Modern Marketing Revolution
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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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How to Make Your Website More Click-Worthy with Goals, Words and Common Sense

How to Make Your Website More Click-Worthy with Goals, Words and Common Sense | Modern Marketing Revolution | Scoop.it

onisThis article is going to help you plan your site layout, architecture, navigation, and wording. The aim is to make your site more interesting, less confusing, and in turn, more click-worthy.


Via Marie Ennis-O'Connor
Art Jones's insight:

This article includes great detail on what to do and things to avoid. I found that there was one section in the summation that resonated with me the most, because it provides an overarching theme for web-design.


Excerpt:

Apply common sense in your design and layout decisions:
  • If you’re not a UI designer, don’t try to be “trendy” with your layout. Stick to conventions that people are used to; it’s always safest.
  • Don’t try to copy a competitor or “big brand” just because you think they might know what they are doing. You could be copying a mistake or outdated strategy. Stick to your site goals, and get professional advice for your unique website needs.
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Authenticity: 1 Idea, 3 Facts, 5 Tips - CCL e-Newsletter October 2014

Authenticity: 1 Idea, 3 Facts, 5 Tips - CCL e-Newsletter October 2014 | Modern Marketing Revolution | Scoop.it
Authenticity is the healthy alignment between internal values and beliefs and external behavior. What does it mean for leaders and organizations?
Art Jones's insight:

This post addresses the importance of leaders to be authentic.

There are 5 solid tips to digest.  I've excerpted tip # 5 because it instructs how to cast of the fake images of what we think an executive leader is and to reveal the personality and humanness that is naturally who you are.

Excerpt:

#5

Rethink "leadership image." A big obstacle to authenticity is a strong need to maintain a certain image. If so, you probably have defined your image of "executive" or "leader" more narrowly than you need to. Try to let go of the tight limits or expectations of how you need to appear — revealing your personality and humanness is a better sign of effective leadership.

Increase your self-awareness. A key component of behaving authentically is to understand what you care about most. What are your values, likes and dislikes? This might sound simple, but we often avoid or overlook the process of clarifying what is most important.

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The Psychology of Twitter

The Psychology of Twitter | Modern Marketing Revolution | Scoop.it

Infographic on The Psychology of Twitter http://grahamjones.co.uk/2014/articles/social-media-articles/the-psychology-of-twitter.html


Via Graham Jones
Art Jones's insight:

I LISTEN to the tweets of thought leaders I follow perhaps more than I actually TWEET. How do you use Twitter?

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What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with,…


Via Pedro Da Silva
Art Jones's insight:

Slide #11 provides a key takeaway - I paraphrase it for you here: Make STORYTELLING the foundation of your content marketing (& sales) efforts:


"Dont TELL your audience why your product is great, SHOW them how it can help them become better."



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Stop Offending: Here are 12 Networking Etiquette Rules You Must Follow

Networking isn't state diplomacy, but a certain amount of finesse is required to make a positive lasting impression.
Art Jones's insight:

A little finesse helps!

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3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products

3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products | Modern Marketing Revolution | Scoop.it
Working with a half heart is like running with one leg. We’ll get passed up.
Michael Hyatt
Art Jones's insight:

Michael Hyatt keeping it simple.

Excerpt:

Leadership is service. Normally we hold back because we don't want to be seen as driven by ego. But that just means we're focusing too much on what others might think about us. Leadership is not about us. It’s about the people we're trying to help.

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Modern Sales Strategy - YouTube

The ART of Sales: Selling has advanced to become much more about problem solving than objection handling. On this channel we will share best practices for se...
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Selling is more about problem solving than objection handling.

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Your Biggest Social Media Risk: Not Doing Anything About Social Employees | WIRED

Your Biggest Social Media Risk: Not Doing Anything About Social Employees | WIRED | Modern Marketing Revolution | Scoop.it
The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t. Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people…
Art Jones's insight:

The Employee as Brand Ambassador:


Once you have embraced social media marketing as a tool, the next thing you do is think about how to reach the influencers in your marketplace.


Most companies completely ignore the ready pool of committed influencers, with allegiance to the brand and  already committed to the success of every mission and marketing campaign. Those influencers are the trusted employees of the brand.


The following is a short list of the benefits companies do realize when employees are engaged and trained to become Brand Ambassadors.


 (excerpted from the article)


"LinkedIn and the Altimeter Group have found that socially engaged employees are 27% more likely to feel optimistic about their company’s future and 20% more likely to stay at their current company. These same companies are 57% more likely to get increased sales leads and 58% more likely to attract talent."

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Seth's Blog: Digital is slippery

Seth's Blog: Digital is slippery | Modern Marketing Revolution | Scoop.it
When you build a building, it stays around for a long time. When you invest and staff a factory, it's something significant, and it lasts. When Heinz gets shelf space at the supermarket, the status quo is powerful and that...
Art Jones's insight:

TRUST matters!!!!!

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Civilization by Marco Brambilla

Civilization is a video installation we created with artist/director Marco Brambilla for the elevators Standard Hotel in NYC. It's comprised of over 400 video clips…

Via Xaos
Art Jones's insight:

This is a fun to watch yet captivatingly engaging video to watch.


While I watched I kept thinking, which artist painted images reminiscent of the layer upon layer of activity seen in this video, then I remembered, for me it is Hieronymus Bosch .

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How to Handle Negative Social Media Feedback

How to Handle Negative Social Media Feedback | Modern Marketing Revolution | Scoop.it
How to Handle Negative Social Media Feedback - Divahound
Art Jones's insight:

#Reputation Management: Ignore the rules at your peril.

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Is This The World's Best Bike-Share Bike?

Is This The World's Best Bike-Share Bike? | Modern Marketing Revolution | Scoop.it
These electric bikes eliminate almost every excuse you have not to ride.
Art Jones's insight:

"Twenty years ago, Copenhagen was the first large city to start a bike-share program. Now that there are well over 500 cities with bike sharing, the Danish capital--which brands itself as the "world's cycling capital"--has reinvented bike sharing again. Its new fleet of electric,Wi-Fi-connected bikes are designed to get more non-cyclists to ride."

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The Future Of Marketing Combines Big Data With Human Intuition

The Future Of Marketing Combines Big Data With Human Intuition | Modern Marketing Revolution | Scoop.it
In Blink, author Malcolm Gladwell argued that snap judgments are often superior to studied, rational responses and there is a wealth of serious research that supports that view.  Antonio Damasio, a prominent neuroscientist, has shown that our biological response to information can often outpace our neurological recognition.  In other words, gut feelings are very real.

However, there is also evidence that shows that intuition can lead us astray. Philip Tetlock, who conducted a 20 year study of political pundits, found that their judgments were no more accurate than flipping a coin.
Art Jones's insight:

Excerpt:

In Blink, author Malcolm Gladwell argued that snap judgments are often superior to studied, rational responses and there is a wealth of serious research that supports that view.  Antonio Damasio, a prominent neuroscientist, has shown that our biological response to information can often outpace our neurological recognition.  In other words, gut feelings are very real.


However, there is also evidence that shows that intuition can lead us astray. Philip Tetlock, who conducted a 20 year study of political pundits, found that their judgments were no more accurate than flipping a coin. 

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Reactvertising™ - YouTube

Reactvertising™ - YouTube | Modern Marketing Revolution | Scoop.it
Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because...
Art Jones's insight:

You know marketing agencies staffed to do business just like just like these guys, we all do!

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Too much choice can harm your business | Graham Jones | Internet Psychologist

Too much choice can harm your business | Graham Jones | Internet Psychologist | Modern Marketing Revolution | Scoop.it
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
Art Jones's insight:
Reducing choice for buyers

"One way of presenting lots of choices but in a limited way is to categorise. Human beings are programmed to love categories. Imagine you sell coffee mugs. The first thing to do is to sort them into categories. You might have “large, medium and small”, for instance. People then click on one of those choices. They are then faced with more choices such as “round, straight or tapered”. Again, they click on their choice to be presented with another selection, perhaps “white, bright, pastel” – and so on. In other words you let people make increasingly narrow choices.


The alternative is to have a web page which shows the 250 kinds of mugs you sell. The result is confusion and a focus on the negatives, together with associated delay in decision-making. For all its brilliance, Amazon would sell a lot more if it limited our choices."

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5 Killer & Easy To Forget Web Design Basics

5 Killer & Easy To Forget Web Design Basics | Modern Marketing Revolution | Scoop.it

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .


Via Martin (Marty) Smith
Art Jones's insight:

If you were only able to follow one rule, follow rule #5


5. When in doubt, give it space


The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.

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Lori Wilk's curator insight, November 11, 2014 9:04 PM

Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success

Jeff Domansky's curator insight, November 13, 2014 11:07 AM

Awesome web design advice. Highly recommended.  9/10

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Producing Engaging Content

ion interactive's October 2014 webinar for Producing Engaging Content


Via Pedro Da Silva
Art Jones's insight:

"Marketers must produce content that adds value in order to engage customers. The true measure of content is the experience the person has with it."

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Design Thinking Workshop - By the people for the people

This workshop had 5 main goals: 1) Overview about design thinking 2) Understand a bit about how our mind works through the 30 circles exercise 3) Work deep on …


Via Fred Zimny
Art Jones's insight:

This slide deck takes you through the steps of the DESIGN THINKING process. It's well worth the time it takes to cycle thru the 64 slides.


#Innovate 

#Create 

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The New Geography of Super-Charged Startup Cities

The New Geography of Super-Charged Startup Cities | Modern Marketing Revolution | Scoop.it
The Bay Area clearly dominates in software companies that have been valued at a billion dollars or more, but China is coming on strong.
Art Jones's insight:

"The big takeaways: The Bay Area remains the world’s undisputed leader for uber-successful startups, but the center of the action does appear to have moved from Silicon Valley to urban areas in and closer to San Francisco. This urban shift is evident not just there but in the rise of great urban centers like New York, London, Paris, Berlin, Beijing, Shanghai and Tokyo as important startup hubs.


China is also evolving into something much more than world’s factory, with 26 billion-dollar startups along its East Coast, running from Beijing to Shanghai to Guangzhou."

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Best Single Page Website Templates PSD

Best Single Page Website Templates PSD | Modern Marketing Revolution | Scoop.it
A Collection of Best single page website design templates PSD from professional designers world-wide. You can use these free templates for both personal and commercial purposes.

Via Paul O'Donnell
Art Jones's insight:
  • Modern
  • Responsive
  • Elegant
  • Simple
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Google's Quest to Write the Rulebook for Interactive Design | WIRED

Google's Quest to Write the Rulebook for Interactive Design | WIRED | Modern Marketing Revolution | Scoop.it
To hear Google's designers explain it, material design is more than a redesign. It's an effort to establish best practices for the fledgling field of interactive design as a whole.

Via siobhan-o-flynn
Art Jones's insight:

"The Challenge: Bringing People Along

Coming up with a single design language for all of Google’s products is an ambitious undertaking. Getting everyone else to follow its intricate rules borders on audacious, and one of Google’s challenges in months to come will be articulating its sweeping vision to designers outside the company."

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SIMONE Serni - STAY STAY SOCIAL ZEN: NEUROMARKETING TO READ THE MIND OF THE CONSUMER: Eyetracking & HEAT MAPS

SIMONE Serni - STAY STAY SOCIAL ZEN: NEUROMARKETING TO READ THE MIND OF THE CONSUMER: Eyetracking & HEAT MAPS | Modern Marketing Revolution | Scoop.it
Il Neuromarketing è una disciplina avanzata, il cui scopo è quello di indagare e studiare i processi della mente per rendere più chiari: comportamento e decisioni dei consumatori. E' una nuova area del marketing (che investe market intelligence, product design, comunicazione, branding, posizionamento, targeting, tecniche di vendita, ecc.). E' possibile leggere nella mente dei consumatori? No, non è proprio così semplice. Ma è possibile migliorare la comunicazione e le tecniche marketing per rendere prodotti, immagini e testi più accattivanti ed immediati.
Art Jones's insight:

excerpt:

"Neuromarketing is a discipline that fuses together traditional marketing, neurology and psychology (behavioral sciences), in aiming to understand / identify what is happening in the brains of people in response to stimuli related to the observation of products, brands, photos, advertising . The ultimate goal is to determine new strategies to facilitate the action of purchase."


(Translated via Google Translate)

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Why Do Some People Consider “Sales” a Dirty Word? | Jeff Shore

Why Do Some People Consider “Sales” a Dirty Word? | Jeff Shore | Modern Marketing Revolution | Scoop.it
by Jeff Shore I have been thinking and writing quite a bit lately about the disdain non-sales people express when they even hear the word sales. All too often c...
Art Jones's insight:

"The short answer: we earned it."

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Use our methods- a collection of methods for folks new to design thinking

Use our methods- a collection of methods for folks new to design thinking | Modern Marketing Revolution | Scoop.it

heWe have put together a collection of methods for folks new to design thinking.  See these “Get Started” methods on the right, which have proved to be most useful for folks as they’re running through their first few design cycles


Via Valeria Duflot
Art Jones's insight:

Once you decide that you want to build a product the serves your ideal prospects needs, the very next step should be diving into Design Thinking methodology. Finding #Empathy

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WSJ. Magazine November 2014: The Columnist

WSJ. Magazine November 2014: The Columnist | Modern Marketing Revolution | Scoop.it
WSJ. asks six luminaries to weigh in on a single topic. This month: The Future.
Art Jones's insight:

Brian Solis says: "Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt."


We must all adapt to the vagaries of today's chaotic marketplace or perish (like Circuit City and Borders Books). There are several thought leaders in this article sharing their opinions about "The Future".


The article is a short but thought provoking read that once read i am certain you will agree was well worth your time.


#Adapt

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