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UPS Pulse of the Online Shopper™ A Customer Experience Study

UPS Pulse of the Online Shopper™ A Customer Experience Study | Modern Marketing Revolution | Scoop.it
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore.

Via The Fish Firm
Art Jones's insight:

Let me entertain you!

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Denyse Drummond-Dunn's curator insight, June 7, 2013 9:07 AM

Interesting numbers for both online shopping sites and retailers. I also like the slides, a nice new way to animate a presentation.

Sandy Rafael García's curator insight, June 8, 2013 10:51 AM

Este tema esta muy interesante!!!

Dorothee Dehecq's curator insight, June 16, 2013 3:58 AM

sommaire mais interessant et très certainement valable pour les clients français également.

Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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The End of Twitter - The New Yorker

The End of Twitter - The New Yorker | Modern Marketing Revolution | Scoop.it
Twitter used to be essential, but now Joshua Topolsky asks if the service can survive losing key executives and the flourishing competition.
Art Jones's insight:

Can Twitter be Saved?  I believe twitter can be saved and that Periscope (live streaming) will contribute to making Twitter's value proposition unique and interesting again. 

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Defining the Digital Economy | MIT Technology Review

Defining the Digital Economy | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

The digital economy has ushered in a new era of digital darwinism. Digital darwinism requires each of us to adapt to the ethos of the digital economy or perish. 

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Contagious Optimism: Nine Future Marketing Trends That Point to a Better World - Sparksheet

Contagious Optimism: Nine Future Marketing Trends That Point to a Better World - Sparksheet | Modern Marketing Revolution | Scoop.it
It is hard enough to predict what will happen next season, let alone in a year or five. Predicting marketing trends is both parlor and fool’s game. Having said that, extrapolating the future from current behavior makes much more sense. In doing just that, I discovered a new kind of optimism that has been taking shape for years. Over the next five years consumers will shift their priorities and spending habits to secure a new definition of a better life and will reward brands that help make that happen.
Art Jones's insight:

We live in a time when mobile and social media platforms have enable unprecedented fast access to more information than ever before, which makes today's consumer the most empowered ever.


There is a large swath of the marketplace that has already embraced the new consumer ethos this article describes. So this article is less about prediction and more about illustrating how a portion of today's consumer have inspired marketers to adapt to groundswell of change that will continue to spread and quicken with time. #Adapt 

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How to Live Stream an Event with Periscope or Blab

How to Live Stream an Event with Periscope or Blab | Modern Marketing Revolution | Scoop.it
Learn all the nitty gritty details to live streaming an event with success.
Art Jones's insight:
Live streaming platforms will be wear the action is in 2016, will you be ready? This article provides a guide to help make your live streaming activities work for you.
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What Brands Need To Do To Stay Relevant | Branding Strategy Insider

What Brands Need To Do To Stay Relevant | Branding Strategy Insider | Modern Marketing Revolution | Scoop.it
What do you do when your core brand idea is no longer as attractive as it used to be? Your brand should be asking these 5 questions to reimagine a long-term future...
Art Jones's insight:

Key: The scary reality for brand teams is that every brand idea has an end date.

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The Art Jones Episode

The Art Jones Episode | Modern Marketing Revolution | Scoop.it
Leadership. Courage. Branding. Meaning. Inspiration. These are the words I would use to describe what Art Jones brings to the table. Before meeting Art for our discussion, I found myself reading th…
Art Jones's insight:

Yesterday I had the pleasure of being a guest on the Jon Filitti podcast > http://mindsoak.me/ < I hope you enjoy listening as much as enjoyed my chat with Jon.

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Why Our Tribe Matters.

Why Our Tribe Matters. | Modern Marketing Revolution | Scoop.it
This life is nothing without its lessons in human connection.
Art Jones's insight:

We should always remember, doing social media well means we utilize the social platforms primarily to build lasting relationships offline and in the real world, where hugs and looking people in the whites of their eyes exist. #LessTech #BeMoreHuman

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Mobile video is creating a new entertainment paradigm (Sponsored by AT&T)

Mobile video is creating a new entertainment paradigm (Sponsored by AT&T) | Modern Marketing Revolution | Scoop.it
With the proliferation of mobile devices and anytime, anywhere access to video content, the idea of settling in on the couch to watch a TV show is almost quaint.
Art Jones's insight:
Everyone of us has the same marketing opportunity which is to learn to adapt. Adapt to the people in your markets vs. trying to keep up with every new technology platform. When we seek to stay intune and aligned with where our ideal prospects are, how they like to interact with information, then we position ourselves to reach those audiences and grow.Think less about technology and more about simply being human.
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How Analytics Activates Your Brand Messaging Strategy

In 2014, “61% of executives cited data management as their most significant challenge.” That’s unsettling news. Why? Because opportunities exist to create targeted branding campaigns with the help of analytics. From learning about shopping preferences to observing website behaviors, data can aid companies with developing better brand messages. It’s all about crafting the right strategic …
Art Jones's insight:

So you want to know where your ideal prospects are as they travel along on their Buyer's Journey, your data knows where they are, what they think of your website, content and social signals , but can you access it?


Leadchat is a provider of Big Data analytics, yet they strive to share the mechanics of using your data to become better marketers. 

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A lesson in goal setting from the genius of Michelangelo

A lesson in goal setting from the genius of Michelangelo | Modern Marketing Revolution | Scoop.it
What are your business goals for 2016? As you consider your answer to that question, I’d like you to think about the following. It’s from the genius of Michelangelo. The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and …Share This:
Art Jones's insight:

Yep, it's that time once again, where our thoughts turn to finishing 2015 with a flourish then starting anew on January 2nd.   Are you making resolutions or picking a word that will serve as your guiding light in 2016. Well, this article is short yet packs a strong dose of easy to deploy and execute wisdom for one and all.


Here is an excerpt that sums the message up pretty well: The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. – Michelangelo.

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20 Ways To Be Creative When You Don't Feel Inspired

20 Ways To Be Creative When You Don't Feel Inspired | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

So you want to be more successful in 2016 than you were this year, then be more innovation and creative.  

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How to Use Hashtags to Increase Your Online Presence

How to Use Hashtags to Increase Your Online Presence | Modern Marketing Revolution | Scoop.it
Chances are you know what hashtags are, but you probably don’t use them. I know I’m guilty of neglecting hashtags. So, why should you use hashtags? To st
Art Jones's insight:

Talk of Twitter's demise has been much exaggerated, as such Twitter Hashtags are alive and well in the Twitterverse and within Google search results. This article by Neil Patel shares an easy to understand infographic explaining the why, how and when to use Hashtags. 

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Brands Need To Be More Interesting Or Else | Branding Strategy Insider

Brands Need To Be More Interesting Or Else | Branding Strategy Insider | Modern Marketing Revolution | Scoop.it
Brands are failing to maintain interest. Consumers want out of the messaging. Here's what marketers need to do to return to the days of making positive impact.
Art Jones's insight:

It seems many marketers have forgotten the lessons shared in Seth Godin's seminal book PERMISSION MARKETING published in the last century, 1999. People in markets are sophisticated and savvy using ad blockers to skip ever seeing your content.


Only the most interesting and entertaining content produced in the right context for your ideal prospect stands a chance. Producing interesting, entertaining content in the proper context takes time, effort and lots of money.


Here is an excerpt from this article that should the clarion call for all marketers: "Consumers are bored and insulted by what’s being served up to them, and how." Be Interesting!

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Pentagram's DJ Stout: There Needs To Be More Storytelling In Graphic Design

Pentagram's DJ Stout: There Needs To Be More Storytelling In Graphic Design | Modern Marketing Revolution | Scoop.it
"Everything we do is about storytelling," Stout says.
Art Jones's insight:

Humans are wired for story as such story is the most powerful communications modality for calling a listener to action.  Visual storytelling is older than the oral variety as such if you're creating images and you are not telling thoughtful and compelling stories you are missing opportunities to reach, entertain and engage with your community of ideal prospects.. 

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Keys to Success in the Digital Economy | MIT Technology Review

Keys to Success in the Digital Economy | MIT Technology Review | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Adopt these 5 things and optimize your business to grow.

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How Successful People Network with Each Other

How Successful People Network with Each Other | Modern Marketing Revolution | Scoop.it
Graduate beyond random coffee meetings.
Art Jones's insight:
Your goal is to make yourself interesting enough that interesting people choose to seek you out. Become a thought leader.
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The State Of Buyer Personas in 2016 - Curatti

The State Of Buyer Personas in 2016 - Curatti | Modern Marketing Revolution | Scoop.it
Buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding
Art Jones's insight:

Key Idea:  The over emphasis on the buyer’s journey will begin to diminish as leaders in marketing and sales recognize the need for goal-directed understanding on how and why decisions are truly derived.  This inability to get at the heart of decision-making is a fundamental weakness of generic-based buyer’s journey perspectives.

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A Brand's True Value Lies Below The Surface | Branding Strategy Insider

A Brand's True Value Lies Below The Surface | Branding Strategy Insider | Modern Marketing Revolution | Scoop.it
For a select few, brands have become a foundational element of their overall business strategy, creating financial value at every turn and directly influencing revenue and profits.
Art Jones's insight:

Excerpt:  If your goal is to create innovative, compelling, and actionable brand strategies that can be effectively delivered in the marketplace then you’ll need to develop brand planning processes and tools that enable your company to identify and adopt behaviors that will lead to enhanced customer experiences and revenue growth.


Most companies begin by asking four simple brand development questions:


1. What is the state of our brand today?
2. What is the desired state for the brand tomorrow?
3. What must be done to activate the brand throughout the company?
4. What ongoing measures are needed to ensure that the brand promise is being fulfilled on a consistent basis?

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You Should Plan On Switching Jobs Every Three Years For The Rest Of Your Life

You Should Plan On Switching Jobs Every Three Years For The Rest Of Your Life | Modern Marketing Revolution | Scoop.it
The stigma of being a flaky job-hopper is quickly becoming a thing of the past, and that's a good thing.
Art Jones's insight:

When marketing your talent to your employer of choice do not plan on staying onboard for too long. Excerpt: Job hoppers are believed to have a higher learning curve, be higher performers, and even to be more loyal.

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Piers Fawkes: Time for New Luxury Trends

Piers Fawkes: Time for New Luxury Trends | Modern Marketing Revolution | Scoop.it
PSFK's founder explains how as prestige brands struggle to remain relevant in luxury trends, more nimble companies are stepping in to offer true value.
Art Jones's insight:

This article is about luxury brands however I believe that the very same things that have changed the luxury market challenge brands serving every market to be aware.


Change in today's markets is wrought by rapid advances in technology and world events because both have combined to change the way people in markets behave. People have changed what they value and why they value a place or thing. In general it seems that TIME has become the newest luxury craze. Time is the one thing our always on world tries to deny us. 


Excerpt: When asked about their definition of luxury, the experts often respond with “precious quantities like time, and freedom.” Ashton Kutcher told Esquire a couple of years back that, “True luxury is being able to own your time—to be able to take a walk, sit on your porch, read the paper, not take the call, not be compelled by obligation.”


Brands that ignore these societal changes will one day be relegated to a just sentence to brand oblivion.



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Will You Be A Part of Change Or A Victim Of It? Brian Solis interview w/ Cenk Uygur

Futurist, change management specialist and “X: The Experience When Business Meets Design” author Brian Solis sits down with The Young Turks’ Cenk Uygur to ta...
Art Jones's insight:

#Adapt 

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Five Trends: The Future of Sales Through 2020 - KiteDesk

Five Trends: The Future of Sales Through 2020 - KiteDesk | Modern Marketing Revolution | Scoop.it
Top business thought leader John Spence with the five most important trends in sales for the rest of this decade.
Art Jones's insight:

The marketplace has forced sales people to move away from being focusing exclusively on honing their ability to employ sales tactics. We, the marketplace, are too savvy to be sold today. What we require are trusted advisors that help us make decisions, that optimize our spend while maximizing the utility of the product or service we acquire.  


Todays sales person must spend more time cultivating themselves as Thought Leader in their industry than practicing their closing techniques. Thought leadership is today's calling card that opens the door to participate in being ready now buyer conversations.


The hard part is for the executives that lead sales teams to begin building sales teams and the people that populate them into SALES LEADERS in their field. 


#Adapt #Lead #DoTheWork

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Brand Storytelling Emanates From The Heart | Branding Strategy Insider

Brand Storytelling Emanates From The Heart | Branding Strategy Insider | Modern Marketing Revolution | Scoop.it
Today, science now backs Disney's and marketing's case that brand storytelling from the heart is powerful.
Art Jones's insight:

Excerpt:

Story Above All Else

A few days before Walt Disney died in December 1966 he summoned a small group of Disney animators to his bedside. His last piece of advice was this, “Get the story right. The story’s the most important thing. Once you’ve got the story then everything else will fall into place.”

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Lady Gaga: I Needed to Stop Being a Pop Star or I Was Going to Die

Lady Gaga: I Needed to Stop Being a Pop Star or I Was Going to Die | Modern Marketing Revolution | Scoop.it
The singer opens up about her comeback, the moment she nearly quit, and why we need to change how we see women in their 30s.
Art Jones's insight:

One of the biggest BUZZWORDS of recent times is the notion of being your AUTHENTIC self. I hate bzzzzzz words because they end up not remaining true their intended meaning, the words may mean something different to each person uttering it, but that's another story.

This story is about Lady Gaga and how she returned from the heights of global pop stardom to returning to become more herself. Some would say her story is one about transformation. I believe the story of Lady Gaga is about transformation as she rose to stardom and one about her LIBERATION as she returned to be more Stefani Joanne Angelina Germanotta. 

Each of us has the same opportunity as Stefani Joanne Angelina Germanotta and that is to be more YOU. However the sad truth is that most will not accept the challenge. Staying true to ourselves can be hard work, because it takes commitment. #TAOSO

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Must-Use Lead Conversion Tactics for Video Marketing

Must-Use Lead Conversion Tactics for Video Marketing | Modern Marketing Revolution | Scoop.it
Video marketing isn’t “the next big thing” in marketing. Video marketing is now! If it’s not in your marketing strategy, it needs to be.
Art Jones's insight:

Surely we all know visual marketing trumps all other content delivery formats, right? If you're not currently creating videos to tell your brand story, you better hurry up and get started. One article suggest that by 2017 67% of all consumer internet traffic will be consumed via video.


This article shares 5 easy tips that will make your amazing videos into videos that convert. 


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