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Look what investing in a strong story & a mini-movie will do: WestJet Christmas Miracle at 8,612,384 views

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. See how we did it, and learn how you could w...

Via siobhan-o-flynn
Art Jones's insight:

Brilliant and Heartfelt!

 

What and awesome #Story

 

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Juliana Loh's curator insight, December 11, 2013 7:04 PM

yes Santa... we can do GOOD in the world.. at least WestJet can!

Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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5 Quotes From Bill Gates That Will Teach You Valuable Life Lessons

5 Quotes From Bill Gates That Will Teach You Valuable Life Lessons | Modern Marketing Revolution | Scoop.it
Bill Gates is successful and generous beyond measure. What valuable life lessons can he teach us? Read these quotes and find your own success.
Art Jones's insight:

My Fav is #3 Discipline: 

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don't let yourself be lulled into inaction.”

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The #FutureOfBusiness: Employees Will Rule

The #FutureOfBusiness: Employees Will Rule | Modern Marketing Revolution | Scoop.it

The #FutureOfBusiness 


Excerpt:

Organization needs to change to a more human one, not to only respond to the external market and consumer changes, but also because of internal pressures. No longer will current organizational structures and processes survive in the current environment.

Art Jones's insight:

Adapt or Perish


People in today's marketplace  are the most empowered consumers ever, and they know it. When you think marketplace remember, that applies to all of the people, your customers and employees too.


People have a low tolerance for BS from the brands they do business with.  


The resounding message from the marketplace, the people you need to be successful is,  be authentic.


  • Find your purpose
  • Make meaning
  • Be authentic


The marketplace will respect you for it.



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A List of Goals Is Not a Strategy

A List of Goals Is Not a Strategy | Modern Marketing Revolution | Scoop.it
Three steps for better strategic planning.
Art Jones's insight:

"Identify which stakeholders you depend on for success. "

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Why Behavioral Targeting is Smart Marketing

Why Behavioral Targeting is Smart Marketing | Modern Marketing Revolution | Scoop.it
Humans are hard-wired to respond to personalization. To be relevant, brands have to understand what is important and meaningful to customers as individuals
Art Jones's insight:

The notion that people like to be addressed by Name vs. Dear Occupant, has been around since Don Peppers and Martha Rogers penned their book The One to One Future


Peppers and Rogers were helping brands in 1996 provide personalized experiences that resonated with the customer.


When social platforms became part of the marketing conversation many thought that everything about how we should interact with people (the marketplace) should change too.


The reality is that what Peppers and Rogers realized when they penned their book is what Jan Gordon writes in her post,  people want to be recognized, they want to believe the brands they do business with get them. 


So remember, to reach today's consumer and maintain their allegiance treat each customer engagement like they are your #1 customer.   


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Gartner’s Top 10 Strategic Technology Trends for 2015

Gartner’s Top 10 Strategic Technology Trends for 2015 | Modern Marketing Revolution | Scoop.it
Gartner’s top 10 strategy technology trends cover three themes: the merging of the real and virtual worlds, the advent of intelligence everywhere, and the technology impact of the digital business shift. Announced at Gartner Symposium/ITxpo by David W. Cearley, vice president and Gartner Fellow, the trends have the potential for a significant impact on organizations

Via Thierry Ratsizehena, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
Art Jones's insight:

Smart Machines
"Prototype autonomous vehicles, advanced robots, virtual personal assistants and smart advisors already exist and will evolve rapidly, ushering in a new age of machine helpers. The smart machine era will be the most disruptive in the history of IT."

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A Guide to Social Video, and Where it Fits in Your Marketing Plan

A Guide to Social Video, and Where it Fits in Your Marketing Plan | Modern Marketing Revolution | Scoop.it
Here's how to include social videos in your social media marketing plan and how to use social video.

Via Pedro Da Silva
Art Jones's insight:

This post is chock full of great ideas that are shared visually via video of course.


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SEO Must Be About More Than Your Website

SEO Must Be About More Than Your Website | Modern Marketing Revolution | Scoop.it

As marketers, we sometimes need to step back and focus on the big picture. Columnist Casie Gillette discusses how offline, social and email channels can work with SEO for major wins.


Via Pedro Da Silva
Art Jones's insight:

"The question for marketers is, “Are you optimizing for search?” If you answered yes, here’s another question:


Are you optimizing for search on all channels?


For most of us, when we think search and SEO, we think about our website. However, not only do people search on other channels, they also search based on what they see on other channels."

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How to Make Your Website More Click-Worthy with Goals, Words and Common Sense

How to Make Your Website More Click-Worthy with Goals, Words and Common Sense | Modern Marketing Revolution | Scoop.it

onisThis article is going to help you plan your site layout, architecture, navigation, and wording. The aim is to make your site more interesting, less confusing, and in turn, more click-worthy.


Via Marie Ennis-O'Connor
Art Jones's insight:

This article includes great detail on what to do and things to avoid. I found that there was one section in the summation that resonated with me the most, because it provides an overarching theme for web-design.


Excerpt:

Apply common sense in your design and layout decisions:
  • If you’re not a UI designer, don’t try to be “trendy” with your layout. Stick to conventions that people are used to; it’s always safest.
  • Don’t try to copy a competitor or “big brand” just because you think they might know what they are doing. You could be copying a mistake or outdated strategy. Stick to your site goals, and get professional advice for your unique website needs.
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Authenticity: 1 Idea, 3 Facts, 5 Tips - CCL e-Newsletter October 2014

Authenticity: 1 Idea, 3 Facts, 5 Tips - CCL e-Newsletter October 2014 | Modern Marketing Revolution | Scoop.it
Authenticity is the healthy alignment between internal values and beliefs and external behavior. What does it mean for leaders and organizations?
Art Jones's insight:

This post addresses the importance of leaders to be authentic.

There are 5 solid tips to digest.  I've excerpted tip # 5 because it instructs how to cast of the fake images of what we think an executive leader is and to reveal the personality and humanness that is naturally who you are.

Excerpt:

#5

Rethink "leadership image." A big obstacle to authenticity is a strong need to maintain a certain image. If so, you probably have defined your image of "executive" or "leader" more narrowly than you need to. Try to let go of the tight limits or expectations of how you need to appear — revealing your personality and humanness is a better sign of effective leadership.

Increase your self-awareness. A key component of behaving authentically is to understand what you care about most. What are your values, likes and dislikes? This might sound simple, but we often avoid or overlook the process of clarifying what is most important.

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The Psychology of Twitter

The Psychology of Twitter | Modern Marketing Revolution | Scoop.it

Infographic on The Psychology of Twitter http://grahamjones.co.uk/2014/articles/social-media-articles/the-psychology-of-twitter.html


Via Graham Jones
Art Jones's insight:

I LISTEN to the tweets of thought leaders I follow perhaps more than I actually TWEET. How do you use Twitter?

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What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with,…


Via Pedro Da Silva
Art Jones's insight:

Slide #11 provides a key takeaway - I paraphrase it for you here: Make STORYTELLING the foundation of your content marketing (& sales) efforts:


"Dont TELL your audience why your product is great, SHOW them how it can help them become better."



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Stop Offending: Here are 12 Networking Etiquette Rules You Must Follow

Networking isn't state diplomacy, but a certain amount of finesse is required to make a positive lasting impression.
Art Jones's insight:

A little finesse helps!

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3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products

3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products | Modern Marketing Revolution | Scoop.it
Working with a half heart is like running with one leg. We’ll get passed up.
Michael Hyatt
Art Jones's insight:

Michael Hyatt keeping it simple.

Excerpt:

Leadership is service. Normally we hold back because we don't want to be seen as driven by ego. But that just means we're focusing too much on what others might think about us. Leadership is not about us. It’s about the people we're trying to help.

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How-to Use Instagram's Hyperlapse for Video Marketing

How-to Use Instagram's Hyperlapse for Video Marketing | Modern Marketing Revolution | Scoop.it
Instagram's Hyperlapse app allows you to create time-lapse videos. In this week's Creator's Tip, we discuss how to use this app to create marketing videos.
Art Jones's insight:

Anytime you want to tell a story that is long and shrink it into something fun to view, think Instagram's Hyperlaspe.


#VideoMarketing

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The Shift from Text to Visuals

The Shift from Text to Visuals | Modern Marketing Revolution | Scoop.it
Now to the final stage of the framework I laid out a few weeks back:

Via Dave Wood, Jeffrey Jablonski, Ph.D.
Art Jones's insight:

When you're a visual thinker there are times when a doodle is worth a thousand words. There are times when a doodle enables a epiphany of clarity to emerge. This post expounds upon the notion that we respond to visuals in compelling ways.

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Pierre Mongin 's curator insight, November 19, 2:28 AM

quand les mots ne suffisent plus ,les cartes conceptuelles prennent le relais...

Maria Serrano Correia's curator insight, November 24, 5:16 AM

visuals will always be the new black

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RSA Animate - Drive: The surprising truth about what motivates us - YouTube

This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace....
Art Jones's insight:

This explainer video was published in 2010 as an adaptation of Dan Pink's book DRIVE. It's fun to watch and easy to follow. When you're thinking about how to motivate people and teams to over achieve, this video is a great thought starter.



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When You Start Being Yourself, These 10 Amazing Things Will Happen

When You Start Being Yourself, These 10 Amazing Things Will Happen | Modern Marketing Revolution | Scoop.it
When you own your personal brand and start being yourself, it can open you up to a whole new world of amazing happiness, health and success!
Art Jones's insight:

Being a great leader involves many things not the least of which is authenticity. Authenticity enables trust and we follow the leaders we trust. We each have the responsibility to lead in our personal and professional lives, so this post provides great advice for all of us.


Excerpt: " When you fake who you are or cover up your true personality, not only does it lead to short-term challenges, but it can seriously hurt your long-term life goals."


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Why the Internet's Next Billion Users Will Be Mobile-Only

Why the Internet's Next Billion Users Will Be Mobile-Only | Modern Marketing Revolution | Scoop.it
The personal computer in the shape of a notebook or desktop has taken computers as far as those shapes would allow. Now, the future of…

Via LeWeb, Lionel Reichardt / le Pharmageek
Art Jones's insight:

"More revolution will come from smartphones than from any previous computing product in history. It’s because of this that we will see a future with one billion more people online, a future only made possible because of mobile."

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SaaS Guru's curator insight, November 18, 9:39 AM

Le prochain milliard d'utilisateurs d'Internet ne sera que mobile!

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What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic) | Modern Marketing Revolution | Scoop.it
As more and more connected smart devices pour into the market, here's what we hope for and dread.

Via Valeria Duflot
Art Jones's insight:

Eventually we will be accustomed to everything being connected, yet today privacy in certain areas, remain a requirement.


#Futurist

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How Chanel Wins Social With Stylish Content Marketing & Storytelling

How Chanel Wins Social With Stylish Content Marketing & Storytelling | Modern Marketing Revolution | Scoop.it

Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content.

When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach.

The 105-year-old brand has a clear advantage when it comes to storytelling – a rich history. The legacy of the company’s late founder Gabrielle “Coco” Chanel is so compelling, that the brand’s insignia – two interlocking C’s – is one of the most recognized and respected in the world.

Not only has the company managed to ramp up engagement with the development of their highly interactive, commerce-driven website, it has astutely leveraged the modernist philosophy of its creator, Ms. Chanel, best exemplified in the following quote...


Via Jeff Domansky, Os Ishmael
Art Jones's insight:

Chanel, Ralph Lauren & Burberry are all at the forefront of luxury brand marketing.

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Jeff Domansky's curator insight, November 15, 12:01 AM

Learn how Chanel uses storytelling to create content marketing mastery.

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Reactvertising™ - YouTube

Reactvertising™ - YouTube | Modern Marketing Revolution | Scoop.it
Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because...
Art Jones's insight:

You know marketing agencies staffed to do business just like just like these guys, we all do!

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Too much choice can harm your business | Graham Jones | Internet Psychologist

Too much choice can harm your business | Graham Jones | Internet Psychologist | Modern Marketing Revolution | Scoop.it
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
Art Jones's insight:
Reducing choice for buyers

"One way of presenting lots of choices but in a limited way is to categorise. Human beings are programmed to love categories. Imagine you sell coffee mugs. The first thing to do is to sort them into categories. You might have “large, medium and small”, for instance. People then click on one of those choices. They are then faced with more choices such as “round, straight or tapered”. Again, they click on their choice to be presented with another selection, perhaps “white, bright, pastel” – and so on. In other words you let people make increasingly narrow choices.


The alternative is to have a web page which shows the 250 kinds of mugs you sell. The result is confusion and a focus on the negatives, together with associated delay in decision-making. For all its brilliance, Amazon would sell a lot more if it limited our choices."

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5 Killer & Easy To Forget Web Design Basics

5 Killer & Easy To Forget Web Design Basics | Modern Marketing Revolution | Scoop.it

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .


Via Martin (Marty) Smith
Art Jones's insight:

If you were only able to follow one rule, follow rule #5


5. When in doubt, give it space


The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.

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Lori Wilk's curator insight, November 11, 9:04 PM

Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success

Jeff Domansky's curator insight, November 13, 11:07 AM

Awesome web design advice. Highly recommended.  9/10

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Producing Engaging Content

ion interactive's October 2014 webinar for Producing Engaging Content


Via Pedro Da Silva
Art Jones's insight:

"Marketers must produce content that adds value in order to engage customers. The true measure of content is the experience the person has with it."

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Design Thinking Workshop - By the people for the people

This workshop had 5 main goals: 1) Overview about design thinking 2) Understand a bit about how our mind works through the 30 circles exercise 3) Work deep on …


Via Fred Zimny
Art Jones's insight:

This slide deck takes you through the steps of the DESIGN THINKING process. It's well worth the time it takes to cycle thru the 64 slides.


#Innovate 

#Create 

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