Modern Marketing Revolution
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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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How to get the words written: 10 tips for writers

How to get the words written: 10 tips for writers | Modern Marketing Revolution | Scoop.it
How to make the time to write when it seems there is no time.

Via Marie Ennis-O'Connor
Art Jones's insight:

When you are a marketer you know writing is central to your success. This post shares tips to keep you on track with your content creation calendar. 

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The surprising habits of original thinkers

The surprising habits of original thinkers | Modern Marketing Revolution | Scoop.it
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals -- including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."
Art Jones's insight:

Are you a pre-crastinator a procrastinator or do your get things done habits fall somewhere in between?

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A Pro Designer Shares the Psychology of Font Choices

A Pro Designer Shares the Psychology of Font Choices | Modern Marketing Revolution | Scoop.it

Cool advice...Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel....


Via Jeff Domansky
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Tyler Negus Snidow's curator insight, July 9, 2013 8:02 AM

Great overview.  

Constance S. Ward's curator insight, July 12, 2013 11:56 AM
Learn more about a subtle form of non-verbal communication
Miriam Gilbert's curator insight, July 19, 2013 3:07 PM

nice infographic on how different fonts create a different "feel" for copy...

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The future of digital advertising creativity and how to get ready

The future of digital advertising creativity and how to get ready | Modern Marketing Revolution | Scoop.it

"We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”

I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.

The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.

Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare....


Via Jeff Domansky, massimo facchinetti
Art Jones's insight:

This article suggest there are 5 things we should be very aware of as we look to the future of advertising creativity.

 

We can distill the 5 things highlighted in this article into these key ideas.

  • Know your ideal prospect are people and not numbers 
  • Know how they make buying decisions
  • Understand how they navigate their buyers journey
  • Be mindful that your ideal prospects are dynamic
  • Always be testing your understanding

 

Excerpt:

"It has been said that data scientists will be the new insight experts — that’s rubbish. The new insights experts will be the ones who understand people best — and that is still Marketing and their Insights partners."

 

#TheArtofStandingOut

#Taoso

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Jeff Domansky's curator insight, December 2, 2016 11:52 PM

Peter Minnium shares five digital creativity trends to watch. Good read.

juneleo's comment, December 3, 2016 12:33 AM
Its trendy :)
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Why Adding Constraints Increases Innovation - Forbes

Why Adding Constraints Increases Innovation - Forbes | Modern Marketing Revolution | Scoop.it
The more limited you are, the more creative you have to be.
Art Jones's insight:

So this article demonstrates yet again that LESS is MORE. The phrase less is more is often interpreted to express the notion that a spartan approach bears more fruit.

 

Another way to think about justifying constrain when we are seeking to nurture creative endeavors is to treat the pursuit of creativity in the same way we tend to our gardens where the rule is "don't over water the plants".

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