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Social Media Landscape / La matrice des médias sociaux version 2013

Social Media Landscape / La matrice des médias sociaux version 2013 | Modern Marketing Revolution | Scoop.it

CMO.com vient de mettre à jour sa matrice, qui vous aide à choisir les médias sociaux les plus adaptés à vos objectifs : communication client, notoriété de la marque, trafic vers votre site Web ou référencement naturel (SEO).


Via Frédéric DEBAILLEUL, Sophie Bariteau, Lionel Reichardt / le Pharmageek
Art Jones's insight:

Get the broad strolkes of guidance here within this Social Media Tactics Matrix (For languages other than French, launch article then use Google Translate).

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Erick Hostachy's curator insight, March 20, 2013 12:05 PM

L'incomparable et utile matrice de comparaison des principaux médias sociaux du moment.

Son évolution 2013 présente également une version interactive sympathique.

Christian Dhinaut's curator insight, March 25, 2013 5:54 AM

En ligne la version intéractive : http://www.cmo.com/2013/social-media-guide.html ;

Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Some meditation sparks better brain performance - Futurity

Some meditation sparks better brain performance - Futurity | Modern Marketing Revolution | Scoop.it
Not all types of meditation produce relaxation, report researchers who studied four variations in Nepal and Thailand.
Art Jones's insight:

Once upon a time meditation was thought to be the domain of yogis and hippies, now science has proven that meditation is a practical method to quickly increase brain performance.

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Tech Startup Founder Says Women Are Like Men, Only Cheaper

Tech Startup Founder Says Women Are Like Men, Only Cheaper | Modern Marketing Revolution | Scoop.it
Wow, how insightful! Not only has someone in the tech industry openly admitted to a pay discrepancy, but he’s framed it in a way that might help companies see the value in hiring more women and close—or at least narrow—the gender gap.

Thornley went on to say that by hiring women, he got better-qualified employees to whom he was able to give more responsibility. “And [they were] still often relatively cheap compared to what we would’ve had to pay someone less good of a different gender,” he concluded. To illustrate his point he showed a slide that said: “Women: Like Men, Only Cheaper.”
Art Jones's insight:

Good news that a leading business figure admits what we all know, bad news that he is the messenger, because even after many apologies we shoot the messenger right?

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iPhone 6 Plus vs 6 vs 5S vs 5C vs 5 vs 4S vs 4 vs 3Gs vs 3G vs 2G Speed Comparison Test - YouTube

All iPhones EVER MADE. Comparison Between iPhone 6 Plus VS iPhone 6 VS iPhone 5S VS iPhone 5C VS iPhone 5 VS iPhone 4S VS iPhone 4 VS iPhone 3Gs VS iPhone 3G...
Art Jones's insight:

A very interesting analysis of performance on each of Apples 10 iPhones since launch. (4.20 minute run time)

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Why Podcasting Is Bigger Than You Think - YouTube

A Five-Minute Webinar on why podcasting is a big deal, with data from the new Share of Ear study by Edison Research.
Art Jones's insight:

It was just 8 or 9 years ago when podcast were two guys, with bad audio in their basement talking.


Fast forward to 2014, podcasters are serious about audio quality and producing compelling content.


An Edison research survey says thatIn 2014 39,000,000 Americans listen to podcasts every month.


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10 Steps to Help Improve Your Local SEO

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based opti...
Art Jones's insight:

This Top 10 offers sound advice that is easy to implement.

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Apple Watch announced: available for $349 early next year

Apple Watch announced: available for $349 early next year | Modern Marketing Revolution | Scoop.it
We can finally lay months of rumors and speculation to rest. The iWatch is real and it's called the Apple Watch. Tim Cook describes it as the next chapter in Apple's history. It's a "comprehensive...
Art Jones's insight:

Looks great!

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5 Essential Communications Skills to Catapult Your Career

5 Essential Communications Skills to Catapult Your Career | Modern Marketing Revolution | Scoop.it
Developing great communication skills is a key to professional success. Communication skills have always been instrumental for senior leaders. But they've become equally important for aspiring lead...
Art Jones's insight:

Watch the attached video to learn five must-have communication skills:


  • Creating an intentional presence
  • Being able to get buy-in
  • Delivering executive briefings
  • Connecting with distributed teams through virtual leadership
  • Giving and receiving direct feedback.
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A Framework for Understanding VUCA

A Framework for Understanding VUCA | Modern Marketing Revolution | Scoop.it
How to build strategy in a world that's volatile, uncertain, complex, and ambiguous.
Art Jones's insight:

A better descriptor for the CHAOS found n markets is VUCA:

  • Volatility
  • Uncertainty
  • Complexity
  • Ambiguity
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BioGlass: Physiological Parameter Estimation Using a Head-mounted Wearable Device - YouTube

What if you could see what calms you down or increases your stress as you go through your day? What if you could see clearly what is causing these changes fo...
Art Jones's insight:

#QuantifiedSelf

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Jony Ive Reportedly Thinks the iWatch Is So Cool, It Could Sink Switzerland

Jony Ive Reportedly Thinks the iWatch Is So Cool, It Could Sink Switzerland | Modern Marketing Revolution | Scoop.it
Jony Ive, Apple's lead designer, reportedly boasted that the company's rumored iWatch will be so popular that Switzerland could be in trouble.
Art Jones's insight:

Entering the watch market will be Apples first new product launch since rolling out the iPad in 2010.

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Airlines Need You (and Your Gadgets) to Kill Those Seat-Back Screens

Airlines Need You (and Your Gadgets) to Kill Those Seat-Back Screens | Modern Marketing Revolution | Scoop.it
A "bring your own device" trend offers new in-flight entertainment options—and cost savings at some carriers
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71% of Marketers Confirm Video Converts Better Than Other Content [Study]

71% of Marketers Confirm Video Converts Better Than Other Content [Study] | Modern Marketing Revolution | Scoop.it
A new study confirms that video convert betters than other forms of content, with 71% of respondents indicating it helps conversion & lead generation.
Art Jones's insight:

The  Power of Visual Storytelling 

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6 Ways Competitors Are Trying to Kill Amazon

6 Ways Competitors Are Trying to Kill Amazon | Modern Marketing Revolution | Scoop.it
A handful of new and veteran companies will challenge the retail giant this fall.
Art Jones's insight:

Who will find then exploit Amazon's weaknesses?

I'm betting that Amazon acquires any threat long before serious challenge to it's dominance.


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Neuromarketing--You're Doing It Wrong. Look For Human Insights, Not Magic Tactics

Neuromarketing--You're Doing It Wrong. Look For Human Insights, Not Magic Tactics | Modern Marketing Revolution | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Art Jones's insight:

We know more about how our brains work and what triggers a buying impulse, than ever before.  Should marketers use that knowledge to sell things?   If no, why not?




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How Diversity Makes Us Smarter

How Diversity Makes Us Smarter | Modern Marketing Revolution | Scoop.it
The fact is that if you want to build teams or organizations capable of innovating, you need diversity. Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving.
Art Jones's insight:

On team building to inspire creativity and innovation


I have taken several online courses where students are a diverse group with several countries on several continents represented.  I marvel at how creative and thought provoking some of my classmates ideas are.  I keep returning to these online classes more for the camaraderie and knowledge sharing that I gain through my participation with my group of diverse colleagues.  


Here is an excerpt from the article:


"The fact is that if you want to build teams or organizations capable of innovating, you need diversity. Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving. "

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A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences - Brian Solis

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences - Brian Solis | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

80% of all purchase decisions are made only after consulting a social network (on & offline).

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Balancing “We” and “Me”: The Best Collaborative Spaces Also Support Solitude

Balancing “We” and “Me”: The Best Collaborative Spaces Also Support Solitude | Modern Marketing Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Art Jones's insight:

The ever changing reasoning behind what makes the ideal configuration for office space.

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To Sell is Human: The New ABCs of Moving Others

To Sell is Human: The New ABCs of Moving Others | Modern Marketing Revolution | Scoop.it
Do you sell the same way you did a decade ago? In the classic movie Glengarry Glen Ross Alec Baldwin tells a group of salesmen that the key to selling is, "A-B-C. A - Always; B - Be; C - Closing. A...
Art Jones's insight:

If your a salesperson or leading a sales organization listen up, Dan Pink talks (via attached video) about modern sales & marketing as presented in his best selling book "To Sell is Human".

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Twitter proposal to curate user feeds spurs rage

Twitter proposal to curate user feeds spurs rage | Modern Marketing Revolution | Scoop.it

Is TWITTER destined The social media company's chief financial officer said displaying tweets using an algorithm would put the most-relevant tweets on top. Many users want things to stay the way they are.

Art Jones's insight:

Is TWITTER'S destiny to become an information GATEKEEPER (See Facebook)?

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Alibaba Plans to Raise Up to $21 Billion in Possible Largest Tech IPO Ever

Alibaba Plans to Raise Up to $21 Billion in Possible Largest Tech IPO Ever | Modern Marketing Revolution | Scoop.it
Alibaba is nearing what may be the largest public offering from a tech company ever.
Art Jones's insight:

To put the Alibaba IPO into content, the Facebook IPO raised 16 billion.

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Even Apple's rivals want the iWatch to succeed

Even Apple's rivals want the iWatch to succeed | Modern Marketing Revolution | Scoop.it
Even Apple's rivals want the iWatch to succeed
Art Jones's insight:

Smart watches have seen tepid sales to date as compared to smartphone sales. Once Apple establishes the market for the soon to be announced iWatch, others will enter to compete in earnest.

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Your Company’s Purpose Is Not Its Vision, Mission, or Values

Your Company’s Purpose Is Not Its Vision, Mission, or Values | Modern Marketing Revolution | Scoop.it
The distinction matters.
Art Jones's insight:

Vision, Mission, Values, Principles & Purpose statements, do we need all of these, YES  we do!

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There are now at least 25 billion-dollar mobile internet companies

There are now at least 25 billion-dollar mobile internet companies | Modern Marketing Revolution | Scoop.it
Some are virtually household names, like Uber and Dropbox, Snapchat and WhatsApp. Others you may never have heard of, like GungHo and Airwatch and RocketFuel. But all of them have two things in com...
Art Jones's insight:

Mobile media is whats driving our social media evolution.

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6 reasons Samsung should fear the iPhone 6

6 reasons Samsung should fear the iPhone 6 | Modern Marketing Revolution | Scoop.it
The last few years will likely go down as a golden age for Samsung Electronics. While Apple defined the modern smart phone with its iPhone in 2007, Samsung has been growing far more rapidly.
Art Jones's insight:

Will the September 9th announcement position Apple to regain marketshare lost to Samsung?

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A Glossary of Emerging Terms in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business

A Glossary of Emerging Terms in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

There is a long list of terms, this one has to be the most scandalous SCAMpaign:


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