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How Is Social Media Reshaping Pfizer?

How Is Social Media Reshaping Pfizer? | Modern Marketing Revolution | Scoop.it
I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference.

Via Alex Butler
Art Jones's insight:

Absent direction from the FDA, Pfier has developed their own policies, procedures and adhere to best practices around the use of social media to ensure compliance.

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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Why Salesforce might be interested in Twitter

Why Salesforce might be interested in Twitter | Modern Marketing Revolution | Scoop.it
Rumors were flying all day yesterday that Twitter is up for sale, and Salesforce.com could be a chief suitor. At this point, with so many possible bidders..
Art Jones's insight:

The more sellers know about their ideal prospects narrative and the routes they take when navigating the buyer's journey, the better for the seller.

 

This excerpt from the attached article provides insight for why any company might want to adopt Twitter and the massive value Twitter data has to their suitors.

 

Excerpt:

"R Ray Wang, principal analyst and founder at Constellation Research, says that for him it’s about the battle for what he calls ‘the relationship graph’ where the consumer graph and the enterprise graphs converge. “This is what made LinkedIn so attractive to both Microsoft and Salesforce. The graph is activated by artificial intelligence (AI) and this is why there is mass interest. Twitter, like LinkedIn, provides a very large and active graph,” Wang explained."

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An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

An Agency Perspective: Shifting the Measurement Mindset to Drive Growth | Modern Marketing Revolution | Scoop.it
Brands know that mobile marketing is essential, but creating exceptional growth is only possible with a shift in mindset and metrics.
Art Jones's insight:

Excerpt:

"There's this assumption that the more data you have, the better your marketing will be. But you have to ask: is your data measuring the things that drive growth?"

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It's Official: Apple is Just Milking Its Cash Cows

It's Official: Apple is Just Milking Its Cash Cows | Modern Marketing Revolution | Scoop.it
Apple's recent announcement continues the company's descent into becoming just another tech vendor.
Art Jones's insight:

Is this the beginning of the end of Apple's technology market dominance?

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The Internet of Everything (IoE) - OpenMind

The Internet of Everything (IoE) - OpenMind | Modern Marketing Revolution | Scoop.it
What is the Internet of Everything? It is built on four pillars: people, process, data, and things whereas IOT builds on one pillar: things.
Art Jones's insight:

Excerpt:

“Now that digital is embedded in everything we do, every business needs its own flavor of digital strategy. Vanilla is off the menu,” said Dave Aron, research vice president and Gartner Fellow. “Digital is not an option, not an add-on, and not an afterthought; it is the new reality that requires a comprehensive digital leadership.”

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It's crunch time for Apple and the iPhone 7

It's crunch time for Apple and the iPhone 7 | Modern Marketing Revolution | Scoop.it
Samsung's brilliant Galaxy Note7 is a warning shot that Apple cannot ignore.
Art Jones's insight:

Is it CRUNCH TIME for APPLE?

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10 Rules of Writing

10 Rules of Writing | Modern Marketing Revolution | Scoop.it
When I was promoted to the rank of professor, the library at the university where I was then employed asked me to send them the name of a book that had been useful to me in my career. By Amitava Kumar
Art Jones's insight:

Want to be a better marketer then become a better writer in order to share your ideas.

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The Dangers of Hiring a Nice CEO

The Dangers of Hiring a Nice CEO | Modern Marketing Revolution | Scoop.it
Boards prefer executives who are amicable, but that’s not what drives results.
Art Jones's insight:

Regarding the Brand called YOU, I have a question: When do nice guys finish last? 

 

This is a thought provoking article well worth the read.

 

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How to Stop Procrastinating: 5 Foolproof Methods for Writers

How to Stop Procrastinating: 5 Foolproof Methods for Writers | Modern Marketing Revolution | Scoop.it
At least one of these techniques will help you outwit procrastination once and for all.
Art Jones's insight:

When you are a marketer today in order to excel at the craft you should also be a prolific writer.

 

In order to spread your the ideas you have about anything first you must begin standing up for what you believe. 

 

We know that writing is a process that calls upon your internal creative resources. We also know that the notion of writer's block can damn the best intentioned person with an idea to producing little or nothing.

 

This article shares 5 tips that open your creative channels and send the blocks into retreat.

 

 

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Twitter relaxes 140-character limit, just a bit

Twitter relaxes 140-character limit, just a bit | Modern Marketing Revolution | Scoop.it
Amongst other changes, @-replies don't count anymore either.
Art Jones's insight:

Twitter said it was going to enable us to use more characters within each tweet and yesterday they fulfilled that promise. 

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Hey, CMOs, This Just In: Digital Marketing Is Now Mainstream - Forbes

Hey, CMOs, This Just In: Digital Marketing Is Now Mainstream - Forbes | Modern Marketing Revolution | Scoop.it
I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place... [...]
Art Jones's insight:

Great title right? Got your attention didn't it? Now with a drumroll and clash of cymbals,  let's take a look at some data. Gartner provides us with stats for where digital marketing is today.

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Which Character Strengths Are Most Predictive of Well-Being?

Which Character Strengths Are Most Predictive of Well-Being? | Modern Marketing Revolution | Scoop.it
If you seek high well-being, your best bets are gratitude and love of learning.
Art Jones's insight:

Scientific American shares thought provoking research on what goes into assuring our Well Being.

 

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How to tell brand stories that sell

How to tell brand stories that sell | Modern Marketing Revolution | Scoop.it
Humans are wired for story. Are you using story in your business? Neuroscientist have proven that stories change our biology calling us to take action.
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The Most Overlooked (But Simple) Ways to Use Live Streaming Video

The Most Overlooked (But Simple) Ways to Use Live Streaming Video | Modern Marketing Revolution | Scoop.it
Struggling to connect with your audience? Live streaming video is key! Here are the best ways to use live streaming video in your business.
Art Jones's insight:

This article provides a comprehensive list of livestreaming platforms and it provides detailed explanation for how to emply each platform to broaden engagement with your marketplace.

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IBM is gearing up to become the world’s largest and most sophisticated design company

IBM is gearing up to become the world’s largest and most sophisticated design company | Modern Marketing Revolution | Scoop.it
IBM is gearing up to become the world’s largest and most sophisticated design company http://qz.com/755741/ibm-is-becoming-the-worlds-largest-design-company/ In 2012, IBM, the 105-year ol
Art Jones's insight:
This is a brilliant stroke of marketing genius because when every IBM employees thinking and actions are drive by a Human Centered Design ethos they positioned themselves to Collaborate with clients in order to Co-Create solutions that maximize the return on effort and return on investment .
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How marketers use 20 cognitive biases that screw up your decisions

How marketers use 20 cognitive biases that screw up your decisions | Modern Marketing Revolution | Scoop.it
It’s rare that psychology goes viral, but here’s a latest infographic from Business Insider that has done just that:  ’20 cognitive biases that screw up your decisions’ (tha…
Art Jones's insight:

A very savvy shopper enters a store intent on making a super savvy purchase then she reads the signage with the interesting font and soothing colors and then she stops to think....Will she reset her purchase intention or will she forge ahead within her well thought out purchase plan? 

 

Oh no, she is caught in the web of the super savvy psychologist that are now actively working with marketers to sell us more stuff. Statistics show the teaming of psychology and marketing is a strategy that is working out nicely. 

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What Customer Data Collection Could Mean for Workers

Employees are getting caught in the middle of real-time monitoring.
Art Jones's insight:

Excerpt: Brick-and-mortar stores are scrambling to understand their customers. Facing intense competition from online retailers who can gather extensive data about user behavior, traditional retailers have also started tracking customers’ in-store activities. From special equipment that picks up cell phone signals in the area to software that identifies people in video footage, brick-and-mortars are learning more about their customers — often without them knowing.

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Using Data to Strengthen Your Connections to Customers

Using Data to Strengthen Your Connections to Customers | Modern Marketing Revolution | Scoop.it
Frontline managers hold unexpected insights.
Art Jones's insight:

This article points out five rules that will enable you to move from being driven by your customers data to using your data and having it work for you.

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Know Your Customers’ “Jobs to Be Done”

Know Your Customers’ “Jobs to Be Done” | Modern Marketing Revolution | Scoop.it
Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
Art Jones's insight:

Excerpt: That realization helped Moesta and his team begin to grasp the struggle potential home buyers faced. “I went in thinking we were in the business of new-home construction,” he recalls. “But I realized we were in the business of moving lives.”

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31 Video Marketing Statistics to Motivate You [Infographic]

31 Video Marketing Statistics to Motivate You [Infographic] | Modern Marketing Revolution | Scoop.it
Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
Via Karen Dietz
Art Jones's insight:

Great Infographic!

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Karen Dietz's curator insight, June 24, 10:18 AM

Still not sharing your stories with video? These stats should change your mind!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Future of Patient Empowerment - The Medical Futurist

For thousands of years, medical information has been collected into books to understand diseases, treatments options or diagnostics even more. For thousand
Art Jones's insight:

The groundswell of technological advances have opened the door to a new healthcare ethos.

 

The train of change has left the station, are you onboard? 

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Running your Small Business like a Pro w/Andrew Frazier Episode #3 of 4 - YouTube

We Use Design Thinking to Co-Create Solutions that Inspire GROWTH! (via Brand Strategy, Storytelling, Marketing, Sales Training)

Art Jones's insight:

During this episode Andrew Frazier and I discuss how to optimize your sales and marketing operations. #taoso

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Inbound Marketing Is Under Attack: A Thoughtful Response

Inbound Marketing Is Under Attack: A Thoughtful Response | Modern Marketing Revolution | Scoop.it
Inbound marketing flies in the face of traditional advertising. Find out whether your company should be practicing inbound or sticking with ads.
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Defining Your Ideal Customer Profile - The Good

Defining Your Ideal Customer Profile - The Good | Modern Marketing Revolution | Scoop.it
Conversion optimization begins by identifying your ideal customer profile and their specific needs. Here are a few ways to do that quickly and simply.
Art Jones's insight:

Building your ideal buyer profiles is one of the most important and often overlooked steps in the marketing/sales process.

 

This article does a great job telling us why buyer profiles are important, how to acquire the information, why we should pay constant attention the people and businesses in the markets we serve and how and why they evolve.

 

A good read with solid tips that will help you serve your very important prospects and customers.

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5 Ways To Experience Flow And Get Crazy Productive - Forbes

5 Ways To Experience Flow And Get Crazy Productive - Forbes | Modern Marketing Revolution | Scoop.it
Flow is a blissful state of effortless productivity where distractions vanish. Learn how to achieve this state of mind in 5 easy steps.
Art Jones's insight:

The story of Goldilocks and the three little bears is similar to what Travis Bradberry tells us in his post.  Goldilocks discovered the first bowl of porridge was too hot, another bowl was too cold and the last one was just right. When we are seeking to be our most productive selves we should choose wisely, choosing things that are not too challenging nor too easy. Finding your flow state requires you to be selfaware and know what's to easy and what to challenging for you. #SelfAware

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10 Neuro Design Principles Product Manager Should Know

10 Neuro Design Principles Product Manager Should Know | Modern Marketing Revolution | Scoop.it
Neuro Web Design principles that helps you create better products
Art Jones's insight:

Today science confirms many things that we once believed because of antedoctal information. Now we have NEUROSCIENCE studying everything from why stroytelling works to why we buy anything.  This post provides a solid top 10 things to do inspired by neuroscience.

 

The article suggests that product and marketing managers are the target audience for this content. I believe that because we all manage our own professional BRAND no matter what we do, that these principles apply universally when we undertake managing the brand called YOU (me). Wnjoy the read and remember to share this with your colleagues because these tips are mission critical for us all. 

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