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How Mobile Marketing Improves Repeat Business

How Mobile Marketing Improves Repeat Business | Modern Marketing Revolution | Scoop.it
With mobile marketing one of the hottest methods in the industry, focusing your efforts on this modern technology can increase sales significantly.
Art Jones's insight:

Today, reaching out to past customers is easier than ever. With mobile marketing one of the hottest methods in the industry, focusing your efforts on this modern technology can increase sales significantly.

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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Design Thinking Workshop

Uma brilhante apresentação em formato de workshop da autoria de Thomas Wendt e Will Evans sobre a temática do Design Thinking.
Art Jones's insight:

#Empathy

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Infer Turns Up The Volume On Behavioral Scoring

Infer Turns Up The Volume On Behavioral Scoring | Modern Marketing Revolution | Scoop.it
As more and more companies offer predictive intelligence functionality to customers, there is a huge demand to differentiate and innovate within the space. Infer's new behavioral scoring solution is an example of this. Infer is a predictive analytics vendor that markets a range of applications all aimed at helping companies to [...]
Art Jones's insight:

"The fact that Infer has deep hooks into the plumbing of marketing automation platforms like Marketo and Eloqua help with the quality of data that Infer can expose."

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Content: the Age of Reason for Marketing

Content: the Age of Reason for Marketing | Modern Marketing Revolution | Scoop.it
Companies are no longer just economically important — they’re intellectually valuable, too.

Via Guillaume Decugis
Art Jones's insight:

Past is prologue!

#Enlightened

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Guillaume Decugis's curator insight, April 13, 4:26 AM

Interesting and bold comparison of content marketing to the age of reason of the 17th century. 


"Armed with quality content, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened."


Marketing is evolving from boring advertising of the 50's to become smart. 


Will historians of the future find out the significant trends of our time by uncovering blogs and forgotten SlideShares? 

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How to Build Expertise in a New Field

How to Build Expertise in a New Field | Modern Marketing Revolution | Scoop.it
Eight steps to help you switch careers.
Art Jones's insight:

Maybe you're being tapped to head a new division, starting a new job, beginning a job  search, buying a franchise, learning social media marketing, when you challenge yourself to learn and embrace new concepts and skillsets this article is for you. #EmbraceChange

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Who’s Your Most Valuable Salesperson?

Who’s Your Most Valuable Salesperson? | Modern Marketing Revolution | Scoop.it
How to forecast performance—and then tailor training and incentives
Art Jones's insight:

Excerpt:

"Companies have become savvy customers, often determining the solution they need, the supplier they want, and the price they’ll pay before a salesperson sets foot through the door. In this competitive environment, the premium on finding, training, motivating, and retaining star salespeople has never been higher. That’s why U.S. businesses spend a whopping $800 billion annually on sales force compensation and another $15 billion on sales training."


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Social Media Customer Service: Why It Can't Be Ignored

Those brands which ignore social media customer service will soon notice a negative trend in sales, customer satisfaction and loyalty. This inforgraphic explains why.
Art Jones's insight:

Businesses that adapt to become participants in the online conversations already taking place about their brands, position themselves to prosper. Those that don't join those conversations position themselves to end up going the way of the platypus.


#DigitalDarwinism = Adapt or Die

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Why Content Marketing and Social Now Drive SEO

Why Content Marketing and Social Now Drive SEO | Modern Marketing Revolution | Scoop.it
Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird”) have changed SEO marketing permanently....
Art Jones's insight:

So you want to do online marketing, you're in luck because the majority of the things you need to know and do are here, within this excellent post authored by Lee Traupel via Curatti.

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How to Approach Digital Marketing in 2015

How to Approach Digital Marketing in 2015 | Modern Marketing Revolution | Scoop.it
With the shift in the search marketing (SEO) landscape over recent years away from heavy focuses on keyword optimisation, it is high time for all digital marketing functions to become key elements of…
Art Jones's insight:

Excerpt:


Achieving incremental growth in organic search traffic and SEO success requires a combined effort. Not only are industries highly competitive, but it is no longer as easy to manipulate a search index position on Google. Greater effort is therefore required from every angle to enhance website performance, so the notion that website performance is measured solely on the actions of the SEO function reporting ranking changes is a fallacy.


Whilst it is true that each individual within a marketing function may well be a specialist in a particular area i.e. SEO, or social, there is far less of a distinction nowadays between roles in digital marketing due to the crossover of functions, especially with the change in landscape seen in search. As a result, there is an argument for organisations to match the shift in the digital industry, cross skilling their workforce to become more rounded digital marketing professionals.


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Get Serious: How Social Media Became a Big Budget Marketing Category | Simply Measured

Get Serious: How Social Media Became a Big Budget Marketing Category | Simply Measured | Modern Marketing Revolution | Scoop.it
As a marketing channel, social media is in its adolescence. And no, that doesn’t mean that we should all start wearing JNCO Jeans and smoking clove cigarettes while complaining that our parents don’t understand us. Adolescence comes from the Latin word meaning “to grow up,” and that’s exactly where we find ourselves today: growing up. Social Media…
Art Jones's insight:

Social media continues to grow and mature. No longer do leadership teams think of all social platforms as the unruly often misunderstood adolescent. Today social is a vital contributor to the growth and expansion of the brands. Brands that have patiently and thoughtfully employed social to seamlessly work together with other marketing teams, tools and initiatives. 

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Personal Connection in Corporate Storytelling: Beth Comstock (Future of StoryTelling 2014) - YouTube

Share your videos with friends, family, and the world
Art Jones's insight:

<The Power of Brand Storytelling>


The CMO at General Electric (GE) has produced some of the most imaginative advertising (stories). GE's storytelling has humanized their brand.


When Watching their ads it's hard to think of GE as anything other than the enormous company with geeky minions building things only they understand. The stories being told by GE marketing place GE people and technologies squarely into the narratives of the people in the markets they serve.


#Kudos GE

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Dove+Twitter: #SpeakBeautiful - YouTube

Last year women sent over 5 million negative Tweets about beauty and body image. But it only takes one positive Tweet to start a trend. Let’s change the way ...
Art Jones's insight:

Dove takes on body image Hate Tweets on social media platforms

Inspired campaign!

Can it make a difference?


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8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

8 Clever Ways to Use Your Twitter Cover Image for Better Marketing | Modern Marketing Revolution | Scoop.it
There are plenty of ways to use your Twitter cover image to promote your business. Learn how to optimize your Twitter page by keeping things fresh, while always being consistent with your branding.
Art Jones's insight:

View these unique, compelling and dynamic ways to enable your Twitter profile to communicate what you and your brand are all about.

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What Top Sales Teams Have in Common, in 5 Charts

What Top Sales Teams Have in Common, in 5 Charts | Modern Marketing Revolution | Scoop.it
New research shows what differentiates the best sales organizations.
Art Jones's insight:

This article reinforces the fact that when sales organizations are built around structured process, accountability, a culture of constant improvement those sales teams consistently over achieve their targets.

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How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands & Marketers - Perspectives

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands & Marketers - Perspectives | Modern Marketing Revolution | Scoop.it
Wondering what is involved in maximizing results from influence marketing campaigns? A must read how to list of tips to get top results short & long term.
Art Jones's insight:

An easy to follow set of instructions to employ when you're running an influencer marketing campaign.

Thanks @Milaspage!

#Influencer

#Marketing

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IBM Watson Health and the Future of Healthcare - YouTube

https://youtu.be/jeCgQ5XrurY
Art Jones's insight:

#TheFutureofHealthcare

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Why Strong Customer Relationships Trump Powerful Brands

Why Strong Customer Relationships Trump Powerful Brands | Modern Marketing Revolution | Scoop.it
M&A data reveals the impact of the internet.
Art Jones's insight:

Excerpt:

As Peter Drucker said, well before the advent of the information age, "The sole purpose of a business is to create a customer. " It’s clear that brand building will only go so far.

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Calculating the Market Value of Leadership

Calculating the Market Value of Leadership | Modern Marketing Revolution | Scoop.it
You won’t find it on the balance sheet.
Art Jones's insight:

Your Leadership influences corporate Culture and Culture eats Strategy for Lunch. 

So, when you're in business for the long haul, the legacy of the business will be borne on how you made your people (internal & external) feel.

#PeopleAlwaysMatter

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U.S. Smartphone Use in 2015

U.S. Smartphone Use in 2015 | Modern Marketing Revolution | Scoop.it
Nearly two-thirds of Americans now own a smartphone. 19% of Americans rely to some extent on a smartphone for internet access, but the connections to digital resources that they offer are tenuous for many of these users.
Art Jones's insight:

Mobile Matters

#Smartphone

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Twitter Launches Live Video Streaming App Periscope - YouTube

Alexia Tsotsis gives a hands-on demo of Twitter's new live interactive video streaming app Periscope. Subscribe to TechCrunch today: http://bit.ly/18J0X2e Fu...
Art Jones's insight:

1st Meerkat & now Periscope > Live Streaming > Sweet!

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How to be proactive in your health? - The Medical Futurist - YouTube

https://youtu.be/lbRZEmuAO9Y
Art Jones's insight:

"You have to find your own way to live a healthy life" 

Bertalan Meskó, MD, PhD 

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Why People Unfollow Your Brand on Social Media [New Data]

Why People Unfollow Your Brand on Social Media [New Data] | Modern Marketing Revolution | Scoop.it
Discover new data on why people unfollow brands on social media.
Art Jones's insight:

Marketing is more about sociology than it is about technology.

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Red Ocean Traps

Red Ocean Traps | Modern Marketing Revolution | Scoop.it
The mental models that undermine market-creating strategies
Art Jones's insight:

From the Blue Ocean of opportunity to the Red Ocean of traps, this article is designed to help you steer clear of stagnation and toward competitive advantage and growth.

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Brandalism 2014: 40 street artists. 10 cities. 365 ad takeovers. 2 days. - YouTube

The Brandalism project saw 40 artists coming together for the biggest subvertising campaign in UK history. Over 2 days teams in 10 UK cities put up artworks ...
Art Jones's insight:

Would you support the UK movement BRANDALISM if they were working within your community?


It's an interesting campaign. #Disrupt #Design


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Woo Woo? - YouTube

Sure. Social media is important; but, do you know what your marketing is doing? We can help. http://adobe.com/marketing
Art Jones's insight:

Do you have a plan?

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Facebook: 24.63% of Social Referrals in December (Pinterest: 5.06%, Twitter: 0.82%)

Facebook: 24.63% of Social Referrals in December (Pinterest: 5.06%, Twitter: 0.82%) | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

OK, so you've seen this article and think, yikes I better get busy creating content for my Facebook page and ride that wave of social referrals right to my website and the bank, not so fast.


Competing for attention in Facebook's NEWS FEED and thinking you're going to accomplish being seen organically is a daunting task. Like the roulette table in Vegas planning for a bountiful harvest of leads the odds are against you unless your prepared to pay facebook for the performance of each post.


The average user might see 1,500 items in their newsfeed everyday were it not for Facebook's algorithms that reduce the potential post presented to users to a more manageable 300.


When you want your brand to be easily found in news feed and become the beneficiary of the growth of SOCIAL REFERRALS showcased in the attached article,  be prepared to pay Facebook to achieve results.  Although Facebook says the algorithms are not designed to drive their advertising revenues, the result is just that, you've gotta pay to play. 


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