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9 Trends Now In Social Media

Rather than the usual look ahead at year end, this looks at trends happening right now in social media being implemented by brands globally

Via David Blundell, Lionel Reichardt / le Pharmageek, Marie Ennis-O'Connor
Art Jones's insight:

Good infornation presented in a great way (Visual)!

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Annemarijs's comment, December 12, 2012 11:35 AM
But the trends are not all global; they may be true for the US market but for the rest of the world.....?
Margareth Baulard's curator insight, December 13, 2012 6:04 AM

Les tendances du moment et non pas une rétrospective de 2012 !

Geoffrey Cooling's curator insight, December 16, 2012 11:16 AM

Nice outline of current use

Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | Modern Marketing Revolution | Scoop.it
Could you name half of the people you follow on Twitter? Ok, go!

...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand or two that really stands out in your mind be
Art Jones's insight:

Quality eats quantity for lunch

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Rescooped by Art Jones from #eHealthPromotion, #web2salute
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How To Use Facebook Groups To Market Your Healthcare Business

How To Use Facebook Groups To Market Your Healthcare Business | Modern Marketing Revolution | Scoop.it

Research from Pew Research Center shows that health information has a social life. People are using social media to learn about health, engage in health related conversations, share their health related experiences, and to connect with other patients. This creates an ideal opportunity for healthcare professionals and businesses to educate and engage their audience through Facebook and other social media sites. 

Although many businesses — including ones in healthcare and medicine — turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With Facebook’s new “Pay-to-Play” algorithm, you can have 20,000 fans and only 11 of them will actually see what you’ve shared.

That doesn’t mean you should disregard the world’s biggest social network. Facebook is still a great communications tool — your strategy just needs some fine-tuning.

Participation of your prominent staff members, such as doctors or nurses, in Groups relating to their specialty or practice can help tremendously.


Via Plus91, Giuseppe Fattori
Art Jones's insight:

With Facebook it's still a surer bet to pay to play, however this post delves into the merit of spending some time with Facebook GROUPS. There are groups representing every industry and line of business found on the LinkedIn platform, however Facebook groups are bigger. Facebook groups  are a great way to add your voice and your thought leadership to the conversation where your ideal prospect is already engaged. 

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To Clean Up Your Startup’s B.S., Bring Sales Into The Leadership Team

To Clean Up Your Startup’s B.S., Bring Sales Into The Leadership Team | Modern Marketing Revolution | Scoop.it
“Coin-operated idiots”. Even if no one says it out loud about sales people anymore, they might still think it. It’s the perception some startup CEOs..
Art Jones's insight:

When sales is not in the boardroom with you, your going to market without the benefit of gaining valuable market perspective that you can only get by LISTENING to your sales/customer feed back loop. The sales team knows your ideal prospects because they interact with them everyday, they provide the only credible way for the leadership team to strike the balance between abstract vision and concrete truth.

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No One Can Think Outside the Box

No One Can Think Outside the Box | Modern Marketing Revolution | Scoop.it
But it’s OK – you don’t have to.
Art Jones's insight:

Surely we all should be creative, innovative Outside The box, thinkers, right? 


#InsideTheBox

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How To Take A Results-Driven Approach To Creating Blog Content

How To Take A Results-Driven Approach To Creating Blog Content | Modern Marketing Revolution | Scoop.it
Baseball legend Yogi Berra once famously remarked:

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”

All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks like. This advice can apply to all areas of life and blogging is no exception.
Blogging can be an incredibly effective marketing tool, but you can’t simply start a blog and expect it to drive...

Via Marie Ennis-O'Connor
Art Jones's insight:

This article provides a set of rules to follow as you move towards allowing your sites data to dictate the direction your blog, without abandoning your intuition.


Excerpt:

As you move towards implementing a results-driven approach, always keep in mind that data is meant to check your intuition – not to replace it.


In this short, but sweet post from Gary Vaynerchuck, he acknowledges that, while data is important, trusting his intuition has certainly helped him choose an overall direction when the data may have been scarce or non-existent.


Once you’ve chosen a general direction for your blog, there is no better way to achieve your goals than embracing the right balance between data and intuition.

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A note to CMOs: Data equals creative freedom

A note to CMOs: Data equals creative freedom | Modern Marketing Revolution | Scoop.it
Being data driven doesn't mean you can't be creative. It means you can be smarter with your creativity.

Via craig daniels
Art Jones's insight:

True!

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The Mystery of the Power Bank Phone Taking Over Accra — Product Notes — Medium

The Mystery of the Power Bank Phone Taking Over Accra - Product Notes - Medium
Have you noticed an odd bulge in people’s shorts around Accra?
Art Jones's insight:

What's more important functionality or being pretty?

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25 Years of Photoshop - Dream On - YouTube

https://youtu.be/QmYc1MNJaQc
Art Jones's insight:

Our ability to communicate has come a long way since our first cave paintings (Chauvet, France) however our ability to provide truly immersive visual experiences have grown in quantum leaps in the last quarter century. #Visual #Storytelling

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How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands & Marketers - Perspectives

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands & Marketers - Perspectives | Modern Marketing Revolution | Scoop.it
Wondering what is involved in maximizing results from influence marketing campaigns? A must read how to list of tips to get top results short & long term.
Art Jones's insight:

An easy to follow set of instructions to employ when you're running an influencer marketing campaign.

Thanks @Milaspage!

#Influencer

#Marketing

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IBM Watson Health and the Future of Healthcare - YouTube

https://youtu.be/jeCgQ5XrurY
Art Jones's insight:

#TheFutureofHealthcare

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Why Strong Customer Relationships Trump Powerful Brands

Why Strong Customer Relationships Trump Powerful Brands | Modern Marketing Revolution | Scoop.it
M&A data reveals the impact of the internet.
Art Jones's insight:

Excerpt:

As Peter Drucker said, well before the advent of the information age, "The sole purpose of a business is to create a customer. " It’s clear that brand building will only go so far.

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Calculating the Market Value of Leadership

Calculating the Market Value of Leadership | Modern Marketing Revolution | Scoop.it
You won’t find it on the balance sheet.
Art Jones's insight:

Your Leadership influences corporate Culture and Culture eats Strategy for Lunch. 

So, when you're in business for the long haul, the legacy of the business will be borne on how you made your people (internal & external) feel.

#PeopleAlwaysMatter

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U.S. Smartphone Use in 2015

U.S. Smartphone Use in 2015 | Modern Marketing Revolution | Scoop.it
Nearly two-thirds of Americans now own a smartphone. 19% of Americans rely to some extent on a smartphone for internet access, but the connections to digital resources that they offer are tenuous for many of these users.
Art Jones's insight:

Mobile Matters

#Smartphone

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7 future web design trends — Medium

7 future web design trends — Medium | Modern Marketing Revolution | Scoop.it
Too many articles will tell you what is cool in web design. I’m going to take you past the obvious to make some real predictions.
Art Jones's insight:

Your website represents you 24 x 7.  If your website looks, feels and functions like it's vintage 2005 or 2010, then this article is for you.


This article provides solid guidance for how to design a website to serve today's savvy web searchers. 


The Future of Web Design is Simplicity. 

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Manipulation Matrix: Are You Improving Lives or Peddling Your Product?

Manipulation Matrix: Are You Improving Lives or Peddling Your Product? | Modern Marketing Revolution | Scoop.it
Four areas of the Manipulation Matrix and determining where you, your marketing, and your product fall
Art Jones's insight:

The excerpt that follows sets the stage for an introspective and thought provoking Q&A session with your product design and marketing intentions. Which quadrant do you fit into?


Don't answer that, first enjoy the excerpt below, which provides you with the all important context for the exercise.


Excerpt:


We all know the story of Jack and the Beanstalk.


In this classic fairy tale, poor little Jack’s mother gets majorly miffed when her son comes home with a hand full of “magic beans” instead of the money she hoped for after sending him out to sell their only cow.


In her eyes, Jack was taken advantage of and manipulated into an unfair exchange and chances are, she wouldn’t be alone in these feelings. (I mean, let’s face it, those beans must’ve had one heck of salesman.)


Like in the story, salesmen and marketers often get a misleading rap of being manipulative or tricking people into buying things they usually wouldn’t (or shouldn’t.)


Now onto the full article and the MATRIX.


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Disney Knows Your Brain And Wants Your Emotions

Disney Knows Your Brain And Wants Your Emotions | Modern Marketing Revolution | Scoop.it
Disney has been remarkably successful over the years. I’d attribute that in part to their keen interest in how our brains work and the importance of emotion in consumer behavior.
Art Jones's insight:

Disney has been remarkably successful over the years because they have paid keen attention to how our brains work.  Are you marketing anything today, if you've answered yes, then you should be thinking like Disney and getting onboard the NeuroMarketing train.


#Emotion

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Are Your Business Leads Falling Short? Try LinkedIn

Are Your Business Leads Falling Short? Try LinkedIn | Modern Marketing Revolution | Scoop.it
Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities?
Art Jones's insight:

Susan Gilbert offers solid advice on using LinkedIn to grow your business.

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Keywords or Social Insights: Which is the Secret to Great SEO? #SocialSEO

Keywords or Social Insights: Which is the Secret to Great SEO? #SocialSEO | Modern Marketing Revolution | Scoop.it
Pinterest Keywords are generally considered the starting point for SEO strategy; this idea is not unusual in any way. We look to the use of rep

Via Josepf J Haslam
Art Jones's insight:

"A good strategy consists of the right mix of tactics and content to align your brand with your customers and potential customers where they already are, with messaging that matters to them."

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How Your State of Mind Affects Your Performance

How Your State of Mind Affects Your Performance | Modern Marketing Revolution | Scoop.it
Ways to move from frustrated to energized.
Art Jones's insight:

Control your state of mind, participate regularly in mindfulness mediation exercise. 

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Mobilegeddon Is Beginning, Not Ending

Mobilegeddon Is Beginning, Not Ending | Modern Marketing Revolution | Scoop.it
The Mobile Friendly Update has now "fully rolled out" according to Google, but columnist Bryson Meunier believes this is only the beginning.
Art Jones's insight:

#ADAPT

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Design Thinking Workshop

Uma brilhante apresentação em formato de workshop da autoria de Thomas Wendt e Will Evans sobre a temática do Design Thinking.
Art Jones's insight:

#Empathy

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Infer Turns Up The Volume On Behavioral Scoring

Infer Turns Up The Volume On Behavioral Scoring | Modern Marketing Revolution | Scoop.it
As more and more companies offer predictive intelligence functionality to customers, there is a huge demand to differentiate and innovate within the space. Infer's new behavioral scoring solution is an example of this. Infer is a predictive analytics vendor that markets a range of applications all aimed at helping companies to [...]
Art Jones's insight:

"The fact that Infer has deep hooks into the plumbing of marketing automation platforms like Marketo and Eloqua help with the quality of data that Infer can expose."

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Content: the Age of Reason for Marketing

Content: the Age of Reason for Marketing | Modern Marketing Revolution | Scoop.it
Companies are no longer just economically important — they’re intellectually valuable, too.

Via Guillaume Decugis
Art Jones's insight:

Past is prologue!

#Enlightened

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Guillaume Decugis's curator insight, April 13, 4:26 AM

Interesting and bold comparison of content marketing to the age of reason of the 17th century. 


"Armed with quality content, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened."


Marketing is evolving from boring advertising of the 50's to become smart. 


Will historians of the future find out the significant trends of our time by uncovering blogs and forgotten SlideShares? 

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How to Build Expertise in a New Field

How to Build Expertise in a New Field | Modern Marketing Revolution | Scoop.it
Eight steps to help you switch careers.
Art Jones's insight:

Maybe you're being tapped to head a new division, starting a new job, beginning a job  search, buying a franchise, learning social media marketing, when you challenge yourself to learn and embrace new concepts and skillsets this article is for you. #EmbraceChange

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Who’s Your Most Valuable Salesperson?

Who’s Your Most Valuable Salesperson? | Modern Marketing Revolution | Scoop.it
How to forecast performance—and then tailor training and incentives
Art Jones's insight:

Excerpt:

"Companies have become savvy customers, often determining the solution they need, the supplier they want, and the price they’ll pay before a salesperson sets foot through the door. In this competitive environment, the premium on finding, training, motivating, and retaining star salespeople has never been higher. That’s why U.S. businesses spend a whopping $800 billion annually on sales force compensation and another $15 billion on sales training."


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