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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Modern Marketing Revolution | Scoop.it

Via janlgordon
Art Jones's insight:

#Mobile #Marketing

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Manú Iñaki's curator insight, February 11, 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

Modern Marketing Revolution
How to get found online by your ideal prospects
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As Robots Grow Smarter, American Workers Struggle to Keep Up

As Robots Grow Smarter, American Workers Struggle to Keep Up | Modern Marketing Revolution | Scoop.it
Concern about technology — the printing press, the steam engine or the computer — supplanting humans is not new. But this time may be different.
Art Jones's insight:

The Future of Work

When we think of Uber and Lyft we think of our current personal experience. We poke an AP on our smartphone a car and driver shows up promptly, shepherds us to our destination where we simply exit the car, the financial transaction handled in the cloud. That scenario is what happens today. Many see the future on the horizon is one where Uber and Lyft employ fleets of DRIVERLESS  cars. The day when cars drive themselves is no longer the fiction of Jetson cartoons.  What becomes of the humans that once drove our taxi or short and long haul truck?  The future of work will see more and more people disintermediated by advances in technology. The next 10 years will challenge the decision makers to figure out what those displaced people will do to earn their living.

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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | Modern Marketing Revolution | Scoop.it
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
In this article, I’ll outline some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.
In case you missed my.
Art Jones's insight:

Jayson DeMers for Forbes

"Content marketing may be bigger than ever, but marketers need to be strategic and adaptive in how they carry out their content strategies. 2015 will be the year when content distribution moves to the forefront, while SEO becomes more about working behind the scenes to ensure technical compliance. Social media and email marketing will need to become more sophisticated to reach an increasingly wary audience, and will come to be seen as amplifiers of distribution for content strategies."

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3 Ways LinkedIn Ads Are Different Than Other Paid Social

3 Ways LinkedIn Ads Are Different Than Other Paid Social | Modern Marketing Revolution | Scoop.it
LinkedIn Advertising gets classified as both Paid Social and Display, but it's in a category of its very own. Here's how to find gold in the platform.
Art Jones's insight:

Excerpt:

"Whether you call it Paid Social, or Display, or something completely different, LinkedIn is definitely a different beast in the Pay-Per-Click Advertising industry. If you’re a B2B-focused company, though, there is no better platform to reach your target business users."

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The Next Big Thing You Missed: Silicon Valley Bets Millions That This Site Can Improve Our Democracy | WIRED

The Next Big Thing You Missed: Silicon Valley Bets Millions That This Site Can Improve Our Democracy | WIRED | Modern Marketing Revolution | Scoop.it
The list of investors in petition site Change.org's new $25 million funding round reads like a potted history of the internet industry, from Bill Gates and Arianna Huffington to the co-founders of Yahoo, Twitter, LinkedIn, and eBay.
Art Jones's insight:

Excerpt:


You've democratized all these industries, but you haven't democratized democracy,”Rattray says.


Change.org represents Rattray’s attempt to channel the lessons taught by successful online businesses over the last 20 years into a medium that opens up the machinery of social change. 

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12 Clever Ways to Use More Visuals on Social Media

12 Clever Ways to Use More Visuals on Social Media | Modern Marketing Revolution | Scoop.it
Want to take your social media to the next level? Here some ways to make your social media posts more visual.
Art Jones's insight:

#VisualMarketing 

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Is the Era of Mass Manufacturing Coming to an End?

Is the Era of Mass Manufacturing Coming to an End? | Modern Marketing Revolution | Scoop.it
Not exactly, but makers have more options than ever.
Art Jones's insight:

One thing is certain, businesses of the future will not look at all like businesses did in the 20th century.


"After two or three centuries during which manufacturing consolidated into larger and larger enterprises, technology is restoring opportunities for the lone craftsman making things at home, with extraordinary consequences for careers and lifestyles."


Author - Peter Acton

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MIT is creating materials that build themselves with '4D Printing' technology

MIT is creating materials that build themselves with '4D Printing' technology | Modern Marketing Revolution | Scoop.it
4D printing is like 3D printing, but adds the element of time. Essentially, it's like a metal coil thermometer
Art Jones's insight:

The offer of personalized products and services are much desired by the marketplace and serve as brand differentiator for businesses.


What will your company be doing in 4 or 5 years when 4D printed highly customized products are common.


#Adapt or Die

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The 7 Attributes of CEOs Who Get Social Media

The 7 Attributes of CEOs Who Get Social Media | Modern Marketing Revolution | Scoop.it
They’re there to connect, not to promote.

Via Richard Meyer
Art Jones's insight:

Engage & Nurture Conversations

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5 Quotes From Bill Gates That Will Teach You Valuable Life Lessons

5 Quotes From Bill Gates That Will Teach You Valuable Life Lessons | Modern Marketing Revolution | Scoop.it
Bill Gates is successful and generous beyond measure. What valuable life lessons can he teach us? Read these quotes and find your own success.
Art Jones's insight:

My Fav is #3 Discipline: 

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don't let yourself be lulled into inaction.”

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The #FutureOfBusiness: Employees Will Rule

The #FutureOfBusiness: Employees Will Rule | Modern Marketing Revolution | Scoop.it

The #FutureOfBusiness 


Excerpt:

Organization needs to change to a more human one, not to only respond to the external market and consumer changes, but also because of internal pressures. No longer will current organizational structures and processes survive in the current environment.

Art Jones's insight:

Adapt or Perish


People in today's marketplace  are the most empowered consumers ever, and they know it. When you think marketplace remember, that applies to all of the people, your customers and employees too.


People have a low tolerance for BS from the brands they do business with.  


The resounding message from the marketplace, the people you need to be successful is,  be authentic.


  • Find your purpose
  • Make meaning
  • Be authentic


The marketplace will respect you for it.



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A List of Goals Is Not a Strategy

A List of Goals Is Not a Strategy | Modern Marketing Revolution | Scoop.it
Three steps for better strategic planning.
Art Jones's insight:

"Identify which stakeholders you depend on for success. "

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Why Behavioral Targeting is Smart Marketing

Why Behavioral Targeting is Smart Marketing | Modern Marketing Revolution | Scoop.it
Humans are hard-wired to respond to personalization. To be relevant, brands have to understand what is important and meaningful to customers as individuals
Art Jones's insight:

The notion that people like to be addressed by Name vs. Dear Occupant, has been around since Don Peppers and Martha Rogers penned their book The One to One Future


Peppers and Rogers were helping brands in 1996 provide personalized experiences that resonated with the customer.


When social platforms became part of the marketing conversation many thought that everything about how we should interact with people (the marketplace) should change too.


The reality is that what Peppers and Rogers realized when they penned their book is what Jan Gordon writes in her post,  people want to be recognized, they want to believe the brands they do business with get them. 


So remember, to reach today's consumer and maintain their allegiance treat each customer engagement like they are your #1 customer.   


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Gartner’s Top 10 Strategic Technology Trends for 2015

Gartner’s Top 10 Strategic Technology Trends for 2015 | Modern Marketing Revolution | Scoop.it
Gartner’s top 10 strategy technology trends cover three themes: the merging of the real and virtual worlds, the advent of intelligence everywhere, and the technology impact of the digital business shift. Announced at Gartner Symposium/ITxpo by David W. Cearley, vice president and Gartner Fellow, the trends have the potential for a significant impact on organizations

Via Thierry Ratsizehena, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
Art Jones's insight:

Smart Machines
"Prototype autonomous vehicles, advanced robots, virtual personal assistants and smart advisors already exist and will evolve rapidly, ushering in a new age of machine helpers. The smart machine era will be the most disruptive in the history of IT."

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How Better Design Can Get People to Try Your Brand (Infographic)

How Better Design Can Get People to Try Your Brand (Infographic) | Modern Marketing Revolution | Scoop.it
In order to stand out, thinking about what your customers want and how they behave is going to be more important than ever, designers say.
Art Jones's insight:

The marketplace if full of empowered people, Empowered by the smartphones in their hands and the savvy people in their on and offline social networks that they engage 80% of the time prior to making any purchase.


Now that people have the power, brands must compete harder, businesses must provide compelling user experiences that differentiate them from the field but most importantly provide high value to the shopper.


#TheFutureofBusiness

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Work Place Wellbeing - YouTube

Work Place Wellbeing - YouTube | Modern Marketing Revolution | Scoop.it
To learn more, go to chopra.com/programs/workplace-wellbeing/details# Renew your mind and body, ignite your team's creativity, and unleash your organization'...
Art Jones's insight:

Empower your employees & grow your business!


A key takeaway from this short video produced by the Chopra Center is this shocking statistic: 71% of American's are disengaged at work. Gallup


What are you and your leadership team doing to get your internal customers engaged?


William Arruda writes about branding @ Forbes:


"A strong brand requires employee engagement, which is driven by integrating the personal brands of your people. They're the greatest existing resource within any organization."



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FTC's First Twitter Disclosure Crackdown Is A Wake-Up Call

FTC's First Twitter Disclosure Crackdown Is A Wake-Up Call | Modern Marketing Revolution | Scoop.it
The news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear that federal regu
Art Jones's insight:

“As marketers rely more and more on social media to promote their products,” Engle said, “ad agencies, public relations firms, and marketers alike must be clear about reviewers’ financial connections to the touted product.”

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The Best Business Storytelling Posts from 2014 (Part II)

The Best Business Storytelling Posts from 2014 (Part II) | Modern Marketing Revolution | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Art Jones's insight:

Excerpt:


What the Heck Is a Word Visual? 


As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling. The concept of word visuals, the packaging of clever words in a way that brings a visual dimension to communications without a premium on design, is one way to close the gap. 

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Start-ups Take Note: Uber Made It Big, But Did They Get It Right?

Start-ups Take Note: Uber Made It Big, But Did They Get It Right? | Modern Marketing Revolution | Scoop.it
Uber is the start-up that can be accused of recommending a million dollar smear campaign against a female journalist one week, and seal a billion dollar funding round the next. The company bears all the hallmarks of a disruptive start-up, using technology to exploit a gap in the market and [...]
Art Jones's insight:

Uber continues to fight every legal challenge and the battles are many. Could it be that the mounting legal challenges are the marketplace trying to tell Uber something? Or does all the legal wrangling mean that Uber is operating in a new domain without laws and as the disruptor, it is Uber's responsibility to write laws to accommodate the new business model borne out of their success and the marketplaces acceptance of the sharing economy? 


Excerpt:

“There is no national or model response to this emerging market, and a ‘Wild West’ environment is the current state of play,” commented Matthew Daus, former commissioner of the New York City Taxi and Limousine Commission. Kalanick’s reply must have felt something like a declaration of war: “Was Yahoo upset when Google came out? Of course. In that industry, people compete. In the cab industry, they try to curtail competition.”

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The Persuasive Power of Analogies: How the Coolest Brands Sell Product

The Persuasive Power of Analogies: How the Coolest Brands Sell Product | Modern Marketing Revolution | Scoop.it
Detailing the persuasive power of analogies and how the coolest brands use them to sell product.
Art Jones's insight:

How marketing harnesses the awesome power of ANALOGY!


Excerpt:


"When you think of art, you think of something that takes time to perfect. Something that requires extreme focus and creativity. 

Well, that’s exactly how great marketing messaging is conceptualized.  It is an art form. 


Your canvas awaits. "


Article written by: John Bonini

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How Smart, Connected Products Are Transforming Competition

How Smart, Connected Products Are Transforming Competition | Modern Marketing Revolution | Scoop.it
Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed […]
Art Jones's insight:

Information technology is changing how the products we acquire perform and how they drive sales for other complimentary products and services within their ecosystem/supply chain.


Delivery of products that employ always on capabilities enabled by The Internet of Everything means that for manufacturers, markets and marketers it is no longer business as usual.


#DigitalDarwinism


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The Softer--And More Wearable--Future Of Wearables

The Softer--And More Wearable--Future Of Wearables | Modern Marketing Revolution | Scoop.it
Amanda Parkes is bridging the worlds of tech and fashion to make sure next-gen wearables look less like watches and more like scarves.
Art Jones's insight:

"There is something appealing about technology that lets us live our digital and physical lives without one getting in the way of the other. "

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How-to Use Instagram's Hyperlapse for Video Marketing

How-to Use Instagram's Hyperlapse for Video Marketing | Modern Marketing Revolution | Scoop.it
Instagram's Hyperlapse app allows you to create time-lapse videos. In this week's Creator's Tip, we discuss how to use this app to create marketing videos.
Art Jones's insight:

Anytime you want to tell a story that is long and shrink it into something fun to view, think Instagram's Hyperlaspe.


#VideoMarketing

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The Shift from Text to Visuals

The Shift from Text to Visuals | Modern Marketing Revolution | Scoop.it
Now to the final stage of the framework I laid out a few weeks back:

Via Dave Wood, Jeffrey Jablonski, Ph.D.
Art Jones's insight:

When you're a visual thinker there are times when a doodle is worth a thousand words. There are times when a doodle enables a epiphany of clarity to emerge. This post expounds upon the notion that we respond to visuals in compelling ways.

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Pierre Mongin 's curator insight, November 19, 2:28 AM

quand les mots ne suffisent plus ,les cartes conceptuelles prennent le relais...

Maria Serrano Correia's curator insight, November 24, 5:16 AM

visuals will always be the new black

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RSA Animate - Drive: The surprising truth about what motivates us - YouTube

This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace....
Art Jones's insight:

This explainer video was published in 2010 as an adaptation of Dan Pink's book DRIVE. It's fun to watch and easy to follow. When you're thinking about how to motivate people and teams to over achieve, this video is a great thought starter.



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When You Start Being Yourself, These 10 Amazing Things Will Happen

When You Start Being Yourself, These 10 Amazing Things Will Happen | Modern Marketing Revolution | Scoop.it
When you own your personal brand and start being yourself, it can open you up to a whole new world of amazing happiness, health and success!
Art Jones's insight:

Being a great leader involves many things not the least of which is authenticity. Authenticity enables trust and we follow the leaders we trust. We each have the responsibility to lead in our personal and professional lives, so this post provides great advice for all of us.


Excerpt: " When you fake who you are or cover up your true personality, not only does it lead to short-term challenges, but it can seriously hurt your long-term life goals."


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