Modern Marketing Revolution
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You want innovation? Improvise. (I mean it)

You want innovation? Improvise. (I mean it) | Modern Marketing Revolution | Scoop.it
Improvisers produce 20% more product ideas and 25% more creative ideas than professional product designers.
Art Jones's insight:

I generally adhere to the notion that "Failing to plan is planning to fail." However, this article points out that the most creative and innovative designers plan less and simply do more.

 

When thinking about the notion of Improvisation as a way to inspire creativity,  the definitions for the words Improvise and extemporaneous show us how we improvise means everything.

 

Improvise:

To compose, utter, execute, or arrange anything extemporaneously:

Extemporaneously:Done, spoken, performed, etc., without special advance preparation; impromptu:Makes me think of two expressions, one very old and the other relatively new. Old: Perfect is the enemy of the good.New: Just Do It!
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Why Adding Constraints Increases Innovation - Forbes

Why Adding Constraints Increases Innovation - Forbes | Modern Marketing Revolution | Scoop.it
The more limited you are, the more creative you have to be.
Art Jones's insight:

So this article demonstrates yet again that LESS is MORE. The phrase less is more is often interpreted to express the notion that a spartan approach bears more fruit.

 

Another way to think about justifying constrain when we are seeking to nurture creative endeavors is to treat the pursuit of creativity in the same way we tend to our gardens where the rule is "don't over water the plants".

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The surprising habits of original thinkers

The surprising habits of original thinkers | Modern Marketing Revolution | Scoop.it
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals -- including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."
Art Jones's insight:

Are you a pre-crastinator a procrastinator or do your get things done habits fall somewhere in between?

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The Missing Keys in Your Quest for Innovation

The Missing Keys in Your Quest for Innovation | Modern Marketing Revolution | Scoop.it

The 3 ingredients of innovation
SUMMARY: To drive lasting innovation, you'll need the appropriate mindset, skills and tools, Jonathan Vehar writes. You might be able to make some progress if you have only two of these three attributes, but problems will likely arise, he writes. For example, if you have the right mindset and tools but lack the proper skills, then your innovation efforts will lack focus, he writes.

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