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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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The Evolving Sales Funnel

The Evolving Sales Funnel | Modern Marketing Revolution | Scoop.it

#Sales - There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.


Via Pantelis Chiotellis
Art Jones's insight:

We are living in an age where 80% of people preparing to buy anything have consulted an on or offline social network. Where does this leave brands and their bands of sales people?  Sales people are in need of a new selling process paradigm. The graphic above points the way as it acknowledges the power of engagement throughout the sales funnel, however people expect more and more from the brands they do business with. One thing is certain, brands that do not continue to raise the bar of how they engage the people in their markets risk everything. #PeopleAlwaysMatter

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Monika D'Agostino's curator insight, December 16, 2014 9:33 AM

The sales funnel has most certainly evolved.

Rescooped by Art Jones from Design Revolution
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55 Blue Designs to Inspire & 5 Reasons Blue Rocks Web Design

55 Blue Designs to Inspire & 5 Reasons Blue Rocks Web Design | Modern Marketing Revolution | Scoop.it

Marty Note
I LOVE Blue as a web design color. When I was a senior at Vassar I painted a common room in Main the blues of Keith Jarret's album Arbor Zena (in image). Took a week, but the room shared some of the same reasons I love blue for web designs.

5 Reason Blue Rocks Web Design
* Sends trust, strength, grace and beauty signals.

* Easy to manipulate ( shades of blue work online see LoewyDesigns).

* Works as accent or background.
* Images pop off of blue nicely.
* There are many text and font options with blue.

Here are my 3 favorites from the examples:
* LoewyDesigns (shades of blue).
* Black Sea Fisheries (for way blue caries type and fonts).

* Z-Index.it - for how calming blue can be to chaotic multiple image Pinterest-like heroes


Via Martin (Marty) Smith
Art Jones's insight:

The color of TRUST

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ryan O'Neill
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Art Jones from Design Revolution
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5 Killer & Easy To Forget Web Design Basics

5 Killer & Easy To Forget Web Design Basics | Modern Marketing Revolution | Scoop.it

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .


Via Martin (Marty) Smith
Art Jones's insight:

If you were only able to follow one rule, follow rule #5


5. When in doubt, give it space


The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.

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Lori Wilk's curator insight, November 11, 2014 9:04 PM

Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success

Jeff Domansky's curator insight, November 13, 2014 11:07 AM

Awesome web design advice. Highly recommended.  9/10

Rescooped by Art Jones from Business Tips
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Project Management Tools for Content Marketing in Business

Project Management Tools for Content Marketing in Business | Modern Marketing Revolution | Scoop.it
It’s no secret that content marketing has been the biggest trend in the internet marketing industry in recent years. Marketers show no sign of slowing down as 71% of marketers said they would b…

Via Stefano Principato, TechinBiz
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Marco Favero's curator insight, September 26, 2014 3:37 AM

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