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Rescooped by Art Jones from UX-UI-Wearable-Tech for Enhanced Human
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Smarty Ring project on Indiegogo

Smarty Ring project on Indiegogo | Modern Marketing Revolution | Scoop.it
Smarty Ring to control your Smart phone. Forget tapping phone screen, get instant alerts right on your finger.Be part of the tech revolution.

Via Olivier Janin
Art Jones's insight:

#Mobilemedia

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Olivier Janin's curator insight, December 11, 2013 6:54 AM

The heart icon is confusing as there is no HeartRate sensing feature embedded.

Release planned for April 2014

Karl Steinmeyer's curator insight, January 11, 7:20 AM

Wearable tech = geeky sexy.

Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Why Companies Must Invest In Experience Management

Why Companies Must Invest In Experience Management | Modern Marketing Revolution | Scoop.it

Are you building relationship capital all the time?

Art Jones's insight:

"When a company delivers great experiences, it builds relationship capital. Relationship capital leads to loyalty. And, in the world of extreme competition and unlimited choices, loyalty is the only thing that takes care of the bottom-line. Bottom-line isn’t a goal, it is a result. Enabling unforgettable experiences across every touchpoint – that is a goal."

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Amazon’s new Kindle Voyage is getting unanimously excellent reviews

Amazon’s new Kindle Voyage is getting unanimously excellent reviews | Modern Marketing Revolution | Scoop.it
Tech writers are collectively lauding a single-task device that's not from Apple but from Amazon: the new Kindle Voyage e-reader.
Art Jones's insight:

Could the tech pundits be raving about a tablet made by someone other than Apple?


#Amazon #KindleVoyage

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Rescooped by Art Jones from Blogging For Business
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Modern Marketing Revolution | Scoop.it
This infographic does a good job at describing 5 basic types of landing pages you might consider for your content strategy. 

Why should you use landing pages for content marketing anyway?

Landing pages are a powerful way to generate leads because: Continue reading →

Via Marie Ennis-O'Connor
Art Jones's insight:

These are 5 good tips on the why and how you should be using landing pages.

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Marie Ennis-O'Connor's curator insight, October 19, 7:01 AM

Can you adapt this information to make your blog more impactful and actionable?

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Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014) | Web Strategy by Jeremiah Owyang | Digital Business

Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014) | Web Strategy by Jeremiah Owyang | Digital Business | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Airbnb, Uber and Lyft are not the only corporation in the collaborative economy, actually they aren't even the first. 

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Rescooped by Art Jones from eHealth - Social Business in Health
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My TED Talk: Leading in the Digital Era - Charlene Li

My TED Talk: Leading in the Digital Era - Charlene Li | Modern Marketing Revolution | Scoop.it

{…]

The title of my talk was “Giving Up Control: Leading in the Digital Era”. One key data point from Gallup that continues to astound me is that worldwide only 13% of people are engaged in their work. It’s higher in the US, standing at 30% but that’s still terrible!

I believe that a big reason for this is that we don’t give enough autonomy to, and respect the growing agency of our employees, especially for the Millennials who crave purpose and meaning in their work. The hierarchies that exist in our organizations were designed for a bygone era where efficiency and scale were paramount. But today, speed, innovation, and creativity are the sources of competitive advantage.

Companies have been responding, deploying collaboration platforms and enterprise social networks to connect people throughout the organization. Shrinking the distance between previously siloed departments, or between executives and the front lines sounds great — unless you’re a middle manager.

The biggest problem leaders face in the digital era is that power and influence are being decoupled from titles and organizational structure. So how can you be an effective leader? Here are the three things that organizations can do:

  1. Create a Culture of Sharing. Instead of hoarding information to be powerful, leaders have to become facilitators who accelerate the sharing of information across a networked organization.
  2. Encourage the Practice of “Followership”. The size and quality of your network, not your title, determines how much power and influence you have, and thus, how much you can get done. If employees could build their “followership” across the organization and even outside the organization, then even if their titles or jobs changed, they could still be highly effective. This creates tremendous security that allows these managers to make tough decisions that might otherwise jeopardize their livelihood.
  3. Ensure Networks are being used to Make Meaningful Decisions. People are smart — they won’t devote time to engaging unless they know it’s going to make a difference. The biggest mistake I’ve seen organizations do when trying to transition into the digital era is to use these new tools to create the equivalent of a digital water cooler — talking rather than getting work done. No wonder they don’t last! Get leaders to pay attention, make key decisions on these networks and people will come.

What each of these has in common is the need to give up control. In the talk, I shared the journey I’m going through as the parent of teenagers, as they push for greater autonomy and trust to make their own decisions. In our work, if we truly want to have an engaged workforce, then we’re going to have to lead differently, and establish a new kind of relationship and trust that’s created and deepened with these digital tools.


Via rob halkes
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rob halkes's curator insight, October 14, 8:02 AM

Working within the health care market I do witness daily the struglle of employers and employees, both within organizations of health care providers and of the industry to respons in a meaningful way to digital "disruption". Digital disruption has its potential to turn upside down every routine one uses tot get the job done, to approach customers/clients and to create value to business

How to respond to forces that do have this 'threat'? Charlene discusses the leadership role. It goes further than that, but this is crucial. When leadership cannot acommodate, how sould the rest of the organization cope? This is certainly true for much of the pharma and devices companies, where leaders tend to hold on to market approaches that were successful in the days gone by.

They should orientate themselves to new possibilities of customer approaches, not as an add on to what was done before, but to a new integrated system of engagement. Believe me, I could tell!

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My Recipe for Success: How to Launch a Successful Blog

My Recipe for Success: How to Launch a Successful Blog | Modern Marketing Revolution | Scoop.it
From initial planning and competitive research to content creation and social promotion, Matt Barby walks through all of the tools and techniques he and his partner have used to build success on a blogging platform.
Art Jones's insight:

We always find interesting inbound marketing content at moz.com, this article of How to Launch a Successful Blog is another example.


Thanx Moz!


 

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Bring your local business online #1: Introduction and hot topics - YouTube

Video #1 in a series to help build an online presence for your local business. Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who wor...
Art Jones's insight:

Find out how to enable your business to get found online.

(A six video series)

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Why Technology Isn’t Truly Wearable

Why Technology Isn’t Truly Wearable | Modern Marketing Revolution | Scoop.it
For a week, I wore all the fashionable technology I could get my hands on. But it only made fashion and technology seem farther apart.
Art Jones's insight:

I'm betting on the type of wearable tech that will resemble skin or a band-aide built to adhere to the skin in an unobtrusive place on the body.

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27 Must-Follow Pages to Teach You How to Market on Instagram

27 Must-Follow Pages to Teach You How to Market on Instagram | Modern Marketing Revolution | Scoop.it
Want to learn how to market on Instagram? You're not alone. Follow these 27 Instagram pages to learn some amazing post ideas for your business.
Art Jones's insight:

Maximize your Instagram marketing by using these 27 pages as your guide to success.

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What Our Recent Obsession With Mindfulness Really Means

What Our Recent Obsession With Mindfulness Really Means | Modern Marketing Revolution | Scoop.it
Mindfulness has become a buzzword in business media, but is the co-opted Eastern philosophy just for the power players of Silicon Valley? We take a...
Art Jones's insight:

Say OM to Top Line Growth!

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Twitter Gives MIT $10 Million to Study the Social Impact of Tech

Twitter Gives MIT $10 Million to Study the Social Impact of Tech | Modern Marketing Revolution | Scoop.it

More money going to MIT Media LabThe research will take place at the Laboratory of Social Machines, a new division of the MIT Media Lab

Art Jones's insight:

More money going to MIT Media Lab to explore if the massive number of tweets going thru Twitter can be harnessed to enable tweets to go beyond their disruptive potential.

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Content Strategists: Use SEO to achieve your content goals #ConfabEU

58 slides created by AleLearn how to align SEO criteria and principles to content development to achieve better organic search results.

Art Jones's insight:

This presentation has a total of 58 slides packed with solid information how to maximize getting found online via SEO strategies.


She's made the slides fun and entertaining too, who says SEO must be boring?

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How Cloud and Fiber Are Turning Abandoned Factories Into Innovation Centers - Forbes

How Cloud and Fiber Are Turning Abandoned Factories Into Innovation Centers - Forbes | Modern Marketing Revolution | Scoop.it
How Cloud and Fiber Are Turning Abandoned Factories Into Innovation Centers Forbes Across the river is the University of Notre Dame, the community's biggest employer now, and the site of a related development called Innovation Park, a collaboration...

Via Raj Nadar
Art Jones's insight:

The industry titans of the early 20th century build sprawling brick and mortar campuses. Now those very same campuses are being retooled with high speed fiber to accommodate the most innovative 21st century companies. 

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The vast, untapped potential of YouTube

The vast, untapped potential of YouTube | Modern Marketing Revolution | Scoop.it
Here's how it could make Google, much, much bigger.
Art Jones's insight:

"YouTube will have to compete with Facebook’s huge push into online video.  For the record, Facebook says it gets 1 billion video views per day. YouTube had 4 billion views per day back in 2012, and has grown significantly since then."

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What Do I Need To Do a Podcast? | Search Engine Journal

What Do I Need To Do a Podcast? | Search Engine Journal | Modern Marketing Revolution | Scoop.it

asting is back reaching a new peak in 2014.While podcast usage stayed rather stagnant for years, an interesting thing happened. Podcasting became the next big thing.

Art Jones's insight:

Podcasting is back, reaching a new peak this year (2014).

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mHealth: The Most Underutilized Force in Patient Engagement?

mHealth: The Most Underutilized Force in Patient Engagement? | Modern Marketing Revolution | Scoop.it
Is mHealth the most underutilized Force in Patient Engagement? James Dias, CEO at Wellbe shares how we can leverage mhealth to improve healthcare.

Via eMedToday
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The next big tech gig: Digital humanist | ZDNet

The next big tech gig: Digital humanist | ZDNet | Modern Marketing Revolution | Scoop.it
As smart machines become a bigger part of businesses some human will have to give companies and brands a more intimate face. Enter the digital humanist.

Via Valeria Duflot
Art Jones's insight:

Hat Tip to Valeria Duflot for first sharing this post:


Anthropologist suggest that what it means to Be Human has not changed much during the course of the last  30,000 years., The role of the digital humanist will become the key to staying in touch with our origins as technology morphs and changes the world around us.

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The Secrets To Pulling Off A Real-People Marketing Campaign

The Secrets To Pulling Off A Real-People Marketing Campaign | Modern Marketing Revolution | Scoop.it
"Decades ago, building a brand was about creating an image you wanted to create and trying to get people to believe--those days are over.
Art Jones's insight:

"Decades ago, building a brand was about creating an image you wanted to create and trying to get people to believe--those days are over. "

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Google makes us all dumber: The neuroscience of search engines

Google makes us all dumber: The neuroscience of search engines | Modern Marketing Revolution | Scoop.it
To see what I mean, try memorizing the following string of fourteen digits in five seconds:

74830582894062

Hard, isn’t it? Virtually impossible. Now try memorizing this string of fourteen letters:

lucy in the sky with diamonds

This time, you barely needed a second. The contrast is so striking that it seems like a completely different problem, but fundamentally, it’s the same. The only difference is that one string of symbols triggers a set of associations with knowledge you have stored deep in your memory. Without thinking, you can group the letters into words, the words into a sentence you understand as grammatical — and the sentence is one you recognize as the title of a song by the Beatles. The knowledge you’ve gathered over years has made your brain’s central processing unit more powerful.

This tells us something about the idea we should outsource our memories to the web: it’s a short-cut to stupidity.
Art Jones's insight:

The excerpt above provides an example for how our  brain is organizes information allowing us to turn it into knowledge,  out performing the most powerful search engines.


#Neuroscience

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IBM Opens Innovation Center for Watson - YouTube

TechCrunch was given a tour of the office now housing the NYC hub for artificial intelligence computer Watson in an effort to draw upon the talent of Silicon...
Art Jones's insight:

Need more computer processing power to answer those gnarly business questions, IBM's Watson computer is available now via API connect. #CognitiveComputing  

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Consumption is Powering the Mobile Video Media Transformation, BrightRoll’s Falck | Beet.TV

Consumption is Powering the Mobile Video Media Transformation, BrightRoll’s Falck | Beet.TV | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Mobile media is changing everything!

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Nixie, the first wearable camera that can fly

Nixie, the first wearable camera that can fly | Modern Marketing Revolution | Scoop.it
It's a new idea in wearable technology that could really 'take off'
Art Jones's insight:

Nixie takes using a personal drone to the next level of ease of use.  #Jetsons

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Social Media Implementation Checklist

Social Media Implementation Checklist | Modern Marketing Revolution | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


Via nrip
Art Jones's insight:

Solid suggestions for maximizing your time invested when beginning a online marketing campaign.


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Plaza Dental Group's curator insight, January 6, 11:34 PM

Thanks For such a great presentation of facts.

rob halkes's curator insight, January 31, 4:09 AM

Comes in handy, such a checklist!

Erado Press's curator insight, March 11, 9:36 AM

Who are all the players? Have you invited everyone? Compliance, Marketing, IT...? To make this a successful business-wide initiative, everyone needs to be involved.

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70+ Source of Royalty Free Stock Photos for Your Themes, Website and Blog

70+ Source of Royalty Free Stock Photos for Your Themes, Website and Blog | Modern Marketing Revolution | Scoop.it
An image can express a thousand words within a single appearance. It not only tells its audience what you precisely want to tell them, but also breathes life to your website and help to accelerate your conversion wheel. A research shows that images increase trust, CTA (click through rate), website traffic, and conversion rate. Another research was ...
Art Jones's insight:

Where do you go when you need a photo for your blog post?  Do you reach for your wallet and head of to the usual suspect for high quality images? After reading this article you will have 70 yep thats right SEVENTY royalty free stock photo platform options at your fingertips. 


Enjoy making your next post rock with the help of these powerfully free stock photo sources!

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Rescooped by Art Jones from Design Revolution
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55 Blue Designs to Inspire & 5 Reasons Blue Rocks Web Design

55 Blue Designs to Inspire & 5 Reasons Blue Rocks Web Design | Modern Marketing Revolution | Scoop.it

Marty Note
I LOVE Blue as a web design color. When I was a senior at Vassar I painted a common room in Main the blues of Keith Jarret's album Arbor Zena (in image). Took a week, but the room shared some of the same reasons I love blue for web designs.

5 Reason Blue Rocks Web Design
* Sends trust, strength, grace and beauty signals.

* Easy to manipulate ( shades of blue work online see LoewyDesigns).

* Works as accent or background.
* Images pop off of blue nicely.
* There are many text and font options with blue.

Here are my 3 favorites from the examples:
* LoewyDesigns (shades of blue).
* Black Sea Fisheries (for way blue caries type and fonts).

* Z-Index.it - for how calming blue can be to chaotic multiple image Pinterest-like heroes


Via Martin (Marty) Smith
Art Jones's insight:

The color of TRUST

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