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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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A Glossary of Emerging Terms in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business

A Glossary of Emerging Terms in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

There is a long list of terms, this one has to be the most scandalous SCAMpaign:


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You Can’t Do Strategy Without Input from Sales

You Can’t Do Strategy Without Input from Sales | Modern Marketing Revolution | Scoop.it
Revising the lesson from a classic book on selling.
Art Jones's insight:

Successful business all know what the meaning of TEAM is (Together We Achieve More). When a business encourages all lines of business to have a voice at the table those business achieve more.


Excerpt: Without credible sales input, any strategy runs the risk of dealing with yesterday’s market realities, not today’s.

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UK to let driverless cars loose on roads by January

UK to let driverless cars loose on roads by January | Modern Marketing Revolution | Scoop.it
Anxious to start... not driving in the UK? Though late to the party, the government is set to announce that driverless cars will hit British streets starting in January 2015.

Via TechinBiz, Raj Nadar
Art Jones's insight:

Hands free driving in the UK. 

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How to Share Content That Readers Will Want to Re-Share

How to Share Content That Readers Will Want to Re-Share | Modern Marketing Revolution | Scoop.it
Now, it’s true that content – in this case the item you’re sharing – will always be king. But if the king doesn’t command respect, no one will listen to his speech, right?

Via craig daniels
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craig daniels's curator insight, August 8, 10:31 AM

Don't pull your hair out if out if only a few people are sharing your content, there are things you can do to make your content more shareable...


Check out this post from KISSmetrics, it'll guide you to creating more robust and user friendly content.

Rescooped by Art Jones from Best Mobile Strategy
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A mobile strategy for guaranteeing an engaged audience - Retail Gazette

A mobile strategy for guaranteeing an engaged audience - Retail Gazette | Modern Marketing Revolution | Scoop.it
A mobile strategy for guaranteeing an engaged audience
Retail Gazette
Time spent on mobile continues to explode, now at more than 23 per cent of all time spent with media.

Via Josepf J Haslam
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How To Market Your Business in a Noisy World - Curatti

How To Market Your Business in a Noisy World - Curatti | Modern Marketing Revolution | Scoop.it
It’s a noisy world, your marketing resources and headcount are limited and in some case, you’re still defining who your customers are
Art Jones's insight:

Sound Advice

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"Weird Al" Yankovic - Word Crimes - YouTube

"Weird Al" Yankovic's new album "Mandatory Fun" out now: http://smarturl.it/MandatoryFun Music video by "Weird Al" Yankovic performing Word Crimes. (C) 2014 ...
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Why Employee Brand Ambassador Programs Fail

Why Employee Brand Ambassador Programs Fail | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Working with employees (internal customers) is the same as working with your external customer.


The leadership through quality model suggest every employee is an internal customer and your mission is to make every interaction about the quality of that engagement.

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dtac "the power of love" TVC (Official HD): โฆษณาดีแทค - YouTube

#TECHneverreplaceLOVE

Art Jones's insight:

This Thai produced visual story is clear and compelling, technology should never replace human contact and true love.


#PeopleReallyMatter

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What tech offices tell us about the future work – Kate Losse – Aeon

What tech offices tell us about the future work – Kate Losse – Aeon | Modern Marketing Revolution | Scoop.it
Twitter has log cabins and Facebook has graffiti — what do the offices of tech giants tell us about the future of work?
Art Jones's insight:

Designers are blurring the lines between work, a country home,  or a hipster vacation spot, makes one think where am I when you find yourself inside todays tech companies.

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Amazing Social Selling #Infographics You Need to Know About Now

Amazing Social Selling #Infographics You Need to Know About Now | Modern Marketing Revolution | Scoop.it
It’s 2014 and the sales game has changed drastically. Welcome to the age of social selling. For sales people, this means cold calling is not as effective anymore. Based on a study conducted by GE C…

Via Josepf J Haslam
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Holistic #SEO vs the Old SEO #Infographic

Holistic #SEO vs the Old SEO #Infographic | Modern Marketing Revolution | Scoop.it
Business owners who have actively or have previously delved into the exciting world of Digital Marketing maybe quite familiar with Search Engine Optimization (SEO). Traditional SEO operates based on …

Via Josepf J Haslam
Art Jones's insight:

#Evolution

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Researchers asked 1,400 experts to describe the biggest threats to the Web. Here’s what they said.

Researchers asked 1,400 experts to describe the biggest threats to the Web. Here’s what they said. | Modern Marketing Revolution | Scoop.it
According to experts canvassed by Pew, the government and big online corporations are most likely to throttle the Web.
Art Jones's insight:

The Orwelian fear of being controlled by the thought police still looms large in the minds of the worlds futurist.

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6 Ways Competitors Are Trying to Kill Amazon

6 Ways Competitors Are Trying to Kill Amazon | Modern Marketing Revolution | Scoop.it
A handful of new and veteran companies will challenge the retail giant this fall.
Art Jones's insight:

Who will find then exploit Amazon's weaknesses?

I'm betting that Amazon acquires any threat long before serious challenge to it's dominance.


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Paul Bissonnette ALS Ice Bucket Challenge - YouTube

We'd like to thank Keith Yandle of the Phoenix Coyotes for the nomination of Paul Bissonnette, and we'd like to call out LeBron James, Aaron Rodgers and Russ...
Art Jones's insight:

Now this is how you accept the challenge!

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CBS’ Moonves to investors: streaming is the future

CBS’ Moonves to investors: streaming is the future | Modern Marketing Revolution | Scoop.it
In a Thursday teleconference discussing the company's Q2 2014 earnings, the CBS president and CEO pledged to produce more shows for online outlets and other emerging distributors.

Via siobhan-o-flynn
Art Jones's insight:

It's no longer business as usual for TV

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10 Ways SEO + Social Can Help Your Business | The Nimble Blog

10 Ways SEO + Social Can Help Your Business | The Nimble Blog | Modern Marketing Revolution | Scoop.it
As digital marketers, one of the questions we get asked the most frequently is how we use social media- but until recently, we didn't really have much evidence about the impact social media has on SEO.

Via Josepf J Haslam
Art Jones's insight:

SEO + SMM

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Can Mobile Technologies and Big Data Improve Health? | MIT Technology Review

Can Mobile Technologies and Big Data Improve Health? | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Medical data is a hot spot for venture investing and product innovation. The payoff could be better care.
Art Jones's insight:

Technology will enable healthcare delivery systems to be customized for each and every patient.

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Why the Internet of Things Narrative Has to Change

Why the Internet of Things Narrative Has to Change | Modern Marketing Revolution | Scoop.it
It's time to approach the idea of the Internet of Things properly and start avoiding common misconceptions.
Art Jones's insight:

It's happening now!

#IOE

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Air Force research: How to use social media to control people like drones

Air Force research: How to use social media to control people like drones | Modern Marketing Revolution | Scoop.it
"Containment control" model looks at how groups of influencers can manipulate people.
Art Jones's insight:

How to use SOCIAL MEDIA to control people like drones.

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Streams, Stacks, Snacks, Socials, Signals

Lee Rainie will discuss networked information and the different ways users receive, process, create, and share it. He will describe the ways in which the new m…
Art Jones's insight:

How we receive, process, create, and share information.


PEW Internet Project

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Why Mobile Matters - Now

Why Mobile Matters - Now | Modern Marketing Revolution | Scoop.it
We've been hearing that mobile will change everything for years. This post is about why I think that time has finally come, and why marketers need to pay attention.
Art Jones's insight:

Social by itself is very new and interesting

Social carried on the wings of MOBILE is on fire.


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10 Ways How Explainer Videos can Increase Your Sales

10 Ways How Explainer Videos can Increase Your Sales | Modern Marketing Revolution | Scoop.it
The objective of every business is to sell more… right? In the competitive business environment, many small and large business owners are constantly facing a common dilemma – to increase [...]

Via craig daniels
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10 Steps To Creating a Social Media Crisis Strategy

Do you have an online strategy in place if your business comes under fire? Would you know how to defend your company’s reputation online, making use of Social …

Via The Fish Firm
Art Jones's insight:

Advice for all brands (individuals & businesses)

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Shocking Study Shows Why Technology Is Not Really Making Us Smarter

Shocking Study Shows Why Technology Is Not Really Making Us Smarter | Modern Marketing Revolution | Scoop.it
That people would choose to give themselves electric shocks instead of sitting peacefully in the company of their own minds is indeed shocking. We need reasons to actively cultivate abstract mental activity for its own sake. A game of chess, anyone?
Art Jones's insight:

How many times do you look at your smart phone, tablet, fitbit, each day?


#WearableTech #MobileMedia, #QuantifiedSelf

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