Modern Marketing Revolution
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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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How to Stop Procrastinating: 5 Foolproof Methods for Writers

How to Stop Procrastinating: 5 Foolproof Methods for Writers | Modern Marketing Revolution | Scoop.it
At least one of these techniques will help you outwit procrastination once and for all.
Art Jones's insight:

When you are a marketer today in order to excel at the craft you should also be a prolific writer.

 

In order to spread your the ideas you have about anything first you must begin standing up for what you believe. 

 

We know that writing is a process that calls upon your internal creative resources. We also know that the notion of writer's block can damn the best intentioned person with an idea to producing little or nothing.

 

This article shares 5 tips that open your creative channels and send the blocks into retreat.

 

 

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Twitter relaxes 140-character limit, just a bit

Twitter relaxes 140-character limit, just a bit | Modern Marketing Revolution | Scoop.it
Amongst other changes, @-replies don't count anymore either.
Art Jones's insight:

Twitter said it was going to enable us to use more characters within each tweet and yesterday they fulfilled that promise. 

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The Most Interesting Man in the World Embarks on His Greatest Adventure Yet – Adios Amigo

If mankind is going to make contact with intelligent life, sending him is the least we can do.
Art Jones's insight:

The most interesting man in the world actor "Jonathan Goldsmith" put Dos Equis on top during his commercial run over the past decade. His AD was named the 11th best ad campaign of the 21st Century, not to bad bad right?  Goldsmith's persona as The Most Interesting Man In The Worls hellped Dos Equis triple its business since launching. His final AD send this prolific pitchman & actor off in high style.

 

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Great Video Marketing Tips that will boost your Sales

Great Video Marketing Tips that will boost your Sales | Modern Marketing Revolution | Scoop.it
Video marketing is one of the easiest, most economical and fastest ways to build your brand and generate sales for your business.
Gary Vaynerchuk’s posted a short, substantive and easy to read overview of why video marketing is so powerful.

Via TechinBiz
Art Jones's insight:

So you are a business and you're not creating videos to attract and engage your ideal prospect, what are you waiting for? Time to adapt!

Gary Vaynerchuk says: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period".

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5 Killer & Easy To Forget Web Design Basics

5 Killer & Easy To Forget Web Design Basics | Modern Marketing Revolution | Scoop.it

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .


Via Martin (Marty) Smith
Art Jones's insight:

If you were only able to follow one rule, follow rule #5


5. When in doubt, give it space


The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.

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Lori Wilk's curator insight, November 11, 2014 9:04 PM

Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success

Jeff Domansky's curator insight, November 13, 2014 11:07 AM

Awesome web design advice. Highly recommended.  9/10

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Project Management Tools for Content Marketing in Business

Project Management Tools for Content Marketing in Business | Modern Marketing Revolution | Scoop.it
It’s no secret that content marketing has been the biggest trend in the internet marketing industry in recent years. Marketers show no sign of slowing down as 71% of marketers said they would b…

Via Stefano Principato, TechinBiz
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Marco Favero's curator insight, September 26, 2014 3:37 AM

aggiungi la tua intuizione ...

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Running your Small Business like a Pro w/Andrew Frazier Episode #3 of 4 - YouTube

We Use Design Thinking to Co-Create Solutions that Inspire GROWTH! (via Brand Strategy, Storytelling, Marketing, Sales Training)

Art Jones's insight:

During this episode Andrew Frazier and I discuss how to optimize your sales and marketing operations. #taoso

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Defining Your Ideal Customer Profile - The Good

Defining Your Ideal Customer Profile - The Good | Modern Marketing Revolution | Scoop.it
Conversion optimization begins by identifying your ideal customer profile and their specific needs. Here are a few ways to do that quickly and simply.
Art Jones's insight:

Building your ideal buyer profiles is one of the most important and often overlooked steps in the marketing/sales process.

 

This article does a great job telling us why buyer profiles are important, how to acquire the information, why we should pay constant attention the people and businesses in the markets we serve and how and why they evolve.

 

A good read with solid tips that will help you serve your very important prospects and customers.

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3 Reasons Why Millennials Want Long Form Storytelling Over 'Snackable' Content - Forbes

3 Reasons Why Millennials Want Long Form Storytelling Over 'Snackable' Content - Forbes | Modern Marketing Revolution | Scoop.it
It’s an antidote to a 140-character world
Art Jones's insight:

Long form stories are the antidote to a world fraught with snackable 140 character vignettes when people in general and mellennials in particular crave deeper, richer and more compelling stories. 

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The Evolving Sales Funnel

The Evolving Sales Funnel | Modern Marketing Revolution | Scoop.it

#Sales - There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.


Via Pantelis Chiotellis
Art Jones's insight:

We are living in an age where 80% of people preparing to buy anything have consulted an on or offline social network. Where does this leave brands and their bands of sales people?  Sales people are in need of a new selling process paradigm. The graphic above points the way as it acknowledges the power of engagement throughout the sales funnel, however people expect more and more from the brands they do business with. One thing is certain, brands that do not continue to raise the bar of how they engage the people in their markets risk everything. #PeopleAlwaysMatter

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Monika D'Agostino's curator insight, December 16, 2014 9:33 AM

The sales funnel has most certainly evolved.

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55 Blue Designs to Inspire & 5 Reasons Blue Rocks Web Design

55 Blue Designs to Inspire & 5 Reasons Blue Rocks Web Design | Modern Marketing Revolution | Scoop.it

Marty Note
I LOVE Blue as a web design color. When I was a senior at Vassar I painted a common room in Main the blues of Keith Jarret's album Arbor Zena (in image). Took a week, but the room shared some of the same reasons I love blue for web designs.

5 Reason Blue Rocks Web Design
* Sends trust, strength, grace and beauty signals.

* Easy to manipulate ( shades of blue work online see LoewyDesigns).

* Works as accent or background.
* Images pop off of blue nicely.
* There are many text and font options with blue.

Here are my 3 favorites from the examples:
* LoewyDesigns (shades of blue).
* Black Sea Fisheries (for way blue caries type and fonts).

* Z-Index.it - for how calming blue can be to chaotic multiple image Pinterest-like heroes


Via Martin (Marty) Smith
Art Jones's insight:

The color of TRUST

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ryan O'Neill
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe