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Modern Marketing Revolution
How to get found online by your ideal prospects
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EYES and How They MOVE Around A Website [infographic]

EYES and How They MOVE Around A Website [infographic] | Modern Marketing Revolution | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D., massimo facchinetti, Mike Power, Martin (Marty) Smith
Art Jones's insight:

A different look at how to (1st) engage then (2nd) convert.

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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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The State Of B2B Content Marketing [INFOGRAPHIC]

The State Of B2B Content Marketing [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it
Art Jones's insight:

Content when provided to an audience in the proper context produced top o funnel leads.

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Why you need a Social Resume to get a job – @BerriePelser

Why you need a Social Resume to get a job – @BerriePelser | Modern Marketing Revolution | Scoop.it
Why you need a Social Resume to get a job – Infographic Social resumes are

Via Susan Kay Daniels
Art Jones's insight:

You have a resume so what, wheres your Klout, Kred & Peer Index report?

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Anne Bosworth's curator insight, February 1, 2013 3:55 AM

This is the sort of development that will increasingly make it difficult for older job seekers who are less familiar with social networking photosharing and friendly commenting.

Susan Kay Daniels's comment, March 16, 2013 7:15 PM
That's an interesting comment. I'm 59 and been laid off twice in the last three years - employers don't want to pay the higher insurance rates for us older gals nor do they want to pay us what we're worth. So, I am developing my blog to cater to people who are new to social media. I have over 45 years experience operating computers, have been online since it's inception and I want to give my knowledge to those who need it. It may surprise you to know that it isn't the baby boomers who lack the skills for online social and graphic skills. I've operated computers since 1973. I think the lack of computer knowledge, in terms of age groups, is more prevalent in my mother's generation. But, by golly, she is 82 years old, owns a iphone (grumbles about it a lot) and upgraded from a lap top to a tablet last winter. She's had a desktop in her office for 20 years. And, she's on Facebook (grumbles about that too :). And, we're from a small town in Eastern Oregon (yes, we have real life cowboys :) So, I guess the point I'm making is as long as people are willing, technology can be learned at any age. Thanks for commenting on my newsletter. Warmly, Susan
Anne Bosworth's comment, March 16, 2013 10:23 PM
I know those folks too, Susan. I don't doubt that you are exactly right about the willingness, creativity, hard work, and tenacity of older folks using technology. But I suspect that plenty of late Boomers are finding themselves surprised by what they need to do to get a second look for an interview, and yes, disappointed that their worth is so severely undervalued. I have several friends, myself included, recently laid off and we've all been a bit taken by surprise to find that replacing our employment and our salaries is so difficult. I'm sure we will all be learning how to build and refine our social résumés. By the way, I love your post and your knowledge. You professional creds and tenacity remind me a great deal of a woman whom I know, admire, and cherish very much. Blessings, Anne.
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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Modern Marketing Revolution | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 12:24 PM

Digital Marketing Infographic

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.

 

More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Ryan O'Neill
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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x