Modern Marketing Revolution
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Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community | Modern Marketing Revolution | Scoop.it
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their

Via The Fish Firm
Art Jones's insight:

Social Influencers are only overlooked by those uninitiated to why we help our clients establish thought leadership in their marketspace. 

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François Abraham, trad. a.'s curator insight, April 7, 2013 6:21 PM

add your insight...

R.G. Riles's curator insight, April 8, 2013 11:08 AM

Any explanation required?

Jeannette Marshall's curator insight, April 8, 2013 1:58 PM

I would have liked to see Pinterest compared also because I believe people directly shop from posted images shared there

Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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5 Ways To Become A Leading Innovator at Work

5 Ways To Become A Leading Innovator at Work | Modern Marketing Revolution | Scoop.it
Digital marketing manager Michael J Schiemer discusses ways to become a leading innovator in the workplace for greater career & business success.
Art Jones's insight:

 

The author shares several things to do in order to create an environment where INNOVATION can flourish. #TaoSo
 
One of the key takeaways I found in the article is the notion that nurturing your own sense of EMPATHY is key to unleashing your ability to innovate.
 

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GoPro: Best of 2016 - A Year in Review

Rewind through the best of 2016 as GoPro captures the most epic moments around the world. Follow along through the GoPro lens as Matt Mingay takes the trac
Art Jones's insight:

My prediction for 2017 is that your customers will choose the BRANDS that provide them with the best customer EXPERIENCE. 

 

Many brands are closing out 2016 by sharing year in review videos, the one attached to this post is from Go Pro. 

 

What will you do in 2017 to provide your community with a compelling brand experience? 

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Understanding the B2B Buyer Journey in 2017

Understanding the B2B Buyer Journey in 2017 | Modern Marketing Revolution | Scoop.it
The B2B buyer journey has been rapidly evolving. Here’s what B2B sales and marketing professionals can expect in 2017. The B2B Buyer is Smarter The B2B buyer has become very sophisticated in how th…

Via massimo facchinetti
Art Jones's insight:

Understanding how your buyer navigates the buyer's journey is easy to map, however the process does require that we do the work.

 

The work requires patience and persistence because watching , tracking and listening to how our ideal buyers evolve and change from month to month is a never ending process. Today's buyer's are dynamic because they are constantly adapting to and harnessing more and more of digital power they carry in their pockets. #DigitalDawrinism.

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How Marketing Like Netflix Will Save Your Lead-Gen Strategy

How Marketing Like Netflix Will Save Your Lead-Gen Strategy | Modern Marketing Revolution | Scoop.it
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
Via Brian Yanish - MarketingHits.com
Art Jones's insight:

Things to do in 2017: Produce thoughtful, engaging experiences.

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How to Use Video in Each Stage of the Buyer's Journey

How to Use Video in Each Stage of the Buyer's Journey | Modern Marketing Revolution | Scoop.it
Free guide from Wistia and HubSpot on how to create and use high-quality videos in your marketing.
Art Jones's insight:

Hubspot offers a comprehensive guide to help you provide engaging experiences for your ideal buyers as they navigate the BUYER'S JOURNEY.

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Six Steps to Becoming a Truly Digital Business - Accenture Outlook

Six Steps to Becoming a Truly Digital Business - Accenture Outlook | Modern Marketing Revolution | Scoop.it
Read Accenture's report about becoming a true digital business, which requires much more than doing the same old things in different ways.
Art Jones's insight:

Excerpt: "To be truly transformative, digital must be a core part of a company’s business strategy and deeply embedded into every element of its mindset, culture and operations. Huge potential awaits, but many organizations are just scratching the surface."

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7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know

7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know | Modern Marketing Revolution | Scoop.it

While people may not always behave in a predictable manner, they are influenced by the Laws of Sales Funnel Physics. Here are those seven laws.


Via Boxer Sign, massimo facchinetti
Art Jones's insight:

This article shares important lessons learned by experimentation and analysis of those experiments. Always be thinking, how I optimize for conversion.

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Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics

Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics | Modern Marketing Revolution | Scoop.it

Click here to edit the content


Via marketingIO, massimo facchinetti
Art Jones's insight:

This  post illustrates why doing the work to build ideal prospect profiles is mission critical to enabling you to answer the questions asked within this infographic about how your ideal prospects navigate the buyer's journey.

 

#TheArtofStandingOut

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marketingIO's curator insight, December 1, 2016 8:06 PM

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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10 Creative Exercises That Are Better Than Brainstorming | HubSpot

10 Creative Exercises That Are Better Than Brainstorming | HubSpot | Modern Marketing Revolution | Scoop.it
Sick of traditional brainstorming? Check out these alternative exercises to get the creativity flowing.

Via Jessica Kelly, Antonios Bouris
Art Jones's insight:

Great Marketing requires many things not the least of which are creativity, innovation and resilience. The set of brainstorming hacks shared in the post from Hubspot suggests the exercises showcased will inspire your creative flow.

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Jessica Kelly's curator insight, November 17, 2016 12:59 PM
There are some TERRIFIC ideas here for everyone that can work amazingly well for content/comms folks, for sure.
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Media in the Age of Algorithms – Tim O'Reilly

Media in the Age of Algorithms – Tim O'Reilly | Modern Marketing Revolution | Scoop.it
Since Tuesday’s election, there’s been a lot of finger pointing, and many of those fingers are pointing at Facebook, arguing that their newsfeed algorithms played a major role in spreading…
Art Jones's insight:

The author of this article shares thought provoking questions about how a popular platform like FACEBOOK may have influenced the US Presidential Election. The compelling question posed is how does Facebook fix itself and in so doing provide us with not disinformation that becomes popular yet info that is true and popular.

 

This excerpt serves as just one point of view baked into the article:

 

Consider Jessica Lessin’s argument in The Information:

 

“I am deeply, deeply worried about the calls I am hearing, from journalists and friends, for Facebook to intervene and accept responsibility for ensuring citizens are well-informed and getting a balanced perspective….

 

Facebook promoting trustworthiness sounds great. Who isn’t in favor of accepting responsibility and ferreting out misinformation? But major moves on Facebook’s part to mediate good information from bad information would put the company in the impossible position of having to determine “truth,” which seems far more objective than it really is. Moreover, it would be bad for society.”
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A Darwinian theory of beauty

A Darwinian theory of beauty | Modern Marketing Revolution | Scoop.it
TED collaborates with animator Andrew Park to illustrate Denis Dutton's provocative theory on beauty -- that art, music and other beautiful things, far from being simply "in the eye of the beholder," are a core part of human nature with deep evolutionary origins.
Art Jones's insight:

Are you using aesthetic beauty as marketing call to action? If you answered NO, you should be watching this video to learn why.

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The surprising habits of original thinkers

The surprising habits of original thinkers | Modern Marketing Revolution | Scoop.it
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals -- including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."
Art Jones's insight:

Are you a pre-crastinator a procrastinator or do your get things done habits fall somewhere in between?

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Jack Dorsey Has Failed to Save Twitter, Now It's Someone Else's Turn

Jack Dorsey Has Failed to Save Twitter, Now It's Someone Else's Turn | Modern Marketing Revolution | Scoop.it
Twitter is both a huge success and a massive failure at the same time.
Art Jones's insight:

To understand the success and failure of Twitter perhaps this comment made by Mark Zuckerberg provides the perfect visual metaphor: "Facebook CEO Mark Zuckerberg once famously described Twitter as “a clown car that drove into a gold mine,” and for much of its history the clownish aspects of the company have been far more obvious than the golden parts. 

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How to get the words written: 10 tips for writers

How to get the words written: 10 tips for writers | Modern Marketing Revolution | Scoop.it
How to make the time to write when it seems there is no time.

Via Marie Ennis-O'Connor
Art Jones's insight:

When you are a marketer you know writing is central to your success. This post shares tips to keep you on track with your content creation calendar. 

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Five Trends Shaping The Future Of Customer Experience In 2017

Five Trends Shaping The Future Of Customer Experience In 2017 | Modern Marketing Revolution | Scoop.it
It’s the time of year! The 20-somethings drink too much at the holiday party, you book your ski season Airbnb, and you reflect back on the year behind you. And as is custom here on Forbes I look at the year ahead in customer experience.
Art Jones's insight:

The gap between the high performing companies and those that are waiting around to be disrupted grows in 2017.

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Positioning Strategy: Where Do You Live in Your Prospect's Head?

Positioning Strategy: Where Do You Live in Your Prospect's Head? | Modern Marketing Revolution | Scoop.it
Now’s the time to start positively influencing those who come across your company with an effective positioning strategy. Here’s how to get started.

Via massimo facchinetti
Art Jones's insight:

This article has good advice however, I would add one big idea, it doesn't matter if you're a solopreneur or enterprise class business, begin with this - BE MORE YOU.  

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Clickbait and Virality: The Origin Story | Tim Wu

Columbia professor Tim Wu came to the Big Think studio to talk about clickbait. What happened next will shock you. 

Art Jones's insight:

Want your marketing content to go VIRAL? Tim Wu says you want virality, then spend some time studying neurobiology.

 

Modern day clickbait headlines reach us because we are wired to respond to the types of words and images that predominate and bait us (Food, Sex, Violence, Fear & Food).

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The Scientific Method for Startups

The Scientific Method for Startups | Modern Marketing Revolution | Scoop.it
Justin.tv
Art Jones's insight:

This article nails the importance of listening to what your clients want and being in tune with how they navigate the buyers journey.

 

Excerpt:

"Inspiration will help you find a problem to solve. Creativity will allow you to brainstorm potential solutions to that problem. The scientific method will guide you toward which of these solutions will actually solve your customer’s problem."

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Why are marketing automation platforms getting so much VC funding?

Why are marketing automation platforms getting so much VC funding? | Modern Marketing Revolution | Scoop.it
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

Via massimo facchinetti
Art Jones's insight:

Marketing automation platforms matter because they generally provide one dashboard allowing you to view, analyze, tweak and measure the success of your marketing strategies and tactics.

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The future of digital advertising creativity and how to get ready

The future of digital advertising creativity and how to get ready | Modern Marketing Revolution | Scoop.it

"We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”

I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.

The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.

Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare....


Via Jeff Domansky, massimo facchinetti
Art Jones's insight:

This article suggest there are 5 things we should be very aware of as we look to the future of advertising creativity.

 

We can distill the 5 things highlighted in this article into these key ideas.

  • Know your ideal prospect are people and not numbers 
  • Know how they make buying decisions
  • Understand how they navigate their buyers journey
  • Be mindful that your ideal prospects are dynamic
  • Always be testing your understanding

 

Excerpt:

"It has been said that data scientists will be the new insight experts — that’s rubbish. The new insights experts will be the ones who understand people best — and that is still Marketing and their Insights partners."

 

#TheArtofStandingOut

#Taoso

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Jeff Domansky's curator insight, December 2, 2016 11:52 PM

Peter Minnium shares five digital creativity trends to watch. Good read.

juneleo's comment, December 3, 2016 12:33 AM
Its trendy :)
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50 astounding facts about mobile search behaviors

50 astounding facts about mobile search behaviors | Modern Marketing Revolution | Scoop.it
60% of searches now come from mobile devices. But that's just one fact about mobile search behaviors. Here are 50 facts about our mobile search behaviors.

Via Russ Merz, Ph.D.
Art Jones's insight:

Excerpt: 60% of searches now come from mobile devices.

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Russ Merz, Ph.D.'s curator insight, September 7, 2016 11:34 AM
Need to make a business case for mobile marketing programs? Here are 50 facts about mobile search behaviors that may help.
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6 Bad Internet Marketing Habits You Need To Quit In 2017

6 Bad Internet Marketing Habits You Need To Quit In 2017 | Modern Marketing Revolution | Scoop.it
This syndrome of fleeting time has significant consequences in the realm of social media and internet marketing as well, seeing that the fight for customers’ attention is getting bloodier by the minute.
Art Jones's insight:

This article offers several compelling things to quit in the new year. To inspire you to read the article I'll share his first bit of advice by way of excerpt here:

 

"In case you’re running your own social media accounts and all the marketing that comes with it, chances are you do things in the spur of a moment, without having any concrete goal in mind. Don’t worry, you’re one of many who believe marketing is nothing more than trying to be witty when putting their product out there. Reality check – there are many, many internet marketing experts out there who are your competition and will eat your cute little “marketing campaign” as a snack."

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How a little-known data firm helped Trump become president

How a little-known data firm helped Trump become president | Modern Marketing Revolution | Scoop.it
"Donald Trump is not your typical Republican candidate so you can't apply the same demographic of people who voted in 2012 for Mitt Romney, for example," Oczkowski continued. "Using historic norm, people who are considered likely Republican voters, was never going to tell us who's going to win in this election."
Art Jones's insight:

Excerpt:

"Donald Trump is not your typical Republican candidate so you can't apply the same demographic of people who voted in 2012 for Mitt Romney, for example," Oczkowski continued. "Using historic norm, people who are considered likely Republican voters, was never going to tell us who's going to win in this election."

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A Consumer Psychologist Looks at Why Customers Buy - Knowledge@Wharton

A Consumer Psychologist Looks at Why Customers Buy - Knowledge@Wharton | Modern Marketing Revolution | Scoop.it
In retail, the key to finding out what sells lies less in Big Data but more in consumer’s heads, says retail psychologist Vanessa Patrick.
Art Jones's insight:

Excerpt:

“The need to have your finger on the pulse of the consumer and their changing views of aesthetics is really important.”

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Escape from the tech hype machine: Meerkat's founders look beyond livestreaming

Escape from the tech hype machine: Meerkat's founders look beyond livestreaming | Modern Marketing Revolution | Scoop.it
Meerkat's big pivot seems to be paying off.
Art Jones's insight:

What ever happened to Meerkat? The Meerkat founders have moved onto the next big thing, a new "Live Streaming" platform called HouseParty. 

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drula eric's curator insight, November 8, 2016 9:27 AM
Chaque jour, de nombreuses mamans se tournent vers l'Internet pour résoudre leur désir d'être à la maison avec leurs familles. frais de garde, le carburant et le stress quotidien du travail deviennent lourdes à porter. Pourquoi pas? Qui de mieux pour prendre soin de vous à vos enfants? La maman et les papas sont toujours les meilleurs. http://www.empowr.com/dexeril974