Modern Marketing Revolution
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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Microsoft's Satya Nadella bets on LinkedIn data to challenge Salesforce

Microsoft's Satya Nadella bets on LinkedIn data to challenge Salesforce | Modern Marketing Revolution | Scoop.it
Microsoft is rolling out upgrades to its sales software that integrates data from LinkedIn, an initiative that chief executive Satya Nadell
Art Jones's insight:

Social selling is all about how adept you are using the tools made available by brands like Salesforce.com or LinkedIn. Now Microsoft seeks to make good on it's 2016 mid year purchase of LinkedIn.

 

Microsoft's intention is to wed LinkedIn data to Microsoft Dynamics 365 in the hope that combination positions Microsoft as more of a contender in the crm/sales/social selling marketplace.

 

Excerpt:

"Improvements to Dynamics 365, as Microsoft's sales software is called, are a challenge to market leader Salesforce.com and represent the first major product initiative to spring from Microsoft's U$26 billion acquisition of LinkedIn, the business-focused social network."

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L'Oréal's Digital Transformation

L'Oréal's Digital Transformation | Modern Marketing Revolution | Scoop.it
L'Oréal USA's CMO shares her tips on creating a digital strategy that will reach and engage today's consumers to drive growth for your brand.
Art Jones's insight:

Ten years ago beauty products and fashion were laggards of the technology, big data and social media revolutions. Today those industries have leap frogged the rest of the Forbes 2000 to become leaders of the pack.

 

Excerpt:

"Your customers are leaving digital footprints every time they search or watch a video. These actions contain powerful insights, which can be used to predict customer needs and inform your marketing strategies."

 

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Twitter shares surge 10% after surprising with better-than-expected quarterly results

Twitter shares surge 10% after surprising with better-than-expected quarterly results | Modern Marketing Revolution | Scoop.it
In a surprise after several quarters of disappointing results, Twitter reports better-than-expected earnings and revenue.
Art Jones's insight:

Good news for the Twittersphere! #Growth

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5 Changes I'm Making to My Social Media Marketing in 2017

5 Changes I'm Making to My Social Media Marketing in 2017 | Modern Marketing Revolution | Scoop.it
Here are five of the latest social media marketing trends that I want to incorporate into my strategy this year – you may want to consider them for yours, too.
Art Jones's insight:

In a few days we enter the 5th month of 2017. Time flies doesn't it?

 

How have your marketing campaigns been performing for you so far? Well, if the answer is not so much, it's not too late to retool in order to maximize your marketing investment to achieve greater returns for the remainder of 2017.

 

Read this article. 

 

 

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Here's what you missed at Facebook's #F8 keynote (Day 1)

Here's what you missed at Facebook's #F8 keynote (Day 1) | Modern Marketing Revolution | Scoop.it
F8, Facebook’s annual developer conference, is underway. The keynote kicked off the event on a weird note, as a giggly Mark Zuckerberg took the stage to make dad jokes about the “other” F8 — the eighth movie in the Fast and the Furious franchise: The Fate of the Furious. Facebook, it seems, is sharing the hashtag …
Art Jones's insight:

The F8 developers conference unveils Facebook technologies AR, VR and impressive enhancements to Messenger.

 

These new product announcement are intended to drive Facebook user engagement (more time on platform), time will tell. So stay tuned, it's going to be interesting. 

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How to get your ideas to spread

How to get your ideas to spread | Modern Marketing Revolution | Scoop.it
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Via Walter Gassenferth, M.D
Art Jones's insight:

Seth Godin offers his perspective on how things grab our attention. This Ted Talk was shot in 2003 yet remains relevant today. Wise Words from Seth Godin!

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It’s getting harder and harder to tell Instagram, Facebook, Snapchat and Twitter apart

It’s getting harder and harder to tell Instagram, Facebook, Snapchat and Twitter apart | Modern Marketing Revolution | Scoop.it
Social apps are all starting to look the same.
Art Jones's insight:

A very interesting look at how the most popular social platforms have moved from innovating to copying the most popular features of the others, with Snapchat being the platform most often copied.

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7 Customer Engagement Trends to Follow in 2017

7 Customer Engagement Trends to Follow in 2017 | Modern Marketing Revolution | Scoop.it
From artificial intelligence to customer centricity, here are seven customer engagement trends that will dominate in 2017.

Via Stephen Walker, massimo facchinetti
Art Jones's insight:

There are 7 trends listed in this article however, one trend stands out and above the rest - > putting the CUSTOMER FIRST should always be #1.

 

 

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Joe LesinaThe difference between Graphic Designer, Art Director and Creative Director.

Entrepreneur, marketer, millennial, traveller. Currently marketing manager at Accenture.
Art Jones's insight:

We are wired to value visual stories.

 

This article provides a window into how to understand the different roles and responsibilities associated with the skilled practitioners that help you breath life into the visual stories you create.

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You want innovation? Improvise. (I mean it)

You want innovation? Improvise. (I mean it) | Modern Marketing Revolution | Scoop.it
Improvisers produce 20% more product ideas and 25% more creative ideas than professional product designers.
Art Jones's insight:

I generally adhere to the notion that "Failing to plan is planning to fail." However, this article points out that the most creative and innovative designers plan less and simply do more.

 

When thinking about the notion of Improvisation as a way to inspire creativity,  the definitions for the words Improvise and extemporaneous show us how we improvise means everything.

 

Improvise:

To compose, utter, execute, or arrange anything extemporaneously:

Extemporaneously:Done, spoken, performed, etc., without special advance preparation; impromptu:Makes me think of two expressions, one very old and the other relatively new. Old: Perfect is the enemy of the good.New: Just Do It!
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Is Live Video Really the Next Big Thing? - Curalate

Is Live Video Really the Next Big Thing? - Curalate | Modern Marketing Revolution | Scoop.it
Will brands use livestreaming video as another touchpoint to reach consumers — or is it a passing fad? Let’s investigate.
Art Jones's insight:

Video is a powerful modality for sharing your ideas.

 

There are those that believes live streaming offers greater value than video. They believe live streaming enables real time opportunity for audience engagement vs. the latent engagement (achieved only after a like, subscribe and/or comment on the video are made by the viewer). 

 

This article suggest the jury is still out on if live streaming. They ask the reader is the future live streaming, or is it simply another fad. 

 

What do you believe?

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The Art of Standing Out

Hello!

 

My name is Arthur "Art" Jones and welcome to Art Jones TV. On this channel we bring you actionable strategies, tools and tactics that help you market better so you can sell more.

 

Human Centered Design Thinking
Brand Strategy
Brand Storytelling - It's Your Story Lab
Thought Leader Development
New Media Marketing - Content Foundry
Inbound Sales Training

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What Most People Don't Know About Behavioral Design

What Most People Don't Know About Behavioral Design | Modern Marketing Revolution | Scoop.it
Susan Weinschenk discusses some of the overlooked principles of behavioral design.
Art Jones's insight:

The author suggests successful design is a product of doing the work to understand the narrative of person/customer you are building for. Knowing what they are thinking, feeling in their world at the exact moment in time they are interfacing with your UI, will dictate exactly how your UI design should proceed. 

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What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube

What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube | Modern Marketing Revolution | Scoop.it
Check out new data on what women watch on YouTube.
Art Jones's insight:

In the U.S. more women launch new businesses everyday than men.

 

Women business owners are seeking ways to optimize and grow their business online. Shame on the marketers who are not campaigning to reach and engage the groundswell of women business owners. #taoso

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The Apple Store's New Redesign Celebrates Steve Jobs' Legacy

The Apple Store's New Redesign Celebrates Steve Jobs' Legacy | Modern Marketing Revolution | Scoop.it
Steve Jobs didn’t build a company computer. He set out to create tools that would help people unleash their creative potential.
Art Jones's insight:

Angela Ahrendts led the century old brand Burberry out of the doldrums and back into the hearts and minds of the $5,000.00 trench coat crowd.

 

Now she is focused on rejiggering Apple Stores. We will witness what she has done at the end of May 2017. If past is prologue for Ms. Ahrendts that we will be saying "Let's meet at the Apple Store" for years to come.  

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LinkedIn Resume Builder ROCKS via @Scenttrail

LinkedIn Resume Builder ROCKS via @Scenttrail | Modern Marketing Revolution | Scoop.it

LinkedIn Resume Builder Rocks

We bet you will never craft or share a  any other way. than with the very cool Resume Builder tool LinkedIn Labs created. Takes a little getting used to since the tool is fed by your LinkedIn profile, but it ROCKS after a few hours of training. 

I liked the tool so much and the public facing webpage it generates I linked it off my LI Profile:

My LI Profile
https://www.linkedin.com/in/martysmith1980vc 

My Resume created with Builder
Note how not everything is on there thanks to the easy editing tools Resume Builder provides. 
http://resume.linkedinlabs.com/8vp4vlj40  

Resume Builder
http://resume.linkedinlabs.com/

        

Art Jones's insight:

This is a long overdue development. Thank you LinkedIN!

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Facebook vs Youtube: Which Side of the Video Battle Should You Join?

Facebook vs Youtube: Which Side of the Video Battle Should You Join? | Modern Marketing Revolution | Scoop.it
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.
Art Jones's insight:

We live in an era when the sliver of electrified glass in or pocket is a technological marvel more powerful than credenza sized computers of the recent past. The smart devices in our pockets make creating and consuming content of all kinds and video in particular easy peasy. So, it makes sense that marketers of all stripes are scrambling to determine how to get their videos in front of our eyes via our smart devices.

 

Question: Are you betting your video marketing dollars on Facebook or Youtube to reach and engage your audience?

 

The article attached here is from approx a year ago, yet remains valid in the detailed analysis of both platforms and the different methodologies they employ to tally views and watch time.

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Sheryl Sandberg: Facebook Hit 5 Million Advertisers By Turning Users Into Marketers

Sheryl Sandberg: Facebook Hit 5 Million Advertisers By Turning Users Into Marketers | Modern Marketing Revolution | Scoop.it
Facebook COO Sheryl Sandberg said in an interview that small businesses are the key driver behind Facebook’s latest milestone: The social network announced on Monday it has more than 5 million active advertisers, up from 4 million in September.
Art Jones's insight:

When a business is focused on satisfying the needs of their IDEAL PROSPECTS is when they win more business. Doing the work to know your ideal prospect is key to the success in the SMB marketplace.

 

This article illustrates how knowing your ideal prospect works for enterprise class businesses too. In the final analysis, when going to market to sell anything the first order of business should be to do the work to clearly understand the narrative of the audience you are going to engage. Knowing who your ideal prospects are and what they need is working for Facebook and it can work for you too.

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Tens of thousands of compromised routers abused in WordPress attacks

Tens of thousands of compromised routers abused in WordPress attacks | Modern Marketing Revolution | Scoop.it
Hackers exploited the CVE-2014-9222 flaw, also known as 'Misfortune Cookie', to hack thousands of home routers and abuse them for WordPress attacks.
Art Jones's insight:

If you operate one of the many blogs, websites or ecommerce engines running atop Wordpress, this news of massive Wordpress attacks is troubling.

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7 Ways You Screw Up Your Email Marketing - Search Engine Journal

7 Ways You Screw Up Your Email Marketing - Search Engine Journal | Modern Marketing Revolution | Scoop.it
Email marketing when done correctly can help your business grow. If you want to get better results from email caimpaigns, be sure to avoid these mistakes.
Art Jones's insight:

Modern marketing is like building a house, there are many things that make the structure great, yet the foundation is the most important.

 

This article suggest, every marketing strategy requires expertise in the art of email marketing. Keep your email marketing simple by building a solid foundation around the 7 things summarized in this article and watch your email conversion rates rise.

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Online Marketing to Millennials

Online Marketing to Millennials | Modern Marketing Revolution | Scoop.it

Click here to edit the content

Art Jones's insight:

Reality: The same old marketing techniques simply don’t cut it with tech-savvy millennial audience (Defined as those between the ages of 18 and 34 in 2015).

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139 Fresh Instagram Facts: The Science of What Works [Infographic]

139 Fresh Instagram Facts: The Science of What Works [Infographic] | Modern Marketing Revolution | Scoop.it
Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPl…

Via Stefano Principato, massimo facchinetti, Jonathan Tripp
Art Jones's insight:

The infographic attached to this post presents a comprehensive look at the who, what, when, where and why's important to all users of the Instagram platform.

 

You'll notice the paragraph above did not mention HOW TO instagram, because that's not what this post is about, there is another infographic for that. So, stay tuned. 

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Andreas Christodoulou's curator insight, March 14, 7:39 PM
I love my followers on Instagram! Follow me NOW: https://www.instagram.com/_andreascy
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Why We Can’t Look Away From Our Screens

Why We Can’t Look Away From Our Screens | Modern Marketing Revolution | Scoop.it
In a new book, the social psychologist Adam Alter warns that our devotion to digital devices has morphed into something very much like addiction.
Art Jones's insight:

Excerpt:

"I find it interesting that the late Steve Jobs said in a 2012 interview that his own children didn’t use iPads. In fact, there are a surprising number of Silicon Valley titans who refuse to let their kids near certain devices. There’s a private school in the Bay Area and it doesn’t allow any tech — no iPhones or iPads. The really interesting thing about this school is that 75 percent of the parents are tech executives".

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The Power of Big Data and Psychographics

Description: In a 10 minute presentation at the 2016 Concordia Summit, Mr. Alexander Nix discusses the power of big data in global elections. Cambridg
Art Jones's insight:

Every marketer should have experience defining crisp and clear buyer profiles in order to reach, engage and nurture conversations with those potential buyers. 

 

The video attached to this post provides a look at buyer profile development, management and use on mega doses of steroids. Cambridge Analytica is the technology being discussed in the video. The granularity of the data Cambridge gathers on the audiences they seek to reach, engage and nurture in order to guide that audience to believe what they believe is amazing.

 

 

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5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab | Modern Marketing Revolution | Scoop.it
A whopping 92% of Americans break their New Year's resolutions. Learn the 5 tricks to define, share, and crush your brand-marketing resolutions in 2017.
Art Jones's insight:

The value shared within this post can be summarized in one old saying "Those who can not remember the past are condemned to repeat it." 

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