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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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5 Social Selling Tactics to Attract, Engage & Convert More Customers

5 Social Selling Tactics to Attract, Engage & Convert More Customers | Modern Marketing Revolution | Scoop.it
Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected

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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Modern Marketing Revolution | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
Art Jones's insight:

What is "Organic Reach Decline" and why is it important to you?

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First 'Aroma Tweet' Sent From Paris to New York

First 'Aroma Tweet' Sent From Paris to New York | Modern Marketing Revolution | Scoop.it
An oNote, an aroma-tagged photo sent from an oSnap in Paris, arrived via an oPhone DUO at New York’s American Museum of Natural History
Art Jones's insight:

If one picture is worth a 1,000 words what is the scent of fresh cut Lilac or Lavender worth?  #GameChanger

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Why Organizations Thrive With Feminine Leadership

Why Organizations Thrive With Feminine Leadership | Modern Marketing Revolution | Scoop.it
With the imminent arrival of the talent war, where companies will compete for the best of the best, it's an exciting time for women to make an impact as leaders in all career fields. So why do organizations thrive with women at the helm?...
Art Jones's insight:

The traits of women leaders are not exclusive to women, however honoring these traits as key to leading an enterprise is a departure from the recent past, when the macho, infallible, omnipotent, know-it-all leader ruled.

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Social Effort Scale

Social Effort Scale | Modern Marketing Revolution | Scoop.it
Find out if you're trying too hard on social media.
Art Jones's insight:

This is a very interesting AP, informative and fun to use.

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What The 2030 Consumer Will Look Like - PSFK

What The 2030 Consumer Will Look Like - PSFK | Modern Marketing Revolution | Scoop.it
A vision of the near future where the sharing economy and Internet of Things birth new networks.
Art Jones's insight:

Just 15.5 years into the future!


#ThoughtProvoking

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How Advanced Socialbots Have Infiltrated Twitter | MIT Technology Review

How Advanced Socialbots Have Infiltrated Twitter | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Automated bots can not only evade detection but also gather followers and become influential among various social groups, say computer scientists who have let their bots loose on Twitter.
Art Jones's insight:

The results of this study suggest these bots did more than infiltrate, they were accepted  and achieved Klout scores higher than most humans on Twitter. 

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Social Media Lessons From Monster, Rock Star & Red Bull | Simply Measured

Social Media Lessons From Monster, Rock Star & Red Bull | Simply Measured | Modern Marketing Revolution | Scoop.it
Red Bull, Monster, and Rock Star fight for energy drink market share on shelves and on social media, and that battle has left each of these brands with a great deal to teach about where to focus your efforts, how to build brand awareness, and how to set yourself apart from competitors. Read on to fuel up on social media…
Art Jones's insight:

Knowing when and where to focus your marketing efforts is as important at what you share. This article provides an interesting comparison of 3 brands and their online activities as they compete for awareness and engagement.

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Freaks Book Release Week

Freaks Book Release Week | Modern Marketing Revolution | Scoop.it
Hi there! If you're even vaguely considering getting my new book, The Freaks Shall Inherit the Earth, but are on the fence, here's my big attempt to convince you, especially since this week is a bi...
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An Anthropologist Walks into a Bar...

An Anthropologist Walks into a Bar... | Modern Marketing Revolution | Scoop.it

Modern marketing is the merge hard and soft sciencesBusiness management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.

Art Jones's insight:

Modern Marketing is the merger of the hard and soft sciences, where big data meets anthropology and sociology.

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Elon Musk USC Marshall Undergraduate Commencement Speech - YouTube

Elon Musk speaks at the USC Marshall Undergraduate Commencement All rights reserved to USC Visit USC on YouTube: http://www.youtube.com/usc Learn more about ...
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MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats

MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats | Modern Marketing Revolution | Scoop.it

Facebook still reigns in B2CMarketing data + charts for marketers, analysts, consultants. Useful spreadsheet .xls and .ppt slidedeck downloads to prepare your presentations and budgets.

Art Jones's insight:

Facebook reigns supreme with marketers in the B2C space

LinkedIn takes top spot for B2B

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Trend Hunter Custom Advisory Service - #1 in Trends - YouTube

Trend Hunter Custom Advisory Service - #1 in Trends - YouTube | Modern Marketing Revolution | Scoop.it
Out-innovate your competitors with CUSTOM trend reports, dedicated advisors and the world's #1 trend platform. In as little as 24 hours, our custom trend rep...
Art Jones's insight:

What would you do if you had a 100 million people in your next focus group? Trend Hunter Founder makes an interesting pitch.

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The New Science of Building Great Teams

The New Science of Building Great Teams | Modern Marketing Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Art Jones's insight:

Excerpt:

The best predictors of productivity were a team’s energy and engagement outside formal meetings. Together those two factors explained one-third of the variations in dollar productivity among groups.

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How to Find the Best Connected Individual in Your Social Network | MIT Technology Review

How to Find the Best Connected Individual in Your Social Network | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Field experiments in rural India have revealed a cheap and simple way to find the best connected individuals in any social network–just ask the people.
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Why Elon Musk Is Doubling Down on Solar Power

Why Elon Musk Is Doubling Down on Solar Power | Modern Marketing Revolution | Scoop.it
Tesla Motors’ CEO is the chairman of SolarCity, a solar panel installer that plans to start manufacturing panels
Art Jones's insight:

Elon Musk has a knack for turning green energy into green backs.

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If Your Brand Promises Authenticity, You Better Deliver - blogs.hbr.org (blog)

If Your Brand Promises Authenticity, You Better Deliver - blogs.hbr.org (blog) | Modern Marketing Revolution | Scoop.it
If Your Brand Promises Authenticity, You Better Deliver
blogs.hbr.org (blog)
Successful strategic changes and a strong marketing team had positioned the firm as offering a seamless service across departments and global locations.
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New Research On The Changing Face Of The Consumer Has Lessons For Beauty Brands

New Research On The Changing Face Of The Consumer Has Lessons For Beauty Brands | Modern Marketing Revolution | Scoop.it
New research from Fashion Institute of Technology's Capstone Program in partnership with Unilever US gives us a glimpse into the brave new world of...
Art Jones's insight:

A compelling look at the near future.

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The Accidental Narcissist and The Future of Customer Engagement - Brian Solis

The Accidental Narcissist and The Future of Customer Engagement - Brian Solis | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

In his article Brian Solis shares a new term #EGOSYSTEM, then presents an author who's work, in part, inspired his article:


Dr. Jean M Twenge, PhD

  • Generation Me
  • The Narcissism Epidemic, Living in the age of entitlement


#Compelling

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The Internet In Real Time [Infographic] You must... | The Futures Agency

“The Internet In Real Time [Infographic] You must go see this live— one of the…
google.com
The Inter­net In Real Time [Info­graph­ic] You must go see this live— one of the most cre­ative uses of a...
Art Jones's insight:

#BigData

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What Do You Do When Your Competitors Analyze Your Social Data ...

What Do You Do When Your Competitors Analyze Your Social Data ... | Modern Marketing Revolution | Scoop.it
You've spent plenty of time digging through social data, and know a great deal about your competition's marketing strategy because of it...so have they done the same? Knowing.
Art Jones's insight:

Staying ahead of the competition.

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The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier

The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier | Modern Marketing Revolution | Scoop.it
It's an annual moment of print realism here at Nieman Lab: The posting of the attention slide from Mary Meeker's state-of-the-Internet slide deck. I guess I can cut and paste from last year's post:

For those who don’t know it, Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins s…
Art Jones's insight:

People continue to watch a lot of TV, however Mobile is the only channel with a forecast to continue its rapid growth trajectory.

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Seth Godin on Vulnerability, Creative Courage, and How to Dance with the Fear: A Children’s Book for Grownups

Seth Godin on Vulnerability, Creative Courage, and How to Dance with the Fear: A Children’s Book for Grownups | Modern Marketing Revolution | Scoop.it
"If you just pick one human you can change for the better, with work that might not work -- that's what art is."

At the 2014 HOW conferen
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An entertaining read.

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Indicted: China’s army hacked into US companies, stole trade secrets [Updated]

Indicted: China’s army hacked into US companies, stole trade secrets [Updated] | Modern Marketing Revolution | Scoop.it
Holder says "enough" to China hacking, distances US from Snowden revelations.
Art Jones's insight:

#CyberWarfare

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Kobe Bryant May Team-Up with Nike and Apple for iWatch

Kobe Bryant May Team-Up with Nike and Apple for iWatch | Modern Marketing Revolution | Scoop.it
Los Angeles Lakers superstar Kobe Bryant was recently seen on the campus of Apple in Cupertino, California. The Black Mamba was hanging out with Apple lead designer Jony Ive, which has brought up a...
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