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Displair WOW-effect in action

Welcome Day happened on June 13th. Smiles and happy faces around Displair prove it to be a perfect eye-catcher and advertising tool.
Art Jones's insight:

Displays keep getting more sophisticated, but the $20,000.00 price tag will allow only the most well heeled to own one.  

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Modern Marketing Revolution
How to get found online by your ideal prospects
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Y Combinator startups have raised $7B with a $65B total valuation; 8 are $1B unicorns

Y Combinator startups have raised $7B with a $65B total valuation; 8 are $1B unicorns | Modern Marketing Revolution | Scoop.it
Y Combinator (YC), the Silicon Valley-based startup accelerator and seed fund, has answered a question it says it gets asked a lot: What is the fundraising and valuation status of all startups that have come through its doors?
Art Jones's insight:

Where Unicorns are born #YCombinator

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Why Every Brand Could Use a Chief Narrative Officer

Why Every Brand Could Use a Chief Narrative Officer | Modern Marketing Revolution | Scoop.it
If you don’t tell people what you stand for, you never give them the opportunity to stand with you.

Via craig daniels
Art Jones's insight:

True1

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5 Ways To Make Working Remotely Actually Work

5 Ways To Make Working Remotely Actually Work | Modern Marketing Revolution | Scoop.it
More people are working remotely than ever before. Here's how to do it effectively.
Art Jones's insight:

Today, 67% of companies allow at least some employees to work at home occasionally.  Are you reading this as you work from your virtual office, if you answered yes, this articles for you.  The tips and tactics offered by the author are supposed to help you maintain the same high standard for productivity as your colleagues working at a desk within the enterprise.  #VirtualOffice

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The Importance of Design in Business - YouTube

April 28 -- The Martin Prosperity Institute Director Roger Martin discusses how design can help business. He speaks at the Milken Institute Global Conference...
Art Jones's insight:

Design has spilled into every area of business. How are you using design thinking in your business and why?

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Tips on How to create LinkedIn Ads that Generate Results for your Business

Tips on How to create LinkedIn Ads that Generate Results for your Business | Modern Marketing Revolution | Scoop.it
Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.

Via TechinBiz
Art Jones's insight:

Marketers have several great choices for sponsoring ads that drive leads to their inbox. The question to ask is, which platform will produce the best leads for my business. 58% of the Americans population use facebook, 23% use LinkedIn, 22% use Pinterest, 21% use Instagram and 19% use Twitter. So which platform should you pay to promote your business on? This article makes a great case for LinkedIN.


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Founder And Brand: Forever Linked

Founder And Brand: Forever Linked | Modern Marketing Revolution | Scoop.it
In this age of big data and real-time marketing it’s important for brand managers to remember that the best insights usually come from a sample of one – the founder – and from events that happened half a lifetime ago.
Art Jones's insight:

Founders with a Vision with Purpose makes a great Brand.


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Great Video Marketing Tips that will boost your Sales

Great Video Marketing Tips that will boost your Sales | Modern Marketing Revolution | Scoop.it
Video marketing is one of the easiest, most economical and fastest ways to build your brand and generate sales for your business.
Gary Vaynerchuk’s posted a short, substantive and easy to read overview of why video marketing is so powerful.

Via TechinBiz
Art Jones's insight:

So you are a business and you're not creating videos to attract and engage your ideal prospect, what are you waiting for? Time to adapt!

Gary Vaynerchuk says: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period".

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5 great Tips on how to Generate Business Leads on LinkedIn

5 great Tips on how to Generate Business Leads on LinkedIn | Modern Marketing Revolution | Scoop.it
Admit it--you’ve never been quite sure if your time spent on LinkedIn was worth it. Let’s change that. It’s possible to generate real leads for your business on LinkedIn. Here's how.

Via TechinBiz, Art Jones
Art Jones's insight:

First Learn the LinkedIn Platform (advanced search, sales navigator, Inmail)

Next Engage (share your ideas, commit to join the conversations already taking place online).

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Art Jones's curator insight, July 14, 12:25 PM

This is a short article with two clearly stated messages.

To enable LinkedIn as one of your  business development drivers:

(1) Learn to use the power of inmails, sales navigator and other premium features #Educate.

(2) Join the conversations already taking place on  LinkedIn #Engage 


Educate - Engage - Grow! 

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5 great Tips on how to Generate Business Leads on LinkedIn

5 great Tips on how to Generate Business Leads on LinkedIn | Modern Marketing Revolution | Scoop.it
Admit it--you’ve never been quite sure if your time spent on LinkedIn was worth it. Let’s change that. It’s possible to generate real leads for your business on LinkedIn. Here's how.

Via TechinBiz
Art Jones's insight:

This is a short article with two clearly stated messages.

To enable LinkedIn as one of your  business development drivers:

(1) Learn to use the power of inmails, sales navigator and other premium features #Educate.

(2) Join the conversations already taking place on  LinkedIn #Engage 


Educate - Engage - Grow! 

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Art Jones's curator insight, July 14, 6:54 PM

First Learn the LinkedIn Platform (advanced search, sales navigator, Inmail)

Next Engage (share your ideas, commit to join the conversations already taking place online).

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customer journey

customer journey | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

The concepts authored by Abraham Maslow are useful to consider if you're a modern marketer. That is because modern marketing is more about understanding what it means to be human than it does deciding which tactic or tool you employ.


When we seek to understand the customer journey it is important to seek to understand Abraham Maslow. Maslow is the father of the Hierarchy of Needs and another lesser known concept The Law of the Instrument. The Law of the instrument was formulated as follows: "Give a small boy a hammer, and he will find that everything he encounters needs pounding." 


Many marketers focus their practice entirely on one tool or another, twitter, pinterest, instagram or perhaps they use all of the social media channels together. However, even when you're pushing all of the buttons exclusively on social media you're channeling the law of the instrument, pounding nails with the social media hammer. Modern marketing is responsible for building smooth and efficient runways for prospects to land upon during their journey to customer and that process requires so much more.  The journey that people take moves from awareness, to consideration to intention and decision. The role of marketing is to make this journey easy, providing a cohesive and seamless path for prospects to follow.


To gain perspective read this short article authored by Google Think Insights, and be prepared to expand your tool belt. The ideas put forth when planning to build campaigns that support the idea of the customer journey requires knowing your ideal prospect so well that building the strategic to engage them and deciding which tools and tactics to use are easy peazy.


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How To Build Trust And Identity On Social Media

How To Build Trust And Identity On Social Media | Modern Marketing Revolution | Scoop.it
How do you build that most valued of commodities, identity and trust? Thankfully, it’s not that hard – but it does take work and stamina. Let’s dig in.
Art Jones's insight:

Trust is an outcome of being a brand with the clear intention for all employees from chairman to mailroom to consistently operate as honest and authentic.  #CorporateCulture

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7 future web design trends — Medium

7 future web design trends — Medium | Modern Marketing Revolution | Scoop.it
Too many articles will tell you what is cool in web design. I’m going to take you past the obvious to make some real predictions.
Art Jones's insight:

Your website represents you 24 x 7.  If your website looks, feels and functions like it's vintage 2005 or 2010, then this article is for you.


This article provides solid guidance for how to design a website to serve today's savvy web searchers. 


The Future of Web Design is Simplicity. 

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Manipulation Matrix: Are You Improving Lives or Peddling Your Product?

Manipulation Matrix: Are You Improving Lives or Peddling Your Product? | Modern Marketing Revolution | Scoop.it
Four areas of the Manipulation Matrix and determining where you, your marketing, and your product fall
Art Jones's insight:

The excerpt that follows sets the stage for an introspective and thought provoking Q&A session with your product design and marketing intentions. Which quadrant do you fit into?


Don't answer that, first enjoy the excerpt below, which provides you with the all important context for the exercise.


Excerpt:


We all know the story of Jack and the Beanstalk.


In this classic fairy tale, poor little Jack’s mother gets majorly miffed when her son comes home with a hand full of “magic beans” instead of the money she hoped for after sending him out to sell their only cow.


In her eyes, Jack was taken advantage of and manipulated into an unfair exchange and chances are, she wouldn’t be alone in these feelings. (I mean, let’s face it, those beans must’ve had one heck of salesman.)


Like in the story, salesmen and marketers often get a misleading rap of being manipulative or tricking people into buying things they usually wouldn’t (or shouldn’t.)


Now onto the full article and the MATRIX.


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How Pricing Impacts Brand Reputation

How Pricing Impacts Brand Reputation | Modern Marketing Revolution | Scoop.it
There’s economic reward to be gained by devising pricing and payment strategies that confuse the hapless consumer into handing over more money. But what about the brand impact?
Art Jones's insight:

If you're a business you sell a product, service or solution, as such the science of pricing should be familiar to you, if it isn't this is the perfect article for you.   Now science tells us why people buy at the price points they do, using this knowledge should help you sell more. Ignore this pricing science info at your own peril.

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Big questions ahead for HubSpot after dismissal of top marketing executive

Boston’s most transparent tech company went all opaque on us yesterday.
HubSpot, the publicly-traded maker of sales and marking software, tossed out a press release at 4:45 p.m. Wednesday announcing a new chief marketing officer, Kipp Bodnar. Oh and by the way, the release added, HubSpot has fired its prior CMO, Mike Volpe, for trying to obtain a copy of a not-yet-published book about the company. And the board had “sanctioned” HubSpot’s CEO and co-founder for not telling the board quickly enoug
Art Jones's insight:

Hubspot the darling of inbound marketing sends CMO outbound, wozzer. Techno #Drama

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Will Mad Men Be Replaced By Robots? - YouTube

Share your videos with friends, family, and the world
Art Jones's insight:

Look out Don Draper, Artificial Intelligence is taking your job.

The #Future of #Advertising 

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SEO Tactics You Must Stop Right Away [INFOGRAPHIC]

SEO Tactics You Must Stop Right Away [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it
If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the searc
Art Jones's insight:

The Fertile Frog group has produced a Top 10 SEO Things Not to Do on your website. I', betting that 80% of us can find several things on this list that our websites fail at. So Read, Learn and Fix your SEO.

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7 Tips to Driving Traffic Through Video Marketing

7 Tips to Driving Traffic Through Video Marketing | Modern Marketing Revolution | Scoop.it
Video is an excellent way to increase traffic and exposure for your brand and business. Are you effectively using video marketing to promote your business?
Art Jones's insight:

Video storytelling is strong and will only become stronger in the coming years, so what are you waiting for?

#VisualStorytelling

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Mark Di Somma: 5 Big Questions to Determine Your Brand’s Purpose

Mark Di Somma: 5 Big Questions to Determine Your Brand’s Purpose | Modern Marketing Revolution | Scoop.it
It's an issue every entrepreneur faces at one point or another.

Here’s the problem. You’re tr...
Art Jones's insight:

Your brand is not the pantone color you've chosen for your letterhead nor the logo you commissioned the design for.  Thoughtfully contemplating your company's PURPOSE, your business's reason for being should be to of mind when developing the business plan.


You say you haven't ever thought about brand in quite that way, well late is better than never. This article illuminates 5 questions that when answered with patience and purpose, those answers will put you and your business brand on the right track, the track to standing out and above the competition.


#StandForSomething

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Today’s Digital Video Revolution & The Future of Brands - Brian Solis

Art Jones's insight:

Alert - If your website remains largely text based chances are you're not gaining followers you're losing them. Text centric websites are going the way of the DoDo bird. Why? Because video is simply more compelling to engage with, video can provide engaging visual experiences. The truth be told, our brains are simply optimized for visual communications, that's how humans are wired.

So business owners and business pros have a choice adapt or disappear.

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Rescooped by Art Jones from 6- HOSPITAL 2.0 by PHARMAGEEK
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Ways Your Hospital Should Be Using Video

Ways Your Hospital Should Be Using Video | Modern Marketing Revolution | Scoop.it

Americans are flocking to online video as a source of information and entertainment like never before.

According to comScore, a technology company that measures how people are using the Internet, in June 2013, 85% of all Internet users viewed online video, totaling 44 billion video content views.

Hospital executives that need to start thinking about how to engage patients, physicians and clinicians through video. Here are four reasons you should get started.

1. It improves patient education

According to Marketsmith Inc., YouTube's Vice President of Global Content, Robert Kyncl, has publicly claimed that video will soon account for 90% of all Internet traffic.

Using a video to explain a treatment plan or condition gives patients a visual way of absorbing the information. Video bridges the gap by providing simple and succinct information relevant to the patient's treatment. Providing video access both before and after treatment streamlines clinic flow and gives patients a straightforward path to health, therefore improving patient adherence to treatment recommendations.

2. It leads to higher engagement

Social media marketing isn't anything new. We've all probably interacted with brands on social media to some extent. This also means that your patients and your future patients will all be using social media. Consumer engagement through social media is a real phenomenon to which hospitals need to pay attention. Creating engaging content is one of the best ways to build relationships with patients. According to a study by SEOmoz, posts with videos attract three times more attention than posts with only text. According to a study by Forbes, overall 65% have visited a vendor's website after watching a video.

3. It streamlines physician education

As hospitals acquire new technology and participate in new reimbursement models, physician education plays a critical role in determining whether health systems successfully adapt and thrive. But it can be difficult to find an education program that accommodates the demanding schedules of physicians. Providing video education for physicians almost seems like a no-brainer, yet there's a huge lack of quality content. Your health system should start slowly filling its online education system with video based physician education.

According to Forrester Research's Dr. James McQuivey, a minute of video is worth 1.8 million words.

4. It builds brand loyalty

A study by Newscred stated that 3 out of 5 people felt that online content drives their brand loyalty. Engaging customers with video is an amazing way to build brand loyalty. The trick is providing value in the content you generate. Something that hospitals are starting to pick up on is providing basic wellness information on their social media pages. This brings value to the consumer and a reason to follow your social media accounts. In combination with providing public health information, online and broadcast video marketing can enhance your campaign's reach, general recall, brand recall, and overall likeability at a low cost.


Via Plus91, Lionel Reichardt / le Pharmageek
Art Jones's insight:

Visual Education

Visual Marketing

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Top Social Media Management Painpoints [Survey]

Top Social Media Management Painpoints [Survey] | Modern Marketing Revolution | Scoop.it
Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to…
Art Jones's insight:

When you're a CMO, PR Exec, Marketing Agency Manager wrestling with measuring ROI, consistently producing compelling content and maintaining activity across multiple platforms is the daily drill. 


This well organized article prepared by Vasudha Veeranna survey let's you know you're not alone. Like all good articles the executives interviewed by Vasudha share suggestions for how they are accomplishing their goals while minimizing the pain points.

 

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Web design is dead

Web design is dead | Modern Marketing Revolution | Scoop.it
High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web design as we know it.
Art Jones's insight:

The best websites provide visitors with a unique EXPERIENCE. Websites built with pages upon pages are giving way to websites designed and equipped to provide each visitor with a unique experience.


The Future of Website Design #Simple #Intelligent #Integrated 

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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | Modern Marketing Revolution | Scoop.it
Could you name half of the people you follow on Twitter? Ok, go!

...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand or two that really stands out in your mind be
Art Jones's insight:

Quality eats quantity for lunch

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Rescooped by Art Jones from #eHealthPromotion, #web2salute
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How To Use Facebook Groups To Market Your Healthcare Business

How To Use Facebook Groups To Market Your Healthcare Business | Modern Marketing Revolution | Scoop.it

Research from Pew Research Center shows that health information has a social life. People are using social media to learn about health, engage in health related conversations, share their health related experiences, and to connect with other patients. This creates an ideal opportunity for healthcare professionals and businesses to educate and engage their audience through Facebook and other social media sites. 

Although many businesses — including ones in healthcare and medicine — turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With Facebook’s new “Pay-to-Play” algorithm, you can have 20,000 fans and only 11 of them will actually see what you’ve shared.

That doesn’t mean you should disregard the world’s biggest social network. Facebook is still a great communications tool — your strategy just needs some fine-tuning.

Participation of your prominent staff members, such as doctors or nurses, in Groups relating to their specialty or practice can help tremendously.


Via Plus91, Giuseppe Fattori
Art Jones's insight:

With Facebook it's still a surer bet to pay to play, however this post delves into the merit of spending some time with Facebook GROUPS. There are groups representing every industry and line of business found on the LinkedIn platform, however Facebook groups are bigger. Facebook groups  are a great way to add your voice and your thought leadership to the conversation where your ideal prospect is already engaged. 

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