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Relatively Few Online Americans Claim to Have Made a Purchase Based Mostly on a Social Media Ad or Post

Relatively Few Online Americans Claim to Have Made a Purchase Based Mostly on a Social Media Ad or Post | Modern Marketing Revolution | Scoop.it
35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site, details Ipsos Open
Art Jones's insight:

"It’s interesting to see that both globally and in the US, social media ads tend to have influenced a slightly higher percentage of respondents than social media posts."

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Modern Marketing Revolution
How to get found online by your ideal prospects
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dtac "the power of love" TVC (Official HD): โฆษณาดีแทค - YouTube

#TECHneverreplaceLOVE

Art Jones's insight:

This Thai produced visual story is clear and compelling, technology should never replace human contact and true love.


#PeopleReallyMatter

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What tech offices tell us about the future work – Kate Losse – Aeon

What tech offices tell us about the future work – Kate Losse – Aeon | Modern Marketing Revolution | Scoop.it
Twitter has log cabins and Facebook has graffiti — what do the offices of tech giants tell us about the future of work?
Art Jones's insight:

Designers are blurring the lines between work, a country home,  or a hipster vacation spot, makes one think where am I when you find yourself inside todays tech companies.

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Amazing Social Selling #Infographics You Need to Know About Now

Amazing Social Selling #Infographics You Need to Know About Now | Modern Marketing Revolution | Scoop.it
It’s 2014 and the sales game has changed drastically. Welcome to the age of social selling. For sales people, this means cold calling is not as effective anymore. Based on a study conducted by GE C…

Via Josepf J Haslam
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Holistic #SEO vs the Old SEO #Infographic

Holistic #SEO vs the Old SEO #Infographic | Modern Marketing Revolution | Scoop.it
Business owners who have actively or have previously delved into the exciting world of Digital Marketing maybe quite familiar with Search Engine Optimization (SEO). Traditional SEO operates based on …

Via Josepf J Haslam
Art Jones's insight:

#Evolution

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Researchers asked 1,400 experts to describe the biggest threats to the Web. Here’s what they said.

Researchers asked 1,400 experts to describe the biggest threats to the Web. Here’s what they said. | Modern Marketing Revolution | Scoop.it
According to experts canvassed by Pew, the government and big online corporations are most likely to throttle the Web.
Art Jones's insight:

The Orwelian fear of being controlled by the thought police still looms large in the minds of the worlds futurist.

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Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Google Removes Authorship Photos and Google+ Circle Counts From Search Results | Modern Marketing Revolution | Scoop.it
Google's getting rid of author profile pictures and Google+ circle counts in search results. Here's what you need to know.
Art Jones's insight:

Keeping up with Google

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5 Social Selling Tactics to Attract, Engage & Convert More Customers

5 Social Selling Tactics to Attract, Engage & Convert More Customers | Modern Marketing Revolution | Scoop.it
Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected

Via craig daniels
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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Modern Marketing Revolution | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
Art Jones's insight:

What is "Organic Reach Decline" and why is it important to you?

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First 'Aroma Tweet' Sent From Paris to New York

First 'Aroma Tweet' Sent From Paris to New York | Modern Marketing Revolution | Scoop.it
An oNote, an aroma-tagged photo sent from an oSnap in Paris, arrived via an oPhone DUO at New York’s American Museum of Natural History
Art Jones's insight:

If one picture is worth a 1,000 words what is the scent of fresh cut Lilac or Lavender worth?  #GameChanger

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Why Organizations Thrive With Feminine Leadership

Why Organizations Thrive With Feminine Leadership | Modern Marketing Revolution | Scoop.it
With the imminent arrival of the talent war, where companies will compete for the best of the best, it's an exciting time for women to make an impact as leaders in all career fields. So why do organizations thrive with women at the helm?...
Art Jones's insight:

The traits of women leaders are not exclusive to women, however honoring these traits as key to leading an enterprise is a departure from the recent past, when the macho, infallible, omnipotent, know-it-all leader ruled.

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Social Effort Scale

Social Effort Scale | Modern Marketing Revolution | Scoop.it
Find out if you're trying too hard on social media.
Art Jones's insight:

This is a very interesting AP, informative and fun to use.

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What The 2030 Consumer Will Look Like - PSFK

What The 2030 Consumer Will Look Like - PSFK | Modern Marketing Revolution | Scoop.it
A vision of the near future where the sharing economy and Internet of Things birth new networks.
Art Jones's insight:

Just 15.5 years into the future!


#ThoughtProvoking

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How Advanced Socialbots Have Infiltrated Twitter | MIT Technology Review

How Advanced Socialbots Have Infiltrated Twitter | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Automated bots can not only evade detection but also gather followers and become influential among various social groups, say computer scientists who have let their bots loose on Twitter.
Art Jones's insight:

The results of this study suggest these bots did more than infiltrate, they were accepted  and achieved Klout scores higher than most humans on Twitter. 

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Why Mobile Matters - Now

Why Mobile Matters - Now | Modern Marketing Revolution | Scoop.it
We've been hearing that mobile will change everything for years. This post is about why I think that time has finally come, and why marketers need to pay attention.
Art Jones's insight:

Social by itself is very new and interesting

Social carried on the wings of MOBILE is on fire.


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10 Ways How Explainer Videos can Increase Your Sales

10 Ways How Explainer Videos can Increase Your Sales | Modern Marketing Revolution | Scoop.it
The objective of every business is to sell more… right? In the competitive business environment, many small and large business owners are constantly facing a common dilemma – to increase [...]

Via craig daniels
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10 Steps To Creating a Social Media Crisis Strategy

Do you have an online strategy in place if your business comes under fire? Would you know how to defend your company’s reputation online, making use of Social …

Via The Fish Firm
Art Jones's insight:

Advice for all brands (individuals & businesses)

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Shocking Study Shows Why Technology Is Not Really Making Us Smarter

Shocking Study Shows Why Technology Is Not Really Making Us Smarter | Modern Marketing Revolution | Scoop.it
That people would choose to give themselves electric shocks instead of sitting peacefully in the company of their own minds is indeed shocking. We need reasons to actively cultivate abstract mental activity for its own sake. A game of chess, anyone?
Art Jones's insight:

How many times do you look at your smart phone, tablet, fitbit, each day?


#WearableTech #MobileMedia, #QuantifiedSelf

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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential

Via The Fish Firm
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Terry Corby's curator insight, July 4, 3:50 AM

some good basics tips to help you build your brand

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Google Ventures’ Secret to Productive Meetings: A Timer

Google Ventures’ Secret to Productive Meetings: A Timer | Modern Marketing Revolution | Scoop.it
The dead-simple tool, known as the Magical Clock in schoolrooms, keeps both children and CEOs on track
Art Jones's insight:

Using a timekeeper that clearly presents time remaining encourages all participants to contribute to the dialogue before time runs out.


 #Engagement

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The New Science of Building Great Teams

The New Science of Building Great Teams | Modern Marketing Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Art Jones's insight:

Excerpt:

The best predictors of productivity were a team’s energy and engagement outside formal meetings. Together those two factors explained one-third of the variations in dollar productivity among groups.

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How to Find the Best Connected Individual in Your Social Network | MIT Technology Review

How to Find the Best Connected Individual in Your Social Network | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Field experiments in rural India have revealed a cheap and simple way to find the best connected individuals in any social network–just ask the people.
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Why Elon Musk Is Doubling Down on Solar Power

Why Elon Musk Is Doubling Down on Solar Power | Modern Marketing Revolution | Scoop.it
Tesla Motors’ CEO is the chairman of SolarCity, a solar panel installer that plans to start manufacturing panels
Art Jones's insight:

Elon Musk has a knack for turning green energy into green backs.

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If Your Brand Promises Authenticity, You Better Deliver - blogs.hbr.org (blog)

If Your Brand Promises Authenticity, You Better Deliver - blogs.hbr.org (blog) | Modern Marketing Revolution | Scoop.it
If Your Brand Promises Authenticity, You Better Deliver
blogs.hbr.org (blog)
Successful strategic changes and a strong marketing team had positioned the firm as offering a seamless service across departments and global locations.
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New Research On The Changing Face Of The Consumer Has Lessons For Beauty Brands

New Research On The Changing Face Of The Consumer Has Lessons For Beauty Brands | Modern Marketing Revolution | Scoop.it
New research from Fashion Institute of Technology's Capstone Program in partnership with Unilever US gives us a glimpse into the brave new world of...
Art Jones's insight:

A compelling look at the near future.

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The Accidental Narcissist and The Future of Customer Engagement - Brian Solis

The Accidental Narcissist and The Future of Customer Engagement - Brian Solis | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

In his article Brian Solis shares a new term #EGOSYSTEM, then presents an author who's work, in part, inspired his article:


Dr. Jean M Twenge, PhD

  • Generation Me
  • The Narcissism Epidemic, Living in the age of entitlement


#Compelling

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