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Google Ventures’ Secret to Productive Meetings: A Timer

Google Ventures’ Secret to Productive Meetings: A Timer | Modern Marketing Revolution | Scoop.it
The dead-simple tool, known as the Magical Clock in schoolrooms, keeps both children and CEOs on track
Art Jones's insight:

Using a timekeeper that clearly presents time remaining encourages all participants to contribute to the dialogue before time runs out.


 #Engagement

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Modern Marketing Revolution
How to get found online by your ideal prospects
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The Power of Big Data and Psychographics

Description: In a 10 minute presentation at the 2016 Concordia Summit, Mr. Alexander Nix discusses the power of big data in global elections. Cambridg
Art Jones's insight:

Every marketer should have experience defining crisp and clear buyer profiles in order to reach, engage and nurture conversations with those potential buyers. 

 

The video attached to this post provides a look at buyer profile development, management and use on mega doses of steroids. Cambridge Analytica is the technology being discussed in the video. The granularity of the data Cambridge gathers on the audiences they seek to reach, engage and nurture in order to guide that audience to believe what they believe is amazing.

 

 

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5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab | Modern Marketing Revolution | Scoop.it
A whopping 92% of Americans break their New Year's resolutions. Learn the 5 tricks to define, share, and crush your brand-marketing resolutions in 2017.
Art Jones's insight:

The value shared within this post can be summarized in one old saying "Those who can not remember the past are condemned to repeat it." 

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8 Tips for Mastering the Art of Email

8 Tips for Mastering the Art of Email | Modern Marketing Revolution | Scoop.it
Learn how to improve your email communication to make collaborating with clients easier.

Via Pat Ahern
Art Jones's insight:

Brillant!

 

Thank you Pat Ahearn for sharing these tips from the Hubspot Blog.

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5 Ways To Become A Leading Innovator at Work

5 Ways To Become A Leading Innovator at Work | Modern Marketing Revolution | Scoop.it
Digital marketing manager Michael J Schiemer discusses ways to become a leading innovator in the workplace for greater career & business success.
Art Jones's insight:

 

The author shares several things to do in order to create an environment where INNOVATION can flourish. #TaoSo
 
One of the key takeaways I found in the article is the notion that nurturing your own sense of EMPATHY is key to unleashing your ability to innovate.
 

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GoPro: Best of 2016 - A Year in Review

Rewind through the best of 2016 as GoPro captures the most epic moments around the world. Follow along through the GoPro lens as Matt Mingay takes the trac
Art Jones's insight:

My prediction for 2017 is that your customers will choose the BRANDS that provide them with the best customer EXPERIENCE. 

 

Many brands are closing out 2016 by sharing year in review videos, the one attached to this post is from Go Pro. 

 

What will you do in 2017 to provide your community with a compelling brand experience? 

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Understanding the B2B Buyer Journey in 2017

Understanding the B2B Buyer Journey in 2017 | Modern Marketing Revolution | Scoop.it
The B2B buyer journey has been rapidly evolving. Here’s what B2B sales and marketing professionals can expect in 2017. The B2B Buyer is Smarter The B2B buyer has become very sophisticated in how th…

Via massimo facchinetti
Art Jones's insight:

Understanding how your buyer navigates the buyer's journey is easy to map, however the process does require that we do the work.

 

The work requires patience and persistence because watching , tracking and listening to how our ideal buyers evolve and change from month to month is a never ending process. Today's buyer's are dynamic because they are constantly adapting to and harnessing more and more of digital power they carry in their pockets. #DigitalDawrinism.

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How Marketing Like Netflix Will Save Your Lead-Gen Strategy

How Marketing Like Netflix Will Save Your Lead-Gen Strategy | Modern Marketing Revolution | Scoop.it
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
Via Brian Yanish - MarketingHits.com
Art Jones's insight:

Things to do in 2017: Produce thoughtful, engaging experiences.

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How to Use Video in Each Stage of the Buyer's Journey

How to Use Video in Each Stage of the Buyer's Journey | Modern Marketing Revolution | Scoop.it
Free guide from Wistia and HubSpot on how to create and use high-quality videos in your marketing.
Art Jones's insight:

Hubspot offers a comprehensive guide to help you provide engaging experiences for your ideal buyers as they navigate the BUYER'S JOURNEY.

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Six Steps to Becoming a Truly Digital Business - Accenture Outlook

Six Steps to Becoming a Truly Digital Business - Accenture Outlook | Modern Marketing Revolution | Scoop.it
Read Accenture's report about becoming a true digital business, which requires much more than doing the same old things in different ways.
Art Jones's insight:

Excerpt: "To be truly transformative, digital must be a core part of a company’s business strategy and deeply embedded into every element of its mindset, culture and operations. Huge potential awaits, but many organizations are just scratching the surface."

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7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know

7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know | Modern Marketing Revolution | Scoop.it

While people may not always behave in a predictable manner, they are influenced by the Laws of Sales Funnel Physics. Here are those seven laws.


Via Boxer Sign, massimo facchinetti
Art Jones's insight:

This article shares important lessons learned by experimentation and analysis of those experiments. Always be thinking, how I optimize for conversion.

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Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics

Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics | Modern Marketing Revolution | Scoop.it

Click here to edit the content


Via marketingIO, massimo facchinetti
Art Jones's insight:

This  post illustrates why doing the work to build ideal prospect profiles is mission critical to enabling you to answer the questions asked within this infographic about how your ideal prospects navigate the buyer's journey.

 

#TheArtofStandingOut

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marketingIO's curator insight, December 1, 2016 8:06 PM

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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10 Creative Exercises That Are Better Than Brainstorming | HubSpot

10 Creative Exercises That Are Better Than Brainstorming | HubSpot | Modern Marketing Revolution | Scoop.it
Sick of traditional brainstorming? Check out these alternative exercises to get the creativity flowing.

Via Jessica Kelly, Antonios Bouris
Art Jones's insight:

Great Marketing requires many things not the least of which are creativity, innovation and resilience. The set of brainstorming hacks shared in the post from Hubspot suggests the exercises showcased will inspire your creative flow.

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Jessica Kelly's curator insight, November 17, 2016 12:59 PM
There are some TERRIFIC ideas here for everyone that can work amazingly well for content/comms folks, for sure.
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Media in the Age of Algorithms – Tim O'Reilly

Media in the Age of Algorithms – Tim O'Reilly | Modern Marketing Revolution | Scoop.it
Since Tuesday’s election, there’s been a lot of finger pointing, and many of those fingers are pointing at Facebook, arguing that their newsfeed algorithms played a major role in spreading…
Art Jones's insight:

The author of this article shares thought provoking questions about how a popular platform like FACEBOOK may have influenced the US Presidential Election. The compelling question posed is how does Facebook fix itself and in so doing provide us with not disinformation that becomes popular yet info that is true and popular.

 

This excerpt serves as just one point of view baked into the article:

 

Consider Jessica Lessin’s argument in The Information:

 

“I am deeply, deeply worried about the calls I am hearing, from journalists and friends, for Facebook to intervene and accept responsibility for ensuring citizens are well-informed and getting a balanced perspective….

 

Facebook promoting trustworthiness sounds great. Who isn’t in favor of accepting responsibility and ferreting out misinformation? But major moves on Facebook’s part to mediate good information from bad information would put the company in the impossible position of having to determine “truth,” which seems far more objective than it really is. Moreover, it would be bad for society.”
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The Art of Standing Out

Hello!

 

My name is Arthur "Art" Jones and welcome to Art Jones TV. On this channel we bring you actionable strategies, tools and tactics that help you market better so you can sell more.

 

Human Centered Design Thinking
Brand Strategy
Brand Storytelling - It's Your Story Lab
Thought Leader Development
New Media Marketing - Content Foundry
Inbound Sales Training

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What Most People Don't Know About Behavioral Design

What Most People Don't Know About Behavioral Design | Modern Marketing Revolution | Scoop.it
Susan Weinschenk discusses some of the overlooked principles of behavioral design.
Art Jones's insight:

The author suggests successful design is a product of doing the work to understand the narrative of person/customer you are building for. Knowing what they are thinking, feeling in their world at the exact moment in time they are interfacing with your UI, will dictate exactly how your UI design should proceed. 

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iPhone 7 + AirPods – Stroll — Apple - YouTube

https://youtu.be/CvVvwh3BRq8
Art Jones's insight:

When you are in the business of promoting your brand and you do not, do the work to, provide an amazing user experience, shame on you. 

 

There was a time not many years ago, when simply knowing which one or offline channel to promote your product on was enough. Today everyone is using those same channels and making lots of noise. So what is a brand to do?

 

HOW we advertise, market, promote and sell of products and services means everything.  Do your best to assure you entertain your ideal prospects sufficiently for them to remember how it made them feel, and they will come back for more.

 

#BrandStorytelling

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How to get the words written: 10 tips for writers

How to get the words written: 10 tips for writers | Modern Marketing Revolution | Scoop.it
How to make the time to write when it seems there is no time.

Via Marie Ennis-O'Connor
Art Jones's insight:

When you are a marketer you know writing is central to your success. This post shares tips to keep you on track with your content creation calendar. 

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Five Trends Shaping The Future Of Customer Experience In 2017

Five Trends Shaping The Future Of Customer Experience In 2017 | Modern Marketing Revolution | Scoop.it
It’s the time of year! The 20-somethings drink too much at the holiday party, you book your ski season Airbnb, and you reflect back on the year behind you. And as is custom here on Forbes I look at the year ahead in customer experience.
Art Jones's insight:

The gap between the high performing companies and those that are waiting around to be disrupted grows in 2017.

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Positioning Strategy: Where Do You Live in Your Prospect's Head?

Positioning Strategy: Where Do You Live in Your Prospect's Head? | Modern Marketing Revolution | Scoop.it
Now’s the time to start positively influencing those who come across your company with an effective positioning strategy. Here’s how to get started.

Via massimo facchinetti
Art Jones's insight:

This article has good advice however, I would add one big idea, it doesn't matter if you're a solopreneur or enterprise class business, begin with this - BE MORE YOU.  

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Clickbait and Virality: The Origin Story | Tim Wu

Columbia professor Tim Wu came to the Big Think studio to talk about clickbait. What happened next will shock you. 

Art Jones's insight:

Want your marketing content to go VIRAL? Tim Wu says you want virality, then spend some time studying neurobiology.

 

Modern day clickbait headlines reach us because we are wired to respond to the types of words and images that predominate and bait us (Food, Sex, Violence, Fear & Food).

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The Scientific Method for Startups

The Scientific Method for Startups | Modern Marketing Revolution | Scoop.it
Justin.tv
Art Jones's insight:

This article nails the importance of listening to what your clients want and being in tune with how they navigate the buyers journey.

 

Excerpt:

"Inspiration will help you find a problem to solve. Creativity will allow you to brainstorm potential solutions to that problem. The scientific method will guide you toward which of these solutions will actually solve your customer’s problem."

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Why are marketing automation platforms getting so much VC funding?

Why are marketing automation platforms getting so much VC funding? | Modern Marketing Revolution | Scoop.it
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

Via massimo facchinetti
Art Jones's insight:

Marketing automation platforms matter because they generally provide one dashboard allowing you to view, analyze, tweak and measure the success of your marketing strategies and tactics.

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The future of digital advertising creativity and how to get ready

The future of digital advertising creativity and how to get ready | Modern Marketing Revolution | Scoop.it

"We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”

I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.

The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.

Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare....


Via Jeff Domansky, massimo facchinetti
Art Jones's insight:

This article suggest there are 5 things we should be very aware of as we look to the future of advertising creativity.

 

We can distill the 5 things highlighted in this article into these key ideas.

  • Know your ideal prospect are people and not numbers 
  • Know how they make buying decisions
  • Understand how they navigate their buyers journey
  • Be mindful that your ideal prospects are dynamic
  • Always be testing your understanding

 

Excerpt:

"It has been said that data scientists will be the new insight experts — that’s rubbish. The new insights experts will be the ones who understand people best — and that is still Marketing and their Insights partners."

 

#TheArtofStandingOut

#Taoso

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Jeff Domansky's curator insight, December 2, 2016 11:52 PM

Peter Minnium shares five digital creativity trends to watch. Good read.

juneleo's comment, December 3, 2016 12:33 AM
Its trendy :)
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50 astounding facts about mobile search behaviors

50 astounding facts about mobile search behaviors | Modern Marketing Revolution | Scoop.it
60% of searches now come from mobile devices. But that's just one fact about mobile search behaviors. Here are 50 facts about our mobile search behaviors.

Via Russ Merz, Ph.D.
Art Jones's insight:

Excerpt: 60% of searches now come from mobile devices.

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Russ Merz, Ph.D.'s curator insight, September 7, 2016 11:34 AM
Need to make a business case for mobile marketing programs? Here are 50 facts about mobile search behaviors that may help.
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6 Bad Internet Marketing Habits You Need To Quit In 2017

6 Bad Internet Marketing Habits You Need To Quit In 2017 | Modern Marketing Revolution | Scoop.it
This syndrome of fleeting time has significant consequences in the realm of social media and internet marketing as well, seeing that the fight for customers’ attention is getting bloodier by the minute.
Art Jones's insight:

This article offers several compelling things to quit in the new year. To inspire you to read the article I'll share his first bit of advice by way of excerpt here:

 

"In case you’re running your own social media accounts and all the marketing that comes with it, chances are you do things in the spur of a moment, without having any concrete goal in mind. Don’t worry, you’re one of many who believe marketing is nothing more than trying to be witty when putting their product out there. Reality check – there are many, many internet marketing experts out there who are your competition and will eat your cute little “marketing campaign” as a snack."

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