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The Listening Cloud

A data-driven light sculpture that visualizes social media conversation in real time. Installed in the lobby of RPA, it is a continuous display of the buzz a...
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A very creative application

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Modern Marketing Revolution
How to get found online by your ideal prospects
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A Guide to Measuring the Effectiveness of Your Content Efforts - Relevance

A Guide to Measuring the Effectiveness of Your Content Efforts - Relevance | Modern Marketing Revolution | Scoop.it
Just about everyone is aware of the importance of having high quality content featured on a corporate website. When it comes to using content for marketing, however, measuring performance is as important as being strategic about content creation. Are your texts effective? Which metrics matter the most? Keep on reading to find out. The Importance... Read more »
Art Jones's insight:

Measuring your content efforts and effectiveness is always easier when you begin everything thinking personalization. Make your marketing campaigns all about one to one marketing.

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Exclusive: The Number That Explains Snap’s New Strategy | Co.Design

Exclusive: The Number That Explains Snap’s New Strategy | Co.Design | Modern Marketing Revolution | Scoop.it
New user data reveals how–and where–people snap.
Art Jones's insight:

Will you open Snapchat to find your next delicious dining experience? Snapchat believes you and millions more will do exactly that.

 

Excerpt:

It’s no coincidence that Snap has invested early in the restaurant angle of Context Cards, powered by partnerships with Michelin and OpenTable. According to another report, 90% of people who search for restaurants on phones and tablets will choose a restaurant based on the result. In other words, all that mobile data on where you might want to eat is probably useful, and actionable. If people are already snapping their experiences at restaurants, why not introduce a few tools for others to track down the haunt and try it for themselves?

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The 7 Components of a Brilliant Marketing Message

The 7 Components of a Brilliant Marketing Message | Modern Marketing Revolution | Scoop.it
The core of your marketing strategy is a message that expresses the essence of why a customer buys.
Art Jones's insight:

Do you create great marketing messages? Want to find out if your marketing messages can be improved?

 

OK, If your marketing messages require a decoder ring to understand, you need to read this article.  If your marketing messages always use the latest industry buzz words and are heavy handed with internal jargon and must be decrypted before they make any sense, you need to read this article.  

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As Millennials Demand More Meaning, Older Brands Are Not Aging Well

As Millennials Demand More Meaning, Older Brands Are Not Aging Well | Modern Marketing Revolution | Scoop.it
Ask millenials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission.
Art Jones's insight:

Can money buy the love of millennials? Well, Proctor & Gamble spends $7,000,000,000 every year on marketing campaigns. The goal of their campaigns is to garner the attention of millennials and it seems millennials are simply, so what. 

 

Excerpt:

Proctor & Gamble is ranked No. 12 by boomers, but a lowly No. 103 with millennials–a huge disparity, despite spending more than $7 billion dollars per year in advertising (including efforts to make millennials care about fabric softener).

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VAN GOGH BNB - LEO Burnett CHICAGO Cannes Lions 2016 - YouTube

Art Jones's insight:

This is what can happen when marketers put CREATIVITY before TECHNOLOGY. 

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4 Steps to Plan Your Visual Strategy

4 Steps to Plan Your Visual Strategy | Modern Marketing Revolution | Scoop.it
Your brain can process visuals 60,000x faster than text - is it time to rethink your visual strategy?
Art Jones's insight:

The term Vanity Metrics is an idea that has been around since the launch of the first new media marketing campaigns on Facebook. Vanity metrics are: Stats that look good on paper, but don’t really tell you anything of value.

 

This article provides a process for building your visual marketing strategy. Why visual marketing? because humans process visuals 60,000 times faster than text and in a world where people have the attention span of a goldfish (9 seconds) capturing attention quickly means everything.

 

So what do vanity metrics have to do with visual marketing? Well all too often founders fall in love with the look and feel for a visual marketing campaign because it completely satisfies their sensibilities.  When founders build and launch campaigns because they satisfy them they fall into the trap of satisfying their ego needs and not the aesthetic needs of the people in the markets they serve. 

 

When we as marketers do anything designed to satisfy ourselves, our internal teams, without first and foremost seeking to understand what will engage and attract the eyeballs of our ideal buyer, we will underwhelm our investment of time and money in visual brand strategies, and marketing campaigns.

 

Always be intensely focused on delivering value to the people in the markets you serve!

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Understanding the Buying Journey with Trust, Transparency and Relevancy

Understanding the Buying Journey with Trust, Transparency and Relevancy | Modern Marketing Revolution | Scoop.it
What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluati…

Via massimo facchinetti
Art Jones's insight:

When we attempt to market to everyone we are not able to produce content in the proper context for anyone. Doing the work to know the narrative of your ideal buyer as well as they know themselves makes you a better marketer & sales person.

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HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat

HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat | Modern Marketing Revolution | Scoop.it
Inbound marketing and sales company HubSpot has acquired Kemvi, a fledgling startup that uses artificial intelligence (AI) and machine learning to automatically extract information from websites, press releases, blog posts, and SEC filings in order to serve sales reps key insights into prospects. Terms of the deal were not disclosed.

Indeed, the company’s DeepGraph engine targets B2B companies with learning algorithms that can extract meaningful information and insights from any piece of digital text and then merge that with data and knowledge from companies’ own internal sales and marketing teams to forecast buyers’ behavior.

Via marketingIO, massimo facchinetti
Art Jones's insight:

The team at Hubspot (Inbound Marketing/Sales Support Automation Platform) will begin integrating Artificial Intelligence into its offerings. The goal is to make mining data about your ideal prospect profiles from sources generally available via the web, faster and easier to acquire.

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marketingIO's curator insight, July 26, 9:46 AM

Powerful, and will play a significant role in ABM.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Anuj Saxena's curator insight, July 27, 11:17 AM
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The 6 Marketing Channels You Should Be Personalizing

The 6 Marketing Channels You Should Be Personalizing | Modern Marketing Revolution | Scoop.it
It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty…

Via Nicholas Bodell, massimo facchinetti
Art Jones's insight:

There is always some new, exciting new media application that promises phenomenal return on effort. It is hard to ignore all of the new and sparkly technology that arrives at the doorstep of the modern marketer every day.

 

Once you have read this article, ignore these foundational principles at the peril of underwhelming your marketing efforts. 

 

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How To Use Instagram To Build Your Brand

How To Use Instagram To Build Your Brand | Modern Marketing Revolution | Scoop.it
As people and companies launch their brands on Instagram, many are struggling with getting their following established. Learn how to use it effectively and establish a consistent and engaged following.
Art Jones's insight:

Instagram is like most social platforms, it requires you to follow a few basic rules of conversation which are true on or offline.

 

  • Don't use the platform like a megaphone, no shouting
  • Take the time to engage

 

Perhaps the best advice in this article is to remind us, Rome wasn't built in a day, nor will you build a vibrant community overnight either.

 

#StickWithIt

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Advertising Superstar David Droga Knows How To Get In Your Head

Advertising Superstar David Droga Knows How To Get In Your Head | Modern Marketing Revolution | Scoop.it
“We work in an industry where people invent technology to avoid what we create,” says the Droga5 founder. Can he find a way forward for the ad business?
Art Jones's insight:

Traditional advertising agencies are challenged everyday to find ways to adapt and adjust to a business climate driven by new media. However, there is one advertising agency who has become the poster child for innovation and campaigns the consistently go viral, that agency is Droga5.

 

Excerpt:

“We’ve always been a nontraditional, integrated advertising agency that will do more than just TV ads. But our focus now is bringing design thinking into the development process to inform the experience: What is the product, what is the web presence, what innovation should they be creating, what is the business case around those innovations?”

 

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How City Winery Is Reinventing Entertainment for Adults

City Winery founder Michael Dorf shows off the first of his many City Winery venues.
Art Jones's insight:

Business Creativity & Innovation

 

City Winery offers concerts, food, private label wines and  make your own private label wines. City Winery's vision was to offer a unique and innovative entertainment dining offering. Launched in 2008 they will have 8 total locations before the end of 2018.

 

 

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Facebook Remains the Dominant Social Platform [Infographic]

Facebook Remains the Dominant Social Platform [Infographic] | Modern Marketing Revolution | Scoop.it
While new platforms generate buzz, Facebook continues to dominate the social landscape - which is important to note for marketers and publishers alike.
Art Jones's insight:

Facebook is the dominant social platform and continues to surge with growth.

 

Excerpt:

"76% of American Facebook users log onto The Social Network daily, compared to less than half of Twitter’s user base. Crucially for advertisers, almost everyone who uses other social networks can also be reached on Facebook, where over 90% of Twitter, LinkedIn and Instagram users have an active profile."

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Amazon vs. Under Armour: Don’t Expect a Blowout

Amazon vs. Under Armour: Don’t Expect a Blowout | Modern Marketing Revolution | Scoop.it
Investors are clearly worried, but sports apparel won’t be so easy to disrupt.
Art Jones's insight:

First Amazon moves into GROCERY now they announce their move into SPORTS apparel.  Who will suffer most from Amazon's new strategy?

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Microsoft and Linkedin's Next Big Step to Take On Salesforce | LinkedIn

Microsoft and Linkedin's Next Big Step to Take On Salesforce | LinkedIn | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Salesforce.com vs. Microsoft (LinkedIn),  let the games begin. 

 

 

 

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Connecting storytelling to business objectives...

Connecting storytelling to business objectives... | Modern Marketing Revolution | Scoop.it
Content marketing's biggest flaw is really a tremendous opportunity for brands to think about how storytelling connects to business objectives.
Art Jones's insight:

Creating content at scale is hard. Knowing how to measure its efficacy is even harder.

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5 Ways to Find Your Muse

5 Ways to Find Your Muse | Modern Marketing Revolution | Scoop.it
In mythology the muses, daughters of Zeus and Mnemosyne, were the Greek goddesses of inspiration in literature, science, and the arts. Today, a muse is a spirit or source that has the ability to ignite one's creative passion. It is important to remember that although in one respect a muse is a figment of our…
Art Jones's insight:

When you become a marketer you become a prolific content creator. Content creators of all stripes sometimes find it hard to create.

 

There are some creators who, when they find themselves in need of creative inspiration they call upon their muse.

 

Do you have a muse? Do you know how to summon your muse? Do you know where to find your MUSE? If you answered no to these questions, then this article is for you.

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4 Reasons Why Raising Your Price Is a Brilliant Marketing Move

4 Reasons Why Raising Your Price Is a Brilliant Marketing Move | Modern Marketing Revolution | Scoop.it
Charging less than your competitors signals potential clients that you doubt the value of what you offer.
Art Jones's insight:

How do you establish prices for your products and/or services?

 

Do you know Dov Seidman? Dov is attorney, columnist and businessman. He is the founder, chairman and CEO of LRN.  A few years ago he wrote a wonderful and thought provoking book title HOW. In the book he says this: "How you do anything means everything".  How is a great read with tons of compelling and useful ideas, get a copy you won't regret it.

 

I mention Dov Seidman and his thesis on HOW because the article attached here discusses how to optimize your pricing model as a brand strategy. 

 

Remember HOW you do anything means everything!

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The Future of Social Selling & Why It Matters for Your Business

The Future of Social Selling & Why It Matters for Your Business | Modern Marketing Revolution | Scoop.it
Learn about the future of social selling, what’s potentially coming down the pike, why it matters, and how it’s going to affect your business. Read more.

Via Anita Windisman, massimo facchinetti
Art Jones's insight:

The Future of Social Selling is a  well written essay on social selling. the article is penned by the founder of a company selling a social selling platform. The article suggest Artificial intelligence is the added value layer his platform includes while most platforms are not yet AI enabled. 

 

I believe the future of sales support tools includes both Artificial Intelligence and Machine Learning. Now you may ask what's the difference (I know I did)?  I've included an article written by Bernard Marr, Forbes Magazine - December 2016 http://bit.ly/2vZHQCE which provides a easy to understand answer included below: 

 

Artificial Intelligence is the broader concept of machines being able to carry out tasks in a way that we would consider “smart”.

 

&

 

Machine Learning is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves.

 

There are several products emerging which include AI and have architected their platforms to enable AI to interrogate mountains of BIG DATA in order to forecast when your ideal prospect is prime to make a purchase and how they might navigate the buyer's journey. 

 

The future of sales is AI + Machine Learning = Predictive Modeling to illuminate the who, what, when, where and why a prospect will make a buying decisions.

 

Welcome to the brave new world of sales!

 

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Meet The Backscratchers: how a team of 'fixers' are challenging the traditional agency model

Meet The Backscratchers: how a team of 'fixers' are challenging the traditional agency model | Modern Marketing Revolution | Scoop.it
The freelancer boom - powered by the rise of the gig economy and platforms like Fivver and Upwork - isn’t showing any signs of slowing down.
Art Jones's insight:

The freelancer boom is driving the gig economy and there is no signs if it slowing down. Now agencies built to secure deep customer relationships and equally deep retainers are being challenged as brands large and small outsource to freelancers who deliver faster, for lower cost and often times with more innovative and creative ideas. 

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The Soul of Lean Startup is Not MVP - It is Customer Validation and Development

The Soul of Lean Startup is Not MVP - It is Customer Validation and Development | Modern Marketing Revolution | Scoop.it
Last week, attendees at the Gartner Tech Growth and Innovation Conference had the privilege to listen to a talk by Steve Blank, one of the founders of the Lean Startup Movement.   Steve gave an “old school” (simple charts, clear information) presentation that dove deep into innovation challenges and opportunities for both large and small …

Via Christian Bartosik
Art Jones's insight:

What skill do the best marketing people and  leaders share? A highly tuned sense of empathy (emotional intelligence). The best marketers and leaders are constantly striving to refine and tune their ability to know and understand what the people they serve want and need.

 

 

The lead process places emphasis on MVP and the pivot. This article challenges that way of thinking and suggest understanding the customer should be the premier endeavor within the Lean model.

 

So, the moral of the article is for marketers to slow down, tune in and do the work to understand your ideal buyers narrative. Know what they celebrate and agonize over. Know the narrative of your ideal buyer as well as they know themselves. Know your ideal buyer and you more clearly understand how to provide solutions that serve them and as such, you will require fewer iterations of MVP.

 

Become a better marketer by  being a better marketer with leadership skills.

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Amazon’s New Customer

Amazon’s New Customer | Modern Marketing Revolution | Scoop.it
The key to understanding Amazon’s purchase of Whole Foods is to understand that Amazon didn’t buy a retailer: the company bought a customer.
Art Jones's insight:

Amazon's Vision: "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online."

 

This is a quick read shedding light on how Amazon is organized to be laser focused on providing the things we need and in the process Amazon will acquire more and more of our overall spend. 

 

This article showcasing the brilliant execution of the Amazon vision.

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Media Companies Are Getting Sick of Facebook

Media Companies Are Getting Sick of Facebook | Modern Marketing Revolution | Scoop.it
News outlets are complaining about Facebook’s terms for TV-quality videos meant to compete with YouTube.
Art Jones's insight:

Facebook is getting rotten tomatoes from many of the big media companies they seek to experiment new media models with.

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How Instagram's New Feature Is Changing Social Media

How Instagram's New Feature Is Changing Social Media | Modern Marketing Revolution | Scoop.it
Read and discover instagram news and photos from New York
Art Jones's insight:

here is a snapshot of how Instagram influencers earn while sharing peeks into the lifestyles of the rich & famous, where on instagram post can be worth $5,000 to $15,000.

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Art Jones (@artjones) • Instagram photos and videos

Art Jones (@artjones) • Instagram photos and videos | Modern Marketing Revolution | Scoop.it
487 Followers, 543 Following, 406 Posts - See Instagram photos and videos from Art Jones (@artjones)
Art Jones's insight:

I've participated on the Instagram platform for years yet my participation has been just enough to show I'm  occasionally active on the platform..

 

Next year 80% of all content shared via the internet will be visual, will you be ready?  Instagram has emerged as a compelling place for consuming and sharing visual content/stories.

 

This year I am preparing my visual content readiness by committing to do the work to create visual content that will help me  meet new interesting people, via Instagram.  Join me!

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