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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats

MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats | Modern Marketing Revolution | Scoop.it

Facebook still reigns in B2CMarketing data + charts for marketers, analysts, consultants. Useful spreadsheet .xls and .ppt slidedeck downloads to prepare your presentations and budgets.

Art Jones's insight:

Facebook reigns supreme with marketers in the B2C space

LinkedIn takes top spot for B2B

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Trend Hunter Custom Advisory Service - #1 in Trends - YouTube

Trend Hunter Custom Advisory Service - #1 in Trends - YouTube | Modern Marketing Revolution | Scoop.it
Out-innovate your competitors with CUSTOM trend reports, dedicated advisors and the world's #1 trend platform. In as little as 24 hours, our custom trend rep...
Art Jones's insight:

What would you do if you had a 100 million people in your next focus group? Trend Hunter Founder makes an interesting pitch.

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Chris Brogan Talks with Terry Brock about His New Book - YouTube

Chris Brogan has a new book, The Freaks Shall Inherit The Earth and in this video he talks with Terry Brock about it. Discover how you can build your own med...
Art Jones's insight:

#Entrepreneurship

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Alibaba Files for an IPO: Why You Should Care

Alibaba Files for an IPO: Why You Should Care | Modern Marketing Revolution | Scoop.it
Estimates for the Chinese company's post-IPO value range from $136 billion to $245 billion, which would rival Facebook's market cap
Art Jones's insight:

There is no where to go but up for Alibaba because China is just beginning to become a nation of shoppers.

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Peter Vidani: Why Tumblr Continues To Thrive - PSFK

Peter Vidani: Why Tumblr Continues To Thrive - PSFK | Modern Marketing Revolution | Scoop.it
An interview with the Creative director of Tumblr reveal how this social network continues to grow, both outside and in.
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Doing More With Less: How Nonprofits Build Social Media Armies

Doing More With Less: How Nonprofits Build Social Media Armies | Modern Marketing Revolution | Scoop.it
Tips on how nonprofits (and for profits) can get employees and volunteers collaborating more effectively and how to build your very own social media army.
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The Power of Visual Storytelling

The Power of Visual Storytelling | Modern Marketing Revolution | Scoop.it

xcerpt: With the adult attention span shrinking every year (now between 3-8 seconds!), it is super important to be able to grab attention of your community with the content that stands out. And because images are so much easier to process, it is in human nature to pay more attention to the visual elements than to text. So developing your visual story and nurturing your communities through visual strategies/tactics is something every business owner and marketer should master.Did you know that the human brain processes visuals 60,000 times faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more

Art Jones's insight:

Excerpt: With the adult attention span shrinking every year (now between 3-8 seconds!), it is super important to be able to grab attention of your community with the content that stands out. And because images are so much easier to process, it is in human nature to pay more attention to the visual elements than to text. So developing your visual story and nurturing your communities through visual strategies/tactics is something every business owner and marketer should master.

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The Greatest Misconception in Content Marketing - Whiteboard Friday

The Greatest Misconception in Content Marketing - Whiteboard Friday | Modern Marketing Revolution | Scoop.it


reat content certainly helps business, but it isn't as simple as "publish, share, convert new customers." In today's Whiteboard Friday, Rand explains what's really going on.

Art Jones's insight:

Moz on commitment to long range planning and setting realistic goals when you use Content to Market.



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Nike Departing from Wearable Devices? | HealthWorks Collective

Nike Departing from Wearable Devices? | HealthWorks Collective | Modern Marketing Revolution | Scoop.it
Acknowledging that Nike is one of the most iconic and successful retailers in the world, it’s important to assert that any entry and exit from healthcare may not be defined by Fuelband.
Art Jones's insight:

Excerpt: The Nike + Apple partnership (which was already meaningful) may become much more formidable.

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Here’s the bullish chart everyone on Wall Street is talking about today

Here’s the bullish chart everyone on Wall Street is talking about today | Modern Marketing Revolution | Scoop.it
Activity at America's busiest port soared in March. Shipments through the Port of Los Angeles jumped 34% compared the same month last year. It was the biggest year-on-year percentage increase since February 2007. Part of the surge is due to the backlog of shipments slowed down by China's lunar holiday in February. Asian exports also seem to...
Art Jones's insight:

Things are looking up!

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10+ New Features Coming to AdWords: What You Need To Know | SEJ

10+ New Features Coming to AdWords: What You Need To Know | SEJ | Modern Marketing Revolution | Scoop.it
Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to the AdWords platform on April 22. Now we
Art Jones's insight:

The news is all good!

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Airbnb Blooms an Entire Ecosystem of Startups | Web Strategy by Jeremiah Owyang | Digital Business

Airbnb Blooms an Entire Ecosystem of Startups | Web Strategy by Jeremiah Owyang | Digital Business | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Hospitality continues to be disrupted by Airbnb.

 

Now Airbnb watches as complimentary service providers sprout up to add value for the host and guest communities.

 

If you have used Airbnb you will find these new services beneficial. If you have not used Airbnb it's time to become informed about the pros and cons of taking the hospitality space by storm.

 

One day soon, to survive, the hospitality establishment will begin to offer similar service offerings or become obsolete.

 

In hospitality today the crowd rules!

 

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Goodbye, FuelBand: Nike reportedly fired dozens of its wearables experts

Goodbye, FuelBand: Nike reportedly fired dozens of its wearables experts | Modern Marketing Revolution | Scoop.it
If reports are true, it looks like Nike just laid off 70 to 80 percent of its FuelBand team. The reason for such a move, CNET reports, is huge: Nike reportedly believes its future lies in software ...
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Kobe Bryant May Team-Up with Nike and Apple for iWatch

Kobe Bryant May Team-Up with Nike and Apple for iWatch | Modern Marketing Revolution | Scoop.it
Los Angeles Lakers superstar Kobe Bryant was recently seen on the campus of Apple in Cupertino, California. The Black Mamba was hanging out with Apple lead designer Jony Ive, which has brought up a...
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The Emerging Science of Superspreaders (And How to Tell If You're One Of Them) | MIT Technology Review

The Emerging Science of Superspreaders (And How to Tell If You're One Of Them) | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Nobody has figured out how to spot the most influential spreaders of information in a real-world network. Now that looks set to change with important implications, not least for the superspreaders themselves.
Art Jones's insight:

Trailblazing Research

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Trends in LinkedIn Use: More Time, Connections, Company Pages

Trends in LinkedIn Use: More Time, Connections, Company Pages | Modern Marketing Revolution | Scoop.it
LinkedIn users are spending more time on the platform every week, expanding their first-level connections, and reporting greater use of company pages, according to
Art Jones's insight:

More people finding business value by being engaged on the platform

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Supreme Court struggles with e-mail but will shape technology’s future

Supreme Court struggles with e-mail but will shape technology’s future | Modern Marketing Revolution | Scoop.it
Justice Elena Kagan says Supreme Court is not "technologically sophisticated."
Art Jones's insight:

If 7 of the 9 judges are not yet up to using email, how can they deliver judgements on today's modern technology #SoLoMo #CloudComputing. 

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Honeycomb_version1.jpg (2880×1800)

Honeycomb_version1.jpg (2880×1800) | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

A visual that compartmentalizes the major elements of today's collaborative economy #Creative #Innovative #Resilient

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Why Farmers Are Connecting Their Cows to the Internet

Why Farmers Are Connecting Their Cows to the Internet | Modern Marketing Revolution | Scoop.it

#IOEThe Internet of Things is a vision of a world in which most objects are connected, transmitting updates about their performance so the people who

Art Jones's insight:

#IOE

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Google Closing the Gap With Facebook in Social Logins, Takes Lead on B2B Sites

Google Closing the Gap With Facebook in Social Logins, Takes Lead on B2B Sites | Modern Marketing Revolution | Scoop.it
Source: Janrain

Notes: Google's share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years. Facebook fell 3 points to its lowest
Art Jones's insight:

Before all is said and done, thisrace may prove very interesting. My bets are all on Google to win!

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Nokia is officially part of Microsoft

Nokia is officially part of Microsoft | Modern Marketing Revolution | Scoop.it
Eight months after Microsoft bought Nokia’s Devices and Services division for $7.17 billion, it’s official: Microsoft is no longer only a software giant but is also one of the world’s largest handset makers.
Art Jones's insight:

Newco = Microsoft Mobile

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Watch How the Internet Took Over The World in this Timelapse Map

In less than 20 years, the internet went from the provence of the very few to the kingdom of the many. This map shows just how the internet spread, quickly and across borders, all around the globe.
Art Jones's insight:

Proponents of The Internet of Things suggest that by 2020 50 Billions things will be connected to the internet.

 

In 2020 (just under 6 years from now) this map will need to be in 3D to represent the breadth & depth of connectivity.

 

#IOE

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Everything You Know About Conversion Rate Optimization is Wrong via @Wordstream - Search Engine Journal

Everything You Know About Conversion Rate Optimization is Wrong via @Wordstream - Search Engine Journal | Modern Marketing Revolution | Scoop.it
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advert
Art Jones's insight:

Great Post - Larry Kim @ Wordstream

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An Easy Internet of Things Interface | MIT Technology Review

An Easy Internet of Things Interface | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Amid a wide range of new platforms to manage streams of data from the Internet of things, a simple version emerges that anyone can use.
Art Jones's insight:

The future = #IOE

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Moore's law gives way to Bezos's law

Moore's law gives way to Bezos's law | Modern Marketing Revolution | Scoop.it
The future of cloud computing is the availability of more computing power at a much lower cost.
Art Jones's insight:

Moving everything into the CLOUD is not a question of IF but WHEN!

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