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The Listening Cloud

A data-driven light sculpture that visualizes social media conversation in real time. Installed in the lobby of RPA, it is a continuous display of the buzz a...
Art Jones's insight:

A very creative application

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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Balancing “We” and “Me”: The Best Collaborative Spaces Also Support Solitude

Balancing “We” and “Me”: The Best Collaborative Spaces Also Support Solitude | Modern Marketing Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Art Jones's insight:

The ever changing reasoning behind what makes the ideal configuration for office space.

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To Sell is Human: The New ABCs of Moving Others

To Sell is Human: The New ABCs of Moving Others | Modern Marketing Revolution | Scoop.it
Do you sell the same way you did a decade ago? In the classic movie Glengarry Glen Ross Alec Baldwin tells a group of salesmen that the key to selling is, "A-B-C. A - Always; B - Be; C - Closing. A...
Art Jones's insight:

If your a salesperson or leading a sales organization listen up, Dan Pink talks (via attached video) about modern sales & marketing as presented in his best selling book "To Sell is Human".

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Twitter proposal to curate user feeds spurs rage

Twitter proposal to curate user feeds spurs rage | Modern Marketing Revolution | Scoop.it

Is TWITTER destined The social media company's chief financial officer said displaying tweets using an algorithm would put the most-relevant tweets on top. Many users want things to stay the way they are.

Art Jones's insight:

Is TWITTER'S destiny to become an information GATEKEEPER (See Facebook)?

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Alibaba Plans to Raise Up to $21 Billion in Possible Largest Tech IPO Ever

Alibaba Plans to Raise Up to $21 Billion in Possible Largest Tech IPO Ever | Modern Marketing Revolution | Scoop.it
Alibaba is nearing what may be the largest public offering from a tech company ever.
Art Jones's insight:

To put the Alibaba IPO into content, the Facebook IPO raised 16 billion.

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Even Apple's rivals want the iWatch to succeed

Even Apple's rivals want the iWatch to succeed | Modern Marketing Revolution | Scoop.it
Even Apple's rivals want the iWatch to succeed
Art Jones's insight:

Smart watches have seen tepid sales to date as compared to smartphone sales. Once Apple establishes the market for the soon to be announced iWatch, others will enter to compete in earnest.

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Your Company’s Purpose Is Not Its Vision, Mission, or Values

Your Company’s Purpose Is Not Its Vision, Mission, or Values | Modern Marketing Revolution | Scoop.it
The distinction matters.
Art Jones's insight:

Vision, Mission, Values, Principles & Purpose statements, do we need all of these, YES  we do!

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There are now at least 25 billion-dollar mobile internet companies

There are now at least 25 billion-dollar mobile internet companies | Modern Marketing Revolution | Scoop.it
Some are virtually household names, like Uber and Dropbox, Snapchat and WhatsApp. Others you may never have heard of, like GungHo and Airwatch and RocketFuel. But all of them have two things in com...
Art Jones's insight:

Mobile media is whats driving our social media evolution.

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6 reasons Samsung should fear the iPhone 6

6 reasons Samsung should fear the iPhone 6 | Modern Marketing Revolution | Scoop.it
The last few years will likely go down as a golden age for Samsung Electronics. While Apple defined the modern smart phone with its iPhone in 2007, Samsung has been growing far more rapidly.
Art Jones's insight:

Will the September 9th announcement position Apple to regain marketshare lost to Samsung?

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A Glossary of Emerging Terms in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business

A Glossary of Emerging Terms in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

There is a long list of terms, this one has to be the most scandalous SCAMpaign:


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You Can’t Do Strategy Without Input from Sales

You Can’t Do Strategy Without Input from Sales | Modern Marketing Revolution | Scoop.it
Revising the lesson from a classic book on selling.
Art Jones's insight:

Successful business all know what the meaning of TEAM is (Together We Achieve More). When a business encourages all lines of business to have a voice at the table those business achieve more.


Excerpt: Without credible sales input, any strategy runs the risk of dealing with yesterday’s market realities, not today’s.

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UK to let driverless cars loose on roads by January

UK to let driverless cars loose on roads by January | Modern Marketing Revolution | Scoop.it
Anxious to start... not driving in the UK? Though late to the party, the government is set to announce that driverless cars will hit British streets starting in January 2015.

Via TechinBiz, Raj Nadar
Art Jones's insight:

Hands free driving in the UK. 

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How to Share Content That Readers Will Want to Re-Share

How to Share Content That Readers Will Want to Re-Share | Modern Marketing Revolution | Scoop.it
Now, it’s true that content – in this case the item you’re sharing – will always be king. But if the king doesn’t command respect, no one will listen to his speech, right?

Via craig daniels
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craig daniels's curator insight, August 8, 7:31 AM

Don't pull your hair out if out if only a few people are sharing your content, there are things you can do to make your content more shareable...


Check out this post from KISSmetrics, it'll guide you to creating more robust and user friendly content.

Rescooped by Art Jones from Best Mobile Strategy
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A mobile strategy for guaranteeing an engaged audience - Retail Gazette

A mobile strategy for guaranteeing an engaged audience - Retail Gazette | Modern Marketing Revolution | Scoop.it
A mobile strategy for guaranteeing an engaged audience
Retail Gazette
Time spent on mobile continues to explode, now at more than 23 per cent of all time spent with media.

Via Josepf J Haslam
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10 Steps to Help Improve Your Local SEO

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based opti...
Art Jones's insight:

This Top 10 offers sound advice that is easy to implement.

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Apple Watch announced: available for $349 early next year

Apple Watch announced: available for $349 early next year | Modern Marketing Revolution | Scoop.it
We can finally lay months of rumors and speculation to rest. The iWatch is real and it's called the Apple Watch. Tim Cook describes it as the next chapter in Apple's history. It's a "comprehensive...
Art Jones's insight:

Looks great!

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5 Essential Communications Skills to Catapult Your Career

5 Essential Communications Skills to Catapult Your Career | Modern Marketing Revolution | Scoop.it
Developing great communication skills is a key to professional success. Communication skills have always been instrumental for senior leaders. But they've become equally important for aspiring lead...
Art Jones's insight:

Watch the attached video to learn five must-have communication skills:


  • Creating an intentional presence
  • Being able to get buy-in
  • Delivering executive briefings
  • Connecting with distributed teams through virtual leadership
  • Giving and receiving direct feedback.
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A Framework for Understanding VUCA

A Framework for Understanding VUCA | Modern Marketing Revolution | Scoop.it
How to build strategy in a world that's volatile, uncertain, complex, and ambiguous.
Art Jones's insight:

A better descriptor for the CHAOS found n markets is VUCA:

  • Volatility
  • Uncertainty
  • Complexity
  • Ambiguity
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BioGlass: Physiological Parameter Estimation Using a Head-mounted Wearable Device - YouTube

What if you could see what calms you down or increases your stress as you go through your day? What if you could see clearly what is causing these changes fo...
Art Jones's insight:

#QuantifiedSelf

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Jony Ive Reportedly Thinks the iWatch Is So Cool, It Could Sink Switzerland

Jony Ive Reportedly Thinks the iWatch Is So Cool, It Could Sink Switzerland | Modern Marketing Revolution | Scoop.it
Jony Ive, Apple's lead designer, reportedly boasted that the company's rumored iWatch will be so popular that Switzerland could be in trouble.
Art Jones's insight:

Entering the watch market will be Apples first new product launch since rolling out the iPad in 2010.

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Airlines Need You (and Your Gadgets) to Kill Those Seat-Back Screens

Airlines Need You (and Your Gadgets) to Kill Those Seat-Back Screens | Modern Marketing Revolution | Scoop.it
A "bring your own device" trend offers new in-flight entertainment options—and cost savings at some carriers
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71% of Marketers Confirm Video Converts Better Than Other Content [Study]

71% of Marketers Confirm Video Converts Better Than Other Content [Study] | Modern Marketing Revolution | Scoop.it
A new study confirms that video convert betters than other forms of content, with 71% of respondents indicating it helps conversion & lead generation.
Art Jones's insight:

The  Power of Visual Storytelling 

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6 Ways Competitors Are Trying to Kill Amazon

6 Ways Competitors Are Trying to Kill Amazon | Modern Marketing Revolution | Scoop.it
A handful of new and veteran companies will challenge the retail giant this fall.
Art Jones's insight:

Who will find then exploit Amazon's weaknesses?

I'm betting that Amazon acquires any threat long before serious challenge to it's dominance.


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Paul Bissonnette ALS Ice Bucket Challenge - YouTube

We'd like to thank Keith Yandle of the Phoenix Coyotes for the nomination of Paul Bissonnette, and we'd like to call out LeBron James, Aaron Rodgers and Russ...
Art Jones's insight:

Now this is how you accept the challenge!

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Rescooped by Art Jones from Tracking Transmedia
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CBS’ Moonves to investors: streaming is the future

CBS’ Moonves to investors: streaming is the future | Modern Marketing Revolution | Scoop.it
In a Thursday teleconference discussing the company's Q2 2014 earnings, the CBS president and CEO pledged to produce more shows for online outlets and other emerging distributors.

Via siobhan-o-flynn
Art Jones's insight:

It's no longer business as usual for TV

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10 Ways SEO + Social Can Help Your Business | The Nimble Blog

10 Ways SEO + Social Can Help Your Business | The Nimble Blog | Modern Marketing Revolution | Scoop.it
As digital marketers, one of the questions we get asked the most frequently is how we use social media- but until recently, we didn't really have much evidence about the impact social media has on SEO.

Via Josepf J Haslam
Art Jones's insight:

SEO + SMM

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