated by Charity WIlls
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Google+: An Overlooked Marketing Gold Mine

Google+: An Overlooked Marketing Gold Mine | How to Grow Your Non-Profit | Scoop.it
Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results.

Via Alex Butler
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Google+: An Overlooked Marketing Gold Mine

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12 Ways to Improve Your Content Marketing Strategy With Real Science

12 Ways to Improve Your Content Marketing Strategy With Real Science | How to Grow Your Non-Profit | Scoop.it
Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.

Via Alex Butler
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12 Ways to Improve Your Content Marketing Strategy With Real Science

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Sashika's curator insight, May 9, 2013 9:45 PM

this article examines the scientific evidence that provides information which allows marketers to capatilize on the outcomes of human behaviour and how by understanding how the human mind works, marketers can create efective marketing communications. It is very important to be able to understand how people relate to marketing communications and  in what way it has an impact on them , it is important to understnad how these effects of amrketing are percieved through the eyes of human beings and how different marketing channels can lead to different perceptions and outcomes.

Ryan Xie's comment, May 10, 2013 1:04 AM
The article proposed twelve ways to improve the marketing strategy with real science. In my opinion, except science, marketing strategy is important in every fields. Good strategy will significantly help create value for companies, improve brand equity and penetrate markets quickly. In order to make good marketing strategy, marketers need to know the market well which means that marketers need a lot of information of the market. Good information collection will help make good marketing strategy.
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How to Gauge the Power and Value of Your Content Marketing

How to Gauge the Power and Value of Your Content Marketing | How to Grow Your Non-Profit | Scoop.it
Content - Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...

Via Don Dea
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How to Gauge the Power and Value of Your Content Marketing

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Don Dea's curator insight, May 23, 2013 11:09 PM

Here are just some of the content-specific KPIs we are starting to track:

  • Content throughput: Publishing volume and rate
  • Content engagement: Views and comments across all channels
  • Content dispersion: Likes, Shares, Tweets, +1s, Pins, etc.
  • Content connection: Number of content interactions in the sales cycle
  • Search lift: Keyword rankings
  • Traffic: Across all properties (Web, social, etc.)
  • Content conversions: New subscribers, leads generated
  • Content value: Rough measure of revenue expectation from each content post



Read more: http://www.marketingprofs.com/articles/2013/10775/how-to-gauge-the-power-and-value-of-your-content-marketing#ixzz2UAyAMOQs

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6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here...

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6 Ways to Track Your Competition's Marketing Strategy

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Don Dea's curator insight, May 23, 2013 11:12 PM

Sign up for Google Alerts. Getting updates on your competitions' activity online is absolutely free via Google Alerts, and it couldn't be easier to set up. Just insert your competitors' names into the search query and select what results you want to be notified of -- including news, blogs, video and discussion. You can have those notifications sent to you as they happen, every day or weekly.

2. Connect with competitors on social media. "Like" and "follow" your competition on Facebook, Twitter and other social media channels. Make sure you track both the brand and its key leaders to get a sense of what they are doing. For example, as a restaurant owner, you may want to follow the names of restaurants you compete with as well as the chefs and restaurateurs to get a full picture of their activity.



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Digital Content and Online Activity

Digital Content and Online Activity | How to Grow Your Non-Profit | Scoop.it
As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before.

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Digital Content and Online Activity

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Don Dea's curator insight, May 22, 2013 11:23 PM

Over one-fifth of global traffic now comes from digital content consumption at the expense of our declining interest in turning on the Desktop (desktop traffic continues to decline steadily).

Rescooped by Charity WIlls from Social Media Marketing For Non Profits
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11 Tips for Making Nonprofit Press Releases Social and Shareable

11 Tips for Making Nonprofit Press Releases Social and Shareable | How to Grow Your Non-Profit | Scoop.it

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all.


Via Marie Ennis-O'Connor
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11 Tips for Making Nonprofit Press Releases Social and Shareable

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What Picasso Knew

What Picasso Knew | How to Grow Your Non-Profit | Scoop.it
Pablo Picasso 1962 (Photo credit: Wikipedia) Tomorrow's inaugural Art Basel Hong Kong kicks off three big weeks of international acclaim for the industry, and reminds me of an anecdote about Picasso which, in a way, sums up a significant...

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What Picasso Knew

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Don Dea's curator insight, May 22, 2013 11:28 PM

He understood the power of the media, the power of public relations as a branding application. And, he understood that successful public relations is the art of getting the media to tell your story as well as, if not better than, you’d tell it yourself.

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Five SEO Basics that Will Get Your Website Ranking by @NathLussier

Five SEO Basics that Will Get Your Website Ranking by @NathLussier | How to Grow Your Non-Profit | Scoop.it
Whether you have an online business or just want more traffic to your website, you need to know a few SEO basics. These five simple steps will help.
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Five SEO Basics that Will Get Your Website Ranking by @NathLussier

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Five Creative Ways To Thank Your Facebook Fans

Five Creative Ways To Thank Your Facebook Fans | How to Grow Your Non-Profit | Scoop.it
It's easy to think about thanking your Facebook fans as something that's nice to do - if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.
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Five Creative Ways To Thank Your Facebook Fans

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7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work | How to Grow Your Non-Profit | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
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7 Simple Social Media Moves That Work

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How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Social Media Examiner

How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Social Media Examiner | How to Grow Your Non-Profit | Scoop.it
Pinterest analytics: How to measure your Pinterest activity to help your business identify what types of content resonate best with your specific audience.
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How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Social Media Examiner

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6 Resources to help you find strong, resourceful and engaged board members

6 Resources to help you find strong, resourceful and engaged board members | How to Grow Your Non-Profit | Scoop.it
Is a strong, resourceful and engaged board of directors at the top of your organizations wish list?  Two essential components of recruiting strong board members include determining what and who yo...

Via Anisha Robinson Keeys
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11 Reasons Why People Sign Up To Charity Facebook Page & 6 Reasons Why They Leave

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ONE: The Fight Against Malnutrition | Visual.ly

ONE: The Fight Against Malnutrition | Visual.ly | How to Grow Your Non-Profit | Scoop.it
We are losing the war against malnutrition. See why the time is now for world leaders to put nutrition on the agenda.
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ONE: The Fight Against Malnutrition | Visual.ly

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New Study: Social Media Networks Take Up Most Web Usage

New Study: Social Media Networks Take Up Most Web Usage | How to Grow Your Non-Profit | Scoop.it
The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks.

Via Alex Butler
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New Study: Social Media Networks Take Up Most Web Usage

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A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds

A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds | How to Grow Your Non-Profit | Scoop.it
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.

Via Alex Butler
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A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds

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Julio Vizcarra's curator insight, May 26, 2013 12:38 AM

Será cierto?

Jérôme de Guigné's curator insight, May 30, 2013 4:47 AM

Sharing drives value! But not especially from everywhere. Find out more on this very interesting study. 

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Effectiveness of Social Media Cues in Ads

Effectiveness of Social Media Cues in Ads | How to Grow Your Non-Profit | Scoop.it
Advertising - Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.

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Effectiveness of Social Media Cues in Ads

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Don Dea's curator insight, May 23, 2013 11:08 PM

Among survey respondents who recalled social media prompts in advertising, digital ads (61%) and television ads (59%) were the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram. These were followed by print ads (52%), radio ads (42%) and outdoor ads (39%).




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The Psychology of Color and Branding

The Psychology of Color and Branding | How to Grow Your Non-Profit | Scoop.it
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.

Via Don Dea
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The Psychology of Color and Branding

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Don Dea's curator insight, May 23, 2013 11:19 PM

It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. 

But which colors spur which emotions? 

Perhaps most notably, it is said that red stimulates the appetite. That's why the color is so prevalent with national food chains like McDonald's, Pizza Hut, KFC, Wendy's, Popeye's and Chipotle. 

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive. 



Read more: http://www.entrepreneur.com/article/226791#ixzz2UB0ZFIEA

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Measuring the Right Metrics

Measuring the Right Metrics | How to Grow Your Non-Profit | Scoop.it
It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures.

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Measuring the Right Metrics

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Don Dea's curator insight, May 22, 2013 11:25 PM

 impact of your posts is known almost instantaneously, and you can adjust the next one to provide an even greater return.

But it’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures.

So how do you know which measures to pay attention to, and which ones are more vanity stats? You know, vanity stats: the numbers that you rattle off when someone asks what impact your efforts are having on their bottom line — we’ve all done it! But while those numbers can feel good, here’s what you really need to be paying attention to.

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More Effective Online Marketing

More Effective Online Marketing | How to Grow Your Non-Profit | Scoop.it
Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing.

Via Don Dea
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More Effective Online Marketing

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Don Dea's curator insight, May 22, 2013 11:28 PM

12. Guest blog—Like baseball, in the guest blog profession, you have major and minor leagues and levels within. It’s unrealistic to think you can’t publish a thing or two online and then get published by the New York Times.

However, if you’re paying close attention to your industry (please tell me  you are) and know which publishers have the most powerful voices, you should think big. I recommend you think of the path to the top as a ladder and climb it like so:

  • Blog brilliantly—First rung: your blog. Establish super high standards and meet them. Publish a minimum of 10 articles before you begin submitting work to high traffic sites.
  • Go where there are no gates—Today, every smart website host recognizes the need to publish regularly, so many accept contributions from outsiders with no or low standards. Of course, you shouldn’t have no or low standards, but you should take advantage of the opportunity to publish your pieces at ungated blogs/online magazines. (Scribd.com is always happy to have you.)
  • Apply yourself—The next rung on your ascent will be to apply to the sites you really want to be on. Often, an application system is in place for you to submit samples of your work and answer basic questions about your qualifications. Pursue these opportunities and you’ll surprise yourself.
Rescooped by Charity WIlls from Pinterest & Instagram for Nonprofits
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How Users Interact On Pinterest, Study Reveals User Habits

How Users Interact On Pinterest, Study Reveals User Habits | How to Grow Your Non-Profit | Scoop.it
Pinterest users interact differently than users on other social networks. The team at Wishpond explores which pins receive the best treatment overall.

Via janlgordon, Julia Campbell
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How Users Interact On Pinterest, Study Reveals User Habits

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Joyce Valenza's curator insight, March 6, 2013 7:43 AM

add your insight...

Dennis T OConnor's curator insight, February 10, 11:20 AM

I was introduced to Pinterest by one of my students about six months before the boom that made Pinterest a household word.


I wish I'd seized the opportunity and jumped right in. However, at first I just didn't get it.  Now in hindsight I realize that Pinterest is a curation platform-- one that appeals to millions.  Needless to say I'm now curating a dozen different interests! 

Alfredo Corell's comment, February 11, 8:11 AM
I'd like to see actual data. The Infographic is one year old :)
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What They Want to Hear Versus What You Want to Say | Nonprofit Marketing Guide

What They Want to Hear Versus What You Want to Say | Nonprofit Marketing Guide | How to Grow Your Non-Profit | Scoop.it
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What They Want to Hear Versus What You Want to Say | Nonprofit Marketing Guide

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Seven Responsively Designed Nonprofit Websites to Study and Learn From

Seven Responsively Designed Nonprofit Websites to Study and Learn From | How to Grow Your Non-Profit | Scoop.it
At least 15% of all traffic to nonprofit's websites now occur on mobile devices and across all sectors mobile is set to surpass desktop browsing in 2014. Over the last few years as I have studied t...
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Seven Responsively Designed Nonprofit Websites to Study and Learn From

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11 Tips for Making Nonprofit Press Releases Social and Shareable

11 Tips for Making Nonprofit Press Releases Social and Shareable | How to Grow Your Non-Profit | Scoop.it
Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication me...
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11 Tips for Making Nonprofit Press Releases Social and Shareable

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A Visual Guide To Twitter For Beginners - Edudemic

A Visual Guide To Twitter For Beginners - Edudemic | How to Grow Your Non-Profit | Scoop.it
Need a refresher or introduction to Twitter? This visualization is packed full of useful tools, tips, and ideas - a solid guide to Twitter for beginners!
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A Visual Guide To Twitter For Beginners - Edudemic

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11 Reasons Why People Sign Up To Charity Facebook Page & 6 Reasons Why They Leave

11 Reasons Why People Sign Up To Charity Facebook Page & 6 Reasons Why They Leave | How to Grow Your Non-Profit | Scoop.it
Among some interesting findings from a report on digital persuasion by Waggener Edstrom are the reasons why followers sign up to a charity's Facebook page - and the reasons why they leave it. 57% o...

Via Marie Ennis-O'Connor
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11 Reasons Why People Sign Up To Charity Facebook Page & 6 Reasons Why They Leave

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